国际商务函电课件(7个ppt)(英文版).ppt

1、Communication in International Business,Xie Juanjuan Department of International Economics and Trade Nankai University Email: ,Course Outline,Text: Communicating in International Business(国际商务函电陆墨珠） Grading:There will be a final term test which will have a weight of 70%,the homework 20%, presentatio

2、n 10%.,Learning Objectives,practical writing and communication skills; the characteristics of effective models of business and technical communications; to write business letters, memos, instructions, some business application and certificate in business procedure; the contract format used in differ

3、ent terms of trade,Outline,1. Introduction 2. Enquiries and Replies 3. Offers and Sales Letters 4. Orders and Acknowledgments 5. Transport 6. Payment and Settlement of Accounts 7. Complaint and Adjustment 8. Consignment, Barter and Compensation Trade 9. Joint Venture and Leasing 10. Agency,Unit 1.In

4、troduction,1.How can you understand the communication? 2.The Importance of communication 3.How will you do to be an effective communicator?,Communication (1)is a Two-way process; (2)is circular; (3)is divided into two categories: Verbal Nonverbal(NVC),Importance Getting the job you want; Boosting yo

5、ur chances for promotion; Helping you get things done; Benefiting your own business; Advancing you socially; Ensuring your future; Enhancing your other skills;,Know the strategy and the followings The objectives of communication; Whom will you communicate with; The cultural difference between two co

6、untries;,The business writing style We have for acknowledgement your letter of 5th inst., and are appreciative of your information. At the moment, we are interested in tape recorders from your company. Would you pleased be kind enough to send us photographs and a price list of the same. looking forw

7、ard to hearing from you in the near future, we remain. yours faithfully,4.The principles of good Communication(7Cs) (1)Consideration (2)Courtesy (3)Clarity (4)Conciseness (5)Concreteness (6)Correctness (7)Completeness,(1)Consideration a.Try to put yourself in HIS place; b.emphasize the YOU attitude;

8、 c.emphasize positive,pleasant facts; (2)Courtesy a.more than Polite; b.sincere,tactful, thoughtful and appreciative; c.avoid irritating, offensive or belittling statements.,(3)Clarity a.explain yourself clearly; b.avoiding ambiguous sentences and needless jargon; c.statements in well-constructed se

9、ntences and paragraphs; (4)Conciseness a.in the fewest possible words; b.briefly but completely;,Example1(answers): “ Thank you for your information in your letter dated 5th August 1999. We are very interested in your tape recorders, It will be highly appreciated if you could send us photographs and

10、 a price list of the same. Looking forward to hearing from you soon. sincerely yours,(5)Concretenessa.To make the message specific;b.dont try to write in a literary style;c.use action rather than camouflaged verbs; (6)Correctness (7)Cvide all necessary information;b.Answer all questi

11、ons asked;c.give something extra, when desirable;,5. Structure or Layout (total 8 parts) (1)the letterhead; include the senders name and address. (2)Date and reference; Ame and British style (3)inside address; including the title, name, and full address of the person or business concerned. (4)saluta

12、tion; (5)subject;,(6)the body; refer to the format (7)the complimentary close e.g. Looking forward to; with my best wishes/regards; Best wishes; Common close: yours faithfully,/truly Personal and friendly closes:yours sincerely, Formal close: yours respectfully,/very respectfully yours,(8)the signat

13、ure _ typed name e.g. _ G. Manager, Alice Brown Others: c.c. (carbon copy): c/o: care of Encl: enclosed (Encl 3 catalogue) p.s.: postscript used in informal letter,6. Format (1)Full block form (2)Modified block form (3)semi-block form,GUIDANCE ASSOCIATES 1695 Avenue of the Americas New York, N.Y. 10

14、023 Mr. James Johnson Jones Corporation 1234 7th Avenue, Tanpza, Florida 33606 May 3,19 Gentlemen, Re: The business letter The body Yours truly, _ signature,Unit 2. Inquiring and Replies,1. Establishing business relationship Useful expression: (1)We learn from your letter of April 1 that you are int

15、erested in establishing business relations with us for the purchase of our tools. (2)Having had your name and address from the Commercial Counselors Office of our Embassy in the U.K., we avail ourselves of this opportunity to write to you and see if we can establish business relations with you.,(3)T

16、hrough the courtesy of Mr. Freemen, we are given to understand that you are one of the leading importers of electric goods in your area and wish to enter into business relations with us. (4)We have come to know the name of your corporation and have the pleasure of writing this letter to you in the h

17、ope of establishing business relations with you. (5)We are willing to enter into business relations with you firm on the basis of equality and mutual benefit.,(6)We write to introduce ourselves as one of the leading exporters of a wide range of electric fans and air conditioners. (7)To acquaint you

18、with the light industrial goods we handle, we are sending you, by separate airmail, several pamphlets for your reference. (8)Specializing in the export of Chinese foodstuffs, we wish to express our desire to trade with you in this line.,2. Enquiry/Inquiry 询盘/询价 -Enquire/inquire v. e.g. We should like to inquire if you are interested in expanding your business to this area. (我们想了解你们是否有意将业务拓展到本地。) -Textbo