牛津一上6Vocabulary.ppt

A variety of,Unit 6,viewpoints,commercial (n.) 广告 -TV commercials often use famous people to promote their products. 电视广告常用名人来促销产品。 commercial (a.) 商业的 -I work for a commercial radio station. 商业广播电台 -His new record was not a commercial success. = didnt make money,= advertisement,2. consumer (n.) 消费者 -We should adopt the consumers suggestion. 听取/采纳用户的建议 -The advertisers expect their commercials to get the attention of the consumers. 广告商期望他们的广告能引起消费者的注意。,2. consume (vt.) -Those who consume over 500 yuan can get a special gift. -Each year Americans consume a high percentage of the worlds energy. 每年美国人都消耗掉世界能源的很大比例。 -The kids soon consumed all the food on the table. 孩子们一会儿功夫便把桌上的食品全部吃光。 consumption (n.) 消费,消费;消耗;大吃大喝,3. estimate (n.) 估计 -One estimate shows that the number of accidents _ (is/are) rising. 有一份评估报告表明 -The damage caused by the earthquake was beyond estimate.,地震造成的损失无法估计。,is,3. estimate (vt.) 估计;估价;评估 -We estimate the cost to be 5,000 dollars. -It is estimated that the project will last four years. 据估计 -He is highly estimated among his colleagues. 他在同事中受到很高的评价。,4. typical (a.) 典型的 -The picture is typical of its kind. 这幅画在同类绘画中具有代表性。 -The Lantern Festival is a typical traditional Chinese festival. 元宵节是典型的中国传统节日。 be typical of 是特有的 -This wine is typical of the region. 这种酒是本地区的特产。,5. identify with 与产生共鸣;认同 -I didnt enjoy the book because I couldnt identify with any of the characters. 我对任何角色都难以认同。 Many readers found it hard to identify with the author. 很多读者觉得很难与作者产生共鸣。 identity card 身份证,6. advertiser (n.) 广告商;广告人员 -Successful advertisers understand the psychology of their customers very well. 成功的广告商对顾客的心理了如指掌。 advertise (v.) 登广告 advertisement (n.) 广告 put an advertisement in the newspaper 在报纸上登广告 advertising (a.) 广告的 (n.) 广告业 advertising agency advertising campaign,广告公司 广告攻势,7. materialistic (a.) 金钱至上的;贪图享乐的 materialistic lifestyle 追求物质的生活方式 -Dont be so materialistic. Its not how much the gift costs, but the feelings behind the gift that really counts. 不要太势利，重要的不是这件礼物值多少钱，而是它代表的心意。 material (n.) 物质;材料C listening materials raw materials,听力材料 原材料,8. survey (n.) 民意调查;民意测验 -The TV station is making a survey about TV viewing habits. 电视台正在进行一项有关看电视习惯的调查。 -A recent survey of public opinion showed that most people were worried about the increasing crimes. make/conduct/carry out a survey 做调查,一份最近的民意调查表明,大多数人对不断增长的犯罪率表示忧虑。,8. survey (vt.) 民意调查;民意测验 -We surveyed 500 smokers and found that over three quarters would like to give up. -Of the 200 students _ (survey), 50% are using electronic dictionaries. 在被调查的200 名学生中，50% 的人使用电子词典。,ed,9. possession (n.) 个人财产常用pl. -I lost all the possessions in the fire. 拥有 -The possession of a passport is necessary for foreign travel. -The possession of a degree does not guarantee you a job. in possession of 拥有 in the possession of 被拥有;属于,拥有一个学位不能保证你找到工作。,take possession of,9. possess (vt.) 拥有;持有 -The police asked me if I possessed a gun. -He was charged with possessing a short-gun without a licence. 他因为无证拥有枪枝而受到指控。 -Im afraid he doesnt possess a sense of humour. -The country possesses rich fossil fuels. 这个国家拥有丰富的矿物燃料。,10. take action 采取行动常考被动 -The police had to take firm action to deal with the riots. -Action must be taken to take drugs. 必须采取行动禁止吸毒。 take measures take steps -Actions speak louder than words. 事实胜于雄辩/行动胜于空谈。,警方不得不采取果断行动来对付骚乱。,采取措施 采取步骤,11. ban -nn- (vt.) 禁止;取缔 -Some people want the government to ban smoking in public places. ban sth 禁止 ban sb from doing sth -The students have been banned from ordering food from the restaurants outside. cf: forbid sb to do prohibit sb from doing ban (n.) on sth 对的禁令,禁止某人做,禁止某人做,12. inferior (a.) 较差的;低一等的 -He only holds an inferior post in the company. 他在公司中的职位很低。 -Poor as he is, he doesnt feel inferior. 虽然他穷，他并不觉得低人一等。 =Though he is poor, 半倒,12. inferior (a.) 较差的;低一等的 -Woman is inferior to man in strength. 女人力量不及男人。 -The house is inferior to what I expected. 那房子比我所期望的差。 be inferior to 比差;低于 superior (ant.) 较好的;较高的 be senior/junior to 比年长/幼 be prior to 在之前,13. with reference to 关于;至于 = with regard to with reference to your order / job application 对于你方的订单/工作申请 -It is a collection of documents with reference to the First World War. 这是一批有关第一次世界大战的文件。 refer to 提到;涉及;参考;适用于,14. illegal (a.) 非法的;违法的 -He admitted that he was an illegal immigrant. 非法移民 -Its illegal to read peoples private letters without permission. 未经允许看别人的私人信件是不合法的。 -It is illegal to park your car here. 把车停在这里是违法的。 legal (ant.) 合法的,15. salary (n.) 月薪;工资 -He works very hard to get a high salary to support his family. 他勤奋工作以赚取高薪来养家。 cf: wages 周薪 yearly/annual income 年收入,16. furthermore (ad.) 此外;而且 = in addition / besides / moreover / whats more -The plan is very effective. Furthermore, it saves time and money. 这项计划很有效，而且节省时间和金钱。 -He