高考英语备考中等生百日捷进提升系列专题17阅读理解_广告应用文含解析

在学生就要走出校门的时候，班级工作仍要坚持德育先行，继续重视对学生进行爱国主义教育、集体主义教育、行为规范等的教育，认真落实学校、学工处的各项工作要求专题17 阅读理解-广告应用文广告类阅读题内容主要涉及的是与人们生活息息相关的信息，如产品宣传、服务介绍、招生招聘等。 广告应用文的特点：标题醒目，重点突出，条理清楚。 广告类阅读材料的用词有以下“三多”特点：一是人名、地名、专有名词多；二是生词多；三是缩略词、省略句多。 命题形式：广告类阅读是近几年高考英语阅读理解最常考的题材，在阅读理解的选材中占有很大的比重命题者的目的是要考查考生提取信息和处理信息的能力，所以命题的题型多是以获取信息为主的细节理解题。解题技巧：解答此类试题，可以从以下几个方面着手考虑：一般来说，广告信息类阅读文章的内容丰富，如产品广告、招聘广告、风景名胜介绍、房房屋出租、招生广告、演出广告、节目介绍等。广告类阅读理解的突出特点是题干长、信息量丰富，所以该文体通常以细节理解题为主要题型；命题所涉及的信息往往具有位置分散、覆盖面广等特点。在解决广告类阅读文章的细节解题时，考生要能迅速捕捉和解题相关的有效信息，通过分析、比较、归纳和推理等手段选出正确答案，排除不符合题意和文意的选项。根据广告类阅读文章信息量大的特点，考生可以先浏览文章后面的问题，然后带着问题看文章，这样，在阅读过程中可以大胆忽略和解题无关的信息，快速抓住有效信息，以达到正确解题的目的。广告应用文阅读是高考阅读理解中难度最低的一种题型，这是必须得满分的试题。对待这种题一定要稳扎稳打，力争得满分。体验高考1.【2015北京卷】BRevolutionary TV Ears TV Ears has helped thousands of people with various degrees of hearing loss hear the television clearly without turning up the volume(音量) and now its better and more affordable than ever! With TV Ears wireless technology, you set your own headset volume, while other TV listeners hear the television at a volume level thats comfortable for them. You can even listen through the headset only and put the TV on mute(静音) if the situation calls for a quiet environment maybe the baby is sleeping. Or perhaps you are the only one who is interested in listening to the ballgame. TV Ears patented technology includes a revolutionary noise reduction car tip, not used in any other commercially available headset. This tip reduces outside noise so that television dialogue is clear and understandable. Get the technology that has proven to help the most demanding customers. Thats why TV Ears has earned the trust and confidence of audiologists(听觉学家) nationwide as well as world-famous doctors.Doctor Recommended TV Ears!“My wife and I have used TV Ears almost daily for the past two years and find them a great help in our enjoyment of television . As a retired ear doctor, I heartily recommend TV Ears to people with normal hearing as well as those with hearing loss.” Robert Forbes, M. D, CACustomer Recommended TV Ears!“ Now my husband can have the volume as loud as he needs and I can have the TV at my hearing level. TV Ears is so comfortable that Jack forgets he has them on ! He can once again hear and understand the dialogue.” Darlene & Jack B, CARisk Free Trial! TV Ears comes with a 30-day risk free trial.Special Offer Now 59.95.If youre not satisfied, return it.Money-back guarantee!Call now ! 800-123-783260. TV Ears helps you _.A. improve your sleeping qualityB. listen to TV without disturbing othersC. change TV channels without difficultyD. become interested in ballgame programs61. What makes TV Ears different from other headsets?A. It can easily set TV on mute.B. Its headset volume is adjustable.C. It has a new noise reduction car tip.D. It applies special wireless technology.62. This advertisement is made more believable by _.A. using recommendations B. offering reasons for this inventionC.providing statistics. D.showing the results of experiments.61.C 细节理解题。根据第二段第一行includes a revolutionary noise reduction ear tip, not used in any other commercially available headset。”可知这个全新的“电视耳机”包括一个全新的降噪耳塞，符合C中的It has a new noise reduction ear tip。故选C。62A 细节理解题。文中方框的内容很明显是来自医生和顾客的推荐(recommend)，故选A。【考点定位】广告布告类阅读【名师点睛】本题考查了广告类阅读题目，做好此类题只需要细心的在原文中找到答案，对比选项和原文，然后找到正确的答案。广告类阅读题目比较简单，题中往往能够找到家具体的出处。2.【2015江苏】A56.According to the Code, visitors should act _ .A. with care and respect B. with relief and pleasureC. with caution and calmness D. with attention and observation57.What are you encouraged to do when travelling in New Zealand?A. Take your own camping facilities.B. Bury glass far away from rivers.C. Follow the track for the sake of plants.D. Observe signs to approach nesting birds.【解析】试题分析：本文是一篇应用文（旅游指南）。介绍了去新西兰旅游中要保护动物，处理好垃圾，注意路标等注意事项。56. A推理判断题。纵观全文可知，本文介绍了去新西兰旅游中的注意事项，根据关键词“be considerate，be careful，take care”等可推知游客的行为应体现出关爱和尊重。故选A项。57.C细节理解题。根据小标题“Keep to the track”下内容可知，可知在新西兰旅游时，为了减少破坏植物的可能，鼓励游客顺着路走。露营设施是提供好的，排除A项；B偷换主体，埋藏的是toilet waste，而非glass；D项偷换概念，observe no smoking signs，而非observe signs to approach nesting birds。故选C项。【考点定位】应用文阅读【名师点睛】应用文不同于其他文体的文章，其目的是为了向读者传输信息，措辞简洁明了，直截了当，为了突显其实用性，用语一般言简意赅，较少出现复杂的长句或生僻的词汇。高考应用文阅读理解设题以细节理解题为主，附带考查主旨大意题和推理判断题。因此，阅读这类文章时，考生应该在整体把握文章结构的前提下，根据所提问题用寻读、跳读的方法寻找主要细节信息，可达到事半功倍的效果。3.【2015陕西】AShare with us Would you like to have your writing published in this magazine? Then let us know! We pay for stories, anecdotes and jokes:Anecdotes and Jokes50Whats made you laugh recently? A funny sign? A colleagues be haviour? Got a joke? Send it in for Laughter is the Best Medicine!Email: JSmart AnimalsUp to 100Send us a tale about the strange behaviour of unique pets or wildlife in up 300 words.Email: Power of LoveUp to 150Acts of generosity can change lives or just give you that warm feeling full of love. Share your moments 100500 words.Email: My Story350Do you have an inspiring or life-changing story to tell? Your story must be true, unpublished, original and 800-1000words.Email: For more information, please visit: ./share46. How much will the magazine pay for a joke to be published? A. 50 B. 100 C. 150 D.35047. If you want to share a story of your pets with the readers, you need to submit it to .A. Anecdotes and Jokes B. Smart Animals C. Power of Love D. My Story48. A story showing peoples generosity should be emailed to the editor at .A. B. C. A D. 49. An inspiring story sent to the magazine should . A. describe strange behaviour B. contain less than 800 wordsC. be real and original D. be published before47.细节理解题。根据Smart Animals里面的句子：Send us a tale about the strange behavior of unique pets of wildlife in up to 300 words,可知如果你想和读者分享宠物的故事，你需要提交给Smart Animals，所以选B48.细节理解题。根据Power of Love里面的句子：Acts of generosity can change lives or just give you that warm feeling full of love. 可知展示人们慷慨的故事应该用电邮发给的编辑，故选B。49.细节理解题。根据My Story里面的句子：Your story must be true, unpublished, original and 800-1000 words.可知一个激励人心的故事应该是真实的原创的，故选C。【考点定位】广告布告类阅读理解【名师点睛】这是一篇广告布告类阅读理解，这种题目一般是比较简单的，考查细节题为主。可以使用信息筛选法做题。为了节省时间，可以用先看题目，带着题目在文中寻读的方法找到信息句，理解并找出正确答案。4.【2015四川】第一节 阅读下列短文，从每题所给的四个选项（A、B、C、D）中，选出最佳选项，并在答题卡上将该项涂黑。（共20小题；每小题2分，共40分）31.The card above is_A. a ticket B. a postcardC. an invitation D. an advertisement32.The party is for_A. a birthdayB. the QueenC. bee watchingD. the National Day33.According to the card ,if you are unable to go ,you can .A. return the cardB. visit the MuseumC. ignore the messageD. contact Alices mother【考点定位】 考查应用文阅读【名师点睛】这是一张邀请函，属于英语阅读理解中的应用文阅读。应用文阅读的设题中通常多出现细节理解题。而邀请函的所有的细节都在一张卡片上呈现，故要求考生要细细研读这种卡片，找出题目所需细节。做题时可以采用跳读的方式，即直接根据题干，到文中找出所需要的细节即可。5.【2015天津】AUniversity Room Regulations Approved and Prohibited ItemsThe following items are approved for use in residential (住宿的) rooms: electric blankets, hair dryers, personal computers, radios, televisions and DVD players. Items that are not allowed in student rooms include: candles, ceiling fans, fireworks, waterbeds, sun lamps and wireless routers. Please note that any prohibited items will be taken away by the Office of Residence Life. Access to Residential RoomsStudents are provided with a combination (组合密码) for their room door locks upon check-in. Do not share your room door lock combination with anyone. The Office of Residence Life may change the door lock combination at any time at the expense of the resident if it is found that the student has shared the combination with others. The fee is $25 to change a room combination.Cooking PolicyStudents living in buildings that have kitchens are only permitted to cook in the kitchen. Students must clean up after cooking. This is not the responsibility of housekeeping staff. Kitchens that are not kept clean may be closed for use. With the exception of using a small microwave oven (微波炉) to heat food, students are not permitted to cook in their rooms.Pet PolicyNo pets except fish are permitted in student rooms. Students who are found with pets, whether visiting or owned by the student, are subject to an initial fine of $100 and a continuing fine of $50 a day per pet. Students receive written notice when the fine goes into effect. If, one week from the date of written notice, the pet is not removed, the student is referred to the Student Court.Quiet HoursResidential buildings must maintain an atmosphere that supports the academic mission of the University. Minimum quiet hours in all campus residences are 11:00 pm to 8:00 am Sunday through Thursday. Quiet hours on Friday and Saturday nights are 1:00 am to 8:00 am. Students who violate quiet hours are subject to a fine of $25.36. Which of the following items are allowed in student rooms?A. Ceiling fans and waterbeds. B. Wireless routers and radios.C. Hair dryers and candles. D. TVs and electric blankets.37. What if a student is found to have told his combination to others?A. The combination should be changed.B. The Office should be charged.C. He should replace the door lock.D. He should check out of the room.38. What do we know about the cooking policy?A. A microwave oven can be used.B. Cooking in student rooms is permitted.C. A housekeeper is to clean up the kitchen.D. Students are to close kitchen doors after cooking.39. If a student has kept a cat in his room for a week since the warning, he will face _.A. parent visitsB. a fine of $100C. the Student CourtD. a written notice40. When can students enjoy a party in residences?A. 7:00 am, Sunday.B. 7:30 am, Thursday.C. 11:30 pm, Monday. D. 00:30 am, Saturday.【解析】试题分析：文章大意：文章主要介绍了大学宿舍的规范。 36. D细节理解题。根据文章第一段第一句The following items are approved for use in residential (住宿的) rooms: electric blankets, hair dryers, personal computers, radios, televisions and DVD players.可知电视机和电热毯是允许使用的。故选D。37. A 细节理解题。根据文章第二段Life may change the door lock combination at any time at the expense of the resident if it is found that the student has shared the combination with others.可知需要改变组合密码。选A。38. A细节理解题。根据第三段With the exception of using a small microwave oven (微波炉) to heat food, students are not permitted to cook in their rooms.可知小的微波炉是可以使用的。选A。39. C 细节理解题。根据文章倒数第二段If, one week from the date of written notice, the pet is not removed, the student is referred to the Student Court.可以得出答案。故选C。40. D推理判断题。根据文章最后一段Quiet hours on Friday and Saturday nights are 1:00 am to 8:00 am.可知周六的安静时间是早上1点到8，故可以推断出答案。故选D。【考点定位】公告类短文阅读 【名师点睛】本文是一篇应用文，整体难度较低，题目均为考查细节理解题，只需通过关键词定位可得出答案，最后一道题需要稍加推理才能判断出答案。考生做阅读理解时可以先从5个问题着手，带着问题到原文中找出相应的部分，然后对照和比较，就不难选出正确答案。6.【2015重庆】DThere are many places to go on safari（观赏野生动物）in Africa, but riding a horse through the flooded waters of Botswanas Okavango Delta must rank as one of the worlds most exciting wildlife journeys.Several safari camps operate as the base for this adventure, providing unique rides twice a day to explore deep into the delta. The camps have excellent horses, professional guides and lots of support workers. They have a reputation for providing a great riding experience.The morning ride, when the guides take you to beautiful, shallow lakes full of water lilies, tends to be more active. It is unlike any other riding experience. With rainbows forming in the splashing water around you and the sound of huge drops of water bouncing off your body and face. It is truly exciting. You are very likely to come across large wild animals, too. On horseback it is possible to get quite close to elephants, giraffes and many other animals. The sense of excitement and tension levels rise suddenly though, as does your heart rate, as you move closer to them.In the evening, rides are usually at a more relaxed and unhurried pace. With golden light streaming across the grassy delta and the animals coming out to eat and drink. Sedate though they are, rides at this time of day are still very impressive. As the suns rays pass through the dust kicked up by the horses, the romance of Africa comes to life.Back at the camp you can kick off your boots and enjoy excellent food and wine. Looking back on your day, you will find it hard to deny that a horseback Safari is as close as you will ever come to answering the call of the wild.48. What does the underlined word They refer to?A. Flooded watersB. Wildlife journey C. Safari campsD. Unique rides49. What does the author find most exciting about a horse safari?A. Seeing and feeling the real African life.B. Enjoying good food and wine at the camp.C. Hunting large animals just as our ancestors did.D. Being part of the scene and getting close to animals.50. What does the underlined word sedate probably mean?A. Wild and romanticB. Slow and peacefulC. Hurry and thirstyD. Active and excited51. The author introduced the riding experience in the OKavango Delta mainly by_.A. Following space orderB. Following time orderC. Making classificationsD. Giving examples【解析】试题分析: 本文说明文，介绍了非洲观赏野生动物的野营的项目。48.C 词意猜测。根据第二段提到几个Safari的野营有优秀的马匹，专业的指导和许多人服务工作，故可知这些野营的声望是很好的，故选C项。【考点定位】广告类阅读。【名师点睛】广告类阅读理解相对来说是比较容易的，但这就可能会在题干上设定一些难度，所以要注意同义词和同义句话的使用，及文章的写作方式，抓住重点；广告类阅读中最容易出现的指代题目，如48题和50题，首先要定位段落，再根据上下文来确定其指代内容；而在49题中明显的体现同义词，题干中是most exciting而文章中是The sense of excitement从而可以容易的找到答案。7.【2015安徽】AWelcome to the Electronic Village to explore new ways of language teaching and learning.Electronic Village Program (Thursday, June 18, 2015)Nearpod 9:00 am to 10:00 am Room 501Nearpod is a software program that creates a rich context (语境) for students to learn vocabulary. The presenter will show how to use it.TEO 2:00 pm to 3:00 pm Room 502Our students come from different backgrounds but have the same desire to learn on-line. The presenter will use examples from his first on-line class to explain how any teacher can begin teaching on-line with TEO.Kahoot 10:30 am to 11:30 am Room 601Kahoot software can be used to create grammar tests which can be graded on a network. It can provide students with instant feedback (反馈), including reports about their strengths and weaknesses.Prezi 3:30 pm to 4:20 pm Room 602Uses of Prezi in listening and speaking courses draw students attention to speaking more fluently. The presenter will show how students can use Prezi to confidently present on a variety of topics, including introducing family, friends, and hobbies.56. Nearpod can be used to _.A. offer grammar testsB. teach listening on-lineC. help vocabulary learningD. gain fluency in speaking57. If you want to improve your speaking skills, you can go to_.A. Room 501B. Room 502C. Room 601D. Room 60258. Which of the following can assess your grammar learning?A. Nearpod. B. Kahoot.C. TEO. D. Prezi.59. A teacher who wants to learn on-line teaching is expected to arrive by _.A. 9:00 amB. 10:30 amC. 2:00 pmD. 3:30 pm【答案】56. C57. D58. B59. C【解析】试题分析：文章是主要讲的是探索新的教学和学习语言的方法。Electronic Village提供了四种课程计划供用户选择。这四种课程分别针对有不同需要的人。56. C 细节理解题。根据“for students to learn vocabulary”可知答案，Nearpod软件能够为用户提供丰富的语言环境来练习词汇。57. D 细节理解题。根据“Uses of Prezi in listening and speaking courses.”可知，Prezi为用户提供听力和口语方面的课程，其对应的房间是602。58. B 细节理解题。根据“Kahoot software can be used to create grammar tests”可知，Kahoot软件为用户创建语法测试，来评估用户的语法技能。59. C 细节理解题。根据“The presenter will use examples from his first on-line class to explain how any teacher can begin teaching on-line with TEO.”可知，TEO的嘉宾将使用例子来解释如何进行网络教学，时间是下午两点到三点。【考点定位】广告类短文阅读【名师点睛】文章是一篇通知。广告类或通知类的文章主要考查学生根据问题迅速从文中定位、提取有效信息的能力。考生需要根据问题中的信息迅速定位到相关的广告板块，并从中寻找有用信息。有时需要进行简单的计算或推理。8.【2015新课标全国II】DChoose Your One-Day-Tours!Tour A - Bath &Stonehenge: including entrance fees to the ancient Roman bathrooms and Stonehenge -37 until 26 March and 39 thereafter.Visit the city with over 2,000 years of history and Bath Abbey, the Royal Crescent and the Costume Museum, Stonehenge is one of the worlds most famous prehistoric monuments dating back over 5,000 years.Tour B - Oxford & Startford including entrance fees to the University St Marys Church Tower and Anne Hathaways -32 until 12 March and 36 thereafterOxford: Includes a guided tour of Englands oldest university city and colleges. Look over the city of dreaming spires(尖顶）from St Marys Church Tower. Stratford: Includes a guided tour exploring much of the Shakespeare wonder.Tour C - Windsor Castle &Hampton Court including entrance fees to Hampton Court Palace -34 until 11 March and 37 thereafter.Includes a guided tour of Windsor and Hampton Court, Henry VILLs favorite palace. Free time to visit Windsor Castle(entrance fees not included).With 500 years of history, Hampton Court was once the home of four Kings and one Queen. Now this former royal palace is open to the public as a major tourist attraction. Visit the palace and its various historic gardens, which include the famous maze(迷宫)where it is easy to get lost!Tour D -Cambridge including entrance fees to the Tower of Saint Mary the Great -33 until 18 March and 37 thereafter.Includes a guided tour of Cambridge, the famous university town, and the gardens of the 18th century.33. Which tour will you choose if you want to see Englands oldest university city?A. Tour AB. Tour BC. Tour CD. Tour D34. Which of the following tours charges the lowest fee on 17 March