StructuresinUse、GrammarinUse (4).ppt

1、Grammar and vocabulary,Using suffixes By Chen Yongzhong,Exercise: Best Clothing Shop,Possible answers: (1) lovely (2) attractive (3) boring (4) energetic (5) friendly (6) enjoyable (7) lucky (8) fantastic Lets learn more about suffixes.,a group of letters added to the beginning of a word,the main pa

2、rt of a word,a group of letters placed at the end of a word,Look at a dialogue.,A: Do all ads play tricks on people? B: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting language, but they are not meant to trick us.,How to form adjectives from nouns or ve

3、rbs?,commerce n. commercial attract v. attractive excite v. exciting,Using suffixes,Here are some of the different ways to form adjectives from nouns or verbs.,Noun + y adjective,health wealth dirt luck hand,healthy wealthy dirty lucky handy,week month day year friend love,Noun + ly adjective,weekly

4、 monthly daily yearly friendly lovely,hero class fantasy energy,Noun + ic adjective,heroic classic fantastic energetic,center commerce function nation office race culture origin,Noun + al adjective,central commercial functional national official racial cultural original,danger poison fame adventure

5、zeal,Noun + ous adjective,dangerous poisonous famous adventurous zealous,help use success hope beauty peace pain care,Noun + ful adjective,helpful useful successful hopeful beautiful peaceful painful careful,amaze interest surprise excite encourage bore disappoint please,Verb + ed / ing adjective,am

6、azing / amazed interesting / interested surprising / surprised exciting / excited encouraging / encouraged boring / bored disappointing / disappointed pleasing / pleased,test change rely erase,Verb + able adjective,testable changeable reliable erasable,attract act talk compete create produce,Verb +

7、ive adjective,attractive active talkative competitive creative productive,Can you think of more examples?,medical, electrical,enjoyable, reasonable,dangerous, adventurous,joyful, mouthful,cloudless, hopeless,英语的后缀具有很强的语法作用，加在词根上构成派生词，一般不改变词根的基本意义，而是改变词性。常用的后缀通常可以分为四个类型：名词后缀、动词加后缀、形容词后缀、副词后缀。,常用前缀,常用

8、后缀,Exercise This book is of great help, that is to say, it is very _. I dont think it has any use. That is to say, I think it is _. He doesnt like that guy - He _ that guy.,helpful,useless,dislikes,The message is very valuable. That is to say, it is of great _. The old man is in good health. He is _

9、. Drunk drivers are a great danger to people on the road. That means they are _ drivers. He likes talking very much. He is very _.,value,healthy,dangerous,talkative,Answers,lovely,attractive,boring,energetic,friendly,enjoyable,wealthy,lucky,fantastic,Sales and Marketing,Learn some new words.,sales a

10、nd marketing (产品）销售和市场营销 sales / marketing department 销售 / 营销部门 consumers 消费者 market share 市场份额 sales targets 销售目标 market leader 市场主导者 high quality 高质量 sales figures 销售量,Pair work Complete the dialogue between Mr. Carter and Ms. Jones in the textbook.,Mr. Carter: Our new product has been on the mark

11、et for one month. What is its _ now? Ms. Jones: We have about a 15 per cent share of the market at the moment. The _ rose by 5 per cent across the whole country, and are continuing to rise.,market share,sales figures,Mr. Carter: Thats quite encouraging. I think it is because _ really like our unique

12、 design. I would like you to do some further _ about young peoples views on the product. The _ should also finish the report on the next months _ by Monday.,market research,sales & marketing department,consumers,sales targets,Ms. Jones: Were doing it right now. Ill present it to you in one or two days. Mr. Carter: Thats great. If we want to be the market leader, we need to make a good plan.,after sales service agent chain store cash refund offer convenience store discount e-marketing guarantee telephone marketing,More words,售后服务,代理商,连锁商店,现金返还,便利店