李开复微软研究院讲师培训资料（中文翻译）课件

21 Secrets to Becoming A Good Speaker Kai-Fu Lee Managing Director Microsoft Research, China We Present Every Day! Not just conference talks. Product group meetings BillG / TAB meetings Preamble to a demo Convince a product group to be interested Present patent to a lawyer Present a group result at off site “Elevator” talks But Im not good at it. Presentation skills can be acquired. Examples: Bill Gates Kai-Fu Lee What Youll Learn Today: Communication skills Preparing the Talk Delivering the Talk Handling Qmany ways to deiver 语语言技巧：同样样的话话，不同的表达方式 John Kennedy:约约翰肯尼迪 “You need to contribute to your country” 你需要为为国家做出贡贡献 “Ask not what your country can do for you; ask what you can do for your country”. 不要问问国家为为你做了什么，要问问你为为国家做了什么。 Quayle vs. Benson Debate: Quayle: “I have as much experience in the Congress as Jack Kennedy did when he sought the presidency.“ Quayle说说：我和肯尼迪一样样有经验经验 Answer 1: “Jack Kennedy is better than you.” 第一种回答：肯尼迪比你强 Answer 2: “Senator, I served with Jack Kennedy. I knew Jack Kennedy. 第二种回答：参议员， 我投票给肯尼迪，我非常了解他 Jack Kennedy was a friend of mine. Senator, youre no Jack Kennedy.“ 肯尼迪是我的朋友，参议员，你不是肯尼迪 Vocal Skills : Enthusiasm语言技巧：热情 Passion dont look in corner. 不要眼神游移，不要看着角落 Dont look too much at computer screen or your notes. 不要过多的看着电脑屏幕或者你PPT的注释 Look at peoples faces (not eyes)看着观众的脸， 不是眼睛 3-6 seconds per person.每个听众注视3-6秒 Shift randomly. 环视 Nod, smile, use facial expression. 点头、微笑，使用 面部表情 Visual Skills Body Stand up when talking.在演讲时站起来 Walk around = informal.走动是不正式的 Dont: Rock, shake, lean too much. 身体不要摆动、颤抖、倾斜的太厉害 Visual Skills Hands Gesture complements talk.手势可以弥补演讲 Should come naturally, without thinking. 手势应该自然的不经过思考的做出来 Make sure they match!确定手势与演讲相匹配 Need to exaggerate a little Especially with large audience. 当观众人数很多的时候，手势要适当的夸张一点 Dont fidget or put in pocket. 不要把手放在口袋里，也不要不知道放在哪儿 Videotape whole talk 3 sub-concepts; = 6 lines. 1个想法，3个辅助的概念 Readable Big Word Outline. 不一定必须使用PPT的注释和word的提纲 Dont have to use it. It may be best to READ a speech. No excuse not to be fluent! (practice!) 必须要保持演讲的流畅，多加练习 Dont stare at paper. 不要盯着文件念 (Memorize it if youre prefer).如果你要使用补充文件 的话，最好记住它 Overcoming Nervousness “Do the thing you fear and the death of fear is certain.” 去做让你恐惧的事情，恐惧本身便离消亡不远了 - Ralph Waldo Emerson Hiding Nervousness It is possible to hide nervousness! 必须掩饰自己的紧张 Dont let the shaking show! 不要颤抖的让别人看出来 Make a fist; hold the lectern. 握拳，或者握住讲台 Speak loudly. 大声讲话 Take a deep breath. 深呼吸 Look at a friendly face. 看那些友好的面孔 Look above peoples heads. 看向人们的头顶（不要看眼睛） Art of Good Opening dont copy the styles. 用自己的风格演讲才是让人感觉可信的 You must be yourself to be credible. Many styles could be effective: Bill Gates Brilliant technologist Steve Ballmer Powerful salesman Steve Jobs Passionate evangelist What Youll Learn Today: Communication skills Preparing the Talk Delivering the Talk Handling Q&A 21 secrets to becoming a good speaker. 问答Q&A 问答是一个机会：Q&A is your chance to: 放大你的观点Amplify your points. 增加你的可信性Increase your credibility. 解决疑问Dealing with Questions 简单的问题Easy Questions 放大你的观点Amplify your points! 难的问题Hard Questions 不用直接回答No need to answer directly. 但是不能回避But dont hide! 生僻的问题Narrow Questions 会后再说Take offline. Q&A Giving A Good Answer如何 做好问答环节 Respect the listener尊重听众 Right body language正确的身体语言 题Repeat the question重复问 Complete if people cannot hear.如果听众没有听清的话，全部重 复 Paraphrase to help amplify your point.也许会放大你的观点 If people are too shy, you start!如果听众太害羞不好意思 提问，你自己开始提问，抛砖引玉 Dont argue or dismiss a question.不要就一个问题争论， 也不要忽略问题 21 Secrets #1 Anybody can learn to give a good talk. 任何人都可以学会如何演讲 21 Secrets #2 Dont give a talk unless youre passionate. 如果你对一个话题没有热情，那就不要讲它 21 Secrets #3 Use simple and clear words. 使用简单、清晰的词语 21 Secrets #4 Play your voice to focus on key points. 用语气来强调关键点 21 Secrets #5 Silence is a great tool. 安静是一个很好的工具 21 Secrets #6 Overprepare every talk. 充分准备每一次演讲 21 Secrets #7 Tell them what youre going to say. 告诉听众你将要讲什么 Say it. 讲 Tell them what you said. 梗概回放 21 Secrets #8 Have ONE clear central message for: the question “How was the talk” 要有一个明确的中心思想：这场演讲是干嘛的 21 Secrets #9 Open your talk with something thought-provoking 用引人深思的问题做开场 21 Secrets #10 Slides should be simple & clear. 幻灯片要简单、清楚 21 Secrets #11 Dont read from your slides. 不要对着幻灯片念 21 Secrets #12 Order your demos. 使用演示影片 21 Secrets #13 Rehearse & listen to each talk at least twice! 试讲最少2遍 21 Secrets #14 Time your talk on every slide. 计算每页ppt所用的时间 21 Secrets #15 It may be OK to read from a script. 可以对着一份手稿来读（意指PPT之外的增补文件） 21 Secrets #16 Stay awake! Drink 3 cups of coffee before your talk. 保持清醒，开始演讲之前喝3杯咖啡 21 Secrets #17 It is possible to hide nervousness. 必须掩饰住紧张 21 Secrets #18 Tailor your opening remarks to the occasion. 为不同的场合设计不同的开场白 21 Secrets #19 “If you only remember one thing from this talk, you should remember XXX” 可以用这样的结束语：如果这次演讲 你要记住一件事的话，那就是 21 Secrets #20 H