Acounter-offer经贸英语.ppt

1、A counter-offer (1),Dear Sirs, Counter offer We have received your offer dd. Oct 10, 20-. After careful study, we are glad to tell you that your terms and conditions are quite acceptable except that your price is rather on the high side and out of line with the prevailing market. For your informatio

2、n, competition here is very fierce. Most of the competing goods are selling at a level about 10% lower than yours. We are fully aware that their goods are not as good in quality as yours, but 10% is really too big a difference.,In this case, it would be very difficult for us to persuade our end-user

3、s to accept your price. Should you be prepared to lower your price by, say 8%, we might be able to come to terms. As the market is weak, we hope you will consider our counter-offer acceptable and send us your confirmation as soon as possible. Yours faithfully,1. counteroffer: n. 还盘(或counter-offer, c

4、ounter offer) 基本用法是to make sb a counter-offer for sth at (price) Now we are making a counter-offer for your asbestos at euros per ton, FOB Shanghai. 我们现就你方石棉还盘,每吨欧元,上海船上交货价。 v. 还盘，用法同offer 我们愿还盘100,000打挂锁，每打20美元CFR洛杉矶价。 We counteroffer 100,000 dozen padlocks at USD20 per dozen CFR Los Angeles.,As fo

5、r spring mattresses, we counteroffer (at) US$610 each. 至于弹簧床垫，我们还盘每个610美元。 构词成分counter-表示“反”的意思： counter sample 回样，对等样品 counter purchase 互购 counter-signature 会签 counter-trade 对等贸易,2. dd. = dated, 日期是的 a letter dated Oct. 18 一封10月18日的信 3. terms and conditions: 条款和条件 the terms and conditions of the co

6、ntract 合同的条件和条款,4. on the high side = high 高 有人翻译成“偏高”，不太合适。“偏高”是 a bit high 的意思。 We appreciate your offer but regret to say that your price is rather on the high side. 感谢你们的报盘，但很遗憾你们的价格太高。,the high side,the low side,average level,比较：on the low side = low 低 其他关于“高”的说法： a bit high 或 a little bit high

7、 有点高 too high 或 much too high 太高 Your price is prohibitive. 你们的价格太高了。,5. out of line with: 脱离，与不一致 This is out of line with current practice. 这和现行做法不一致。 你来翻译： 你说的话与我们的立场不一致。 What you said is out of line with our position. 反义词：be in line with 我们的价格总是与市场一致的。 Our prices are always in line with the mark

8、et.,6. prevailing market: 现行市场 prevailing: adj. 现行的，时下盛行的 the prevailing anti-Japanese sentiment 时下盛行的反日情绪 现行市场状况对小投资者不利。 The prevailing market conditions are not favourable to small investors. “现行市场”还可以说： the ruling/current/going/present market,现行市价大概是每打50美元。 The ruling market price is around 50 do

9、llars a dozen. 现行市场看来很不活跃。 The current market looks very inactive. Many job-seekers are not satisfied with the going rate. 许多求职者对（工资）现行市价不满意。,7. competition: n. 竞争 Competition is fierce/intense/ keen/ tough. 竞争激烈。 the competition between the best teams for the championship 最好的球队之间争夺冠军的竞争 We are in c

10、ompetition with some very large companies. 我们面临着与一些大公司的竞争。,compete: vi. 竞争 Suppliers are competing strongly for customers. 供货商为争夺客户而激烈竞争。 He competed with a number of other candidates. 他与其他数名候选人竞争。 Small independent suppliers cant compete against the large ones. 小型独立供货商无法与大供货商竞争。,competitive: adj. 竞

11、争激烈的；争强好胜的；有竞争力的 the intensely competitive newspaper industry 竞争激烈的报业 She had a competitive streak. 她争强好胜。 We offer prompt service at competitive rates. 我们服务快捷，价格低廉。 competitor: n. 竞争者，竞争对手 = rival,8. sell: 出售 常用主动语态表示被动意思。 These antiques sell for about 600. 这些古董卖价大约为600英镑。 这种专辑在美国卖出了6百万张。 The album

12、 sold 6 million copies in the United States. 你这份刊物是不会好卖的。 This magazine of yours wont sell. 最新的这款卖得很好/很快。 The latest model sells very well/fast. best seller畅销货,9. 10% lower than yours比你们的低10% 注意“比低/高”的表述顺序 比我们的价格高7美元 7 dollars higher than our price 比竞争者的报价低5% 5% lower than the competitors quotations

13、 10. be aware: 意识到，知道，明白 Are you aware of the risks? 你意识到风险吗？ 我们完全明白我们的质量控制当中存在问题。 We are fully/well aware that a problem exists in our quality control.,11. difference: 差距 “价格差距”：the difference/gap in price 12. in this case: 在这种情况下 = in/under this circumstance case: 情况 We wouldnt normally agree but

14、well make an exception in this case. 我们通常是不会同意的，但这次例外。 Jobs are hard to find but in his case thats not the problem because he has so much experience. 通常工作是很难找的，但对他例外，因为他经验丰富。,很多情况下国际交易中用电汇付款。 In many cases T/T is used in payment in international transactions. 如果是那样的，他生气就不足为奇了。 If thats the case, I a

15、m not surprised he was angry. 我做点三明治，万一一会儿大家饿了。 Ill make some sandwiches in case we get hungry later on. 如果出现恶劣天气，船期将被取消。 In case of extreme weather, the ship would be cancelled.,13. end-users: 用户 14. Should 在句首表示假设 = If you should 虚拟语气 Should any of the items be of interest to you, please let us kn

16、ow. 如果你们对哪些商品感兴趣，请告知。 如果你需要什么，请尽管联系我。 Should you ever need anything, please dont hesitate to contact me.,15. lower your price by, say 8% 降价，比如8% “降价”还有其他说法： to reduce/cut/bring down the price 降价幅度用by表示，“降到”用to： 我们愿降价5%。 We are prepared to cut the price by 5%. 请把价格降低到市场水平。 Please reduce your price to

17、 the market level. 句中的say表示假设，译成“比如”。,16. come to terms: 达成协议 也可以说come to agreement 双方没有能够就这些问题达成一致。 The two groups failed to come to terms on these issues. 17. the market is weak 市场疲软 表示市场状况的形容词还有很多： easy: 疲软dull: 黯淡 gloomy: 黯淡sluggish: 呆滞 steady: 稳定quiet: 清淡 firm: 趋升active: 活跃 strong: 坚挺,小结,重要语言点 counteroffer in/out of line with comp