中国传统色彩审美及其对现代平面设计的影响--.doc

中国传统色彩审美及其对现代平面设计的影响公当今世界，为了宣传本国文化形象，在美国、德国、法国、意大利、日本等发达国家，早就开始了“传统色彩研究”或“国家象征色彩研究”，这些研究的成果，往往会成为具有高附加值的文化产业的主轴。特别是在21世纪，在电脑、网络发达的数字环境中，有效管理色彩的“色彩标准化事业”和体现国家和民族差异的“色彩形象产业化事业”，正表现出繁荣发展的势头。 色彩研究不仅涉及到研究中国人传统意识中内在的感受和色彩心理的文化人类学，而且在产业化领域里不断扩展。因此，对于以自然环境和人文环境为基础的中国传统色彩审美的研究，以及以此为基础的色彩产业化，对于挖掘审美意识、确立民族正气具有十分深远的意义。 传统色彩审美是人类历史和文化长期发展过程中的积淀，有着深厚的文化底蕴，是传统文化的组成部分，是传统的一种表现形式。但对传统色彩审美的研究和探讨并不是为了重复过去，而是为了更好地服务现在和未来，借鉴和弘扬传统文化有助于在优秀文化传统及历史文明的基础上，更好地以现代的设计理念和表现手法丰富设计的表现手段，使现代设计拥有更为深厚的文化底蕴和更为广阔的发展空间。将传统色彩这一设计语言运用到现代平面设计中是当代设计艺术本土化的一个趋势。 中国传统色彩审美经过几千年的发展不断丰富，为现代设计中色彩的分析及处理提供了一个很好的背景。传统的色彩观讲究五行对应、相生相克、趋利、求生、大吉大利。现代设计中关于色彩的心理感觉实际上就是传统色彩观的发展的延续。当然，由于国际间经济文化的交流日益活跃，深入开阔了人们的审美视野，现代人们的观念和思维日益活跃，传统的色彩等级观及其象征意义为现代人所突破。对色彩的观念，并不是局限在传统文化的色彩观中，而走向了一个更复杂的色彩世界。chinese traditional color aesthetics and its influence on modern plane designnowadays, in order to promote the image of national culture, usa, germany, france, italy, japan and some other developed countries have been conducting research on traditional colors or national symbolic colors, the findings of which often become the core of high value-added culture industry of those countries. the trend has become more obvious in 21st century. in a digital environment where computers and networks are highly developed, color standardization and color image industrialization have gained tremendous momentum. color research is not only a theoretical research on chinese traditional feelings. its also expanding its territory in commercial world. therefore, the research on chinese traditional color aesthetic value based on natural environment and humanity environment, and derivative color commercialization, has a significant influence on developing aesthetic conscious and establishing national spirit. however, the purpose of the research on traditional color aesthetics is not to repeat the past, but to better serve current and future needs. promoting traditional culture conduces to make modern design more meaningful and provides it with a wider environment for development. it has become a trend in the localization of modern design art to apply traditional color and the design language derived from it to modern plane design. chinese traditional color aesthetics has a deep culture root. chinese traditional color is ideological, historical and practical, aesthetic. not only is it influenced by vision, its also influenced by chinese national culture tradition and environment. chinese traditional color aesthetics has developed for thousands of years, serving as a good background for color analysis and processing in modern design. traditional color conception values symmetry, balance, pursuing profit, fighting for life, and luck. modern color conception is pretty much the extension of traditional views. of course, as the international economic communication becomes more intensive, and peoples mind becomes more active, the traditional hierarchical conception of color and what it represents has developed a lot. people dont view color in a traditional narrow scope. they understand and interpret color in a more complicated way. traditional culture is amassed during the long-term development of human history and civilization, to study the traditional motifs is not to repeat the past, but to better serve the present and future. borrowing from and developing on the t