德勤：《千禧一代年度调研报告》

,2018 Deloitte Millennial SurveyMillennials disappointed in business,unprepared for Industry 4.0,Table of contentsExecutive summary: A desire for reassuranceSurvey methodologyAre millennials losing faith in business?Diversity definedAn opportunity for leadersOutlook for the world and themselvesLoyalty, turnover and the pull of the gig economyEmpowerment and development in a digital worldConclusion: What do young workers want?References,13510131417222728,1,2018 Deloitte Millennial Survey,Executive summary:A desire for reassurance,To prosper over time, everycompany must not only deliverfinancial performance, butalso show how it makes apositive contribution to society.Companies must benefit all oftheir stakeholders, includingshareholders, employees,customers and the communitiesin which they operate.BlackRock CEO Larry Fink 1,T,he millennial generation is feeling uneasyabout the future. The growth of Industry 4.0technologiesfrom robotics and the internetof things to artificial intelligence and cognitivehasaltered the nature of work, while political upheavalschallenge the established world order. In thisenvironment, millennials and Gen Z yearn for leaderswhose decisions might benefit the worldand theircareers.Building on last years report, 2 the seventhannual Deloitte millennial survey delves intorespondents perceptions of the evolving threats andopportunities in an increasingly complex world.For the first time, the survey also includes opinionsof Generation Z 3 those following millennials intothe workplace.In a fragmenting social and political environment,with Industry 4.0 driving profound changes,many millennials are exhibiting a marked desirefor reassurance. They feel pessimistic about theprospects for political and social progress, alongwith concerns about safety, social equality andenvironmental sustainability. While young workersbelieve that business should consider stakeholdersinterests as well as profits, their experience isof employers prioritizing the bottom line aboveworkers, society and the environment, leaving themwith little sense of loyalty.,2,2018 Deloitte Millennial Survey,Among this years key findings: Perceptions of business areheading south. Millennials opinions aboutbusiness motivations and ethics, which hadtrended up the past two years, took a sharpturn downward. There continues to be a starkmismatch between what millennials believeresponsible businesses should achieve and whatthey perceive businesses actual priorities to be.,Diversity and flexibility are key to loyalty.Good pay and positive cultures are most likelyto attract both millennials and Gen Z, butdiversity/inclusion and flexibility are importantkeys to keeping them happy. Many respondents,especially in emerging markets, view the gigeconomy as an attractive alternative or adjunctto their jobs.Young workers feel unprepared forIndustry 4.0. Millennials expressed admirationfor corporations that are adapting to andadvancing Industry 4.0 4 and developing theirpeople to succeed in this evolving businessenvironment. Respondents lack confidencethat they can succeed in an Industry 4.0environment and are looking to businessesto help them develop the necessary skills,including the “soft ” skills they believe will bemore important as jobs evolve.,As seen in previous surveys, companies andsenior management teams that are most alignedwith millennials in terms of purpose, culture andprofessional development are likely to attractand retain the best millennial talent and, in turn,potentially achieve better financial performance.Loyalty must be earned, and the vast majority ofmillennials are prepared to move, and move quickly,for a better workplace experience.,The message is clear: Young workers are eagerfor business leaders to be proactive aboutmaking a positive impact in societyand tobe responsive to employees needs.Millennials want leaders to more aggressivelycommit to making a tangible impact on the worldwhile preparing their organizations and employeesfor the changes that Industry 4.0 is effecting.One silver lining is that far more millennialsbelieve that business leaders are makinga positive impact on the world than governmentor religious leaders. Even so, four in 10 respondentssee business leaders having a negative impact.Therefore, the timing is ideal for business leadersto step up and take actions that benefit all oftheir stakeholders.,3 3,2018 Deloitte Millennial Survey,Survey methodologyThe 2018 report is based on the views of 10,455millennials questioned across 36 countries .Millennials included in the study were born betweenJanuary 1983 and December 1994 and represent aspecific group of this generationthose who havecollege or university degrees, are employed full timeand work predominantly in large, private-sectororganizations. 5 Millennials are increasingly taking onsenior positions in which they can influence how theirorganizations address society s challenges.This report also includes responses from 1,844 GenZ respondents in Australia, Canada, China, India,the United Kingdom and the United States . GenZ respondents were born between January 1995 andDecember 1999. All are currently studying for or haveobtained a first/higher degree. More than a third areworking either full time (16 percent) or part time (21percent).,10,455 Millennials(born between January 1983 and December 1994)1,844 Gen Z(born between January 1995 and December 1999),4,2018 Deloitte Millennial Survey,Survey methodology (cont.),EMERGING MARKETS,Argentina | 300Brazil | 307Chile | 312China | 523 | 310Colombia | 305India | 309 | 303Indonesia | 306Malaysia, Thailan