Unit6a-1CorporateCulture市公开课一等奖省赛课微课金奖课件

PassCambridgeBEChigher高级经贸英语1/17CorporateCulture2/17ObjectivesToenablestudentstotalkaboutcompanyculture.Topractisereadingforspecificinformation.3/17TaskandPlanWarmingupintroduction.Readingonpage90

4/17Warming-upexercises:Whatisculture?Choosethefourfactorsbelowwhichyouthinkarethemostimportantincreatingaculture.Climate,institutions,ideasandbeliefs,cuisine,languagearts,religion,geography,socialcustomsandtraditions,historicalevents,ceremoniesandfestivals.5/17■

Threemaincategoriesingeneral:1.MaterialCulture

(物质文化)3.MentalCulture(心理文化)2.InstitutionalCulture

(制度文化)Culture文化Language&Culture.Copyright(C)byWeiJianhua.AllRightsReserved人类创造物质文明,指一切可见可感物质和精神产品。E.g.饮食文化,衣饰文化,建筑文化,戏曲文化,等等。→→社会制度,宗教制度,生产制度,教育制度,劳动管理分配制度,家庭制度,亲属关系,礼仪习俗,行为方式等社会规约及与它们相关各种理论。→（也称观念文化）思维方式,思维习惯,价值观念,审美情趣,信仰,心态等。6/17Warming-upexercises:Whatisculture?Choosethefourfactorsbelowwhichyouthinkarethemostimportantincreatingaculture.Climate,institutions,ideasandbeliefs,cuisine,languagearts,religion,geography,socialcustomsandtraditions,historicalevents,ceremoniesandfestivals.7/17Doyouthinkculturesarebecomingmorealike?Isthisagoodorbadthing?Forexample,thinkabout:improvedcommunicationscheapforeigntravelglobalbusiness.tradinggroups(EU,ASEAN,etc.)Howimportantarethefollowingthingswhendoingbusinessinyourcountry?Arethey:a)important,b)notimportant,orc)bestavoided?ExchangingbusinesscardsShakinghandsKissingSocializingwithcontactsSmalltalkbeforemeetingsAcceptinginterruptionUsingfirstnamesFormality(howyourdress,howyoutalktocolleagues,whatnamesyouuse,etc.)PunctualityHumourGivingpresentsBeingdirect(sayingexactlywhatyouthink)AssociationofSoutheastAsianNations东南亚国家联盟(东盟,由菲律宾、印度尼西亚、泰国、新加坡、马来西亚五国组成)8/17Whatshapesacompany’sculture?Missionstatement.Itclearlyexplainsacompany’sgoalsandfocus.Thefactthatacompanyhasaformalmissionstatementsuggestsitisorganizedandkeenonpromotingacohesiveattitudewithinthestaff(提倡员工凝聚力).Thefactthatthemissionstatementneedstobeexplicitmaysuggestthereissomediversityofattitudeswithinthestaff.Organizationalhierarchycanshowhowtraditionalacompanyis,whetherpoweriscentralizedandtheextenttowhichemployeesareempowered.Companybuildingcanreflectattitudestohierarchyandrelativeimportanceofstaff,e.g.throughimpressiveoffices（豪华气派办公室）,separatefloorsorseparatediningroomforseniorstaff（高层管理人员专用餐厅）.Dresscodecaninfluenceorreflectthedegreeofformalityinacompany.9/17Readingonpage90Explanationofthetext:IKEAhasastrongandlivingcorporateculture.IKEA:由瑞典人IngvarKamprad1943年创建“宜家家居企业”Corporateculture:orcompanyculture,referstoingeneralthevalues,ideasandtraditionformedandsharedbyallthestaffwithinacompany.Ourcultureandbusinessideaarethecornerstoneofouroperation.Cornerstone:astonesetatoneofthebottomcornersofabuilding,oftenputinplaceataspecialceremony(基石，touchstone)10/17Afeelingofbelonging:归属感Ourcorporatecultureisbasedonsharedvalues:asimpleandoptimisticlifestyle,anaturalwayofworkingandbeingtogether,withoutimposingexaggeratedrespectandcomplicatedregulations.(我们企业文化基于共同价值观，即真诚乐观生活方式与自然友好共事相处关系。这里既不强求人与人之间毕恭毕敬，也没有烦琐复杂清规戒律。)…,asseenintheunpretentiouswayweassociatewitheachother.Unpretentious:notshowingsignsofwealth,size,importance,etc.,ornotwishingtodoso.(谦虚）（这一点能够从人与人之间坦诚自然关系上表达出来。)11/17Butwealsowantpeoplewhocancutacrossourorganization,whoarestrongenoughtoquestion,renewandchange.cutacross:tobeopposedto：与…相反，向…挑战;超越但与此同时，我们也需要能力出众人，勇于向企业挑战、质疑、更新和改变我们文化。Toseethepersonbehindtheprofessional.Thepersonreferstosuchcommonfeaturesasdemands,personalities,characterandsoon.（看到隐藏在专业技术人员身份后面普通人一面）Battlesareseldomwonatthedesk.Theyarewonoutintherealworld.（商战极少在办公桌上打赢，而是要在现实世界中一决胜败。）12/17ReadthetextagainanddescribethecontentofIKEA’scompanyvalues,companypoliciesandstaffprofile.Companyvalues:simplicity(直率),humility(谦卑),thrift(节俭),responsibility,enthusiasm,flexibility,openness.Companypolicies:absenceofstatussymbols(e.g.nofirst-classhotels,directors’diningroomsorflashycars),recruitmentofpeoplewhosharethecompany’svaluesinternalpromotionlisteningtoandencouragingnewideasandinitiativesmanagersbeinginvolvedindetails.13/17Staffprofile:PeopleshareIKEA’sbasicvaluesandarealsostrongenoughtoquestionandchangethingsifnecessary.Peoplearebothinternallypromotedandrecruitedfromoutside.Peoplehaveasenseofresponsibilityandcanfollowthingsup.Managersneedtobewillingtobeinvolvedindetails.14/17ComparingwiththemainpointsofIKEA’sculture,canyoushowsomeweaknessesofaChinesecompany?Centralizedpower：中央集权Imposeexaggeratedrespectandcomplicatedregulations(强求人与人之间毕恭毕敬、设置种种烦琐复杂清规戒律)Pretentiouswaystaffassociatewitheachother(员工之间关系虚伪)Inflexiblewayofworking(工作方式死板)NeglectofcustomerneedsHighadministrationcosts15/17Whatcanbedonetopromoteacompany’sculture?Encour