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©1999-2014IXWebHosting.AllrightsreservedCONTENTMARKETING101HowToMakeYourContentMarketingStrategyBetter.©1999-2014IXWebHosting.Allrightsreserved1WhatIsContentMarketing?2WhyIsItimportant?3MostSharedContentTypes4HowToMakeYourContentStrategyBetter!5Conclusion©1999-2014IXWebHosting.AllrightsreservedWhatIsContentMarketing?Itinvolvescreation(anddistribution)ofinformativeandengagingcontentthataimsatincreasingcustomerloyaltyaswellasbusinessprospects.Afewofthetacticsofcontentmarketinginclude:»Blogging»E-Books»Webinar»PressRelease©1999-2014IXWebHosting.Allrightsreserved©1999-2014IXWebHosting.AllrightsreservedAndItIsImportant..©1999-2014IXWebHosting.AllrightsreservedWithTheMostSharedContentBeing..©1999-2014IXWebHosting.AllrightsreservedHere’sSomethingGoodToKnow!60%ofconsumersenjoyreadingrelevantcontentfrombrands.©1999-2014IXWebHosting.Allrightsreserved©1999-2014IXWebHosting.AllrightsreservedSignUpWithAWebHost!Thefirstandtheforemostthingtodoistosignupforservices.Whenyourcontentgetsshared,peopleclickthroughandgetredirectedtoyourwebsite,andyourwebsiteneedstoberunningefficiently.Remember:Firstimpressionisthelastimpression.webhosting©1999-2014IXWebHosting.AllrightsreservedWhyChooseIXWebHosting?AffordabilityCuttingedgetechnologyatreasonableprices.touchtoyourbusiness.ScalabilityAbilitytoflexhostingplansinsyncwiththeincreasingneedsofthewebsite.ReliabilityThe24/7technicalsupportispromptandneverletsyourwebsitedown.SecurityCertifiedbythelikesofMcAfee,IXserversprovidethemostsecureenvironmentforhostingyourweblogs.©1999-2014IXWebHosting.AllrightsreservedGatherTopics!Beforeyoustartcreatingyourcontentplanandstrategy,it’salwaysbettertoresearchandshortlistahandfuloftopicsthatarenotjustrelevanttoyourbusiness,butalsotrendinginyourcircles.Talkingabout“what’sin”helpsyoukeepyouraudiencehooked.©1999-2014IXWebHosting.AllrightsreservedWhyChooseIXWebHosting?Don’talwaysgoforanallseasonlook,getamakeoverbasedonclimate,festivities,etc;itgivesahumantouchtoyourbusiness.Ahumanbusinessismorerelatablethanonethatsoundsalsoroboticandonlysalesoriented.Ifoverhaulingthewebsiteeverytimeisn’tafeasibleoption;optforchangingthelooksofyoursocialprofiles.Forexample,bringsomevariationinyourcoverpicturesonFacebookifyoufeellikekeepingtheprofilepictureconstanttoyourbusinesslogo.©1999-2014IXWebHosting.AllrightsreservedIndulgeInChitChatSessions!Conversationsarethebestwaytokeepsomeoneengaged.Tryandframecontentthatnotjustmakesthereaderfeelyouwanttotalk,butalsonudgesthemtomakeaninteraction.©1999-2014IXWebHosting.AllrightsreservedNoonehasthetimetogothroughtextheavyposts;butwhodoesn’tlikebrightimages?Stockuponalotofimagesthatareuniquetoyourbusinessandfittheminyourcontentstrategy.Theyarethemostsharedposttypeacrossonlineplatforms.©1999-2014IXWebHosting.AllrightsreservedShareValues!Doyouhaveacustomeroremployeefriendlypolicyinplace?Ifyes,shareitwithyourfollowersandletthemknowyoucare!Sharingvalueshelpsinbondingwithyourcustomers.©1999-2014IXWebHosting.AllrightsreservedWorkTogether!Ifnotliterally,atleasttosomeextent!Tryandgetrealtimereviewsonyourproducts/services.Askquestionsaboutwhatyourcustomersexpectnextandtrytofitsomeofthosesuggestionsintoyourwork.Thishelpsestablisharapportandshowsyouoffasbeingcustomerdriven.Afterall,thisisexactlywhatpeoplelookfor-tobeheard!©1999-2014IXWebHosting.AllrightsreservedTellYourStory!Peoplewanttoknowthethoughtprocessbehindyourbusinessandhowitcameabouttobe.Shareyourstoryandyouruniqueexperiencesalongtheway.Itmakesyourbusinessmorerelatable.©1999-2014IXWebHosting.AllrightsreservedButHere’sTheChallenge..ProducingEngagingContent36%ProducingEnoughContent21%BudgettoProduceContent20%LackofC-LevelBuy-In11%ProducingaVarietyofContent9%NoAnswer3%©1999-2014IXWebHosting.Allrightsreserved©1999-2014IXWebHosting.AllrightsreservedSproutSocialItsasocialmediatoolthatnotjustfocusesonpresentingyouwithwhat’strendinginyourcircles,butalsohelpsyouwithCRM.Itoffersyouinsightsonthepopularityofyourbusinessaswellastheamountofinteractionyourbusinesshasindulgedin.isbyfarthemostpopulartoolinthemarket.SproutSocial©1999-2014IXWebHosting.AllrightsreservedSwayySwayy©1999-2014IXWebHosting.AllrightsreservedRebelMouseClaimedasthefrontpageofsocialmedia,helpsyoucuratecontentforallyouronlineprofilesonasingledashboardbasedonwhatyourbusinessisknownforandwhatconversationsyouraudiencehasbeenengagingin.RebelMouse©1999-2014IXWebHosting.AllrightsreservedSocialMentionisatoolcapableofscanningt