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1、Step 1Phrase the IssueStep 2Brainstorm IdeasStep 3Sort Ideas in SilenceStep 4Create Summary CardsAffinity 1 1995GOAL /QPCConstructing the AffinityKey Success BehaviorsDiscuss, dont dominateSuspend solutions until process is completeListen, listen, listen; keep your mind and ears engagedEncourage eve
2、ryone to make unusual connections among ideasAffinity 2 1995GOAL /QPCAffinity EssentialsStartPhrase the issueYesConsensusYes Minimum20 ideas?NoNoYesSorting slowing?YesIdeasclear?NoNoYesConsensusYesConsensus?NoNoFull sentences?YesReady for next issueNoAffinity 3 1995GOAL /QPCRewriteHeadersBuy more Po
3、st-itsTM Draw finalAffinityCreate final headersCreate draft headersClarifySort silentlyBrainstorm ideas/issuesSteps at a Glance: AffinityCG p. 11Step 1Phrase the IssueAffinity 4 1995GOAL /QPCWhat are the issues involved inplanning fun family vacations?Step-by-Step ConstructionMJII p. 12Step 2Brainst
4、orm IdeasIllustration Note: There are 10 to 40 more ideas in a typical Affinity DiagramAffinity 5 1995GOAL /QPCLook at family picturesFind locations with activities for all agesDetermine total budgetRecall good vacations of pastCombine vacation with business tripUse a creative travel agentAsk kids f
5、or ideasConsider everyones hobbiesFind a good range of price alternativesWhat are the issues involved in planning fun family vacations?Step-by-Step ConstructionMJII p. 13Step 3Sort Ideas in SilenceIllustration Note: There are 5 to 10 more groupings of ideas in a typical Affinity DiagramAffinity 6 19
6、95GOAL /QPCRecall good vacations of pastDetermine total budgetLook at family picturesFind locations with activities for all agesCombine vacation with business tripConsider everyones hobbiesUse a creative travel agentFind a good range of price alternativesAsk kids for ideasWhat are the issues involve
7、d in planning fun family vacations?Step-by-Step ConstructionMJII p. 14Step 4Create Summary CardsDetermine the most your budget will buyDetermine total budgetIllustration Note: There are 5 to 10 groupings of ideas in a typical Affinity. This is a partial Affinity.Affinity 7 1995GOAL /QPCUse multiple
8、sources for vacationresearchRecall good vacations ofpastFind locations with activities for all agesUse a creative travel agentCombine vacation with business tripFind a good range of price alternativesDefine an ideal vacation through familyconsensusLook at family picturesConsider everyones hobbiesAsk
9、 kids for ideasWhat are the issues involved in planning fun family vacations?Step-by-Step ConstructionMJII p. 15Issues Surrounding Implementation of the Business PlanMeans not clearly definedInformation provided courtesy of GoodyearAffinity 8 1995GOAL /QPCNew governmentregulationsPossibility of econ
10、omic downturnExternal factors impact implementationCapacity may notmeet needsProduction capability to support changing requirementsProduction capacitySales forecast is not accurateLack of time andresourcesCapital availability limits opportunitiesComplexity driven by customer demands requires added i
11、nvestmentFast new product introductions stretchresourcesFaster pace of product introductions stretches resourcesLack integration of support group plansCommunication issueswithin the groupGroup is not focal point for conflict resolutionCommunication between functional groups difficultThem/us percepti
12、onInsufficient team approach to new product development and introductionNo strong commitmentto the groupRewards do not compensate team playingGroup members not making individual commitment to success of the planFunctional groups not trusting each otherLimited resources are a challengeThe group could
13、 function more effectivelyPlan is not linked to unit financial goalsUnrealistic goals create Blue Sky attitudePlan not integratedOwnership of plan doesnt cross functional linesReconciliation with corporate resource allocationPlanning approach not standardizedFighting daily problems (alligator/swamp)
14、Poor definition of prioritization for market introductionOur business planning approach must be improvedAffinity ExampleMJII pp. 1718/CG p. 15Issues in Buying a CarAffinity 9 1995GOAL /QPCUses regular unleaded gasolineDont want a tankCheck Lemon Law reportsBuy last years modelLoaners are availableIs
15、 there a dealerthat carries multiple makes?Need cup holdersShould provide protection not just extra weightFind good ratings in Consumer ReportsNeed a good loan rateCar is returned quickly when theres a problemAvoid hidden costsMust have power steering and brakesWould love a black carHas good tractio
16、n in bad weatherHow frequent are the warranty service intervals?Dont want to pay extra for optionsAsk friends for dealer referencesChoose a model thats availableKids get in and out easily (when stopped)Will the kids think its cool?Gets good safety ratings in magazinesGets goodgas mileageGetting a good trade-inWheres the dealer located for maintenanceHate salespressureQuality MaintenanceEasy to BuyMust have four doorsIts sporty, but s
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