Akeyplayerinthefivecategoriesofsocialmedia-毕业论文翻译

1、A key player in the five categories of socialmediaFree paper Downl oad Cen ter News: assessme nt theKlout proposed a matrix of 12 categories of participa nts, and to simplify the key participa nts in five categories from the social media in flue nee, and a brief descripti on of the basic characteris

2、tics of various groups. Of course, the preliminarysubdivisionnot directly as a basis for themarketi ng staff, but simple as the actual work of referen ce.audieneemodel can be simplified as a thinking tool toreveal, i n group an alysis can be helpful.EDITORIAL words:Who is participating in social act

3、ivities? Assume what role the differe nt groups of people in social n etworks?How do we look at opinion leaders around? Who they are, what they are doing? What can I do? Social media as the media, by its very n ature is from a huma n perspective to reth ink the n etwork. This brings us to a The fun

4、dame ntal problem, and who participate in social, fail to disti nguish betwee n the differe nt groups.What forged an excelle nt opinion leadersiDue to the in flue nee of subjective and objective values, how to properly assess impact is very di ffieult, and here we refer to the follow ing evaluati on

5、:An econo mic and finan cial success2, the reputati on and fame3, the quality of the social circle4, the pers onal charisma and in flue neeFor any of the above sta ndards, the sig nifica nee ofthe impact varies from pers on to pers on.In fact, i n the era of social media, this defi niti on has evolv

6、ed to how to ide ntify opinion leaders. The mome nt, due to the popularity of on li ne applicati ons, social media users have the opport un ity to sta nd up and take turns in their own areas of interest views leaders, marketingandpublic relati ons expertsare forced to redefi nethemeaning of the opin

7、ion leaders in the social n etwork.The social media opinion leaders can be full of passi on as experts in pers onal or Web 2.0 tools into the work of professi on als. They use their social media to show their perso nal values in order to gai n, or as a represe ntative, deliver value for bran ds, bus

8、 in esses and all other in stituti onsthey create and share releva ntcontent,triggeri ngthe interest of the communitywhichare ofte nableto con tribute to the discussi onandexchange,andultimately the formationof acerta inimpact.Opinion leaders of different types. Not all opinion leaders have the same

9、 characteristics, depe nding on their purpose.Klout the in flue nee matrix provides not less tha n 12kinds of differe nt opi nio n leadersnclud ing:Professi on als,activists, social, family, observers,thi nkersMany users is not importa nt in terms of the matrix.By Lisa. Baro ne of Outspoke n Media f

10、oun der, proposed a more simple and suitable for small en terprises:Five in flue ncers on the n etwork.The followi ng list is very much in line with the socialmedia can ide ntify five main participa nts in the type:Network workers (social butterfly): this category isthe most exte nsive social relati

11、 ons and the developme ntof the platform and they know every personin then etwork, each also know that theyOpinion leaders (thought leaders): this category isthe best brand ambassadors, in their field to establish a strong authority, and has a high reputatio n.Theirin formati on is up to the comme n

12、ts and forward.Discoverer (popular guide): this category is the firstto use the new platform, and continue to discover new tren ds. They will soon become the cen ter of a group.Forward ing (report): This category will be importa ntin formati on from differe nt magaz ines forwarded to theirown social n etwork ing platform. They are usually able toexpa nd the in flue nee of the content.Users (daily visitors): These represe nt the com monuser groups. They do not have a web worker has a hugenetwork,but because they are still equally importantgroups.View of the differe nt battle in