巴西市场商业计划书-英文

1、Business PropositionAutels Product LineDistribution in BrazilAbout BrazilPopulation: Approximately200 million9thGDP in the World2007 GDP Growth Rate: 5.4%2008 GDP Growth Rate Projection: 5.2% Car Sales Record in 2007: 29.7% growth 2008 Car Sales Growth Projection: 20%9thCountry on the Rank of Car Sa

2、les7thon the Rank of Motor VehicleProducing Countries143,000 Automotive Repair ShopsAbout BrazilWhile most of the important countries are facing a recession, Brazil keeps growth above 5% and car sales continue impressive.The automotive markets in North America and Japan are stagnant, while those in

3、South America and Asia grows strongly. Of the major markets, Russia, Brazil, India and China sees the most rapid growth.About MeMy name is Romero Dubeux deAndrade, I am Garys first employee. I work with him for over 4 years now, starting since the beginning, when we developed the business plan to ta

4、ke over Launchs X431 product line exclusively in the US market.As you know, we sold Launchs products in the United States, building a good market and a strong name for them.Romero Dubeux de AndradeI was born and raised in Brazil. My father is an American citizen, which makes me a dual citizen by bir

5、th of both Brazil and the United States.I am fluent in Portuguese, Spanish and English.Graduated in International Business Integrated University of Recife, PE, BrazilDubeux Com. & Rep.Dubeux Commerce & Representations is a family owned company which I have worked for as a Sales Manager when we were

6、the Brazilian Distributor for Daewoo, the machinery and equipment Korean company.The company has been in business for 14 years with an impeccable reputation. I have inherited the corporation, my project is to re-structure it with my own standards to introduce Autels Product Line to the Brazilian Mar

7、ket theDubeux Com. & Rep. PortfolioTrevo Industry Sofima IndusaFiel Industrial Equipment DaewooHidromineral AlegriaExttra MineralCompany ResourcesMain Office located in So PauloNortheast Office located in Recife to facilitate logistics operation.VPN IntegrationAsterisk Call Center SystemToll-free nu

8、mber and local area code Voip numbers for the 7 largest States.Website (Portuguese and Spanish)Same day product delivery for orders in So Paulo, Rio de Janeiro and Recife.Operated by a third party motorcycle courier company.TeamSales Manager Operational Manager SecretaryTelemarketing Sales Team In-h

9、ouse IT departmentIn-house Marketing departmentMultilingual Technical Writer / TranslatorIndependent Sales Reps. (minimum of 1 for each of the 26 states)CompetitionA market research was done, we found that only a few of our competitors in the US are operating in Brazil. The prices are also higher th

10、an the same products sold in the United States.The only Brazilian companies that makes automotive diagnostic equipment is Alfatest and Tecnomotor. Their product line that will compete with Autel is the Kaptor and the Rasther, which has an inferior capacity than the MaxiDAS DS708, the price is equiva

11、lent.With lack of competition and its lower pricing structure, Autels products potential sales perspectives are projected to be very successful for the Brazilian market.Competition for OBDII Code ReadersPrice Range:$100.00 $450.00 US Currency(R$220,00 R$1000,00) Brazilian CurrencyCompetition for DS7

12、08Price Range:$2900.00 $7000.00 US Currency(R$6.200,00 R$16.000,00) Brazilian CurrencyCompetition not found for all other productsMaxiDiag JP701, EU702, US703, FR704Vehicle Monitoring EPB Service ToolsTPMS Diagnostic & Service Tools Oil Reset ToolsNo equivalent products where found in the Brazilian

13、market to compete with the above listed Autel products. Some expensive scanners, similar to DS708, offers specific packages like Asian, European or American software. This could compete with JP701, EU702, US703, FR704. But the prices are very higher.Price StrategyDismembering Hardware and Software P

14、rices Differently than the United States, Brazil has very high import taxes. Our strategy is to be billed by Autel on two different invoices, one bill of sale for the hardware and another bill of sale for the software. This way we can apply a lower importing tariff for the software, translating the

15、savings to the end users, been able to offer an even more competitive pricing structure.MarketingTrade Shows Automec is the most important trade show in Brazil, it takes place every two years in So Paulo. The upcoming show wil be in April 2009. We will introduce Autel to Brazil at Automec Show.In ad

16、ditional to Automec, there are 8 otherimportant trade shows in Brazil that we will be attending. These shows are: Autopar, Tecnoshow, Repara Nordeste, Semana do Mecanico, Autonor, FEISA, Autoparts and Autop.MarketingMagazine Ads Full page and half page ads will be published on the highest circulatio

17、n automotive magazines andjournals in the country. Some them are: O Mecanico,ofSincopeas, Ponto A Ponto and Balco Automotivo.MarketingState Associations for Mechanics There are approximately 143,000 automotive repair shops in Brazil.Most of them are affiliated to its state association. We will becom

18、e a member on all 27 states associations, so we can advertise on their informative journals and participate on most events and meetings to promote Autel.MarketingSchool Program Special pricing (as low as our cost) will be offered for schools and teachers so they can use our products at their classes

19、. This will be a valuable advertisement for all technicians attending classes.Special Student Pricing Discount coupons will be offered to the students from the schools and teachers that are participating on our school program, as an incentive for them to chose Autel for their diagnostic needs.Market

20、ingAuto Parts Stores Introduction of Autels product line will be set up by arranging meetings with all auto parts stores chains for a catalog presentation to offer distributorship of our products. The goal is to havethe major auto partsstores as ourvendors, including Rede Ancora - the largest chain

21、in Brazil.MarketingPrint Advertisement Catalogs, brochures and flyers will be designed for distribution to all our sales force and for direct mailing. We will be using GPS software to retrieve contact information for direct mailing and telemarketing.Web MarketingGoogle Campaign A pay per click campa

22、ign with unlimited funds will be set up to show our website as the 1st result when an user searches for any main keywords such as OBD, OBDII, code reader, automotive scanner, auto diagnostic, etc.Banner Ads The most important automotive forums and news websites will have our banners.Automotive Forum Participation Active participation on web message boards related with automotive diagnostics and scantools.Mission Statemen