外文翻译--我国PDA市场现状及价格发展趋势分析.doc

附录AMyPDAmarketconditionsandpricetrendsanalysisManycountriesintheworldPDAdevelopment,isaPalmandPocketPC-based,Yet,thePDAcrazenowsomeoneisconcentratedinthenon-Palm-andPocketPCatthelowpriceofPDA,mainstreampriceofRMB1,200yuanorless,andshort-termpricetrendswithinthissampleisnotinsight.Alsoworthnotingistheworldslargestelectronicdictionarymarket,andthemarketisnowPDAandelectronicdictionarymarketisgraduallymixed.1.PDAandelectronicdictionarymarketcoincidenceAndtheinternationalcommunitycomparedtoothercountries,ChinasPDAhasbeenabletosellsowell,manyofthemattributedtothetraditionalgift-givingculture.Manypeoplearereluctanttouse,buttheyarewillingtobuyasagifttosomebodyelse.HencemyPDAmarketwithsuchambitious,farhigherthanmanyoverseasconsultantsoriginalestimate,Currently,ChinasPDAmarketisinfactmadeupofallPIM(PersonalInformationManagement)similarproducts,inparticulartheelectronicdictionaryseriesofproducts.AndthePDAandelectronicdictionarynowthebiggestdifferenceisthatPDAoftouchscreenandpen-basedinput.Mostelectronicdictionariesareonlykeyboardinput.Ofcourse,manyoftheexpensiveelectronicdictionarieshavetabletscreenandpen-basedinput.Manyofthelow-pricedPDAexceptmoreoftouchscreenandpen-basedinput,thefunctionoftheelectronicdictionarywithalmostthesame.ButthefutureofthePDAhavehighergrowthrateofelectronicdictionariesbecausetodaythemajorityofPDAencompassingalloftheelectronicdictionaryfortherelevantfunctionandtheirpricescontinuetodeclineTherefore,ourfuturewillbeelectronicdictionarymarket,thegrowthgeneratedsignificantbrakeeffect.Itisexpectedthatby2002,Chinasshareoftheelectronicdictionarysalesproportionwillbesteadilyreduced,electronicdictionarywiththeactualproportionofPDAproductswillbecome58%and42%.Long-termview,asthePDApriceshavedroppedlower,Electronicdictionaryinsuper-lowmarkethasbeenabletomaintainacertainsalesvolume,electronicdictionarywitharealPDAproductssharethegenitalia,willoccupyhalfoftheirmarketsize,maintainthestateequalization.Whileithasnoglobalstatistics,electronicdictionariesthattheindustrygenerally,Chinassalesofelectronicdictionarymarketisthelargestintheworld,theproportionofover50%.AlthoughnotknowthefutureofforeignconsultancyfirmsinthecalculationoftheChinesePDAmarketofelectronicdictionariesincluded.ButevendeductingsalesofelectronicdictionariesnumberofPDAsalesinChinahasexceededthenumberofJapan,secondonlytotheUnitedStates.2.MyPDApricetrendanalysis1.1500yuanwillbesoldwatershednowPalmandPockTileetPCPDAsalesinChinashareverylow,PDAisexpectedonlywhenthepricedroppedaboutRMB1,500yuan,thePDAisasubstantialincreaseinthesalesopportunity；WhenthePDAinthepriceofRMB1,000yuan,thelargestPDAsales.GUIDECWangproductswithintelligentseriesisoneoftheleaders；fromRMB1,000yuanto500yuanbetweenisexpensiveelectronicdictionaryPDAmarketwithasubstantialoverlapbetweenthehighHaoyitongelectronicdictionariestothriveandtorepresentproducts.ButinthepricerangeofPDA-mostlyinventoryofspeciesovertime.ThereforePDAlowpricestrategyinthisareamightnot.andbecauseofthepricerangeofproductsarenowinthepredicamentofunfit,salesdecreasedratherthanincreased.2.Low-costdevelopmentofthemarketwillcontinuetobethemainthemeasHendersonCHANLegend,GreatWallandotherheavyweightmanufacturerstocomeinto,coupledwithChinaseconomicdevelopmentandsustainedrobustdemandfortheinternationalcommunityandotherfactorsimpactMynexttwoyearsPocketPCandPalmPDAuserswillcontinuetoincrease,theproportionwillrise.ButChinaslargestPDAsalesarestilllowPDA,andthatthemainstreampriceswillcontinuetodecline.MyPDAhybridelectronicdictionarymarketasawholewillresultinalowerpriceofthehighersales,WhatisthebiggestsalesPDAPDAweoftensay,thenwhatisthePDA,andthemeaningofwords,WhataretheclassesthatyouhavetobuybeforethePDAmustknow,thepurchaseofPDAisthefirststepbefore.3.AnalysistermPDAPDA,isthePersonalDigitalAssistant(PersonalDigitalAssistant)mean.Asthenamesuggestsisthesupportofindividualdigitaltools.Primarilynotebooks,correspondence,theexchangeofbusinesscardsanditinerary,andotherfunctions.Ofcourse,astechnologyadvances,newfeaturessuchasdigitalrecordinghasbeentheincreaseofthepreviousone.PDAnowdefinedveryvague,alltheproductsarecollectivelyreferredtothestreets.ManypeoplehaveevenPDAcollectivelyreferredtoasPDAs.4.PDAclassificationPDAshouldinfactbrokendownintoelectronicdictionaries,PDAs,handheldcomputerequipmentandpersonalcommunicationsassistantforfourcategories.Thelattertwobecauseoftechnicalandmarketdevelopment,whichhasslowlyintegratedtogether.5.ElectronicDictionaryPDAinallcategoriesofproducts,thisisthemostsimpleone.Itsmainfunctionistoprovideabilingualtranslation,telephonenumberstorage,Englishwordsreadaloudandotherfunctions,Itischaracterizedallofitsproceduresarecurableinmemory,thuslimitedstoragecapacity,functionwithoutasinglecomparisonwithexpandability.However,theseproductsarenomatchhasitsadvantages.Forexample,theyaremorestronglytargetedtoprovidethefunctionalityrequired,suchasgames,andotherevents.Inaddition,italsohassmallsize,simpleoperationandsoon.Suchelectronicdictionaryrepresentativesthrive,celebrity,star,etc.Ofcourse,therearesomenewelectronicdictionariesalsoprovideacommunicationsfunction.Additionalconnectivitythroughthepack,andyoucankindofcomputerproductsandtheexchangeofdatabetween.Andthemarkethassomeelectronicnotebook,thiswillfocusontheeventsandday-to-daybusinessmanagement.Theseproductsareoftenrelativelylargestoragecapacity,butitsessenceis,andelectronicdictionaries,Curingitsproceduresarestoredinthechip,thesamedoesnothavecapacityforexpansion.TypicalofsuchproductsisrepresentativeofourfamiliarGUIDEC.6.HandheldcomputerUsually,thedigitalworldwillbesuchasPDAswillbePDA,alsorepresentsthetruemeaningofthePDA.Itisalmostageneralhomecomputerallthefunctions.Handheldcomputergreatestfeatureisthattheyhavetheirownoperatingsystems,aregenerallycuredintheROM.ItsuseofthestoragedevicesarerelativelyexpensiveflashmemoryIC,thegeneralcapacityofabout16MB.PDAsgenerallykeyboard,handwritingandtheuseofsoftkeyboardinputmethods,withastandardserialport,Infraredaccessmodesandabuilt-inmodemtoconnecttopersonalcomputersandtheInternet.Handheldcomputerproductsandthepreviousbiggestdifferenceisthattheapplicationsscalability.Basedontheiroperatingsystem,peoplecanuseanyprogramminglanguagecorrespondingapplications.Youcaninyourhandheldcomputerarbitraryinstallationanduninstall.Becauseofitsfunctionverycomplete,theoperationismorecomplexandnotsuitableforthecomputerdonotknowmuchabouttheprimaryusers.TheHandheldcomputerparts,butalsobythedifferentoperatingsystem,dividedintoPalmandPocketPC.PalmusingPalmOS,developedbyPalm；WinCEandPocketPCadoptedaseriesofsystems,developedbytheMicrosoft.Becausethebodysystemperformanceandthedifferencebetweenthetwoisstillaconsiderablebodyofdifference.7.ComputerequipmentwithahandheldcomputercalledtheEnglishnameofHPC,HandheldPCmeans.ThisisakindofnotebookcomputersandPDAsbetweenproducts.WhydoIsaythat?Becauseitiscommonhandheldcomputeroperatingsystem,butitisequippedwithasmallkeyboard.Itsfunctionthanhandheldcomputerstothepowerful,butthesamesizeandweighthaveincreased,Sotheperformanceofportablehandheldcomputersthanthepoor.8.Personalcommunicationsassistantforpersonalcommunicationsassistantforthemanyproductsitisthemostfashionablekind.ItistheconceptofPDAsandtheeffectivenessofmobilephones,pagersandthecombinationproduced.Thisproductfeaturesisitsbiggestsacrificeofthegeneraltelephonelinesanduseofwirelessdatareception,productofstrongeradaptability.Evenifthetermsofasingle,earlyproductisthestartingpointformobilephonedesignedproducts,itsbusinesstofunctionnormallysignificantlylessthanthehandheldcomputers,onlytheequivalentofgeneralelectronicnotebookfunctions,andthecurrentsystembasedonWinCEandPalmproducts,collectivelycalledSmartPhone.itsfunctionandPDAssameorhigher,andalsohaswirelesscommunicationanddataexchange,morerepresentativeofthefuturePDAsdirectionofdevelopment.3.WhatisaPDAWhatisthedomesticconsumernicestnumericalcodeproduct?Doesnotusethereply,everybodydefinitelyknew,thatisahandset!ThePDAhandsetisthedigitaldomainnewglossary,joinsandunceasinglypromotestheproductalongwithmoreandmoremanymerchants,thefunctionformidablePDAhandsetisbecomingtheconsumerattentionandthechoicefocalpoint!ThenwhatisthePDAhandset?Theso-calledPDAhandset,isthecollectionPDAfunctionandthehandsetfunctionisabody,simultaneouslyhasvisitstheInternetthefunctionproduct.ThepartstillwillbePDAisthePersonalDigitalAssistantabbreviation,thewordingmeaningis"thepersonaldigitalassistant".Thiskindgraspedtheequipmenttoconcentratethecomputation,thetelephone,thefacsimile,withnetworkandsoonmanykindsoffunctions.Itnotonlymayusefortomanageindividualinformation(forexampleaddressbook,planandsoon),moreimportantlymayaccessthenetthebrowsing,receivesanddispatchesEmail,maysendthefacsimile,evenalsomaytreatasthehandsettouse.Especiallymoreimportantly,thesefunctionsallmaythroughthewirelesswayrealization.Abovecertainly,certainlyisnotanyPDAallhasallfunctions；Evenifhas,alsoispossibleasaresultoftolackthecorrespondingservicebutnottobeabletorealize.Butmayforesee,thePDAdevelopmenttendencyandthetidalcurrentarethecomputation,thecorrespondence,thenetwork,thememory,theentertainment,theelectroniccommerceandsoonthemulti-purposefusion.PDAgenerallyalldoesnotprovidethekeyboard,butusesthehand-writteninputorthepronunciationinput.PDAusestheoperatingsystemmainlytohavePalmOS,WindowsCEandEPOC.ThePDAstartmaytraceAppleCorporationNewtonMessagePadwhichpromotedin1993.Soon,hasafterwardsproducesbusinesstopromotethesimilarproduct.Atpresent,thePDApricealsoishigh,buttheexpertsbelieved,itfinallywillenter"thecommoncommonpeoplefamily",willtrulybecometruely"thepersonaldigitalassistant".WhatabovesaidisgeneralizedPDA.Shouldhave12bigfunctions!Including:1st,calendar/schedule2nd,andthecomputersynchronizationprocedureissimplequickly3rd,superiorbatteryendurance4th,email/shortnotetransmission5th,Wi-Fi/bluetooth6th,thefuselagefacileisexquisite7th,MP3broadcast8th,telephone9th,largescreen10th,GPSnavigation11th,2Gstoragecapacity12th,digitalLCD(liquidcrystaldisplaymonitor)LCDtookthestandardmonitor,everybodyalreadyverymuchwasfamiliarwith.TheLCDfamilyisextremelybig,theirapplicationnearlyspreadsourdailylifeeachquoin,lookslikethenotebookcomputer,PDA,theelectronicwatchorcertainrentalcarsmileagefaremeterdisplaymonitorsallistheirmodelapplication,buttheyallarethefield-like,cannotdemonstratethegraph.PDAusesischartformLCD.Wemainlycareabouttwokeyaspects:Resolutionandcolor.WindowsontheCEstipulationpalmthecomputerscreenresolutionis240×320(isequalto1/4VGA),atpresentonvarioussfactoriesproductionpalmthecomputerusesis3.8inchaboutLCD,thecorrespondingspotdistanceprobablyis0.23millimeter.Issamewiththenotebookcomputer,LCDinthecomputercosthasaccountedfortheverygreatproportiononthepalm,butalongwith240×320theresolution,3.8inchLCDdemandisgraduallyexuberant,itsuppliesgoodstheconditiontobeableobviouslytoimprove,thepricehasthedropthetendency.LCDalsohasaveryessentialparameteristhecontrastgradient(contrast),thisvaluehigher,thedemonstrationqualityisbetter,TouchesthescreenisthePDAmaininputdevice(certainlyalsohasotherdatafeedsways,likeserialmouth,infraredport,insetatmicrophone,Modemandsoon).Touchesscreenthetypetobeverymany,hastheinfraredelectromagnetic,theelectriccapacitylikeresistancenetworkandsoon.Everybodysawinthepublicplacetheinformationinquirytouchesthescreenresolutionwiththecomputergenerallyallisnotveryhigh,oftenonlyissuitableforthehanddirectiontotouch.Onthepalmthecomputermustcarryonthehand-writteninput,thereforeneedstheveryhighresolutiontotouchthescreen.Atpresentonthepalmthecomputerusestotouchthescreenmostlyis"thesimulationresistancetypethinfilminputboard"(AnalogResistiveFilmInputPanel),itsresolutionmayamounttothedistance0.1millimeter,thiskindtouchedthescreenthestructuretodecideitcouldnotlikethecomputerkeyboardequallytobeabletoworkundertheadversecircumstance,itsactualreliableoperatingtemperaturescopegenerallyin0to60between.Moreover,becauseitisdoesontheverythinglassfoundationplate,thereforeinusetime,theeasiesttousemerchantprovidesspecial-purposetouchesthepen,bylengthensasfaraspossibletouchesthescreenthephysicallife.Accordingtotouchesthedatawhichthescreenmerchantprovides,underthecertainexploitationconditions,touchesthescreenbasicallymayguarantee100,000timeclicksonthelife.Somepointmustpayattention,surelydonothavetousedegreeofhardnesstobebiggerthan2Htobehardwhentouchesthepentouse,inordertoavoidscratchesthesurface,createstheirremediabledefect.BecauseonthepalmthecomputertouchesthescreenispastesintheLCDsurface,thereforewilltouchthescreenthequalitydirectlytoaffectthefinaldemonstrationeffect.Touchesthescreentohaveanessentialperformanceparameter:Transmittance.Usualitstransmittancein80%to90%between.Moreover,accordingtotouchesthescreensurfacethesituationtobedifferent,hasthereflectionandthenon-reflectiontwokinds.PastesondifferentlyonsameLCDtouchesthescreen,thereflectionwants