Reading(2)：Advertisements.pptx

1、,Enjoy two video clips and see what they are trying to do?,It is trying to persuade us to save water.,It is telling us about ICBC ( Industrial and commercial Bank of China)-the power to inspire the world,Unit 1 ReadingAdvertisements,by Yuan Sumei from No.1 Middle School,1.What is an advertisement?2.

2、How many types of advertisements are there? And what are they?3.What is the aim of an advertisement?,Lead in,Learning Objectives You will 1. get to know something about advertisements 2. be more skillful in reading a expository writing (说明文）and be able to voice your opinions on advertisements. 3. tr

3、eat advertisements rationally (理性地）and read critically(批判性地）.,1.What is an advertisement?2.How many types of advertisements are there? And what are they?3.What is the aim of an advertisement?,Read the second paragraph and find out the answers:,What is an advertisement? An advertisement uses _ and _

4、to _ people to buy a _, or to believe in_,words,pictures,persuade,product or service,an idea.,commercial advertisements(CAs) ),public service advertisements(PSAs),There are two main types of advertisements,A commercial advetisement(CA) is one which someone has _to _ a product or service. A public se

5、rvice advertisement(PSA) is often run _and are meant to _people about health ,_ or any other problem that affects _.,paid for,advertise,for free,educate,safety,public welfare,A commercial advertisement,It uses words and pictures to _,persuade people to buy RIO,th,This ad uses words and pictures to _

6、 _,A public service advertisement,persuade people to take care of the stay-at-home children.,Which do they belong to, CAs or PSAs ?,Knowledge changes life. Enjoy your music, enjoy your Sony! Protect water, protect ourselves. Good to the last drop.,PSA,CA,CA,PSA,comparative thinking,S L O G A N,Does

7、an advertisement tell people the complete truth ?,Read the third paragraph,No. Even if it doesnt lie, it does not mean it is not altogether innocent.,It neither lies nor tells the complete truth.,How does the writer support his idea？ A. Giving examples B. Making a comparison(做比较） C. Giving figures (

8、数字） and numbers What kind of attitude does the writer think we should have to this kind of ads?,Read the third paragraph,We must not fall for this kind of trick!,Bright-Teeth fights bad breath! You are proud of your cooking, so shouldnt you buy the very freshest food ?,The writers idea in this parag

9、raph is that even if it doesnt lie _,The structure of this paragraph,it does not mean it is altogether innocent.,Then, he uses _ to support his idea,2 examples: toothpaste; grocery,In the end, he concludes that _,the subject,supporting examples,a conclusion,examples,we must not fall for this kind of

10、 trick !,Reading strategy:,the structure of expository writing,（说明文）,introduction of the subject (introducing the subject),examples and facts that develop or support the idea (supporting facts),conclusion,the subject:,Analyse the structure of paragraph 4,PSAs are made to serve the public and aim to

11、teach us and help us lead better lives.,supporting facts or examples:,Our government use PSAs to educate people for many years China began a nationwide public campaign Some examples: deal with widespread social concerns alsoencourage; eventeach,a conclusion:,All of these ads are meant to benefit the

12、 public, and you can often learn a lot by following the advice they give.,Yes to life ,no to drugs . Knowledge changes life.,deal with widespread social problems,Project Hope-educating every child.,encourage people to support public service projects,When you smoke cigarettes, you are slowly killing

13、yourself.,teach us how to live healthy lives,The last paragraph,What attitude does the author advise us to have towards advertisements?,We must all use our intelligence and not be a slave to them!,Choose the correct structure of the whole passage,Para.1,Para.3,Para.4,Para.5,Para.3,Para.3,Para.5,Para

14、.5,Para.1,Para.4,Para.4,Para.4,Para.1,Para.1,Para.5,Para.3,A,D,C,Para.2,Para.2,Para.2,Para.2,B,introduction of the subject,examples and facts that support the idea,conclusion,Conclusion: The format (格式）of expository writing,Activity 1 :Draw a mind-map to conclude the main points of the passage,intro

15、duction of the subject,examples and facts that support the idea,conclusion,paid for to _ _,advertise a product or service,run _ and meant to _ about health.,we must not fall for the _,we can_ by following the advice they give,we must use our intelligence and not be a slave to them,learn a lot,teach

16、people,this kind of tricks,for free,Mind-map of the main points of the passage,they use skillful methods to sell us things,Bright-Teeth fights bad breath! You are proud of your cooking, so shouldnt you buy the very freshest food ? Yes to life ,no to drugs . Knowledge changes life. Project Hope-educating every child. When you smoke cigarettes, you are slowly killing yourself.,Activity 2: write an expository composition,My favorite advertisement is.,Talk about your favorite advertisement and write it down.,In this advertisement, it says . The reasons why .are as fol