雅思作文广告类词伙 范文

1、advertisingadjectives to describe advertisingother related wordschild and advertisingchildren nowadays areexposedto more and more adverts on television. many people believe that this represents a problem because young people are easilyinfluencedby televisioncommercials. one danger this presents is t

2、hat children will actually believe in theexaggeratedclaims frequently made in advertisements. this is particularly serious in the case of adverts forproductssuch as junk food that are actively unhealthy.forms of advertisingin the modern world, we areinundatedwith advertising in many different forms.

3、 there are, of course, the obvious examples such as television commercials,radiospots,billboardsby the roadside and theneonsigns that light up the cities at night. in addition to these, however, there are other less evident ways in which companies attempt to promote their products. for example, when

4、 you sit down to watch a football match, you will see thelogosand slogans of companies thatsponsorthe shirts or even nowadays the stadium. productplacementworks in much the same way in the cinema. you think you are sitting down to watch a film, but advertisingagencieswill make sure that their client

5、s latest products are on display too.how advertising worksadvertising works in many different ways, but it is safe to say that most successful advertisements are in some waymemorable. unless we can remember what the advert was about it, it failed. likewise, many adverts try to make the product or se

6、rvice seemglamorous: this may be achieved by getting a star from the world of entertainment toendorsethe product. the idea is that if brad pitt says that he uses this shaving gel, then men all around the world will follow suit. finally, there is the category of thewittyor humorous advert - a clever

7、advert can make the product itself seem intelligent, even when it is no more than a washing-up liquid.the regulation of advertisingthere is little doubt that there should be someregulationof advertising, but it is unclear who should be responsible for this and how the regulations should apply. one o

8、ne level, in the free market, companies should be allowed topromotetheir products andservicesas they see fit. however, there are surely some instances when it would be inappropriate for there to beno restrictionson advertising. for example, tobacco and alcohol companies should not be allowed to buy

9、advertisingtimeon television and radio.1、consumers are faced with increasing numbers of advertisements from competing companies. to what extent do you think are consumers influenced by advertisements? what measures can be taken to protect them?in todays material world, we are inundated with various

10、forms of advertising.in my view, this can be dangerous as it encourages us to spend without thinking and young people, in particular, need some protection from it.the first point to make is that advertising does make us spend money we do not need to. there are nowadays so many different ways compani

11、es promote their products and services, ranging from television commercials to simple flyers that we cannot escape it. if, for example,you watcha football match on television,you will seethe logos of the tournament sponsors. likewise, ifyou watchthe latest blockbuster movie, very probablyyou will se

12、ea product placed in the film by some advertising agency. the volume of this advertising means thatwe, as consumers,tend to be profoundly influenced by it and buy without thinking.it is not easy to decide how to regulate advertising. clearly, governments ought to restrict advertisements for harmful

13、products such as alcohol and tobacco.theydo not have the power, however, to control other forms of advertising. this meanswe needto use our common sense when we go to the shops, andask ourselveswhetherwe really needto make that purchase. parents should, however, ensure that young people are protecte

14、d from too much exposure to advertising. this can mean simply explaining that it is not in fact necessary to buy the newest xbox, or simply turning the television off.my conclusionis that while we cannot escape advertising or its effects in the modern world, children should be encouraged not to pay

15、too much attention to it.reading the essay question and getting the structure rightthis is one of those double questions types. it is absolutely essential that you answer both parts of the question. one logical way to do this is use a main body paragraph for each part of the question. so, my essay u

16、ses this structure:introduction: identify theme of essay and outline your positionmain body 1: answer to what extent advertising does influence usmain body 2: answer what measures we can take to protect consumersconclusion: return to main theme of essay and underline your positionthe benefit of this

17、 structure is that it is simple (and simple tends to be good in exam circumstances) and coherent in that it follows a logical progression. it makes sense to talk about the influence of advertising before discussing protection measures, and the conclusion reflects the introduction and so tops and tai

18、ls the essay.step 1 :getting ideas to write the essay one problem many candidates have is finding ideas for essays. very often, the place to get these ideas is in the question itself. the trick is to look at the words in the question and ask yourself some wh questions (who/where/what/why/when etc).

19、that gives you your start, then it often works to try and think of differences. so, for example:numbers of advertisements:ask yourself what different types of advertising do you know? tv commercials/bilboards/leaflets and flyers/promotions/logos and slogans/product placement/sponsorshipare all these

20、 the same? is one type more dangerous than others?consumers:ask yourself what different types of consumer are there? high street shoppers/online shoppers/impulse buyers/regular customers/children/adults.are all these the same? do some need more protection than others?competing companies: ask yoursel

21、f what does this mean? its about the free market and competition.is it possible to regulate the free market?influenced: ask yourself how we are influenced by advertising? is it the same in all cases?which is the most dangerous form of advertising?measures: you can ask yourself what measures need to

22、be taken, but you can also ask yourself who should take those measures.can the government regulate advertising? if they cantt who can? the consumers themselves? some other body?step 2 0rganising the ideas making your paragraphs coherentanother common problem is that candidates have enough ideas to w

23、rite an essay, but they dont organise them well. if you try and include all your ideas, your writing will almost certainly become incoherent and thats bad for your band score. here is how to avoid that problem:each paragraph is aboutonemain idea onlyyes, thats right just one main idea per para. this

24、 means that you need to select what ideas you use if you try and use all your ideas in a 250 word essay, it is likely to become confused.the main ideas aresimpleideas:normally found in the questionyes, this is right too. your big (or main) ideas are simple. they are things like, “i agree with this p

25、roposal” or “this opinion is partly right and partly wrong”. so each paragraph begins with a simple sentence like:the first point to make is that advertising does make us spend money we do not need to.this means it does influence us. all you have to do now is explain why and how.or it is not easy to

26、 decide how to regulate advertising.this means that controlling advertising is complex. all you have to do now is explain why that is so and what can be done.others ideas aresupportingideas thatexplainor giveexamplesthe key here is to see that we just need a couple of explanations of the one big ide

27、a. looking at the “ideas” from step i, i chose these for my first paragraph:explanation;the most dangerous type of adverts are those that we see all the time and dont think aboutexamples: tv commercials/flyers/sponsorship/product placementstep 3 paragraphs are like essays: it can better to repeat/re

28、phrase an idea than to give a new ideathe next point to note is that one possible paragraph structure is to repeat/rephrase your main idea rather than give a new one. this works best in more complex paragraphs like the one above. the main idea is:the first point to make is that advertising does make

29、 us spend money we do not need to.i then use a mixture of reasons and examples to explain this idea. at the end of the paragraph, i dont try and say something different. rather i come back to the main idea:the volume of this advertising means that we, as consumers, tend to be profoundly influenced b

30、y it andbuy without thinking.this should be a familiar idea to you. it is really just using theintroduction main body conclusionstructure of an essay for a paragraph. you wouldnt add a new idea in the conclusion of your essay, so why would you in a paragraph?notesmy introduction and conclusion are b

31、oth quite short: 2 sentences and 1 sentence. there are different ways of writing introductions and conclusions. the benefit of this approach is that it allows me more words for the main body of the essay perhaps the most important part.if you are writing an academic essay, it is conventional to try and not use personal pronouns unless you need to. in this essay, i use first person, second person and third person pronouns.i/myif the question asks you