奥美培训奥美33 questions to ask about our relationship with clients001

1、&33 Questions to Ask about OurRelationshipwith ClientsOgilvy Public Relations Worldwide&ATTITUDES OF MINDDO WE REALLY KNOW OUR CLIENTS BUSINESS?ARE WE CONSIDERED ESSENTIAL - OR JUSTPERIPHERAL?IS OUR THINKING ONE STEP AHEAD?DO WE AVOID “ONE-PERSON SERVICE”?DO WE LISTEN MORE THAN WE TALK?&SHOWING WERE

2、 INVOLVEDDO WE SAY “WE” AND “US”?DO WE KNOW CLIENTS “HOT-BUTTONS”?DO WE FLY THEIR FLAG?DO WE USE OUR CLIENTS PRODUCTS?HOW RECEPTIVE ARE OUR RECEPTIONISTS?&POINTS OF TACTICSARE OUR TOP PEOPLE STILL INVOLVED?DO WE KNOW CLIENT STAFF AT ALL LEVELS?ARE WE ALERT TO CLIENTS NEW ARRIVALS?DO WE GIVE CLIENTS

3、UNWANTED SURPRISES?DO WE OVER-PROMISE?&POINTS OF TACTICSDO WE GEAR UP FOR AN EARLY RESULT?DO WE RE-ESTABLISH CONTACT WHEN THINGS GOQUIET?ARE WE MISSING IMPORTANT CLIENTDEVELOPMENTS?ARE WE TOO REACTIVE?&QUESTIONS OF DIPLOMACYDO WE ACKNOWLEDGE CLIENTS INPUT?HOW DO WE TALK ABOUT OTHER CLIENTS?DO WE KEE

4、P OUT OF CLIENT POLITICS?DO WE ADMIT WHEN WERE WRONG?&DAY-TO-DAY ESSENTIALSDO WE REHEARSE ENOUGH?DO WE CALL BACK A.S.A.P.?ARE WE EFFECTIVE REPORTERS?ARE WE PUNCTUAL?DO WE MANAGE MONEY WELL?&ESSENTIALSDO WE ALWAYS SEEK CREATIVE SOLUTIONS?DO WE GET NAMES AND TITLES RIGHT?DO WE MEET DEADLINES?DO WE BEHAVE LIKE PARTNERS?DO WE RUN EFFICIENT MEETINGS?&囊括2007报告/PPT青苹果出品必属精品http:/www.