(跨文化商务沟通论文之中国与荷兰商务分析)business_culture_nertherland_VS_china.doc

TheDifferentBusinessCultureofChina&NetherlandsMajor:InternationalEconomy&TradeGroupmember:Contents1Introduction.22Thesimilarities.23Thedifferences.33.1ThecharacteristicsofNetherlandsbusinessculture.33.1.1NetherlandsBehavior.33.1.2BusinessMeetingEtiquette.33.1.3BuildingRelationships&Communication.33.1.4Negotiation.43.1.5NetherlandsTaboo.43.2ThecharacteristicsofChinesebusinessculture.43.2.1ChineseBehavior.43.2.2BusinessMeetingEtiquette.53.2.3BuildingRelationships&Communication.53.2.4Negotiations.53.2.5ChineseTaboo.64Theanalysis.65Conclusion.7【Abstract】ThispapermakesacomparisonbetweenChinaandNetherlandsintermsofbusinessculture.AnanalysisisgivenaboutNetherlandsbusinesscultureandChinesebusinessculture.So,wetrytocombinationofHofstede-BondsValueDimensionstoexplaintheimportanceofinterculturalbusinesscommunication.Inthispaper,wepointoutthatawareofbusinessculturaldifferencesanddealwiththedifferencesappropriatelywillleadacompanytosuccessinthecompetition.【KeyWords】business；comparison；English；Chinese；communication1IntroductionNowadays,interculturalbusinesscommunicationareplaymoreandmoreimportantroleinourlife,buthowcanwegainthesuccesswhenfacesthekeencompetition?Asanoldsayinggoes,Knowbothyouropponentandyourselfevervictorious!Ifyouwanttodobusinesswithdifferentcountry,youshouldbefamiliarwithitsbackground.OurgroupstopicisinterculturalbusinesscommunicationbetweenChineseandHolland.So,thisessayistryingtofocusonthedifferencesbetweenChineseandEnglishbusinesscultureintermsoftheirbusinessmeetingetiquette,differentbehavior,buildingrelationships&communication,negotiationsandtheirtaboo.2ThesimilaritiesTheNetherlandsclaimtobe"EuropeoftheChinesepeople."Theyarenoonlythrifty,hardworking,practical,butalsohavingperseverance,mutualaid.Besides,theyareadeptunmanagedmoneymatters.ThesocialcharacteristicofNetherlandsisthattheypayattentiontotheirqualityoflifeandwillingtoattendcharitytohelpthepeoplewhoneedtohelp.AllofthisissimilarwithChinese.Netherlandsisashrewdbusinessmanandverysensitiveaboutmoney.ThisisconsistentwiththeChinese.ChineseandNetherlandshavestrongtimeconcept,payattentiontoWin-Winandcomity.BothChineseandNetherlandsemphasizethecountrysculturaldiversity,toleranceofdifference,andreceptivenesstoforeigninfluences3Thedifferences3.1ThecharacteristicsofNetherlandsbusinessculture3.1.1NetherlandsBehaviorAppearancesareimportanttoNetherlands；theyplacehighvalueoncleanlinessandneatness.Theyarethepeoplewhodisciplined,conservative,andpayattentiontothesmallestdetails.Atthesametime,theNetherlandsareveryprivatepeoplewhodonotdrawattentiontothemselvesanddonotvaluetheaccoutrementsofsuccesshighlyprizedbyotherwesternsocieties.Notonlydidtheydislikedisplaysofwealth,astheyruncountertotheiregalitarianbeliefs,theydonotboastabouttheiraccomplishmentsortheirmaterialpossessions.Whenitsnecessaryforsomeonetobepraisedorcriticized,theNetherlandswilldothisonlyinprivate.Onlyinrarecasesareexcellentworkersarepubliclyacclaimed,andthentheyusuallyshowembarrassmentatbeingsingledout.3.1.2BusinessMeetingEtiquetteMeetingsadheretostrictagendas,includingstartingandendingtimes.Punctualityformeetingsistakenextremelyseriously.Beinglatemaymarkyouasuntrustworthyandsomeonewhomaynotmeetotherdeadlines.Intheprocess,donotattempttodeviatefromtheagenda.Ifyouexpecttobedelayed,telephoneimmediatelyandofferanexplanation.Cancellingameetingatthelastminutecouldjeopardizeyourbusinessrelationship.Meetingsareratherformalinnature.Littletimeisspentonpleasantries.3.1.3BuildingRelationships&CommunicationTheNetherlandstakealong-termperspectivewhenlookingatbusiness,sobeclearwhatyourcompanysintentionsaretheimportantthingistodemonstratehowyourrelationshipwouldbebeneficialforbothsides.SincetheNetherlandsvaluetheirpersonaltime,donotaskthemtoworklateorcomeinovertheweekendifyouwanttofosteragoodworkingrelationship.TheNetherlandsarehospitable,yetthisisoftenreservedforfamilyandfriends.Inbusinesstheytendtobereservedandformal.TheNetherlandsareextremelydirectintheircommunication.Theymaysoundbluntifyoucomefromaculturewherecommunicationismoreindirectandcontextdriven.Theydonotusehyperbole,andlikewisetheyexpecttobetoldyesornoinclearwords.Ingeneral,ideaswillbediscussedquiteopenlyatmeetings,witheveryoneentitledtotheiropinion.Decisionsareoftenconsensus-driveninthesecases.