中英文翻译--智能照明市场现状及案例浅析.doc

IntelligentlightingmarketsituationandtheCaseAnalysisWithimprovementoflivingstandards,thequalityoflifehasbecomemoresophisticated,thetraditionallightingsystemscannotmeettheneedsofmodernpeoplefarly,peoplewanttouseevenmoreconvenientwayforthecontroloflighting,sointelligentlightingsystemsshouldbedeliveredandHealth.Lightingsystemisbasedonthemostcommonlyusedsysteminourlives.Withtheriseofthesmarthomeindustry,user-friendlysmarthomelightingsystemwillgiveyouaromantic,warmhomeenvironment.IntelligentlightingcontrolofLEDlightingtime,brightness,itnotonlyhasthesoft-Kai,dimming,wide-openwidethebasicfunctionsofcustoms,andwithotherintelligencesystemscannotevenmovewiththescenesettings,suchastoachieveamoreuser-friendlyfunctions.Therealizationofintelligentlightingmanagement,simpleoperationmoreflexible.Enhancethequalityoffamilyenvironmentandlivingcomfort.Therefore,thesmartalternativetoconventionallightingsystems,lightingsystems,Intelligenthomeisboundtotaketheprocessforward.Intelligentlightingindustrysincethelastcentury90stoentertheChinesemarkethasbeenaffectedbythemarketasconsumersandthemarketenvironment,productprice,promotionandotheraspects,hasnotbeenmuchimprovement.Whatarethefactorsintheendintelligentlightingtherapidpopularizationofthismarket?(1)domesticeffortstopromoteintelligentlightingproductsarefarfromsufficient.Asthisisanewindustryisdifferentfromtheordinaryconsumergoodsmarketofconstruction,theformationofconsumerattitudeswilltaketime,theproductneedstostepuppublicityefforts.However,withtheeconomicdevelopmentofrelatedindustriestoincreasethestrengthofopeningtotheoutsideworld,someinternationalbrandssuchasDynalite,Lutron,WIELAND,e-bfbentertheChinamarket,suchas,intelligentlightinganddomesticmanufacturersandbusinessessuchasfulllighting,RuiLong,Sobol,Haier,TsinghuaTongfangenterpriseseachotherinhealthymarketcompetition,promotingtheintelligentlightingindustrydevelopmentandgrowth.Asthemarketisnotinshape,notalargeconsumermarket,themajorityofintelligentlightingmanufacturersintheconstructionmarketchannelsalsohavebeenexploringamodelfortheindustry.Duetovariousreasons,traditionallighting,electricaldistributorsitisverydifficulttopromote,decorationcompanyprofessionalenoughtomakeintelligentlightingandotherfactorsdonotformastablemarketsaleschannels.(2)consumersinunderstandingtheexistenceoferrors.Lightingtheissueofordinaryfamiliesinthetraditionalsenseduetotheimpactofthelightingsystemisthegeneralsenseofintelligence,nothavetohave.Duetoculturaldifferencesbetweenhighandlowquality,althoughmanypeopleunderstandsomeofthesmartlighting,butthisisalsoconcernedaboutthehigh-techproductswillnotbeused,andsomeareevenworriedaboutmaintenanceandrepair,resultingingreatertrouble.(3)theeconomicbasedeterminesthehouseholdlevel.Chinaatthisstage,althoughtherapiddevelopmentofthenationaleconomyhasatendency,butalowerstart,thevastmajorityoffamiliesinfoodandclothingjuststage,theemploymentsituation,childrenseducation,healthcareburdenincreases,sothatwasalsotooafraidtoseekthecomfortofhome,theusualresponseistoincreasesavings,foremergencyuse.Moreover,theaveragefamilyhousingingeneralisthesecondbedroomorthreebedroom,whetherornottheuseofintelligentlighting,realisticsignificance.Therefore,smartlighting,advancedintelligenthomefashionproducts,totakewait-and-seeatthisstage,thenextfewyearswiththeimprovementofhomeconditionsbeforedecidingwhetherornottoinstall.Anyway,Domesticeconomicsituationinthevastmajorityoffamilies,butalsotheimpactofintelligentlightingsystemsanimportantcauseofuniversal,eventhoughthepriceofsmartlightingsystemisnotexpensive.Inaddition,intelligentlightingproductsonthemarketofindividuallevel,wecannotmeetpeoplesneeds.Someproductscanonlybecontrolledinoneplace,notsuitableinabighouse；someoftheremotecontrollightscannotcontrolthewaythenetworkcannotusearemotecontroltocontrolallthelights；someseparatedimmerdimmerswitchonly,nomemoryfunction,cannotautomaticallydelayorotherhigh-leveloperation.Tosomeextent,alsoaffectedpeoplesviewsonintelligentlightingproducts.However,thetraditionallocalstyle,openingandclosingofthecontrol,butalsoconstrainsthefast-pacedlifestyleofmodernpeople,modernhomeinthesmartuseofagoodlightingsystemcanenhancethequalityoffamilyenvironmenttoensurethecomfortoffamilylifeandhealth.Therefore,theultimateintelligentlightingsystemtoreplaceconventionallightingsystems,isthegeneraltrendisaninevitableprocessofhomeintelligentsteptotake.Inaddition,theintelligentlightingsystemscanrelyonwirelesstechnologytoachievenetworkfunctionality,wirelesstechnologynotonlycanavoidthetroublewiring,butwouldalsofacilitatetheresolutionofthefamilyofnetworkingequipment,therefore,network-basedintelligentlightingsystemwillmakeyourlifemorerichandIntelligentlightingsystemasopposedtotraditionallightinghasthefollowingunparalleledadvantages:(1)suitableforlargeunitsofhousing,suchasvillas,suchasthethermocline.Noremotecontrolfunctions,thebiggerthehousethemoreinconvenient.Justimagine,switch(orcheck)anupstairsordownstairslightshavetogobackandforth,whichishowthetrouble；notachievefullclearanceofthewholeoperationwillhavetocheckagainbeforeleavinghomewhetherornotallthelightsareclosed,verytrouble；noscenesoperationsgroupcannotcontrolthelights,sothatthefamilyismoremonotonouslight,butalsothediversityofpeoplecannotmeettherequirementsoffashion.(2)thetraditionallightingofthelightsarenotenergy-efficientoperation.Asthelightsareturnedoffinconvenient,resultingintimelyandlightsareturnedoffdonotwasteenergy；nodimmingfunction,sometimesitcannotbetoobrightlightsdimmed,notonlytostimulatethehumaneye,butalsoawasteofelectricity,lightbulbsmustbereplacedinordertosolvetheproblem；alsoswitchlightswhensuddenchangesinbrightness,notonlytothehumaneyetostimulatealargeandurgentfilamenttemperaturequenchheat,seriouslyaffectedthelifeoflightbulbs；notdelaytimelyorlightsareturnedoffautomatically,notonlyelectricity,butalsocumbersome.Intelligentlightingandpreciselyabletosolvetheseproblems.Withthenetworktechnologyandcommunicationtechnology,thedevelopmentofintelligenthome,smarthomelightingsystemasanimportantcomponentofintelligentfacessomegreatopportunitiesfordevelopment,intelligenthomeofhumancommunication,network,buildingmaterials,security,etc.expressionofthedevelopmentoftheindustry,agreatdealofconcernbythecommunity.Inrecentyears,Tianjin,Beijing,Shanghaiandotherplacestherehavebeenintelligentprofessionalhomeintegrators,suchasSwissfrancs,TsinghuaTongfang,Sobol,Haier.Atthesametime,large-scaleintelligenthomealsobegantoexperiencethemuseum,suchasQingdaoHaierDigitalLivingExperienceHall,ShanghaiMuseumWing-lok,suchasthenumberoflifeexperience智能照明市场现状及案例浅析生活水平的提高，人们对生活品质的要求也越来越高，传统的照明系统已经远远满足不了现代人的需要，对于照明的控制，人们希望使用更加方便甚至是随心所欲，于是智能照明系统应运而生。照明系统是我们生活中最常用的基础系统。随着智能家居产业的兴起，充满人性化的家居智能照明系统将带给你浪漫，温馨的家居环境。智能照明可以控制照明光源的发光时间、亮度，它不仅具有软启，调光，全开全关等基本的功能，而且与其它智能系统连动还能实现具有场景设置等更具人性化的功能。实现照明管理智能化，操作简单更灵活。全面提升家庭环境的品位和生活的舒适度。所以智能照明系统代替传统的照明系统，是家居智能化过程中必然要走的一步。智能照明行业自从上世纪90年代进入中国市场以来，受市场的消费意识、市场环境、产品价格、推广力度等各方面的影响，一直没有太大的起色。到底哪些因素影响智能照明市场的快速普及呢？（1）国内的智能照明产品推广力度远远不够。由于这是一个新兴行业，不同于普通消费品市场的建设，消费观念的形成还需要时间，产品的宣传力度还需加大。但是随着经济的发展、相关行业对外开放的力度的加大，部分国际品牌如Dynalite、路创、WIELAND、e-bfb等进军中国市场，与国内智能照明厂家和商家如百分百照明、瑞朗、索博、海尔、清华同方等企业相互取长补短，在良性的市场竞争中，推动智能照明行业的发展与增长。由于市场没有成型，还没有形成大的消费市场，大部分智能照明厂家在市场渠道的建设上也一直在探索着适合这个行业的模式。由于各方面的原因，传统的照明、电工经销商很难推动、装饰公司不够专业等因素使智能照明市场还没有形成稳定的销售渠道。（2）消费者在认识上存在误区。普通家庭在照明问题上由于传统观念影响，普遍感觉照明系统是否智能，并不是必须要具备的。由于文化素质高低的差异，许多人虽然对智能照明有些了解，但对于这种高科技的产品也担心不会使用，有的甚至担心维修保养问题，从而造成更大的麻烦。（3）经济基础决定家居档次。我国现阶段，虽然国民经济呈现高速发展之势，但起步较低，绝大多数家庭还刚刚处在温饱阶段，就业形势、子女教育、医疗负担等压力，使人们还不敢过分追求家居的舒适，通常的对策是增加储蓄，以备不时之需。而且，普通家庭住房一般就是二居室或三居室，是否采用智能化照明，现实意义并不大。因此，对