商业模式研究The Business Model Behind the World’s Leading Registry of Belongings.ppt

The Business Model Behind the Worlds Leading Registry of Belongings,MIT Forum: December 2007,Benny Arbel, CEO ,Agenda,Vision Value Proposition Why MyThings? Unique Acquisition Model Market Size, Trends Business Models Company Information Demo,MyThings Vision,Insurance,Law Enforcement,Online Auctions,Manufacturers,Consumers,Retailers,The worlds most valued registry of belongings,Value Proposition,Customer Ownership Information,Product Database,UI & Services,Unique Acquisition Channel Rich purchase behavior and ownership data Independent platform with complete privacy and anonymity to Retailers/OEMs,Intuitive UI, connecting consumers to ALL relevant services and ALL valuable information about things consumers value most,Comprehensive data base Retailer, Brand, Product independent Deep multi category data,The MyThings Advantage,No-one captures detailed consumer ownership data (multi-items & multi-sources) at POS like MyThings No-one has a Web 2.0 independent platform non Retailer, OEM or Brand specific like MyThings No-one connects (a) deep consumer ownership data with (b) comprehensive product DB and (c) in-depth, value added aggregates services /content /community tools like MyThings,Why a portfolio? Organize stats about purchases in a “Digital Shoebox” Access to ALL important information & ALL relevant services Track value of belongings, then sell donate recycle them more easily Protection secure online record and inventory for insurance purposes Why online? Find aggregated, useful content from other members, web-sites and businesses Meet community members with similar interests Why MyThings? Secure, on-line, one-stop place to enjoy things you value most,Relevant web content collected via Digg style social sharing,all the Content, Community & Services related to my things are in one place,MyThings Services,Latest Downloads Digital Manual Find Accessories Repair Information Warranty Info Find Retailers Forums Tips and Tricks Market Value Estimator Insurance FAQs,Access dynamic generated services One stop place for the right information about the right product, when you need it Product FAQs to reduce partners customer service contacts,MyThings Hot Links,Relevant content dynamically generated One stop place to find - expert opinions - tips & tricks - professional advise - helpful hints - practical instructions - interesting stories and much more,World Largest DB of Belongings continued,Trace is the worlds largest database of stolen property from 22 countries and over 600 police agencies Trace recently obtained approval to receive FBIs 1.1 million records from 18,000 US police departments The only private company to receive FBIs US National data Trace is the only viable solution available to: (a) reduce the loss of commercial inventory shrinkage, a $50 billion problem annually, and (b) stop exponential growth of stolen property moving through online auctions,World Largest DB of Belongings continued,Great acquisition tool Universities are asking all new students to register their valuables on MyThings (endorsed, by the Deans office, local and campus police) Crime prevention is Job #1 - Law enforcement agencies all over the country are asking people to proactively register belongings to prevent theft & increase chance of recovery Part of monetization strategy Trace shall become the “clear title” check for all on-line and off-line second hand transactions Trace shall be leveraged in the corporate sector as a tool reduce the loss of commercial inventory shrinkage Trace, is the worlds largest DB of stolen property (over 2mm records) is in conversations with MSN to be incorporated into MSN Search,Consumer Journey,Unique Acquisition Strategy,Simple, clear and compelling Value Proposition,We acquire consumers at POS,Fact: 15% of all consumers click on this link,TigerDirect Customer Journey,TigerDirect Order Confirmation Page,TigerDirect CoBranded Landing Page,TigerDirect Ads on Consumer Portfolio Page,Distribution Partnership Highlights,Integrated Channel partners include: Tesco, ASDA, Currys, Casio, Halfords, Jessops, TigerDirect, LetsTalk and more. Conversion rates outstrip industry norms at 34% (5% of top line transactions) Pipeline partners include: Dell, Gateway, Lenovo, Panasonic, SonyStyle, Toshiba, Target, Best Buy, Lowes, Wal-Mart, Allianz Cornhill, Nationwide Insurance and more,Size of the Prize: US & European Market 5% of Global eCommerce Transactions,# Participants in B2C eCommerce by 2011 = 450 Million MyThings Share: 5% = 23 Million Members,Source: Forrester Research,Online communities built around user-generated content are attracting large audiences,Monthly unique US visitors (M) to leading social networking sites, Aug. 2006 Aug. 2007,Social networking ad spending 2006 and 2010 ($bn),Monthly unique US visitors (M) to leading social networking sites,CY2007E US advertising revenue spending by site ($M), and business models are evolving to monetize these audiences,Online media consumption and ad spending are projected to continue their strong growth,Global broadband households (M),Global online advertising market ($B),Total US ad spending ($B) & Internet penetration (%),Internet consumption is gaining at the expense of traditional media ($B),Growth is fueled by targeted, more-effective advertising formats,US Internet advertising revenues ($B) by pricing model,US Internet advertising revenues ($b) by segment,US online rich media advertising ($b) & penetration (%),Online advertising formats supported by US Interactive publishers sites,Our Business Model: Infomediary,Consumers,Marketers,Retailers,Manufacturers,Art & Collectibles,Consumers,Online bookseller,Online Communities,Powerful method for connecting buyers and sellers,Revenue Streams,Marketing Platform (Engagement/Participation Marketing) advertising, messaging, behavioral targeting (retargeting) Third party services Insurance, warranties, accessories, item sales, price data, etc. Trace Product DB Check for all on-line and off-line second hand transactions Commercial inventory shrinkage Search In-House Services Subscriptions Data mining Market place,Company Snapshot,Creating the most valuable global database of peoples belongings Strong team and advisory board 24 employees Headquartered in California (product, marketing, sales and partnerships) London (sales, partnerships) Tel-Aviv (engineering) Rapid growth in customer base and user eng