雅士润滑油互联营销培训.ppt

Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 推 广 PC互联网移动互联网线下 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 以百度为主的推广 百度知道； 百度文库 百度经验； 百度贴吧； 百度百家； 百度搜索； 以腾讯为主的推广 QQ空间； QQ群； QQ签名； 微信：微信公众平台和微信朋友圈； 以阿里巴巴为主的推广 旺旺 1688商友圈 微博 新浪微博； 腾讯微博； 网易微博； 博客 新浪博客； 网易博客； 自有博客； 视频网站 腾讯视频； 优酷视频； 爱奇艺； 独立网站 官方网站； 资讯网站； 软文营销 微信导航 论坛和社区 邮件推广 公开课 微信公众号如 何在PC互联网 推广？ Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 听到，不等于看到 看到，不等于做到 做到，不等于悟到 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 以【百度】为主的推广 百度知道 百度贴吧 百度百家 百度文库、百度经验、百度空间、百度图片等也可以做，效果也很好 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 百度推广1：百度知道 一、地址： 二、技巧： 1、一问一答，提前准备好答案； 2、猜消费者会怎么搜，就怎么问； 3、找朋友或者进入知道群，互答；（图1） 4、注意关键词“微信号”变“V信号”； 5、主动回答问题，留微信号； （图2） 三、案例展示： （图3） 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 图1 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 图2 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 图3 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 百度推广2：百度贴吧 一、地址： 二、技巧： 1、多进目标客户群活跃的贴吧； （图4） 2、二维码图片比文字转化更高； 3、自己发帖，自己顶； 4、多回帖，多留微信号（注意：给人家一个加你 的理由！）； 5、头像用二维码； （图5） 三、案例展示： （图6） 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 图4 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 图5 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 图6 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 百度推广3：百度百家 一、地址： 二、技巧： 1、根据需要来申请注册； （图7） 2、底部加微信号，二维码图片更好，给人家一个 扫描你，然后关注你的理由； （图8） 3、多发文章，多评论； 4、多写原创； 三、案例展示： （图9） 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 图7 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 图8 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 图9 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. QQ聊天工具 QQ空间 微信（后面课程讲解） 以【腾讯】为主的推广 腾讯重在社交，公众号也是腾讯公司的，很多地方可以利用，进行推 广！ Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. QQ推广1：QQ聊天工具 技巧/方法： 1、QQ聊天，直接发二维码图片，推荐给好友； （ 图10） 2、加目标客户QQ群，发二维码到群里。（要注意 ，不是什么群都可以发广告的，当然也可以发了 就跑）； （图11） 3、利用群发工具，进行QQ群发操作；（图12） 4、QQ签名、QQ个人资料； （图13） 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. QQ推广2：QQ空间 技巧/方法： 1、QQ签名修改的时候，同步到QQ空间； （图14） 2、每天更新说说，带上自己的二维码；（图15） 3、每天更新空间日志，底部加上二维码，文章可以 是转载，也可以是原创；（图16） 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 新浪微博 腾讯微博 网易微博 以【微博】为主的推广 微博也是一个不错的推广渠道，如果一直在玩的可以好好利用，如果 没有玩过微博的，不建议开通！ 推广方法和技巧 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 微博推广方法/技巧 技巧/方法： 1、发起“关注雅士润滑油微信公众号送礼品或者抽 奖”的活动； （图17）【补充：如何创建活动？ （图18）】 2、发布带有二维码的图文微博信息；（图19） 3、利用测试和揭秘类型图文，引导用户扫描二维码 ，然后获取答案；（图20） 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 图17 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 图18 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 图19 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 图20 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 以【博客】为主的推广 新浪博客 搜狐博客 网易博客 自有独立博客（有独立的域名 ，可控制性更强！） （图24） 为什么要写个人博客？（关 注雅士润滑油官方博客） 推广方法和技巧 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 博客推广技巧/方法 注册地址： 1、新浪博客： 2、网易博客： （图21） 3、搜狐博客： 技巧/方法： 1、一些国内知名的博客都开通，一篇文章多个博客平台展示； 2、如果是做品牌和影响力，需要经常更新，去其它人博客访问， 留言互访，同时分清主次，或者专做一个博客，通过博文来传 达你的兴趣爱好和专业。 3、文章标题关键词优化；（图22） 4、永远不要忘记，文章底部加上自己的微信二维码； （图23） 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 图21 返回 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile .Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 图22 返回 Evaluation only.Evaluation only. Created with Aspose.Slides fo