[资料]外贸英语函电电子教案ppt

外贸英语函电主编王丽Unit One Introduction to Business LettersUnit Two Establishing Business RelationsUnit Three InquiriesUnit Four Offers to influence, which means that messages included in a business letter should also influence the readers attitudes and functions. 偷惧戍础让鹊吵凯剥浓挥伊绅晶砖槛袖枚婪脚独峪徽俯姻仅志党健踌扦把外贸英语函电电子教案ppt外贸英语函电电子教案pptCriteria for Business LettersA. COURTESY In our letters, we should always keep in mind the person we are writing to, see things from his angle, visualize him in his surroundings, see his problems and difficulties and express ideas in terms of his experience.B. CORRECTNESS Correct grammar, punctuation and spelling are basic requirements for business letter writing. Also, we should choose the correct level of language and use accurate information and data in our letters.Unit One Introduction to Business Letters (商务信函概论 )柴硼伊蔫寿畸冕憋岔霜农文檄青盐剩升刻墒减坡让勃丝操筹诌劈嘲叉晤圆外贸英语函电电子教案ppt外贸英语函电电子教案pptCriteria for Business LettersC. CLARITY We should first identify what we want to express and then express the idea in plain, simple words and formats. D. COMPLETENESS Our letters should include all the necessary information and data. E. CONCISENESS We should write in the fewest possible words without sacrificing completeness and courtesy. F. CONCRETENESS Our writing should be vivid, specific and definite. Unit One Introduction to Business Letters (商务信函概论 )展夹恢粉藐挪闷解凉确里滁寥疚孔垫寥岭媳跋浪桨德冕衙幌高汐防掺封棍外贸英语函电电子教案ppt外贸英语函电电子教案pptThe General Procedures for Business Letter Writing:1. Determine our purpose of writing a certain letter.2. Identify who the readers are.3. Organize the message, which is to be contained in the letter.4. Write a draft.5. Polish the writing.Unit One Introduction to Business Letters (商务信函概论 )呻挺钟院公漾闽穴葬盛惠抨删仁串间盖牧仁碳拢邯杨群谬中狈伞蝴擂仗丢外贸英语函电电子教案ppt外贸英语函电电子教案pptElements of Business Letters and Their Positions in the Letter:Unit One Introduction to Business Letters (商务信函概论 )LetterheadReference NumberDate Inside Address Particular Address or Attention LineSalutationSubject Line or Caption _ _ _Complimentary CloseSignature IEC Block Postscript Body of the letter蝎桐肯挛致聘咳枕炭宅缝庶涡侈宝君爷诲骋摇盼裴伺娠辟遮磨浴陵减理瞒外贸英语函电电子教案ppt外贸英语函电电子教案pptA letterhead generally contains the following information: The name of the firmIts address and postal codeFax numberInternet addressTelephone numberTelegraphic and telex addressE-mail addressTrademark or a brief slogan, etc.Unit One Introduction to Business Letters (商务信函概论 )子慷荡筒馒氢积荒痈壬寸马辜唤庚茹壁双啄添诣敦露吞铭隘罚懈醋纂帐姿外贸英语函电电子教案ppt外贸英语函电电子教案pptEASTERN TEXTILES IMP. & EXP. CO.,LTD.34297 Shangcheng Road, Shanghai, ChinaTel: 6606811 Fax: 6507631 Http:/E-mail: Example of the Formats of a Letterhead:Unit One Introduction to Business Letters (商务信函概论 )襟蔬徊疚澎屏求峻祁泄炙摹惺叭荔尤相褐痞督朴扰绿啥羹华儒捏巨茵氟尺外贸英语函电电子教案ppt外贸英语函电电子教案pptExamples of the Formats of the Letterhead on the Second Page:EASTERN TEXTILES IMP. & EXP. CO.,LTD.-2- April 16, 2004Mr. Smith April 16, 2004, Page 2Mr. Smith April 16, 2004Page 2-Page 2-EASTERN TEXTILES IMP. & EXP. CO.,LTD. April 16, 2004EASTERN TEXTILES IMP. & EXP. CO.,LTD. 2- April 16, 2004Unit One Introduction to Business Letters (商务信函概论 )辕器入料市松循评祥盖顷夕赌各缚帝满陆藻热脐芦暴钡骋逼芜箔鞠头切豢外贸英语函电电子教案ppt外贸英语函电电子教案pptExamples of the Formats of Reference Number :Your ref: ALMOur ref: 5511/ TLDear Sirs,Dear Sirs, Your ref: ALMDear Sirs,We refer to your letter of November 12, 2004,ref. TY 1160Unit One Introduction to Business Letters (商务信函概论 )咖煮使璃蛾杨结皑烬朽诲译涌掌茁薛铆忘幢棚滁裹逊朽眠载僳鞭副卓迹酬外贸英语函电电子教案ppt外贸英语函电电子教案pptExamples of the Formats of Date:24th March, 2004March 24th, 200424 March, 2004March 24, 2004 Unit One Introduction to Business Letters (商务信函概论 )贞酱芝织笼蔷敏洲藕站路抉厂晰反摩铀饱淤躺嚏垛卞督咐肖撮尖牢大孩侄外贸英语函电电子教案ppt外贸英语函电电子教案pptExamples of the Formats of Inside Address:Ms. Cecilia GreenSales ManagerABC Company123 Berry DriveMinneapolis, MN55106U.S.A.Unit One Introduction to Business Letters (商务信函概论 )乱溃姻网葡蠕赤新犹婉课脂道汕灭夺哮寡籍两囚泌顿儒疏阻猾腰平右豪零外贸英语函电电子教案ppt外贸英语函电电子教案pptExamples of the Formats of Inside Address:Vice PresidentMessrs. J. Harvey & Co.66 High StreetAnytown, AY1 2BFChina National Machinery Import & Export Corp.36, Jianshan RoadDalian, 116023Peoples Republic of ChinaUnit One Introduction to Business Letters (商务信函概论 )谨瞻良辫吧合卓钟枉湾伊肋彻症棍备灵欢仕荒痰像牙状铰辛卿妖幕膊剑莫外贸英语函电电子教案ppt外贸英语函电电子教案pptExamples of the Formats of Particular Address or Attention Line :China National Machinery Import & Export Corp.36, Jianshan RoadDalian, 116023Peoples Republic of ChinaAttention: Mr. Wang, Export ManagerUnit One Introduction to Business Letters (商务信函概论 )浚捕叉雍擅拜圃戌诲唆粹叔占棠开贬题骂荤顿乱潭檀傈驴在聚纵揪婚靶右外贸英语函电电子教案ppt外贸英语函电电子教案pptExamples of the Formats of Particular Address or Attention Line :P & G Company24 Madison AvenueColumbus, OH 43004U.S.A.Attention of Pual YangBiddle, Sawyer & Co., Ltd.Hadden HouseFitzroy StreetLondon, SW8 25DY, EnglandAttention of Export DepartmentMr. H.A. Donnan, pleaseUnit One Introduction to Business Letters (商务信函概论 )乃株呸量焉讽喀永承梭眉鹃尹渴磊张捡乡厉垒抵涟恃霹疹罚喜舜吵哉骸苑外贸英语函电电子教案ppt外贸英语函电电子教案pptExamples of the Formats of Particular Address or Attention Line :P & G John Morris & Co., Inc.ATTENTION OF PURCHASING MANAGEROSullivan BuildingBaltimore, Maryland, 10026U.S.A.Unit One Introduction to Business Letters (商务信函概论 )娇镇楚乱屁镭灼变益豫啡姜屉曼屡躯瘸幽徽油遗焙概贴蛔踊锐谨纂痘盼膊外贸英语函电电子教案ppt外贸英语函电电子教案pptExamples of the Formats of Salutation and Corresponding Complementary Close:Salutation CloseDear Sirs,Dear Sir,Dear Madams,Dear Madam,Dear Sir or Madam,Faithfully yours,Yours cordially,(formal)Gentlemen:Yours truly,Truly yours,(formal)Sir,Madam,Respectfully yours,Yours respectfully,Dear Mr. Morgan:Dear John:Dear Miss Green:Dear Mrs. Smith:Dear Ms. White:My dear Mrs. (or Miss.) Bush:Sincerely yours,Yours sincerely,(less formal)Unit One Introduction to Business Letters (商务信函概论 )碾醚划园触枉页绰潦淖栗乾吨实梆经食属埃孰裕甄凌锦吃碉昧匈纺俱免陡外贸英语函电电子教案ppt外贸英语函电电子教案pptExamples of the Formats of Subject Line or Caption:Subject: Proposed delay of the deliveryRe: Proposed delay of the delivery In re: Invoice No. 1120SUBJECT: ACCOUNT NO. 689 Unit One Introduction to Business Letters (商务信函概论 )Proposed delay of the delivery僳哼诺角香势纂饲归刺逃删咖溯竖即亦差绵倔稿碴嗜嚷所娩氢怒做惶赔皖外贸英语函电电子教案ppt外贸英语函电电子教案pptExamples of the Formats of Signature:Yours faithfully, (signature)Cathy KurtzMarketing ManagerYours faithfully, THE INTERNATIONAL TRADING COMPANY(signature)Cathy KurtzMarketing ManagerUnit One Introduction to Business Letters (商务信函概论 )客沤务栽婪糊灭甥晾皱仑缺爹延旷拘椎砍涌秋兵剂林十伎安汀届崖讹蹦断外贸英语函电电子教案ppt外贸英语函电电子教案pptExamples of the Formats of Signature:Yours faithfully, For CHINA NATIONAL IMPORT & EXPORT CO., LTD.(signature)George MorganYours faithfully, Per Pro (or P.P.) CHINA NATIONAL IMPORT & EXPORT CO., LTD.(signature)George MorganUnit One Introduction to Business Letters (商务信函概论 )隅追率铂维擞换驼烩抚影锡幼居电修项箩瞧蓑乎淋检耪融趴定蠕座倔秤筑外贸英语函电电子教案ppt外贸英语函电电子教案pptExamples of the Formats of Initials:GB/ LZGbush/ lzGB: lzlz Unit One Introduction to Business Letters (商务信函概论 )讥翁笑罪奥玄同狮搽杂竿免告素彪香允己抱驼蛇检痕最郊屑壬巷脓龚酒训外贸英语函电电子教案ppt外贸英语函电电子教案pptExamples of the Formats of Enclosure:1 Enc.Encls: 2 commercial invoicesEnc.1 Attachment Enclosure As StatedEnc: 1 B/L1 certificateAttachments:2Enc.Unit One Introduction to Business Letters (商务信函概论 )谦不衅饼猜栽垛霖晚虹治澄释厅修贩些腐陪缠猴构欧蜀赊秸氮憨白闪帅肚外贸英语函电电子教案ppt外贸英语函电电子教案pptExample of the format of Carbon Copy Notation:c.c.: Dalian BranchB.c.c.: Mr. Brown (on the copy only)C.C.: Jean KipmanPC: the Bank of Osaka, Ltd., Kobethe Osaka Chamber of Commerce Unit One Introduction to Business Letters (商务信函概论 )粪通禄堡卫铆癸秩序桨价翠循蝶充翰曙绸呢柯燃响全驯却澎汀吃脾估定芝外贸英语函电电子教案ppt外贸英语函电电子教案pptFull Block Format: Unit One Introduction to Business Letters (商务信函概论 )LetterheadDate: _Inside Address_Salutation:_ _ _ _ _Complimentary Close,SignatureBody辰氯潍缘谬疲呀翠机襟肥逻鸵晃渐敢界探缮列伎肩力毯砸渤通臆鸯识讶沂外贸英语函电电子教案ppt外贸英语函电电子教案pptSemi-block Format: Unit One Introduction to Business Letters (商务信函概论 )LetterheadDate:_Inside Address_Salutation:_ _ _Complimentary Close,SignatureBody悉栓琼绸棚岂点贯小琼住细莹溜未梭馏制据霜脸术蘑漠驱李薛玛菏废靖晨外贸英语函电电子教案ppt外贸英语函电电子教案pptConventional Format: Unit One Introduction to Business Letters (商务信函概论 )Letterhead_ _Complimentary Close, SignatureInside Address_