委婉语在对外商务沟通中的应用

ii)Couldyoupleasesendusyourlatestquotationonthecottonshirt?(iii)Iamlookingforwardtoyourlatestquotationonthecottonshirt.Thefirstsentenceadoptsthestrategyofdirectaction,usingtheimperativetoexpressone's"request".Althoughthepoliteword"please"isusedandtherequestitselfhasastrong"reasonableness",itstillcreatesasenseof"compulsion"fortheotherparty,especiallywhendealingwithnewcustomers.Thesecondsentenceusesthephrase"please"andtherequestitselfhasastrong"reasonableness",butitstillcreatesasenseof"coercion",especiallywhendealingwithnewcustomers.Thesecondsentenceadoptsaprobingstrategy,usinganinquiringtonetomakea"request"andgivingtheinitiativetotheotherpartytoreply,reflectingtheletterwriter's"understanding"ofthereader'ssituation,andnotembarrassingeveniftheletterisrejected.Thelastsentenceadoptsavaguestrategy,expressinghis"request"inan"expectant"tone.Thewritermaintainstheotherperson'srighttochoosefreely.Byusingindirectlanguage,thespeakercansoftentheirrequestandmakeitmorepoliteandrespectful[12].However,it'simportanttonotethatindirectrequestscansometimesbelessclearoreffectivethandirectrequests,soit'simportanttoconsiderthecontextandtherelationshipbetweenthespeakerandthelistenerwhendecidingwhichapproachtouse.3.3AnalysisoftheApplicationinCommercialAdvertisingAdvertisingisalsoaformofexternalcommunication.However,advertisingfacesavarietyofconsumers,soitisnecessarytotakeintoaccountthepsychologicalandculturalbackgroundofconsumerstoavoidmisunderstanding.3.3.1RhymeRhymingreferstotherepetitionofsimilaroridenticalsoundsattheendoftwoormorewords,andisoftenusedinpoetry,lyrics,andotherformsofcreativewriting,andisalsooneoftheimportantrhetoricaldevicesinadvertising,usedtocreateasenseofrhythmandmusicality,createasenseofunityorcohesion,andcanalsobeusedtoemphasizecertainwordsorideas.Rhymeusuallyconsistsofbothalliterationandending.Forexample:Youcanhavethesmoother,softer,sleekerskinyouwantnowandforever.(Hairremovalagentadvertisement).Here,throughtheoverlapofthestartingsoundsofadjacentwords,arhymingartisticconceptionisestablished,makingtheworkconciseandvivid,highlightingthekeypoints,andemphasizingtheadvantagesoftheproduct.Asubtlerhymeinanadvertisingsloganorasloganwillmakethephraseeasiertospread.3.3.2PunEuphemismscanbeexpressedbymeansofdifferentmodificationsandwaysofexpression,inadditiontovariationsinwording.Apunistheuseofaphraseorsentencethatattractsattentionandmakespeoplelaughbecauseitcontainstwomeanings.PunsoccupyaprominentplaceinadvertisingEnglish,beingsubtleandintriguing,andareoneofthewell-knownadvertisinglanguages.Forexample,inthisad:Thisisthekeytotheworld'smostadvancedlockingsystem.--SwissBankHere,SwissBankiscomparedtoakeyandplacedinThisisthekeytotheworld'smostadvancedlockingsystem.Anotherexample:I'mMoresatisfied.(Morecigarettead)whereMoreisboththetrademarkofthecigaretteandthecomparativeadjective"more",adoubleentendrethatcreatesagoodpublicityeffect.Forexample:Everykidshouldhaveanappleafterschool."Apple"isafruitinobjectivelife,andthenutrientscontainedinitaregoodforchildren'shealth,so"kidsneedtohaveanappleafterschool";atthesametime,thisisanadvertisement,soithasanothermeaning."Apple"isthenameoftheApplecompanythatplacedthisad.Sothisadsaysthateverychildneedsan"Apple"computerafterschool.Inthisparticularlinguisticcontext,theadvertisementmakesthesentenceabouttwothingsatthesametime,thusexpressingtwomeaningsandachievingtheeffectoftwothingsatonce.Thiscleverrhetoricaltechniquecanstimulateassociation,andthebeautifulcontextitcreatesmakesthelanguagewitty,subtle,vivid,timelessandevocative.ChapterFourSuggestionsfortheApplicationofEuphemismsintheProcessofForeignBusinessCommunicationThebasisofcommunicationliesinlanguagecommunication,andonlyonthebasisofsmoothlanguagecommunicationcanbothpartiesachieveeffectivecommunication.Ininternationalbusinessandtradeexchanges,therootcauseofconflictsislanguageandculturaldifferences.Therefore,intheprocessofforeignbusinesscommunication,itisnecessarytoprepareadequateconversationandtrytoeliminatetheobstaclesbroughtbylanguageandculturaldifferences.Haveanunderstandingoftheotherparty'sculturalbackgroundandcommunicationstyletopreventfrictioninthecommunicationprocess.4.1UnderstandingtheotherSide'sNegotiationStyleUnderstandingtheotherside'snegotiationstyleisanimportantpartofeffectivenegotiation.Byunderstandinghowtheotherpartyapproachesnegotiation,youcantailoryourownapproachtomaximizethechancesofreachingamutuallybeneficialagreement.Somecommonnegotiationstylesinclude:Competitive:Acompetitivenegotiatorisfocusedongettingthebestdealforthemselves,oftenattheexpenseoftheotherparty.Theymayuseaggressivetactics,suchasmakingextremedemandsorthreats,totrytogainanadvantage.Collaborative:Acollaborativenegotiatorisfocusedonfindingasolutionthatworkswellforbothparties.Theyareoftenwillingtocompromiseandmayusecreativeproblem-solvingtechniquestofindmutuallybeneficialsolutions.Accommodative:Anaccommodativenegotiatorisfocusedonmaintainingagoodrelationshipwiththeotherparty.Theymaybewillingtomakeconcessionsorsacrificestokeepthenegotiationprocessmovingforward.Avoidant:Anavoidantnegotiatormaybehesitanttoengageinthenegotiationprocessatall,ormaytrytoavoidconflictorconfrontationbyagreeingtotheotherparty'sterms.Byunderstandingtheotherside'snegotiationstyle,youcanadaptyourownstyletobemoreeffective.Forexample,ifyouarenegotiatingwithacompetitivenegotiator,youmayneedtobemoreassertiveandfirmerinyourowndemands.Ifyouarenegotiatingwithacollaborativenegotiator,youmayneedtofocusmoreonfindingcreativesolutionsthatbenefitbothparties.It'simportanttokeepinmindthatnegotiationstylescanvarydependingonthesituationandtheindividualsinvolved.It'salsoimportanttoapproachnegotiationwithanopenmindandawillingnesstolistentotheotherside'sperspective,asthiscanhelpbuildtrustandfacilitateamoreproductivenegotiationprocess.4.2IdentifyingCulturalDifferencesIdentifyingculturaldifferencesisanimportantpartofcross-culturalcommunicationandinteraction.Byunderstandingtheculturalnormsandvaluesofdifferentgroups,wecanbetternavigateculturaldifferencesandavoidmisunderstandings.Herearesomewaystoidentifyculturaldifferences:Observebehavior:Oneofthemostobviouswaystoidentifyculturaldifferencesistoobservehowpeoplebehaveindifferentculturalsettings.Thiscanincludethingslikebodylanguage,communicationstyles,andsocialcustoms.Learnaboutculturalvalues:Everyculturehasitsownsetofvaluesandbeliefsthatshapethewaypeoplethinkandbehave.Learningaboutthesevaluescanhelpyouunderstandwhypeoplefromdifferentculturesmayapproachthingsdifferently.Researchculturaltraditions:Differentcultureshavedifferenttraditionsandcustomsthatmaybeunfamiliartooutsiders.Researchingthesetraditionscanhelpyouunderstandthecontextbehindcertainbehaviorsorpractices.Seekfeedback:Ifyouareinteractingwithpeoplefromadifferentculture,itcanbehelpfultoseekfeedbackonyourownbehaviortoseeifyouareinadvertentlydoingsomethingthatcouldbeseenasdisrespectfulorinappropriate.Askquestions:Finally,oneofthebestwaystoidentifyculturaldifferencesistosimplyaskquestions.Becuriousandopen-minded,anddon'tbeafraidtoaskpeoplefromdifferentculturesabouttheircustoms,beliefs,andvalues.Bytakingthetimetoidentifyculturaldifferences,wecandevelopadeeperunderstandingandappreciationforothercultures,andbuildmorepositiveandrespectfulrelationshipswithpeoplefromdifferentbackgrounds.4.3AnalyzeAudiencePsychologyAnalyzingaudiencepsychologyisanimportantpartofeffectivecommunication.Byunderstandingthepsychologicalfactorsthatinfluencehowpeoplethink,feel,andbehave,wecantailorourcommunicationstrategiestobetterresonatewithouraudience.Herearesomekeyfactorstoconsiderwhenanalyzingaudiencepsychology:Demographics:Thedemographiccharacteristicsofyouraudience,suchasage,gender,educationlevel,andculturalbackground,caninfluencetheirperceptions,values,andbeliefs.Attitudesandbeliefs:People'sattitudesandbeliefsaboutatopiccangreatlyimpacthowtheyreceiveandinterpretinformation.Byunderstandingtheirpre-existingbeliefsandattitudes,youcantailoryourmessagetobetteralignwiththeirexistingworldview.Emotions:Emotionscanplayasignificantroleinhowpeoplerespondtocommunication.Peoplearemorelikelytopayattentiontoandrememberinformationthatelicitsstrongemotions,suchasjoy,fear,anger,orsadness.Motivations:Understandingtheunderlyingmotivationsofyouraudiencecanhelpyoucraftmessagesthatspeaktotheirneedsanddesires.Forexample,ifyouraudienceismotivatedbyadesireforpersonalachievement,youmightemphasizethebenefitsofyourmessageintermsofpersonalgrowthanddevelopment.Cognitiveprocessing:Peopleprocessinformationdifferently,dependingonfactorssuchastheircognitiveabilitiesandattentionspan.Bystructuringyourmessageinawaythatiseasytounderstandandengaging,youcanincreasethechancesofyourmessagebeingreceivedandretained.Byanalyzingaudiencepsychology,wecancraftmoreeffectivemessagesandcommunicationstrategiesthatarebetteralignedwiththeneeds,beliefs,andmotivationsofouraudience.It'simportanttoremember,however,thataudiencepsychologyiscomplexandmultifaceted,andthatthereisnoone-size-fits-allapproachtoeffectivecommunication.

ChapterFiveConclusionEuphemismsareanimportanttoolinforeignbusinesscommunication.Theycanbeusedtoovercomelanguagebarriers,softencriticism,expresscondolencesorsympathy,avoidsexistlanguage,anddealwithsensitiveortabootopics.Inforeignbusinesscommunication,itisnecessarytounderstandandmasterthecorrectconnotationofEnglisheuphemisms.Masteringthecorrectconnotationofeuphemismsallowsyoutounderstandtheotherparty'snegotiationstylemakes.Understandingtheotherparty'snegotiationstyleisanimportantpartofeffectivenegotiation.Byunderstandingtheotherparty'snegotiationstyle,youcanadjustyourownnegotiationstyleandreachmaximumbenefits.Identifyingculturaldifferencesisanimportantpartofcross-culturalcommunicationandinteraction.Byunderstandingtheculturalnormsandvaluesofdifferentgroups,wecanbettercopewithculturaldifferencesandavoidmisunderstandings.Bytakingthetimetoidentifyculturaldifferences,wecandevelopadeeperunderstandingandappreciationofotherculturesandbuildmorepositiveandrespectfulrelationshipswithpeoplefromdifferentbackgrounds.Analyzingthepsychologyofyouraudienceisanimportantpartofeffectivecommunication.Byunderstandingthepsychologicalfactorsthatinfluencehowpeoplethink,feelandbehave,wecanadaptourcommunicationstrategiestobetterresonatewithouraudiences.Byanalyzingaudiencepsychology,wecancraftmoreeffectivemessagesandcommunicationstrategiesthatbettermatchtheneedsandmotivationsofouraudiences.Inshort,acorrectunderstandingoftheprofoundconnotationofeuphemismscanleadtosmoothforeignbusinesscommunicationandavoidmisunderstandingscausedbyculturaldifferences,thusgainingmorebusinessopportunities.Bibliography[1]郭园园.委婉语在商务英语中的运用[J].校园英语,2018(35):231.[2]Nirmala,D.PerlocutionaryActofEuphemisminIndonesianPresidentialElectionDebate2019[J].IndonesianJournalofEFLandLinguistics,2020,5(1):113.[3]Muminov,O.N.EuphemismsinModernEnglish[J].Scientificprogress,2021,2(7):866-870.[4]Qiang,Y.,ChenQ.,&GuoC.AStudyonDistanceIconicityinEnglishEuphemism.[J]LectureNotesonLanguageandLiterature

2022,5(4