电动车计划书A6.doc

lesson 1 a private conversation 私人谈话last week i went to the theatre. i had a very good seat. the play was very interesting. i did not enjoy it. a young man and a young woman were sitting behind me. they were talking loudly. i got very angry. i could not hear the actors. i turned round. i looked at the man and the woman angrily. they did not pay any attention. in the end, i could not bear it. i turned round again. i cant hear a word! i said angrily. its none of your business, the young man said rudely. this is a private conversation!.lesson 2 breakfast or lunch? 早餐还是午餐？it was sunday. i never get up early on sundays. i sometimes stay in bed until lunch time.last sunday i got up very late. i looked out of the window. it was dark outside. what a day! i thought. its raining again. just then, the telephone rang. it was my aunt lucy. ive just arrived by train, she said. im coming to see you. but im still having breakfast, i said.what are you doing ? she asked. im having breakfast, i repeated.dear me, she said. do you always get up so late ? its one oclock!lesson 3 please send me a card 请给我寄一张明信片 postcards always spoil my holidays. last summer, i went to italy. i visited museums and sat in public gardens. a friendly waiter taught me a few words of italian. then he lent me a book. i read a few lines, but i did not understand a word. every day i thought about postcards. my holidays passed quickly, but i did not send any cards to my friends. on the last day i made a big decision. i got up early and bought thirty-seven cards. i spent the whole day in my room, but i did not write a single card !lesson 4 an exciting trip 激动人心的旅行i have just received a letter from my brother, tim. he is in australia. he has been there for six months. tim is an engineer. he is working for a big firm and he has already visited a great number of different places in australia. he has just bought an australian car and has gone to alice springs, a small town in the centre of australia. he will soon visit darwin. from there, he will fly to perth. my brother has never been abroad before, so he is finding this trip very exciting.lesson 5 no wrong numbers 无错号之虞 mr james scott has a garage in silbury and now he has just bought another garage in pinhurst. pinhurst is only five miles from silbury, but mr scott cannot get a telephone for his new garage, so he has just bought twelve pigeons. yesterday, a pigeon carried the first message from pinhurst to silbury. the bird covered the distance in three minutes. up to now, mr scott has sent a great many requests for spare parts and other urgent messages from one garage to the other. in this way, he has begun his own private telephone service.lesson 6 percy buttons 珀西巴顿斯i have just moved to a house in bridge street. yesterday a beggar knocked at my door. he asked me for a meal and a glass of beer. in return for this, the beggar stood on his head and sang songs. i gave him a meal. he ate the food and drank the beer. then he put a piece of cheese in his pocket and went away. later a neighbour told me about him. everybody knows him. his name is percy buttons. he calls at every house in the street once a month and always asks for a meal and a glass of beer.lesson 7 too late 为时太晚 the plane was late and detectives were waiting at the airport all morning. they were expecting a valuable parcel of diamond from south africa. a few hours earlier, someone had told the police that thieves would try to steal the diamonds. when the plane arrived, some of the detectives were waiting inside the main building while others were waiting on the airfield. two men took the parcel off the plane and carried it into the customs house. while two detectives were keeping guard at the door, two others opened the parcel. to their surprise, the precious parcel was full of stones and sand!lesson 8 the best and the worst 最好的和最差的joe sanders has the most beautiful garden in our town. nearly everybody enters for the nicest garden competition each year, but joe wins every time. bill friths garden is larger than joes. bill works harder than joe and grows more flowers and vegetables, but joes garden is more interesting. he has made neat paths and has built a wooden bridge over a pool. i like gardens too, but i do not like hard work. every year i enter for the garden competition too, and i always win a little prize for the worst garden in the town!lesson 9 a cold welcome 冷遇on wednesday evening, we went to the town hall. it was the last day of the year and a large crowd of people had gathered under the town hall clock. it would strike twelve in twenty minutes time. fifteen minutes passed and then, at five to twelve, the clock stopped. the big minute hand did not move. we waited and waited, but nothing happened. suddenly someone shouted, its two minutes past twelve! the clock has stopped! i looked at my watch. it was true. the big clock refused to welcome the new year. at that moment everybody began to laugh and sing.lesson 10 not for jazz 不适于演奏爵士乐we have an old musical instrument. it is called a clavichord(翼琴). it was made in germany in 1681. our clavichord is kept in the living-room. it has belong to our family for a long time. the instrument was bought by my grandfather many years ago. recently it was damaged by a visitor. she tried to play jazz on it! she struck the keys too hard and two of the strings were broken. my father was shocked. now we are not allowed to touch it. it is being repaired by a friend of my fathers.lesson 11 one good turn deserves another 礼尚往来i was having dinner at a restaurant when harry steele came in. harry worked in a lawyers office years ago, but he is now working at a bank. he gets a good salary, but he always borrows money from his friends and never pays it back. harry saw me and came and sat at the same table. he has never borrowed money from me. while he was eating, i asked him to lend me &2. to my surprise, he gave me the money immediately. i have never borrowed any money from you, harry said, so now you can pay for my dinner!lesson 12 goodbye and good luck 再见，一路顺风our ncighbour, captain charles alison, will sail from portsmouth tomorrow. we shall meet him at the harbour early in the morning. he will be in his small boat, topsail.tapsail is a famous little boat. it has sailed across the atlantic many times. captain alison will set out at eight oclock so we shall have plenty of time. we shall see his boat and then we shall say good-bye to him. he will be away for two months. we are very proud of him. he will take part in an important race across the atlantic.lesson 13 the greenwood boys 绿林少年the greenwood boys are a group of popular singers. at present, they are visiting all parts of the country. they will be arriving here tomorrow. they will be coming by train and most of the youngpeople in the town will be meeting them at the station. tomorrow evening they will be singing at the workers club. the greenwood boys will be staying for five days. during this time, they will give five performances. as usual, the police will have a difficult time. they will be trying to keep order. it is always the same on these occasions.lesson 14 do you speak english? 你会讲英语吗？i had an amusing experience last year. after i had left a small village in the south of france, i drove on to the next town. on the way, a young man waved to me. i stopped and he asked me for a lift. as soon as he had got into the car, i said good morning to him in french and he replied in the same language. apart from a few words, i do not know any french at all. neither of us spoke during the journey. i had nearly reached the town, when the young man suddenly said, very slowly, do you speak english? as i soon learnt, he was english himself!lesson 15 good news 佳音 the secretary told me that mr. harmsworth would see me. i felt very nervous when. i went into his office. he did not look up from his desk when i entered. after i had sat down, he said that business was very bad. he told me that the firm could not afford to pay such large salaries. twenty people had already left. i knew that my turn had come. mr. harmsworth, i said in a weak voice. dont interrupt, he said. then he smiled and told me i would receive an extra &100 a year!lesson 16 a polite request 彬彬有礼的要求if you park your car in the wrong place, a traffic policeman will soon find it. you will be very lucky if he lets you go without a ticket. however, this does not always happen. traffic police are sometimes very polite. during a holiday in sweden, i found this note on my car: sir, we welcome you to our city. this is a no parking area. you will enjoy your stay here if you pay attention to our street signs. this note is only a reminder. if you receive a request like this, you cannot fail to obey it!lesson 17 always young 青年常驻my aunt jennifer is an actress. she must be at least thirty-five years old. in spite of this, she often appears on the stage as a young girl. jennifer will have to take part in a new play soon. this time, she will be a girl of seventeen. in the play, she must appear 创业计划书electrically operated motorcycle co， ltd a book of plan to start a business龙岩学院electrically operated motorcycle创业团队 联系人 联系人：梁xx职务：总经理电话:1588*573联系地址:龙岩学院东肖校区邮编：364000电子邮箱:l*008制作时间：2008年3月保密须知本创业计划书属商业机密，所有权属于艺龙电动车综合销售服务公司。所涉及的内容和资料只限于已签署投资意向书的投资者使用。收到本计划书后，收件方应即刻确认，并遵守以下的规定： 1）若收件人不希望涉足本计划书所述项目，请按封面地址尽快将本计划书完整退回；2）在没有取得艺龙电动车综合销售服务公司的书面同意前，收件人不得将本计划书全部或部分地予以复制、传递给他人，影印、泄露或散布给他人；3）应该像对待贵公司的机密资料一样的态度对待本计划书所提供的所有机密资料。本商业计划书不可用作销售报价使用，也不可用作购买时的报价使用。商业计划编号： 授方 ：签字：公司：日期：前言在石油资源日益紧缺的形势下，如何减少交通对石油的消耗，发展电动车事实上已成为最佳选择。清华大学教授伦景光认为，中国现在已不完全具备走发达国家当年产业发展道路的条件，但可以走出一条有中国特色的轻型电动车发展之路。一辆摩托车68年使用期需耗油18吨，如果全国的摩托车全部换成电动车，则可节油15亿吨，即每年可节约2000多万吨，发展电动车已成为我国节约型交通的必然选择。 有消息表明，目前，发展轻型电动车已成为国家发改委节能中长期规划中交通节油的重要议题。按照实现20%的节能目标估计，必须达到节省和替代一亿吨石油的目标，这意味着到2020年，我国新型节能环保车辆必须保持70%到75%以上。因此，加快发展各种轻型电动车，应是建设节约型交通运输体系和实现能源发展中长期战略的重要基础。 因此，我们希望风险投资者（组织或个人）对我们进行风险投资，帮我们建立一个艺龙电动车综合销售服务公司，以此来扩大艺龙的社会影响，提高艺龙的市场占有量。摘要一、宗旨及商业模式 公司的宗旨是顾客的高度满意，投资者的最大回报，公司的快速发展。 本公司是一家处于始创阶段的公司。艺龙电动车综合销售服务公司的法定经营形式是有限责任公司，法人：梁xx，注册资金：伍万，法定地址：福建省龙岩市苏溪农贸市场 从预期资金分析来看，本公司可望在首期（三年）销售净收入达到28.5万。本公司现在处于初创阶段，为实施我们的计划，我们需要总金额（首期）为40万的投资。二、产品和服务（一）本公司将出售捷安特、绿源、英克莱等20个品种的电动车（二）本公司将为顾客提供全过程服务和特色服务，建立客户管理数据库和客户网络交易平台，并且配备两辆施救维修车24小时免费维修故障车辆三、市场定位：我们把本公司的市场定位为品种多、价格低、服务好。根据中国（福建）保护知识产权网调查显示，2007年龙岩市的电动车零售额大约为3000万元，根据其推测显示，2008年龙岩市电动车销售额将达到4000万，2009年龙岩市电动车销售额有望超过5000万。四、资金需求及回报我们正在寻求40万元的风险投资，这笔资金将用于公司注册、购买电动车及零部件、店面租赁、员工工资、税务等方面。我们采用利润分红、二次融资等方法，在五年内偿还这笔投资。五、市场推广（一）营销策略在建立行业品牌形象后，向相关联的领域拓展，营造属于艺龙品牌的形态意识（二）营销方法本公司将综合考虑直销、电话销售、网络销售、建立分销渠道等方法来促进销售。（三）定价策略本公司将采用渗透性定价性策略，以较低的价格打入龙岩市电动车销售服务市场，期望能获得大量的市场占有量，然后根据市场情况，科学合理地定价（四）广告宣传策略 本公司将通过各种渠道扩大宣传，提高艺龙品牌的社会影响和电动车及零配件销售服务行业的市场竞争力， 六、公司选址本公司将在福建省龙岩市苏溪农贸市场租用店面作为营业场地，此地接近市中心，地理位置优越，交通便利，人流量大，有利于本公司的长远发展。 目录一、公司简介1二、市场分析1市场前景市场现状市场竞争力目标构想三、市场推广7营销策略广告宣传策略其他促销策略市场推广策略四、 产品和服务9全过程服务特色服务五、管理目标10六、 风险因素10需求风险政策风险财务风险市场风险人员风险七、 融资计划和退出策略12投资建议投资方在公司经营管理中的地位和作用退出策略八、资金使用4九、组织管理5组织管理的基本原则发展战略公司的组织结构和管理模式人力资源规划十、 附录19 团队成员简介2009年资金流量表2010年资金流量表2011年资金流量表简略年财务报表2009年-2011年营销收入流计表2009-2011年营销净收入增长趋势部分电动车图片一、公司简介 艺龙电动车综合销售服务公司以打造艺龙品牌为企业目标，发展多种经营，加快网络建设，开展网络服务，努力将其建设成为集电动车及零部件销售，信息网络，科技服务于一体的区域性乃至全国性的电动车综合销售服务企业。注册地址：福建龙岩注册资本：叁拾万元法定代表人：梁xx成立时间：2008年xx月经营宗旨：薄利多销服务周到美好愿景：提倡绿色消费，让更多的人拥有一个廉价、环保、舒适的交通工具，以满足人们生活和工作所需。 二、市场分析（一）市场前景1、当今国际原油价格暴涨，前一段时间已突破每桶一百美元，据报道，在台湾有不少人放弃了私家车，开始骑自行车上班购物。这给电动车行业带来了巨大的商机。 2、虽然有人预计将来每家每户都可能拥有私家车，可现阶段许多人还是买不起私家车，但人们仍需要交通工具以满足自己生活和工作所需。在大力倡导绿色消费的今天，电动车无疑是他们最好的选择之一。 3、二十一世纪已经到来，二十年的改革开放使中国大地发生巨大的变化，市场已不再是昨天的市场。各行各业的人们在不同的领域中拼搏发展，同时高新技术产业的迅猛发展，加快了信息的传递速度，使国内电动车市场前进的步伐在不断加快。电动车作为一个新兴的产物，它的诞生来自于自然资源的日渐减少、城市环境的日渐恶劣、人们生活需求日需提高的情况下，故电动车成为人们为之风靡的产品。这不仅是国内市场，国外市场亦是，良好的市场前景为电动车销售行业带来前所未有的机遇和挑战。 4、在大中城市，除少数高收入者选择汽车外，绝大多数消费者面临着自行车升级的要求，轻型电动车以优秀的效率、舒适度和良好的经济性，成为最佳替代品。浙江绿源集团总裁倪捷说，目前，全国有5亿辆自行车、8000万辆摩托车、2000多万辆轻型电动车，总数超过6亿，这些从来都没有驾驶过电动车的消费者，也是中国发展电动电动车的市场基础。 5、以电动摩托车为代表的轻型电动车使用简便，与其它机动车互为补充，减少了道路拥挤，比普通自行车快、省时、省力，花费少，效率高。我国电动车产业2000年进入产业化发展阶段，尽管受到重重封杀，但由于消费者的青睐，市场需求量大，轻型电动车产业以每年80%的速度增长。预计到2010年，轻型电动车的产量将达3000万辆，出口量达500万辆，总产值达1000多亿元。（二）随着电动车的日益普及化，选购一辆电动车成为不少人现在或者将来的梦想。1、电动车的安全性其实很高。电动车执行国家标准进行生产，事故率远远低于摩托车等机动车辆，10多年来没有发生一起撞死人的交通事故。 2、艺龙电动车综合销售服务公司在创业初期定位高，在统一经营上领先一步，这有利于树立企业的整体形象，提高产品及服务质量。 3、电动车在国内外市场上属于新兴产物，这给本公司提供了很好的机会。只要及时调整营销策略，充分利用资源，合理整合艺龙品牌，这样就可以在激烈的市场竞争中赢得一席之地。 4、目前消费者选车的主要途径有：媒体杂志、上网搜索、朋友介绍，当然最后还得到电动车销售点去购买了。然而每家店提供的车型数量不多，难于和其他品牌形成对比分析，而且要知道其中的优劣还得多跑几家，这无疑是增加消费者选车时间，同时也增加了商家的接待时间。由于专卖店的空间相对有限，无法让每位购车者都能体验买前试驾。如何将众多品牌的车辆集中在一起，然后又有足够的场地让每位购车者在买前就能够提前感受到这辆车给他带来的乐趣？由此，集电动车及零配件销售、电动车维修、电动车售后服务、电动车试驾等于一身的电动车综合销售服务公司就次诞生。（三）市场现状2007年的龙岩电动车市场，由于建生、广阳、本铃、日铃、亿隆、艺扬、恒诚、阿敏等车行控制了近90的市场，因而整个市场运行大体平稳，但里面同样潜伏着引起市场动荡的因素。1、价格仍是导致电动车市场最不稳定的因素。尽管电动车前八大车行控制着绝大部分市场，但部分区域品牌想扩大市场份额，往往用低价策略来扰乱市场，另外，即使在几个大车行之间，在市场的压力下，也在暗中较劲，其中艺扬车行的低价销售，这是可能引致电动车价格战的不确定因素。2、电动车行业对比摩托车来说，技术含量相对较低，电动车企业之间的竞争更多地体现在成本上，但随着几大品牌的规模已经形成，成本优势相差无几，因此电动车技术升级之战不可避免，节能技术、绿色技术、数字化技术等技术革新将引发新的竞争。3、从整体上来看，目前电动车市场仍处于供大于求的状况，竞争渐趋于白热化，加之电动车电机、电池的不稳定，许多老企业面临着生产设备和技术更新的难题。激烈的竞争将厂家面临多重压力，市场份额向大品牌集中，小品牌的市场份额也正在大幅下降，部分企业甚至已处在挣扎线上。4、从市场需求情况看，电动车消费的档次将逐步拉开，一些整体品质卓越的高品位电动车将成为市场消费的主流，技术含量高的精品电动车因具有绝对的换代优势而受到欢迎。5、由于农村普及速度加快，一些低价位电动车的需求重心由城镇居民家庭向城郊农村地区延伸，需求总量呈稳步上升之势，产销状况趋势向好，生产处于良性循环的合理区域内。6、地区性品牌由于自身资源、经营管理、销售网络等原因，在当地拥有相当的市场占有率，形成了一定的区域壁垒。（四）由上面的市场状况分析可知：1、技术竞争必将升级随着电动车行业第二轮高速发展期的来临，国内电动车市场的格局将面临着重新洗牌，新老两大阵营之间的对抗将围绕如何赢得电动车换代市场来进行。 2、电动车企业的营销管理能力将接受严峻考验其他新进入者营销管理规范、系统运作，市场控制力强、市场策划一流、手法稳健，如何强化自我的营销能力，将成为对艺龙电动车综合销售服务公司的最大考验。（五）市场竞争力公司的竞争优势集中表现在以下几个方面：1、公司以大卖场形式进行电动车及零配件的综合销售服务，提供多种品牌的电动车供客户选择，并提供试驾车道供客户试车。2、建立客户管理数据库，创建短信服务通知平台，科学安排客户到服务点，由专业人员采用专业设备为客户提供个性化的免费服务。3、建立一个专业的电动车维修部门，为客户提供优质的维修服务。4、配备2辆施救维修车，24小时免费维修故障车辆（服务中心辐射半径30公里）。5、免费电池充电、检测、保养维护，免费维修充电器、电机、控制器，免费整车、洗车，免费补胎、充气，免费机车上油。（六）竞争对手的优势、劣势建生电动车行是我们最大的竞争对手，其在龙岩市已经有5家分店，已有四年的电动车销售经验，销售方法灵活，售后服务做得相对较好。它是韩铃和的士电动车生产商在龙岩市的销售总代理，电动车的进购成本低，得到了生产商的大力支持，但其销售的电动车只有韩铃和的士这两个品牌，顾客的选择空间小，而且其电动车的价位较高，消费人群有一定的局限。 其他车行也对我们形成很大的冲击，“有竞争才有发展”，我们欢迎有实力的竞争对手，以便共同创造出广阔的龙岩市电动车销售服务市场。（七）目标构想 以目前龙岩年销售5000辆电动车计算，加之周边城市的购车者，在5年后，整个龙岩的电动车市场规模将突破10000辆。如果能成功拿下10%的市场份额那就是1000辆了，按每辆车500-900元的利润，每年的销售毛利润在50-90万元。具体目标短期计划（3年 ）:占领龙岩电动车销售服务市场，年销售电动车700辆 中期计划（5年）:在厦门，泉州，漳州开设3家分公司，规模均将超过龙岩。预计5年后，年销售电动车1000辆长期计划（10年）:在全国各省会城市开设分公司。10年末，年销售电动车10000辆 三、市场推广（一）营销策略品牌定位：中高档目标市场：国内二级、三级渠道策略：电动车大卖场产品策略：在建立行业品牌形象后，向相关联的领域拓展，营造属于艺龙品牌的形态意识（二）营销方法本公司将综合考虑直销、电话销售、网络销售、建立分销渠道等方法来促进销售。（三）定价策略本公司将采用渗透性定价策略，以较低的价格打入龙岩市电动车销售服务市场，期望能获得大量的市场占有量，然后根据市场情况，科学合理地定价。（四）广告宣传策略1、起始阶段，我们采用店面广告的形式来宣传和推广产品，可制造一些小巧而精美的宣传画等来冲击顾客的眼球。2、利用二路公交车进行车体广告宣传3、借助事件营销，提升影响力。4、在地方报纸，广播电台等做广告宣传。5、和媒体合作，以新闻报道，采访的形式进行宣传。比如与闽西日报社新闻版有关记者联系，对我公司进行采访，还可编辑相关新闻稿进行炒作和宣传。（五）其他促销策略1、适当的做一些营销推广活动，比如赠送头盔、雨衣、原子锁、报警器等，掀起一场市场旋风。、逢佳节时也可做一些活动。、积极开展公关，借以提升产品和公司的知名度。、参加贸易展销会。、在国际互联网上促销。（六）市场拓展策略以龙岩市作为大本营，逐步蚕食邻近市场，进而扩展至省级市场。龙岩是重点市场，派精兵强将开拓，若拿下龙岩，即可发展周边市场。对龙岩市场还要做进一步细分，落实责任制，做到步步为营。争取把龙岩建成艺龙电动车销售公司的样板市场，以此吸引其他经销商的加盟。而厦门，泉州，漳州可作为龙岩之后的下一个目标市场。四、产品和服务（一）产品：本公司即将出售的电动车品牌：捷安特、绿源、英克莱、速派奇、美能达、凤凰、嘉伦、华生、狮龙、新日、韩铃、本铃、日铃、的士、舒驰、 001自发电电动车。（二）服务：服务方式的定位1、全过程服务本公司将为顾客提供细致、周到、人性化的服务，对顾客细心呵护，使顾客与艺龙品牌紧密相联，让顾客在每一个层面都感到完全满意。（1）售前服务：在顾客购买之前，本公司将通过宣传材料赠送，产品展示，产品质量鉴定展示，调查顾客需要情况和使用条件等，尽可能地将产品信息迅速、准确、有效地传递给顾客。（2）售中服务：本公司将为顾客提供舒适的选购现场（播放优美音乐，鲜花布置，提供免费茶水），现场导购，现场宣传 ，现场试驾，礼貌待客，热情回答，协助选择，帮助调试，帮助顾客做出购买选择。（3）售后服务：包退包换、保质保修，为用户提供免费电话咨询，并通过零配件的供应，巡回检修，顾客回馈处理，顾客联谊活动，向用户赠送小礼品等，来增加本公司产品实体的附加值，解决顾客使用本公司产品所带来的一切问题，增加顾客购买后的满意度，以维持和发展品牌目标市场。2、特色服务（1）为顾客提供专业化服务，接受顾客反馈，听取如何进一步提高顾客满意度的建议。（2）建立客户管理数据库，创建短信服务通知平台，科学安排客户到服务点，由专业人员采用专业设备为客户提供个性化的免费服务。（3）建立一个专业的电动车维修部，配备两辆施救维修车24小时免费维修故障车辆。 五、管理目标 本公司营销管理，以责任清楚、机构合理、规范运作、提高效率为目标，将艺龙电动车综合销售服务公司建设成为以客户为中心、以市场为导向的现代综合营销服务型公司，使其不但能够出色完成预期的营销任务，而且能够在竞争越来越激烈的市场中稳健发展、更加壮大。六、风险因素(一)需求风险风险分析：消费者的购买能力低于预期防范措施：事先作好市场调研与预测，扬长避短，慎重定价，达到双赢(二)政策风险风险分析：全国多个城市对电动车的“禁”与“放”已经反反复复地折腾了多年。有的不了了之，有的只是禁售但电动车在规定年限之内依旧还能上路，而有些城市里电动车已经正式成了一堆废弃物，政府政策是否支持将对我们造成很大影响防范措施：积极了解本地政策，争取政府支持(三)财务风险风险分析：外部融资量低于预期值。投资回报速度达不到预期，信贷的偿还成为风险防范措施：事前做详细的市场调查、分析与预测，保守地评估与预测“收支预测表”，也可采用多方融资与合作，以降低投资风险(四)市场风险风险分析：1、主要竞争对手的市场意识在增强，渐渐都开始注重品牌和服务,机制灵活,对市场变化反应迅速，对我们公司形成较大威胁，加之行业跟随者及其它品牌的进入将分享艺龙品牌的市场份额，使艺龙品牌渐渐失去行业绝对领导品牌的优势2、 经营状况不好，可能导致风险投资商撤回投资，直接导致本公司倒闭3、部分人认为，尽管电动车不产生污染，但它自身的电池就是一个污染源，影响电动车销量4、 没有形成一个以市场为导向、以顾客为中心的组织体系，公司内部没有形成统一的价值观，影响公司的长远发展防范措施：建立一个以市场为导向，以顾客为中心的组织体系，注重品牌和服务，更加灵活积极适应市场需求变化，作好科学预测，注重营销策略(五)人员风险风险分析：由于待遇问题引起优秀员工的跳槽防范措施：提高员工待遇，增加福利措施七、融资计划和退出策略公司融资的主要形式：投资方的介入和退出(一)投资建议为尽快占领龙岩市电动车销售服务市场，公司首期拟吸收风险投资40万元，以确保公司发展战略的圆满实现。我们的资金主要来自于机构投资者，也可以来自大公司，以私募形式征集。在这种情况下，风险投资家是基本合伙人，其余投资者为有限合伙人。有限合伙人负责提供风险投资所需要的主要资金，但不负责具体经营，承担有限责任。基本合伙人通常是风险投资机构的专业管理人员，统管投资公司的业务，同时也对公司投入一定量的资金。 （二）投资方在公司经营管理中的地位、作用 投资者可向公司委派一名财务监督员，监督公司资金运用情况，但是不干预企业日常经营管理。若不委派财务监督，可以委托会计师事务所行使监督工作。 公司每月向投资者提供现金流量表、资产负债表和损益表。公司总经理必须向投资者书面汇报当月经营状况和下月财务预算计划。投资者可要求总经理向其汇报经营状况，但每季度最多一次。 （三）退出策略风险投资者并不是要长期持有公司股份，而是要在适当的时候退出，并取得收益。我们把投资者在退出时候的资本最大化增值放在重要的位置，将始终坚持“企业价值最大化”的经营目标。1、管理层收购：风险企业发展到相当阶段，资金规模、产品销路、资信状况都已很好，这时风险投资家就希望能由自己控制企业，而不是听命于风险企业家，风险投资家也见好就收。于是双方可就股份卖给风险企业家，只是卖价款可能会比首次公开发行少些，但费用也少，时间短，易于操作，公司管理层可以以个人资信作担保，或以即将收购的公司的资产作担保，向银行或其它机构计入资金，将股份买回，风险投资家