management课件

management课件Tag内容描述：<p>1、Channels and Marketing Decisions Push Strategy Pull Strategy Buyer Expectations for Channel Integration Designing a Marketing Channel System。</p><p>2、MARKETING MANAGEMENT 12th edition,9 Creating Brand Equity,Kotler Keller,9-2,Chapter Questions,What is a brand and how does branding work? What is brand equity? How is brand equity built, measured, and managed? What are the important decisions in developing a branding strategy?,9-3,Brand,A name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.,9-4,Attributes。</p><p>3、MARKETING MANAGEMENT 12th edition,11 Dealing with Competition,Kotler Keller,11-2,Chapter Questions,How do marketers identify primary competitors? How should we analyze competitors strategies, objectives, strengths, and weaknesses? How can market leaders expand the total market and defend market share? How should market challengers attack market leaders? How can market followers or nichers compete effectively?,11-3,Figure 1.1 Five Forces Determining Segment Structural Attractiveness,Potential。</p><p>4、MARKETING MANAGEMENT 12th edition,12 Setting Product Strategy,Kotler Keller,12-2,Chapter Questions,What are the characteristics of products and how can they be classified? How can companies differentiate products? How can a company build and manage its product mix and product lines? How can companies combine products to create strong co-brands or ingredient brands? How can companies use packaging, labeling, warranties, and guarantees as marketing tools?,12-3,Product,Anything that can be offer。</p><p>5、MARKETING MANAGEMENT 12th edition,Kotler Keller,18 Managing Mass Communications,18-2,Chapter Questions,What steps are involved in developing an advertising program? How should sales promotion decisions be made? What are the guidelines for effective brand-building events and experiences? How can companies exploit the potential of public relations and publicity?,18-3,Advertising,Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.,18。</p><p>6、Unit1-TextA,Time-Out!-TraceyMiddlekauff,1,学习交流PPT,1Thereareonly24hoursinaday,andyoucantcreateextratime.Youcanonlycontrolyourownactionsandwhatyouaregoingtodowiththetimeyouhave.,TextA1,2,学习交流PPT。</p><p>7、1,一页纸项目管理,只需一页纸就可以做好任何项目,2,什么是一页纸项目管理？,定义：一页纸项目管理是为高层管理者准备的一种工具或者说是一份报告。这个工具使我们可以方便地与高层管理者就项目情况进行沟通，激励并确保各项任务所有者对自己的工作负责。1、一页纸项目管理的一个与众不同的亮点就是它会适度的忽略精确性。2、一页纸项目管理使大家轻而易举地就看清了项目负责人的一举一动，当它在项目中发挥作用的时候，这。</p><p>8、供应商质量管理 相互介绍 每两个人一组用一分钟时间向对方介绍自己 一分钟听对方介绍介绍范围包括 姓名 工作单位及职责 经历 爱好 个人目标 对此次培训的期望等每人用一分钟的时间向大家介绍对方 信息发送 噪音 父母VS小孩老师VS学生采购员VS供应商 情人 夫妻 同学 朋友 采购VS伙伴 供应商 课程内容 SQM概况SQM程序SCM简介SQM提升与发展小组讨论Q A 1 0SQM定义 SQM Sup。</p><p>9、第七章库存分析与控制 一 库存二 多周期库存模型三 单周期库存模型 InventoryManagement 一 库存 1 库存的定义2 库存的作用3 库存问题的分类4 库存控制系统5 对库存管理的要求 1 库存的定义 库存是一切闲置的用于未来的资源 是企业资源的储备 目前还未使用 与是否放在仓库中无关 与是否处于运动状态无关 资源 人 财 物 信息等 当供应与需求不一致时 就会出现库存或缺货 库存。</p><p>10、Unit1 TextA Time Out TraceyMiddlekauff 1Thereareonly24hoursinaday andyoucan tcreateextratime Youcanonlycontrolyourownactionsandwhatyouaregoingtodowiththetimeyouhave TextA1 Wecannotcreateextratime Que。</p>