经济管理出版社书目信息管理系统的设计与开发.doc

摘要数字化和网络化是当今时代的显著特征，出版社在作为信息的加工者、传播者的同时又是一个企业，它亟需借助信息技术突破传统运作模式，面对出版行业的这种现状，本文针对经济管理出版社的具体需求，描述了书目信息管理这一系统的设计及实施方案，详细阐述了整个应用系统的设计思路。本系统帮助现代出版社充分利用和挖掘出版资源，提高出版社运营效率，降低运营成本，通过网络化和信息化的实现，结合网络运营的新型模式，高效、动态的管理出版社的图书资源，并对外进行网络营销。本系统共分为三个模块书目信息管理、网络营销系统、书目数据生成。其中书目管理包括对出版社书目的浏览、增加、修改、各种方式的查询及分类管理等等网络营销系统是通过对书目信息和客户信息的有效管理，借助电子邮件群发功能来向客户进行图书宣传，可以根据模版自动插入书目信息生成邮件书目数据生成包括书目数据的导入导出及模版管理，可以以多种模板实现书目数据库中的书目信息与Excel和word之间的转换。关键词书目管理网络营销邮件群发出版社ABSTRACTThedigitizationandthenetworkistheremarkablecharacteristicofthepresentera,thepublishinghousearenotonlytheinformationprocessorsanddisseminatorsbutalsoanenterprise,iturgentlyneedtobreakthroughtraditionoperationpatternwiththeinformationtechnology,facingthiskindofpresentsituationofthepublication,thisarticledescribedtheprojectofthedesignandexecutionofthesystemwhichiscalledthebookinformationmanagementsystemtomeetstheconcreteneedoftheeconomicalmanagementpublishinghouse,andelaboratedtheentiredesignoftheapplicationsystemindetail.Thissystemhelpmodernpublishinghousemakefulluseofthepublicationresourcesandexcavatethepublicationresources,enhancestheefficiencyofthepublishinghouse,reducesthecostoftheoperation,managethebooksresourcesofthepublishinghouseeffectivelyanddynamicallybycombinestheweb,informationandnewoperationpatterntogether,andcarriesontheexternalnetworkmarketing.ThissystemhasthreemodulesBookinformationmanagement,onlinemarketingsystemandbookdatagenerating.Bookmanagementincludesthebrowsing,increasing,revisionofthebookinformation,anditcansearchthebookinformationwithkindsofcondition,anditcancarryouttheclassifiedmanagementofthebookinformation.Thenetworkmarketingsystemadvertisethebookbyemailmarketingthroughtotheeffectivemanagementofthebookandcustomerinformation,itcanproducetheemailwithbookinformationaccordingtothepatternplateautomaticallybookdatageneratingcanmakethebookinformationinoroutofthedatabase,andconvertthebookinformationtoExcelorWordaccordingtokindsofpatternplate.KeywordsBooksmanagementNetworkmarketingMassiveemailPublishinghouseI目录引言....................................................................................................1第一章系统概述...............................................................................21.1系统开发背景.....................................................................................21.2系统国内外发展现状及开发意义.....................................................21.3系统设计特点.....................................................................................3第二章系统分析...............................................................................42.1系统可行性分析.................................................................................42.1.1经济可行性................................................................................42.1.2技术可行性................................................................................42.1.3社会可行性................................................................................42.1.4人员可行性................................................................................52.2系统开发原则.....................................................................................52.3系统需求分析.....................................................................................52.3.1用户需求情况............................................................................62.4组织结构图与职能分析.....................................................................62.4.1经济管理出版社组织结构图....................................................62.4.2职能分析....................................................................................62.5系统业务流程图与分析.....................................................................72.5.1系统业务流程图........................................................................7II2.5.2业务流程分析............................................................................82.6系统数据流程图与分析...................................................................102.6.1系统数据流程图......................................................................112.6.2数据流程分析..........................................................................112.7数据字典...........................................................................................132.7.1数据元素.................................................................................132.7.2数据结构.................................................................................142.7.3数据流.....................................................................................152.7.4处理逻辑..................................................................................152.7.5数据存储.................................................................................162.7.6外部实体.................................................................................16第三章系统设计.............................................................................173.1系统总体结构设计...........................................................................173.2系统模块功能设计...........................................................................173.2.1书目管理模块的功能设计......................................................173.2.2网络营销模块的功能设计......................................................183.2.3数据生成模块的功能设计......................................................193.2.4系统管理模块的功能设计......................................................193.3系统代码设计...................................................................................193.4系统数据库设计...............................................................................203.4.1概念设计.................................................................................203.4.2系统物理结构设计.................................................................22