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外文翻译--我国PDA市场现状及价格发展趋势分析.doc

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外文翻译--我国PDA市场现状及价格发展趋势分析.doc

附录AMyPDAmarketconditionsandpricetrendsanalysisManycountriesintheworldPDAdevelopment,isaPalmandPocketPCbased,Yet,thePDAcrazenowsomeoneisconcentratedinthenonPalmandPocketPCatthelowpriceofPDA,mainstreampriceofRMB1,200yuanorless,andshorttermpricetrendswithinthissampleisnotinsight.Alsoworthnotingistheworldslargestelectronicdictionarymarket,andthemarketisnowPDAandelectronicdictionarymarketisgraduallymixed.1.PDAandelectronicdictionarymarketcoincidenceAndtheinternationalcommunitycomparedtoothercountries,ChinasPDAhasbeenabletosellsowell,manyofthemattributedtothetraditionalgiftgivingculture.Manypeoplearereluctanttouse,buttheyarewillingtobuyasagifttosomebodyelse.HencemyPDAmarketwithsuchambitious,farhigherthanmanyoverseasconsultantsoriginalestimate,Currently,ChinasPDAmarketisinfactmadeupofallPIMPersonalInformationManagementsimilarproducts,inparticulartheelectronicdictionaryseriesofproducts.AndthePDAandelectronicdictionarynowthebiggestdifferenceisthatPDAoftouchscreenandpenbasedinput.Mostelectronicdictionariesareonlykeyboardinput.Ofcourse,manyoftheexpensiveelectronicdictionarieshavetabletscreenandpenbasedinput.ManyofthelowpricedPDAexceptmoreoftouchscreenandpenbasedinput,thefunctionoftheelectronicdictionarywithalmostthesame.ButthefutureofthePDAhavehighergrowthrateofelectronicdictionariesbecausetodaythemajorityofPDAencompassingalloftheelectronicdictionaryfortherelevantfunctionandtheirpricescontinuetodeclineTherefore,ourfuturewillbeelectronicdictionarymarket,thegrowthgeneratedsignificantbrakeeffect.Itisexpectedthatby2002,Chinasshareoftheelectronicdictionarysalesproportionwillbesteadilyreduced,electronicdictionarywiththeactualproportionofPDAproductswillbecome58and42.Longtermview,asthePDApriceshavedroppedlower,Electronicdictionaryinsuperlowmarkethasbeenabletomaintainacertainsalesvolume,electronicdictionarywitharealPDAproductssharethegenitalia,willoccupyhalfoftheirmarketsize,maintainthestateequalization.Whileithasnoglobalstatistics,electronicdictionariesthattheindustrygenerally,Chinassalesofelectronicdictionarymarketisthelargestintheworld,theproportionofover50.AlthoughnotknowthefutureofforeignconsultancyfirmsinthecalculationoftheChinesePDAmarketofelectronicdictionariesincluded.ButevendeductingsalesofelectronicdictionariesnumberofPDAsalesinChinahasexceededthenumberofJapan,secondonlytotheUnitedStates.2.MyPDApricetrendanalysis1.1500yuanwillbesoldwatershednowPalmandPockTileetPCPDAsalesinChinashareverylow,PDAisexpectedonlywhenthepricedroppedaboutRMB1,500yuan,thePDAisasubstantialincreaseinthesalesopportunityWhenthePDAinthepriceofRMB1,000yuan,thelargestPDAsales.GUIDECWangproductswithintelligentseriesisoneoftheleadersfromRMB1,000yuanto500yuanbetweenisexpensiveelectronicdictionaryPDAmarketwithasubstantialoverlapbetweenthehighHaoyitongelectronicdictionariestothriveandtorepresentproducts.ButinthepricerangeofPDAmostlyinventoryofspeciesovertime.ThereforePDAlowpricestrategyinthisareamightnot.andbecauseofthepricerangeofproductsarenowinthepredicamentofunfit,salesdecreasedratherthanincreased.2.LowcostdevelopmentofthemarketwillcontinuetobethemainthemeasHendersonCHANLegend,GreatWallandotherheavyweightmanufacturerstocomeinto,coupledwithChinaseconomicdevelopmentandsustainedrobustdemandfortheinternationalcommunityandotherfactorsimpactMynexttwoyearsPocketPCandPalmPDAuserswillcontinuetoincrease,theproportionwillrise.ButChinaslargestPDAsalesarestilllowPDA,andthatthemainstreampriceswillcontinuetodecline.MyPDAhybridelectronicdictionarymarketasawholewillresultinalowerpriceofthehighersales,WhatisthebiggestsalesPDAPDAweoftensay,thenwhatisthePDA,andthemeaningofwords,WhataretheclassesthatyouhavetobuybeforethePDAmustknow,thepurchaseofPDAisthefirststepbefore.3.AnalysistermPDAPDA,isthePersonalDigitalAssistantPersonalDigitalAssistantmean.Asthenamesuggestsisthesupportofindividualdigitaltools.Primarilynotebooks,correspondence,theexchangeofbusinesscardsanditinerary,andotherfunctions.Ofcourse,astechnologyadvances,newfeaturessuchasdigitalrecordinghasbeentheincreaseofthepreviousone.PDAnowdefinedveryvague,alltheproductsarecollectivelyreferredtothestreets.ManypeoplehaveevenPDAcollectivelyreferredtoasPDAs.4.PDAclassificationPDAshouldinfactbrokendownintoelectronicdictionaries,PDAs,handheldcomputerequipmentandpersonalcommunicationsassistantforfourcategories.Thelattertwobecauseoftechnicalandmarketdevelopment,whichhasslowlyintegratedtogether.5.ElectronicDictionaryPDAinallcategoriesofproducts,thisisthemostsimpleone.Itsmainfunctionistoprovideabilingualtranslation,telephonenumberstorage,Englishwordsreadaloudandotherfunctions,Itischaracterizedallofitsproceduresarecurableinmemory,thuslimitedstoragecapacity,functionwithoutasinglecomparisonwithexpandability.However,theseproductsarenomatchhasitsadvantages.Forexample,theyaremorestronglytargetedtoprovidethefunctionalityrequired,suchasgames,andotherevents.Inaddition,italsohassmallsize,simpleoperationandsoon.Suchelectronicdictionaryrepresentativesthrive,celebrity,star,etc..Ofcourse,therearesomenewelectronicdictionariesalsoprovideacommunicationsfunction.Additionalconnectivitythroughthepack,andyoucankindofcomputerproductsandtheexchangeofdatabetween.Andthemarkethassomeelectronicnotebook,thiswillfocusontheeventsanddaytodaybusinessmanagement.Theseproductsareoftenrelativelylargestoragecapacity,butitsessenceis,andelectronicdictionaries,Curingitsproceduresarestoredinthechip,thesamedoesnothavecapacityforexpansion.TypicalofsuchproductsisrepresentativeofourfamiliarGUIDEC.6.HandheldcomputerUsually,thedigitalworldwillbesuchasPDAswillbePDA,alsorepresentsthetruemeaningofthePDA.Itisalmostageneralhomecomputerallthefunctions.Handheldcomputergreatestfeatureisthattheyhavetheirownoperatingsystems,aregenerallycuredintheROM.ItsuseofthestoragedevicesarerelativelyexpensiveflashmemoryIC,thegeneralcapacityofabout16MB.PDAsgenerallykeyboard,handwritingandtheuseofsoftkeyboardinputmethods,withastandardserialport,InfraredaccessmodesandabuiltinmodemtoconnecttopersonalcomputersandtheInternet.Handheldcomputerproductsandthepreviousbiggestdifferenceisthattheapplicationsscalability.Basedontheiroperatingsystem,peoplecanuseanyprogramminglanguagecorrespondingapplications.Youcaninyourhandheldcomputerarbitraryinstallationanduninstall.Becauseofitsfunctionverycomplete,theoperationismorecomplexandnotsuitableforthecomputerdonotknowmuchabouttheprimaryusers.TheHandheldcomputerparts,butalsobythedifferentoperatingsystem,dividedintoPalmandPocketPC.PalmusingPalmOS,developedbyPalmWinCEandPocketPCadoptedaseriesofsystems,developedbytheMicrosoft.Becausethebodysystemperformanceandthedifferencebetweenthetwoisstillaconsiderablebodyofdifference.7.ComputerequipmentwithahandheldcomputercalledtheEnglishnameofHPC,HandheldPCmeans.ThisisakindofnotebookcomputersandPDAsbetweenproducts.WhydoIsaythatBecauseitiscommonhandheldcomputeroperatingsystem,butitisequippedwithasmallkeyboard.Itsfunctionthanhandheldcomputerstothepowerful,butthesamesizeandweighthaveincreased,Sotheperformanceofportablehandheldcomputersthanthepoor.8.Personalcommunicationsassistantforpersonalcommunicationsassistantforthemanyproductsitisthemostfashionablekind.ItistheconceptofPDAsandtheeffectivenessofmobilephones,pagersandthecombinationproduced.Thisproductfeaturesisitsbiggestsacrificeofthegeneraltelephonelinesanduseofwirelessdatareception,productofstrongeradaptability.Evenifthetermsofasingle,earlyproductisthestartingpointformobilephonedesignedproducts,itsbusinesstofunctionnormallysignificantlylessthanthehandheldcomputers,onlytheequivalentofgeneralelectronicnotebookfunctions,andthecurrentsystembasedonWinCEandPalmproducts,collectivelycalledSmartPhone.itsfunctionandPDAssameorhigher,andalsohaswirelesscommunicationanddataexchange,morerepresentativeofthefuturePDAsdirectionofdevelopment.3.WhatisaPDAWhatisthedomesticconsumernicestnumericalcodeproductDoesnotusethereply,everybodydefinitelyknew,thatisahandsetThePDAhandsetisthedigitaldomainnewglossary,joinsandunceasinglypromotestheproductalongwithmoreandmoremanymerchants,thefunctionformidablePDAhandsetisbecomingtheconsumerattentionandthechoicefocalpointThenwhatisthePDAhandsetThesocalledPDAhandset,isthecollectionPDAfunctionandthehandsetfunctionisabody,simultaneouslyhasvisitstheInternetthefunctionproduct.ThepartstillwillbePDAisthePersonalDigitalAssistantabbreviation,thewordingmeaningisthepersonaldigitalassistant.Thiskindgraspedtheequipmenttoconcentratethecomputation,thetelephone,thefacsimile,withnetworkandsoonmanykindsoffunctions.Itnotonlymayusefortomanageindividualinformationforexampleaddressbook,planandsoon,moreimportantlymayaccessthenetthebrowsing,receivesanddispatchesEmail,maysendthefacsimile,evenalsomaytreatasthehandsettouse.Especiallymoreimportantly,thesefunctionsallmaythroughthewirelesswayrealization.Abovecertainly,certainlyisnotanyPDAallhasallfunctionsEvenifhas,alsoispossibleasaresultoftolackthecorrespondingservicebutnottobeabletorealize.Butmayforesee,thePDAdevelopmenttendencyandthetidalcurrentarethecomputation,thecorrespondence,thenetwork,thememory,theentertainment,theelectroniccommerceandsoonthemultipurposefusion.PDAgenerallyalldoesnotprovidethekeyboard,butusesthehandwritteninputorthepronunciationinput.PDAusestheoperatingsystemmainlytohavePalmOS,WindowsCEandEPOC.ThePDAstartmaytraceAppleCorporationNewtonMessagePadwhichpromotedin1993.Soon,hasafterwardsproducesbusinesstopromotethesimilarproduct.Atpresent,thePDApricealsoishigh,buttheexpertsbelieved,itfinallywillenterthecommoncommonpeoplefamily,willtrulybecometruelythepersonaldigitalassistant.WhatabovesaidisgeneralizedPDA.Shouldhave12bigfunctionsIncluding1st,calendar/schedule2nd,andthecomputersynchronizationprocedureissimplequickly3rd,superiorbatteryendurance4th,email/shortnotetransmission5th,WiFi/bluetooth6th,thefuselagefacileisexquisite7th,MP3broadcast8th,telephone9th,largescreen10th,GPSnavigation11th,2Gstoragecapacity12th,digitalLCDliquidcrystaldisplaymonitorLCDtookthestandardmonitor,everybodyalreadyverymuchwasfamiliarwith.TheLCDfamilyisextremelybig,theirapplicationnearlyspreadsourdailylifeeachquoin,lookslikethenotebookcomputer,PDA,theelectronicwatchorcertainrentalcarsmileagefaremeterdisplaymonitorsallistheirmodelapplication,buttheyallarethefieldlike,cannotdemonstratethegraph.PDAusesischartformLCD.WemainlycareabouttwokeyaspectsResolutionandcolor.WindowsontheCEstipulationpalmthecomputerscreenresolutionis240320isequalto1/4VGA,atpresentonvarioussfactoriesproductionpalmthecomputerusesis3.8inchaboutLCD,thecorrespondingspotdistanceprobablyis0.23millimeter.Issamewiththenotebookcomputer,LCDinthecomputercosthasaccountedfortheverygreatproportiononthepalm,butalongwith240320theresolution,3.8inchLCDdemandisgraduallyexuberant,itsuppliesgoodstheconditiontobeableobviouslytoimprove,thepricehasthedropthetendency.LCDalsohasaveryessentialparameteristhecontrastgradientcontrast,thisvaluehigher,thedemonstrationqualityisbetter,TouchesthescreenisthePDAmaininputdevicecertainlyalsohasotherdatafeedsways,likeserialmouth,infraredport,insetatmicrophone,Modemandsoon.Touchesscreenthetypetobeverymany,hastheinfraredelectromagnetic,theelectriccapacity–likeresistancenetworkandsoon.Everybodysawinthepublicplacetheinformationinquirytouchesthescreenresolutionwiththecomputergenerallyallisnotveryhigh,oftenonlyissuitableforthehanddirectiontotouch.Onthepalmthecomputermustcarryonthehandwritteninput,thereforeneedstheveryhighresolutiontotouchthescreen.AtpresentonthepalmthecomputerusestotouchthescreenmostlyisthesimulationresistancetypethinfilminputboardAnalogResistiveFilmInputPanel,itsresolutionmayamounttothedistance0.1millimeter,thiskindtouchedthescreenthestructuretodecideitcouldnotlikethecomputerkeyboardequallytobeabletoworkundertheadversecircumstance,itsactualreliableoperatingtemperaturescopegenerallyin0℃to60℃between.Moreover,becauseitisdoesontheverythinglassfoundationplate,thereforeinusetime,theeasiesttousemerchantprovidesspecialpurposetouchesthepen,bylengthensasfaraspossibletouchesthescreenthephysicallife.Accordingtotouchesthedatawhichthescreenmerchantprovides,underthecertainexploitationconditions,touchesthescreenbasicallymayguarantee100,000timeclicksonthelife.Somepointmustpayattention,surelydonothavetousedegreeofhardnesstobebiggerthan2Htobehardwhentouchesthepentouse,inordertoavoidscratchesthesurface,createstheirremediabledefect.BecauseonthepalmthecomputertouchesthescreenispastesintheLCDsurface,thereforewilltouchthescreenthequalitydirectlytoaffectthefinaldemonstrationeffect.TouchesthescreentohaveanessentialperformanceparameterTransmittance.Usualitstransmittancein80to90between.Moreover,accordingtotouchesthescreensurfacethesituationtobedifferent,hasthereflectionandthenonreflectiontwokinds.PastesondifferentlyonsameLCDtouchesthescreen,thereflectionwants

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