外贸英语函电 ppt1

教师简介姓名：韦成锋单位：珠江学院外语系专职教师工作经验： 10年国际贸易实战经验，国际贸易律师，企业管理，高校教师专业领域：物理、英语、国际贸易、法律性格：坚忍不拔、踏实稳健星座：摩羯座运动：羽毛球、篮球、游泳外贸英语函电English Correspondence for International BusinessChapter One Business LetterStructure Section I The structure of business letters Section II Styles of business letters Section III Addressing Envelopes HomeworkSection I The structure of business lettersParts of a Business Letter 信件组成部分1. Essential Parts 必要部分1. The letterhead 信头2. The date line 日期3. The inside name and address 收信人名称地址4. The salutation 称呼5. The body of the letter 信文6. The complimentary close 结尾敬语7. The signature 落款2. Optional Parts 附加部分8. The attention line 具体收信人9. The subject line 事由10. The reference notation 案号11. The enclosure 附件12. The carbon copy notation 抄送13. The postscript 附言1.China National Cereals, Oils and Foodstuffs Imp & Exp Corp.8 Jianguomen Nei DajieBeijing 10005, ChinaTelephone: 86-10-6526-8888Fax: 86-10-6527-6028E-mail: 2.Our Ref.Your Ref.Date: 15th November, 20-3.Messrs H. Ronald & Co.556 EastcheapLondon, E.C. 3, England8.Attention: Import Dept.4.Dear Sirs,9.Aquatic Products5.We thank you for your enquiry of 5 November.In compliance with your request, we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference.All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you advise us by a fax in case of interest.We await your early favorable reply.6.Yours truly,7. China National Cereals, Oils and Foodstuffs Imp & Exp Corp.Sig. _(Manager)10.QS/AN11.Enclosures12.cc our Shanghai Branch Office13.P.S. We require payment by L/C for a total value not exceeding USD50,000.信函组成部分示例组成部分分项示例1.China National Cereals, Oils & Foodstuffs Imp & Exp Corp.8 Jianguomen Nei DajieBeijing 10005, ChinaTelephone: 86-10-6526-8888Fax: 86-10-6527-6028E-mail: 2.Our Ref.Your Ref.Date: 15th November, 20-信头日期3.Messrs H. Ronald & Co.556 EastcheapLondon, E.C. 3, England8.Attention: Import Dept.4.Dear Sirs,9.Aquatic Products收信人名称和地址具体收信人称呼事由5. We thank you for your enquiry of 5 November.In compliance with your request, we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference.All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you advise us by a fax in case of interest.We await your early favorable reply.6. Yours truly,7. China National Cereals, Oils and Foodstuffs Imp & Exp Corp.Sig. _(Manager)结尾敬语信文落款10. QS/AN11. Enclosures12. cc our Shanghai Branch Office13. P.S. We require payment by L/C for a total value not exceeding USD50,000.案号附件抄送附言3.Writing Principles of business Letters7 “C” 1) Courtesy 礼貌语言要有礼且谦虚，及时地回信也是礼貌的表现。 2) Clarity 清楚意思表达明确，要注意：（一）避免用词错误：（二）注意词语所放的位置：（三）注意句子的结构： 3) Conciseness 简洁（一）避免废话连篇（二）避免不必要的重复 （三）短句、单词的运用4) Consideration 体谅写信时要处处从对方的角度去考虑有什么需求，而不是从自身出发，语气上更尊重对方。5) Completeness 完整商务函电应完整表达所要表达内容和意思，何人、何时、何地、何事、何种原因、何种方式等。 6) Concreteness 具体内容当然要具体而且明确，尤其是要求对方答复或者对之后的交往产生影响的函电。 7)Correctness 正确表达的用词用语及标点符号应正确无误，因为商务函电的内容大多涉及商业交往中双方的权利、义务以及利害关系，如果出错势必会造成不必要的麻烦。 Section II Styles of business lettersTwo major styles1. Blocked Style 齐头式2.Indented Style 缩格式Blocked style（平头式） In blocked style, each line should be written from the left margin in block. But sometimes letter-heads can be centered. There are two line spaces between paragraphs. This style is easy to control and practice, so it is much popular with more practitioners. People nowadays tend to use the full block style to save time.H. Woods & Co. Ltd.Nesson House, Newell StreetBirmingham B15 3ELTel: (44-121) 4560000 Fax: (44-121)45600011 March, 2008The ManagerShanghai Textile Trading Co. Ltd.72 Zhongshan Rd.Shanghai 200001ChinaDear Sir or Madam,We are interested in tweed lengths suitable for skirt-making and would like to have details of your prices and terms.It would be helpful if you could supply samples.Yours faithfully,Larry CraneChina Trade ManagerIntended style（平头式） As the name suggests, the indented style means that the second line and the succeeding line of the inside address should be indented three or five letters. So does the beginning of each paragraph in the body of the letter. Please note that the indented letter-space should be the same in one letter.Section III Addressing EnvelopesAddressing EnvelopesReturn Address StampAddressRemarksRemarks（备注） :1.Private 私人信 2.Confidential 机密信 3.Registered 挂号邮件 4.Express