2019高中英语Unit11TheMediaSectionⅠWarm_up.docx

Unit 11 The MediaMedia is at the very heart of society and business. As an important tool for people to exchange minds, media in its many forms involves a great deal of value whose content has developed in an increasing speed.Media has a large effect on everybodys life. Among all kinds of media forms, mass media are the most important tools of communication. Through the information passed by mass media, we can know even the farthest end of the world. They enable us to communicate with each other by helping us to overcome the barriers of time and space. Mass media affect us in various ways. They keep us well informed of the happenings of the world which would otherwise remain unknown. Because of the great influence mass media can make, a large number of products and brands come into our minds through advertisements. As we can see, newspapers, magazines and TV are filled with all kinds of colours, persuading us to buy their products. Also, mass media give us entertainment. Every day, a big variety of programs are broadcasting around the clock on TV and radio. Films, books and magazines all give us daily amusement.Over the last decade, mass media have changed a lot. We even have seen many new media created. Everyone will like the media, producing and spreading information to any corner of the world through the Internet. Media will be more complicated and multiple. Lets look forward to the future of media, hoping the development of media will bring large benefits to people.Section_Warmup & Lesson 1 Prereading原文呈现Africa on G8 AgendaJuly 5, 2005 ScotlandThe Group of Eight, or G8, was formed by eight of the worlds wealthiest nations in 1998. The G8 is made up of political leaders from France, the United States, Britain, Germany, Japan, Italy, Canada and Russia. They meet every summer to discuss major problems that concern the whole world.读文清障agenda/dend/n.议程form v形成，组成 n形式in the form of以的形式nation/neIn/n.国家；民族nation侧重指国民；state侧重指政权；country主要指疆土。be made up of由组成consist ofbe made up of，但consist of无被动形式。political/plItIkl/adj.政治的that引导的定语从句，修饰problems。非洲问题摆上八国首脑峰会议程第1段译文2005年7月5日苏格兰1998年世界上最富有的8个国家组建了八国集团(或称G8)。八国集团由法国、美国、英国、德国、日本、意大利、加拿大和俄罗斯的政治领导人组成。他们每年夏天会面，讨论有关全世界的重要问题。It is going to be remembered as a historical meeting this year, as the topic of Africa will be discussed in detail. Widespread poverty in Africa means that many people there cannot get the water, clothing, housing, electricity or education they need. AIDS is another problem of great concern so sex education and health care administration are extremely important.Reforms have been demanded by people from all over the world. They want the leaders to cancel the debt of Africas poorest countries so that the problems there can be prevented from getting any worse. Their belief is that this is the only way for many of these nations to escape their painful pasts.be remembered as作为被记住in detail详细地widespread/waIdspred/adj.广泛的poverty/pvti/n.贫穷，穷困electricity/IlektrIsIti/n.电they need是定语从句，修饰前面的the water . or education。AIDS/eIdz/n.艾滋病sex/seks/n.性，性别administration/dmInIstreIn/n.管理，行政reform/rIfm/n.改革，改良demand/dImnd/vt.要求，请求debt/det/n.债务，欠款in debt欠债out of debt不欠债be prevented from doing为prevent sb. from doing的被动形式。so that引导目的状语从句，该从句中的can be prevented是含有情态动词的被动语态。belief/bIlif/n.信仰；信心；信任painful/peInfl/adj.令人痛苦的，引起疼痛的第23段译文,今年的会议将会作为一次历史性的会议留在人们的记忆中，因为非洲问题将是本届会议详细讨论的问题。非洲普遍的贫困意味着那里的很多人不能得到他们需要的饮用水、衣服、住所、电力及教育。艾滋病是人们极为关注的另一个问题，所以性教育和保健管理非常重要。,全世界的人们都要求改革。他们希望这些国家的领导人取消非洲最贫困国家的债务，以防止那个地区的问题再恶化。他们坚信，这是使许多非洲国家摆脱痛苦过去的唯一出路。LONDON WINSJuly 6, 2005 LondonAt 12：45 UK time today, the name of the host city for the 2012 Olympic Games was being announced by the International Olympics Committee (IOC) in Singapore. It was London. Londons name had been announced twice before, in 1908 and 1948, so it now has the distinction of being the first city to host the event three times.Applications to host the games had also been made by Moscow, Madrid, New York and Paris. In the end, it came down to a choice between Paris and London.The news is being celebrated by crowds in the streets. Cheering people can also be seen everywhere: in pubs， homes and offices all over London. Prince William, who is now in New Zealand， said he was delighted that the 2012 Olympic Games would be held in London and he was looking forward to the Games.host/hst/n.主人；主办(国/城市/机构)；vt.主办hostess n女主人announce/nans/vt.宣布，宣告committee/kmIti/n.委员会the International Olympics Committee/IOC国际奥林匹克委员会distinction/dIstIkn/n.特质；殊荣；区别动词不定式短语作后置定语，修饰the first city。application/plIkeIn/n.申请(书)；应用make an application (to sb.) for (向某人)申请come down to结果是，可归结为celebrate v庆祝congratulate祝贺pub/pb/n.小酒馆，酒吧who引导非限制性定语从句，修饰Prince William。delighted/dIlaItId/adj.高兴的，愉快的be delighted at sth./by sth./with sth./to do sth.很高兴做某事look forward to盼望，期待伦敦赢了第46段译文2005年7月6日伦敦今天英国时间12：45，国际奥林匹克委员会在新加坡宣布了2012年奥林匹克运动会主办城市的名字伦敦。伦敦这一名字在1908年和1948年曾被宣布过两次，所以现在它获得了第一个三次主办奥运会的城市的殊荣。申请主办这届奥运会的城市还有莫斯科、马德里、纽约和巴黎。最后的结果是在巴黎和伦敦之间作出选择。街头成群的人们在欢庆这个消息。在伦敦的酒吧、家里和办公室，到处都可以看到欢庆的人们。正在新西兰的威廉王子说，他很高兴伦敦将主办2012年奥运会，他期待着奥运会的到来。PrereadingPlease match the words with their proper meanings.1widespreadA事件，事情2reform B要求，请求3committee C信仰，信心，信任4publish D解释，说明5incident E证据，证明6photographer F委员会7political G宣布，宣告8electricity H申请(书)；应用9demand I爆炸10belief J摄影师11announce K政治的12application L电13explode M改革，改良14evidence N广泛的15explanation O出版，发行15_610_1115_答案：15NMFOA610JKLBC1115GHIEDLeadinLook at the following pictures and figure out what kinds of media they are.答案：1.TV2.Internet3.magazine4.radio5newspaperWhilereadingFastreadingSkim the title and the pictures can help you to know what the text is about.The article is made up of two 1.pieces of news. The first one: 2.Africa_on_G8_Agenda,_which is about what is 3.G8 and the topic of Africa 4.will_be_discussed_in_detail. The second one: 5.London_Wins,_which shows us something about the 2012 6.Olympic_Games.Carefulreading()True (T) or False (F)1G8 stands for eight presidents of the worlds wealthiest nations._F_2The Group of Eight will be reformed this year._F_3G8 has decided to cancel the debt of Africa._F_4At 12：45 UK time today Londons name has been announced twice._F_()Choose the best answers according to the text.1Which of the following is the reason that makes this meeting unusual?AThey will discuss major problems.BThey dont meet every year.CG8 stands for the worlds wealthiest nations.DThe topic of Africa will be discussed carefully this year.2How can the G8 nations help Africas poorest countries?AThey discuss the problems in Africa.BThey can give many people in Africa food, houses, and so on.CThey can cancel the debt of Africas poorest countries.DThey can help the people in Africa treat their AIDS.3What are some of the major problems in Africa?AMany people cannot get water.BMany people cant get clothing, housing, electricity or education they need.CAIDS.DAll of the above.4From the second news，we can learn the following information EXCEPT that _.Aall the people in London were very excitedBLondon has defeated Moscow，Madrid，New York and ParisCLondon has become the first city to host the event three timesDPrince William was delighted at the news in London5From the two news, we can infer _.AParis is Londons strongest competitor in hosting the 2012 Olympic GamesBat 12：45 UK time Londons name has been announced twiceCPrince William in New Zealand asked the British to celebrate activities for the newsDG8 has decided to cancel the debt of Africa答案：15DCDDAStudyreadingAnalyze the following difficult sentences in the text.1Widespread poverty in Africa means that many people there cannot get the water, clothing, housing, electricity or education they need.句式分析本句为主从复合句。that引导宾语从句；they need为定语从句，修饰前边的几个名词。尝试翻译非洲普遍的贫困意味着那里的很多人不能得到他们需要的饮用水、衣服、住所、电力及教育。2They want the leaders to cancel the debt of Africas poorest countries so that the problems there can be prevented from getting any worse.句式分析尝试翻译他们希望这些国家的领导人取消非洲最贫困国家的债务，以防止那个地区的问题再恶化。3Prince William, who is now in New Zealand, said he was delighted that the 2012 Olympic Games would be held in London and he was looking forward to the Games.句式分析本句为主从复合句。其中，who引导的是一个非限制性定语从句，修饰先行词Prince William；he was delighted . 是宾语从句，作said的宾语，省略了that。在这个宾语从句中又含有that引导的宾语从句(也可认为原因状语从句)，跟在形容词delighted后面。该句中最后一个and连接前后两个并列分句。尝试翻译正在新西兰的威廉王子说，他很高兴伦敦将主办2012年奥运会，他期待着奥运会的到来。.阅读理解AMaking an advertisement for television often costs more than a movie. For example, a twohour movie costs $6 million to make. A TV commercial can cost more than $6,000 a second. And that does not include the cost of paying for air time (播送时间). Which is more valuable, the programme or the ad? In terms of money and making money is what television is all about the commercial is by far the more important.Research, market testing, talent, time and money all come together to make us want to buy a product. No matter how bad we think a commercial is, it works. The sales of charm went up once the ads began. TV commercials actually buy their way into our head. We, in turn, buy the product.And the ads work because so much time and attention are given to them. Here are some rules of a commercial ad making. If you want to get the middleclass buyers, make sure the announcer has a tough, manly voice. Put some people in the ad who work with their hands. If you want to sell products to upperclass audience, make sure that the house, the furniture, and the hairstyle are the types that the group identifies with. If you want the buyer to feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.We laugh at commercials. We dont think we pay that much attention to them. But evidence shows we are kidding ourselves. The making of a commercial that costs so much money is not kid stuff. Its big, big business. And its telling us what to think, what we need, and what to buy. To put it simply, the TV commercial is a form of brainwashing.1TV commercials are more important than other programmes to television because _.Athey bring in great profitsBthey require a lot of moneyCthey are not difficult to produceDthey attract more viewers than other programmes解析：选A推理判断题。根据第一段可知，正因为商业广告能带来很大的利润，所以对于电视来说，它们比其他节目都重要。2The purpose of all the efforts made in turning out TV commercials is to _.Apersuade people to buy the productBshow how valuable the product isCtest the market value of the productDmake them as interesting as TV movies解析：选A推理判断题。根据第二段第一句可知，商业广告所做的一切努力都是为了促使人们去买商品。3From the rules set for making commercial ads, we can see that _.Athe middleclass buyer likes to work with his handsBthe more stupid the characters, the more buyers of the productCad designers attract different people with different skillsDan upperclass buyer is more interested in houses and furniture than a middleclass buyer解析：选C推理判断题。由第三段内容可知，为了吸引不同购买力的顾客，商业广告设计者使用不同的手段来宣传产品。4It is believed by the writer that _.Afew people like to watch TV commercialsBTV commercials are a good guide to buyersCTV commercials often make people laughDpeople do not think highly of TV commercials解析：选D推理判断题。由文章最后一段中“We dont think we pay that much attention to them.But evidence shows we are kidding ourselves.”推断可知答案。BDo you dare to sleep on the wild side? Join us for Bunk with the Beasts overnight adventures. These overnights are held on zoo grounds, with sleeping accommodation inside, at the Gates Education Center.Each Bunk with the Beasts overnight adventure is specifically designed with activities that are related to the theme of the Bunk you have chosen. Your group will explore exhibits, learn fun facts, and take part in learning games or stories that are related to your Bunk topic. The Denver Zoo covers 80 acres, and is home to more than 4,000 animals, representing over 750 different species. You will not see everything in just one visit, but you can dive deeper into the topic at hand. Participants (参与者) are free to explore the zoo on your own after the Bunk ends, if you would like to see some of the exhibits and animals not related to your chosen topic.The overnight adventures offer a more personalized exploration of the zoo. Each adventure includes different activities specific to the theme, but you can count on an active, funfilled experience that includes：A guided zoo tour focusing on animals relating to the Bunk theme；An unexpected meeting with animals；A variety of educational games and activities；An opportunity to see the zoo at night, without the large crowds.Time: 6：00 pm on May 3, 2016 to 10：00 am on May 4, 2016Ages：614Cost：$52 per child. One chaperone (监护人) per every 10 children is free. Additional chaperones are $42 per person.5What do we know about Bunk with the Beasts overnight adventures?AThey have one theme each year.BThey are held all the year round.CThey mainly aim at educating people.DThey allow participants to sleep at the zoo.解析：选D细节理解题。由第一段“These overnights are held on zoo grounds, with sleeping accommodation inside, at the Gates Education Center.”可知，Bunk with the Beasts冒险之夜允许参与者睡在丹佛动物园里。6Participants of Bunk with the Beasts overnight adventures _.Abegin their activities at 6：00 amBcan go around the zoo by themselvesCwill see over 750 different animals in a visitDwill be guided around the zoo after the Bunk ends解析：选B细节理解题。由第二段“Participants are free to explore the zoo on your own after the Bunk ends”可知，参与者在冒险之夜活动结束后可以自行免费游览动物园。7If 10 children with two chaperones go to the overnight adventures, they should pay _.A$420B$520C$562 D$604解析：选C细节理解题。由“Cost：$52 per child.One chaperone per every 10 children is free.Additional chaperones are $42 per person.”可知，十个小孩加两个大人需要支付十个小孩和一个大人的费用共562美元。CThe consumer always has had to be clever, but with the economy worse and worse, the stakes (赌注) have been raised. The sharks are out there attracting us in, desperate for our money. You cant believe everything you read, even in a newspaper.I just saw an airline ad for holiday travel, promising me in VERY LARGE type that I could go almost anywhere for $199. Then, when I looked a little closer, there was a star that referred me to the tiny type at the bottom of the page that the $199 was a oneway fare. But I couldnt make a oneway trip. I had to buy a roundtrip ticket.I dont have a clue why they didnt just say the roundtrip ticket was $398. In fact, I think its a much more powerful selling point. For just under $400 youre able to return home from a holiday.Who in their right mind would want a oneway ticket?But perhaps the cruelest marketing trick done on us is the “calories per serving (一份食物的热量)” on food packaging. For years, I lived happily with the belief that each package was a serving. I didnt realize that each box or bag had a number of servings in it. So I ate. Who ever believed a whole bag of potato chips could have only 150 calories? Me. And yes, Im a fool.But once I learned the trick that had been played on me, I became bored. I would multiply the number of servings in the bag with the calories per serving, quickly realizing millions of calories were hiding in those containers.I finally calmed myself down and now dont even look at the calories per serving. It makes life easier. Thats why my recent purchase of the first box of holiday eggnog (蛋奶酒) was such a pleasure.Santa can count the servings. Ill drink till I sleep.If only that mattress (床垫) were on sale.8Consumers always have had to be clever because _.Amost people are lacking moneyBnewspapers always tell false storiesCthere are many attractive salesmen aroundDthey are easily cheated by ads or something解析：选D细节理解题。由第一段可知，随着经济的萧条，消费者买东西要更加小心，因为到处都充斥着虚假信息，消费者很容易受骗。9In the authors opinion, the price of $199 was _.Atoo high to acceptBreasonable to payCequal to $400 in realityDnot practical at all解析：选D推理判断题。由第二段可知，作者认为199美元只是单程票的费用，而顾客所需要的一般是双程票，因此，此项优惠并不实用。10Why does the author think of himself as a fool?AHe ate a lot of food poor in calories.BHe believed potato chips were healthy food.CHe thought each serving had few calories.DHe mistook calories of per serving for each bags.解析：选D细节理解题。作者长时间以来认为一份食物所含的热量就是一包食物所含的热量，殊不知，一包食物并不只是一份食物的量，因此作者认为自己是个傻子。11Whats the main idea of the text?AGoods on sale are usually bad.BAds today are hard to understand.CBuyers should beware of marketing tricks.DForgetting the calories makes life easier.解析：选C主旨大意题。作者通过举例告诉读者：不要被商家的虚假信息迷惑。.阅读七选五The Internet has opened up a whole new online world for us to meet, chat and go where weve never been before.But just as in facetoface communication, there are some rules of behavior that should be followed when on line. _