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(跨文化商务沟通论文之中国与荷兰商务分析)business_culture_nertherland_VS_china.doc

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(跨文化商务沟通论文之中国与荷兰商务分析)business_culture_nertherland_VS_china.doc

TheDifferentBusinessCultureofChinaNetherlandsMajorInternationalEconomyTradeGroupmemberContents1Introduction.............................................................................................................22Thesimilarities........................................................................................................23Thedifferences........................................................................................................33.1ThecharacteristicsofNetherlandsbusinessculture.................................33.1.1NetherlandsBehavior.........................................................................33.1.2BusinessMeetingEtiquette................................................................33.1.3BuildingRelationshipsCommunication........................................33.1.4Negotiation.........................................................................................43.1.5NetherlandsTaboo.............................................................................43.2ThecharacteristicsofChinesebusinessculture........................................43.2.1ChineseBehavior...............................................................................43.2.2BusinessMeetingEtiquette................................................................53.2.3BuildingRelationshipsCommunication........................................53.2.4Negotiations.......................................................................................53.2.5ChineseTaboo....................................................................................64Theanalysis.............................................................................................................65Conclusion..............................................................................................................7【Abstract】ThispapermakesacomparisonbetweenChinaandNetherlandsintermsofbusinessculture.AnanalysisisgivenaboutNetherlandsbusinesscultureandChinesebusinessculture.So,wetrytocombinationofHofstedeBondsValueDimensionstoexplaintheimportanceofinterculturalbusinesscommunication.Inthispaper,wepointoutthatawareofbusinessculturaldifferencesanddealwiththedifferencesappropriatelywillleadacompanytosuccessinthecompetition.【KeyWords】businesscomparisonEnglishChinesecommunication1IntroductionNowadays,interculturalbusinesscommunicationareplaymoreandmoreimportantroleinourlife,buthowcanwegainthesuccesswhenfacesthekeencompetitionAsanoldsayinggoes,KnowbothyouropponentandyourselfevervictoriousIfyouwanttodobusinesswithdifferentcountry,youshouldbefamiliarwithitsbackground.OurgroupstopicisinterculturalbusinesscommunicationbetweenChineseandHolland.So,thisessayistryingtofocusonthedifferencesbetweenChineseandEnglishbusinesscultureintermsoftheirbusinessmeetingetiquette,differentbehavior,buildingrelationshipscommunication,negotiationsandtheirtaboo.2ThesimilaritiesTheNetherlandsclaimtobeEuropeoftheChinesepeople.Theyarenoonlythrifty,hardworking,practical,butalsohavingperseverance,mutualaid.Besides,theyareadeptunmanagedmoneymatters.ThesocialcharacteristicofNetherlandsisthattheypayattentiontotheirqualityoflifeandwillingtoattendcharitytohelpthepeoplewhoneedtohelp.AllofthisissimilarwithChinese.Netherlandsisashrewdbusinessmanandverysensitiveaboutmoney.ThisisconsistentwiththeChinese.ChineseandNetherlandshavestrongtimeconcept,payattentiontoWinWinandcomity.BothChineseandNetherlandsemphasizethecountrysculturaldiversity,toleranceofdifference,andreceptivenesstoforeigninfluences3Thedifferences3.1ThecharacteristicsofNetherlandsbusinessculture3.1.1NetherlandsBehaviorAppearancesareimportanttoNetherlandstheyplacehighvalueoncleanlinessandneatness.Theyarethepeoplewhodisciplined,conservative,andpayattentiontothesmallestdetails.Atthesametime,theNetherlandsareveryprivatepeoplewhodonotdrawattentiontothemselvesanddonotvaluetheaccoutrementsofsuccesshighlyprizedbyotherwesternsocieties.Notonlydidtheydislikedisplaysofwealth,astheyruncountertotheiregalitarianbeliefs,theydonotboastabouttheiraccomplishmentsortheirmaterialpossessions.Whenitsnecessaryforsomeonetobepraisedorcriticized,theNetherlandswilldothisonlyinprivate.Onlyinrarecasesareexcellentworkersarepubliclyacclaimed,andthentheyusuallyshowembarrassmentatbeingsingledout.3.1.2BusinessMeetingEtiquetteMeetingsadheretostrictagendas,includingstartingandendingtimes.Punctualityformeetingsistakenextremelyseriously.Beinglatemaymarkyouasuntrustworthyandsomeonewhomaynotmeetotherdeadlines.Intheprocess,donotattempttodeviatefromtheagenda.Ifyouexpecttobedelayed,telephoneimmediatelyandofferanexplanation.Cancellingameetingatthelastminutecouldjeopardizeyourbusinessrelationship.Meetingsareratherformalinnature.Littletimeisspentonpleasantries.3.1.3BuildingRelationshipsCommunicationTheNetherlandstakealongtermperspectivewhenlookingatbusiness,sobeclearwhatyourcompanysintentionsaretheimportantthingistodemonstratehowyourrelationshipwouldbebeneficialforbothsides.SincetheNetherlandsvaluetheirpersonaltime,donotaskthemtoworklateorcomeinovertheweekendifyouwanttofosteragoodworkingrelationship.TheNetherlandsarehospitable,yetthisisoftenreservedforfamilyandfriends.Inbusinesstheytendtobereservedandformal.TheNetherlandsareextremelydirectintheircommunication.Theymaysoundbluntifyoucomefromaculturewherecommunicationismoreindirectandcontextdriven.Theydonotusehyperbole,andlikewisetheyexpecttobetoldyesornoinclearwords.Ingeneral,ideaswillbediscussedquiteopenlyatmeetings,witheveryoneentitledtotheiropinion.Decisionsareoftenconsensusdriveninthesecases.

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