商务英语课程课件

,UNIT,商务演示,6,Learning Objectives Understanding presentations Identifying what makes a presentation effective Organizing a presentation Preparing and giving a presentation,Business Presentations, Speaking Task, Warm-up Practice, Listening Task, Follow-up Practice,CONTENTS, Writing Task, Reading Task,Warming-up Practice,We need to discuss some questions about what we are going to learn in this unit.,Sure, thatll help us understand better about what we are asked to do.,The human voice can be powerfully persuasive or weakly ineffective successful people understand the difference.,1. Discuss the following questions.,1) What is a presentation? 2) Have you ever given a formal presentation? Did you enjoy the experience? 3) Have you ever given a formal or informal presentation in English? Who to? What about? 4) How often do you give presentations inside your company or your school? Who to? What about? 5) Can you list some factors that should be considered in preparing and delivering a presentation?,1. Read the following tips for presentations,Presentation Tips a) Know your subject matter and your objectives. b) Know your audience c) Write out your presentation completely or at least a detailed outline. d) Rehearse the presentation e) Use the proper visual aids f) Use easy-to-understand language applicable to the group you are presenting to. g) Use your personal experiences to help illustrate your points. h) Keep eye contact with the group. i) Gather feedback from your audience. j) End your presentation with a Question and Answer session.,Think of two more tips for good presentations and explain why.,If youre going to give a presentation, remember the Three Ps：,Before Plan what youre going to say: What are your 3 or 4 points? Find out about your audience: Who are they? How many of them will there be? Research the topic.,Prepare your talk: Write the presentation out in full. Then extract the main points and put them on the index cards. Are you going to use visual aids? If so, prepare everything in advance. Use big print for things the audience will have to read on a screen. Anticipate the questions you may be asked. Prepare answers to them.,Practise giving your talk into a tape recorder or in front of a window. Find a friend to be your “audience” who can ask you questions and give you feedback at the end. Practise using the visual aids. Test the equipment at the venue before the audience arrive. Make sure everything work properly.,During Speak clearly and not too fast. Behave naturally. Involve your audience look at them, talk to them, keep eye contact, ask them questions. After Make sure theres enough time for questions after your presentation,Remember A little nervousness is natural but thorough advance preparation and planning will give you the best possible chance of making a confident and polished presentation.,Key Steps to an Effective Presentation General Guidelines 1. KNOW YOUR SUBJECT MATTER 2. KNOW YOUR AUDIENCE 3. DEVELOP A THEME 4. PREPARE YOUR SCRIPT THE OPENING THE BODY THE SUMMARY THE CLOSING 5. SELECT THE PROPER VISUAL AIDS 6. REHEARSE-REHEARSE-REHEARSE 7. PRESENTATION DAY 8. FOLLOW UP,Web-link:,/how_2065732_create-powerpoint-presentation.html /video_4445764_creating-presentation-powerpoint.html /how_6070936_prepare-successful-power-point-presentation.html /video_4990683_give-persuasive-presentation.html,Reading Task,2. Read the passage (6.3) and answer the following questions:,1) Why is it important to know what sort of audience a presentation is intended for? Understanding the makeup of your audience can help you give a presentation in an appropriate way as different audience may have different expectations or requirements. 2) Why do you need to prepare a presentation script? A presentation script can help you to deliver your presentation in a well-structured and professionally developed way. 3) What should a presentation generally consist? It generally consists of four basic parts, an opening, body, summary and closing. 4) Why is it important to use the proper visual aids? Visual aids help audiences engage with the material you cover and offer critical reinforcement for both your main points and your supporting evidence. They can also act as a memory spur to help you stay on track when youre standing in front of your audience. Used well, visual aids can enhance understanding of the topic, add variety, support your claims, reinforce your ideas and give your presentation lasting impact. 5) What do you need to do on the presentation day? On the presentation, you need to arrive and set up early and make sure everything you need for the presentation is ready. 6) What techniques can a speaker use to hold the attention of the audience during a presentation? (Open),Listening Task,In this part you are going to listen to a presentation introduction and a presentation given by Allan Swales about his company called Cultural Study Tour . Now listen and try to finish the exercises while listening. Are you ready?,6.1.1 Listen to this presentation introduction and fill in the missing parts.,Good morning and thank you for making the _to be here with us today. My name is _and Im responsible for_. What Id like to do today is to _our recent_. Hopefully, this _talk will act as a _for discussion. Im going to _the corporate campaign from three _: firstly, the customers; secondly, the_; and finally, the_. If you have any_, just interrupt me as I_. Your point of view may well be_, and wed like to _from you.,effort,Peter Johnson,public affairs,talk about,corporate campaign,brief,springboard,look at,points of view,financial institutions,shareholders,questions,go along,different,hear,6.1. 2 Listen to the presentation and complete the sheet below according to the information you hear.,Cultural Study Tours Data Sheet Location: Head office: 1) _Branch office: 2) _ Company structure: Status: 3) _ liability company Number of directors: .4) _ Responsibilities: Allan: 5) _Peter: 6) _ Number of staff: 7) _tour leaders 8) 6 _staff Tour leaders responsibilities: 9)_, The Russian Federation , _ Administrative stafffs responsibilities: 10) _ Companys activities 11) _,Glasgow,Edinburgh,limited,2,marketing,finance,5,administrative,Great Britain,Eastern Europe, China and Mediterranean,day-to-day clerical work,organise tours of professional/cultural interest,Speaking Task,In this part you are going to read two presentations and then you will be asked to complete the exercises. Please read louder!,6.2.1 Dialogue Read the dialogue and then answer the following questions.,1) What are the main points in Mr Wangs talk? The main points of his talk are the sales figures over the last five years, market share and main customers and future plans of his company. 2) Has the sales figures of the company increased over the last five years? Why? Yes. The sales figures have steadily increased over the last five years, because they have made great efforts in sales and made improvements in their quality control. 3) What is their market share now? Now their market share is around 20 percent. 4) What is the companys goal about its market share? The companys goal is to have 25 percent of the market. 5) Can you tell the main customers of this company and the production they take? Their main customers are HG Industries, which purchases around 50 percent of present production, TLC Industries, around 20 percent, and Kangda Ltd., around 10 percent. 6) Why does the company plan to increase their export sales? Because their main customer, HG Industries is now moving its production overseas. If they want to continue to grow, they must increase exports to 15-20 percent of production.,6.2.2 Read the dialogue and fill in the blanks based on the information given in the dialogue.,Presentation Plan The New Videophone Model Introduction: 2. Place Objective: To inform the board Launch date: 1st May 2006 Outline: 1. Product Distribution: i. registered retail outlets 2. Place ii. mail order (28 days delivery) 3. Price 3. Price 4. Promotion Retail price: approx. 500+VAT Connection charge: 1. Product 500 (normal ) 300 (special offer ) （1）What the product consists of: 4. Promotion: i. video screen ii. video camera Target penetration: 40 000 in two years iii. audio receiver iv. audio transmitter Target audience: residential users (2) How the product works: TV advertising concept: i. audio signal established calls to distance relatives and friends ii. video signal established, Conclusion: if video-phone terminal （1） Summary of 4Ps available （2） Future success of the company,In this part you are going to learn how to structure your presentation.,Writing Task,Basic Presentation Structure,Introduction,Topic,Outline,Part 1,Part 2,Part 3 etc.,Summary,Conclusion,Inviting questions,The structure of the oral presentation is crucial for one main reason: once you have articulated a statement, the audience cannot “rehear“ what you have said. In reading, when you do not understand a sentence or paragraph, you can stop and reread the passage as many times as necessary. When you are speaking, however, the audience must be able to follow your meaning and understand it without having to stop and consider a particular point you have made, thereby missing later statements that you make as you move through your presentation. To help your audience follow what you say easily, you must design your presentation with your audience, particularly their listening limitations, in mind.,Good morning, ladies and gentlemen. Good morning, everyone. What Im going to talk about is Im going to talk about Right, first of all Finally Now Id like to hand over to Shes going to tell you about So, what are the important points Ive made? Well, first So, to summarize: Thank you very much for listening. Now, do you have any questions? If you have any questions, Im pleased to answer them. I need to really know the answer to that. Could we discuss it later?,Starting off,Say what youre going to say,Structuring the talk,Introducing your fellow-presenter,At the end, ask for questions,Say what youve said,Answering difficult questions,People use a lot of expressions to guide the audience through a presentation. Now identify the functions of the following expressions.,1) Stating the objective 2) Giving an outline 3) Place of questions 4) Starting the first point 5) Referring to visual aids 6) Clarifying 7) Closing a point 8) Starting another point 9) Finishing 10) Summarising 11) Concluding - a. If you have any questions, Id be glad to answer them at the end. _ b. Let me just go over that again. _ c. Ill have to close there. _ d. Today I aim to talk about after-sales service. _ e. Lets turn to the question of advertising. _ f. Ive divided my talk into three parts. _ g. So, weve covered three main points. _ h. Id like you to look at this chart. _ i. I think we all agree that the new product has to be launched next month. _ j. Lets start with the market research results. _ k. Is all that clear?,Are you right? 1) d 2) f 3) a 4) j 5) h 6) b 7) k 8) e 9) c 10) g 11) i,Write a short presentation on one of the following topics. Use the presentation structure suggested above and expressions in Language Focus to help you. Why should we develop our presentation skills? How can we become a good speaker? Topics of your own choice,Writing Practice,Follow-up Practice,Practice makes perfect,We will practice what we have learnt in this unit.,Yes, lets do it!,1. Questions and Answers What would you say?,1) You greet your audience. _ 2) You first introduce yourself. _ 3) You introduce your talk. _ 4) You tell the audience the purpose or objective of your talk. _ 5) You give the outline or main parts of your talk. _ 6) You introduce the first main point _ 7) You conclude the first main point. _ 8) You summarise your talk. _ 9) You conclude your talk. _ 10) You invite the audience to ask questions. _,2. Presentation Practice,Use the presentations you have written in Writing Task and deliver them in the class or a small group. Evaluate each others performance using the assessment form in this unit.,3. Role play,1) Imagine you are preparing a presentation for a business meeting. Fill in the following blanks and then organize an introduction. After you have finished, deliver it to your partner or a small group. Greeting: _ Name and position: _ Subject_ Objective: _ Main parts: _ Length: _ Question_ Reference to the audience: _,2) Role A You will give a short presentation about some aspects of your work/company/product to a visitor, Before you begin, complete the outline of your presentation below. Title: _ Outline: 1. _ 2. _ 3. _ 4. _ 5. Question and answer session Role B You will be a visitor to As company. He/she will give you a short presentation about some aspects of his/her work / company / product. Listen to the presentation, and be prepared to ask some questions. After you have finished, change roles and repeat the role play.,3) Suppose you, the marketing manager of an IT company, are conducting a presentation on your new model of mobile phone Sweetvoice 2006 to the board of your company. You can base your presentation for the new mode on the four Ps.,Checklist Speech: _ Subject Introduced clearly and gained attention _ Inspired audience/Captured mood _ Main ideas flowed well/easy to follow _ Conclusion smooth and Memorable Language: _ Language Clear (concrete language) _ Language Vivid (Imagery, rhythm) _ Language accurate/correct _ Well-structured Delivery: _Maintaining good eye contact _ Facial expressiveness/effective use of gestures _ Volume, vocal variety and emphasis _ Effective rate, and use of pause _ Spoke with sincerity and enthusiasm,Shall I check your presentation?,4. Translation Practice,我首先谈谈去年的销售总额，然后谈谈我们产品目前在主要几个国家的市场份额， 最后谈我们的主要客户及今后的计划。 Ill begin by talking about our sales figures last year, and then Ill talk about our market share of our product in some major countries. Finally Ill talk about our main customers and future plans. 2. 我们相信要继续发展必须要增加出口销售，并且希望把出口产品增加到生产的百分 之四十。 We believe we must increase our export sa