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an investigation in college english study contents1. marketing research proposal- 21.1 introduction - 21.2 research objectives - 21.3 research plan - 31.4 research methods - 31.5 timing arrangement - 31.6 fees - 32. the analysis of research results- 42.1 general information of the research- 42.2 the result analysis of the questionnaire- 42.2.1 the purpose of learning english in college- 42.2.2 the most weakness of language skills in learning english-52.2.3 the time of spending on practice english after class everyday- 62.2.4 the good opportunity to practice oral english- 72.2.5the function of foreign teachers at improving students english communication skills- 82.2.6 the most important factors for the college teachers- 83. conclusion - 94. suggestions of english study - 104.1 setting up objectives of learning english-104.2 building confidence in learning english- 104.3 surrounding yourself with english- 104.3.1 listening to native speaking as much as possible - 114.3.2 watching english films and television - 114.3.3 listening to english music - 114.3.4 teachers should educate the college students correctly- 125. appendix- 131. marketing research proposal1.1 introduction this world is a mixture of cultures, and its necessary to improve the understanding between people from the different parts on earth. on campus in china, proficiency in english has become one of the important standards be used to evaluate a persons ability. before students go to college, english is a required course. english is also a required course for university students. in our school, it can be seen that many students study english everyday and everywhere, but according to an investigating, a large number of them are not good at english, and the pass rate of cet is extremely low. talking with them, you can find that different people hold different opinions on english learning. some of them learn english frequently, but the result of study is not satisfied; other students, who learn english not very often, can get a good command of it. in addition, this research would also indicate the result of why some students do not want to learn english, but they still learn it.1.2 research objectives to understand the situation of english study in the school to realize views of college students study english to identify the purpose for students learning english to determine the most important factors for the college teachers to find a way to improve the situation of english study and enhance the students english ability all round.1.3 research scope all the students in our college 1.4 research methods1) questionnaire:to target the objective groups, we released 100 questionnaires then returned valid questionnaires , used this data to analysis the phenomenon and got the information we need. 2) observation and interviews:we used polite and proper behavior to ask the relative question , and then added the result to the report.1.5 timing arrangementtimingactivitynov 20th - nov 21 thpreparation proposalnov 22 th - nov 23 thdesigning questionnairenov 24 th - nov 27 thimplementation schedulenov 28 th - nov 29 thcomplete date analysis nov 30thcomplete final reportdec 1stgive presentation1.6 fees the fees of questionnaire ¥20.00 ( 200 * 0.1 )other fees ( emergency ect. ) ¥ 10.00total fees ¥ 30.002. the analysis of research results2.1 general information of the researchin this research, we have researched the current situation about college student english studying. our respondents are all the students in our college. the quantity of the respondents is 200. and all the questionnaires are effective. 2.2 the result analysis of the questionnaire2.2.1 the purpose of learning english in collegeaccording to the chart one, 62% of the respondents held the view that passing the exams (cet) and getting certificates are the purpose of learning english. for example, once students have passed the cet4 or 6, they may feel that they have finished the assignments and they stop learning it. 16% of them would like to communicate with foreigners with english. 15% of them want to learn english because they want to find a good job. and 5% of them have some other opinions of learning english. only 2% of the respondents learn english for the purpose of study abroad. overall, most college students not only want to get the certificates simply, but also understand the importance of learning english to themselves. chart 1 2.2.2 the most weakness of language skills in english studyas we can see from the chart two below, we can easily get that 40% of the respondents believe that listening and speaking are the most weakness of language skills in learning english. in fact, the two points are difficult for many college students indeed. 21% of them view that reading and writing are the most weakness parts and 27% of them think that vocabulary is the most weakness part due to practices are not enough and our students sometimes are lazy. only 9% of them believe that the most weakness point is grammar. and 3% of them have some other comments.chart 22.2.3 the time of spending on practicing english after class everydayfrom the chart three below. we can see that 63% of the respondents spend less than 1 hour practicing english after classroom everyday. it is said that most of the college students dont spend much time on english after class. and 21% of them have about 1-2 hours on practicing english after class everyday. there is 9% of them have 3-4 hours on english after class. beyond 2% of them are not sure about the time, only 5% of them spend 4 hours on practicing english after class everyday. chart 32.2.4 the good opportunity to practice oral englishfrom the chart four, we can see that 52% of the respondents practice their oral-english by watching english movies. about 20% of them take part in english training courses to practice their oral-english. 13% of them prefer to take part in english corner with foreigners to practice oral-english and 17% of them would like to listening and reading books to practice oral-english. only 3% of them have other opinions.chart 42.2.5 the function of foreign teachers at improving students english communication skillsas we can see from the chart five that most of the college students hold the view that foreign teachers have improved their english communication skills a little and the percentage of it is 60. only 8% of them held view of neutral. 18% of them believe that the foreign teachers have improved their english communication skills greatly. and 14% of them held the opposite opinion that the foreign teachers havent improved their english communication skills at all.chart 52.2.6 the most important factors for the college teachers as we can see in the chart six, only 7% of the respondents view that native english speaking and good humor are the most important factors for college teachers, which students could enjoy atmosphere of the classroom and improve their oral english. and 1% of them have some other opinions. 15% of them held the view that college teachers should have well-knowledge and high quality of professional ability. 10% of them believe that they also should be good at creating the new teaching methods and training skills. 40% of them and 27% of them separately view that good at creating the class atmosphere and good at helping students pass examination.chart 63. conclusionin closing, the importance of english studying of college students is self-evident. in the course of this investigation, teamwork spirit play an important role in research, through the teamwork of our group, we have gotten the current situation of the college student english studying. meanwhile, we have learnt which aspects our college students are not good at and should pay attention to, which will be helpful for learning english of college students. the last but not least, as college students we should make the best use of resources around us and try our best to learn english well, so that we may get the opportunities, such as communicating with foreigners, studying abroad or having a good job.4. suggestions of english study 4.1 setting up objectives of learning englishas is well known, different objectives of learning english can lead to different results. generally, the college students who have long-term objectives will try harder in learning english than those who only have short-term objectives. and without the pressure outside or after a period of time those short-term english learning makers will not persist. 4.2 building confidence in learning englishif students want to succeed, they should build confidence. it is same to learn english. consequently, they should speak without fear. usually, the biggest problem most people faced in learning english is their own fear. they worry that they wont speak things correctly or that they will look stupid so they dont talk at all. dont do this. the fastest way to learn anything is to do it again and again until you get it right. like anything, learning english requires practice. dont let a little fear stop you from getting what you want.4.3 surrounding yourself with english4.3.1 listening to native speaking as much as possible there are some good english teachers that have to learn english as a second language before they could teach it. however, there are severalreasons why many of the best schools prefer to hire native english speakers. one of the reasons is that native speakers have a natural flow to their speech that students of english should imitate. the closer the college students can get to this rhythm or flow, the more confident and comfortable they will become. 4.3.2 watching english films and television this is not only a fun way to learn but it is also very effective. by watching english films (especially those with english subtitles) students can expand your vocabulary and hear the flow of speech from the actors. if students listen to the news, they can also hear different accents. certainly, if students recite some useful either words or sentences in the films, they will to some extend improve you english. 4.3.3 listening to english music music can be a very effective method of learning english. in fact, it is often used as a way of improving comprehension. the best way to learn english is to get the lyrics (words) to the songs you are listening to and try to read them as the artist sings. there are several good internet sites where one can find the words for most songs. this way students can practice their listening and reading at the same time. 4.3.4 teachers should educate the college students correctlyteachers in college should shoulder the responsibility of educating their students. good teachers know all through those years of english study, students are forced to do better in reading and writing. nobody really cares what you listen to or what you say. now were asked to listen more and speak more so that we may express ourselves in a more accurate and profound way. therefore these teachers are doing their best to draw the attention of their students to how to make a better presentation step by step.5. appendixquestionnaire for students english study in college大学生英语学习调查问卷introduction about the questionnaire: (the purpose of doing this research is trying to fine some information about the views of college students studying english and the current situation of english teaching in the classroom. your opinion is very important find out the problems and help students improve their english communication skills.)调查问卷介绍:(此份调查的目的是获得一些关于大学生学习英语的想法和课堂英语教学现状。您的意见对于发现问题非常重要,并且会帮助学生英语交流技能)。we sincerely thank you for your help with the research !对于您的帮助,我们深表谢意!q1. what do you think the purpose for learning english in college?问题1:您认为在大学里学习英语的目的是什么?a. to pass the examine (cet) & get certificate b. to find a good job 通过大学英语考试和获取证书 找到一份好工作c. to study abroad d. to communicate with foreigner 去国外学习 和外国人交流e. others_ 其他_请注明_q2. which language skills do you think the most weakness in your english study are?问题2:您认为您英语学习中做薄弱的是哪种语言技能?a. listening & speaking b. reading & writing c. vocabulary 听和说 阅读和写作 词汇量d. grammar e. others _ 语法 其他_请注明 q3. which language skills do you intend to improve your english? 问题3:您想用哪种语言技能来提高英语?a. listening & speaking b. reading & writing听和说 阅读和写作c. vocabulary d. grammar词汇量 语法q4. how many hours do you usually spend on practicing english after classeveryday?问题4:您每天通常花多长时间来练习英语?a. less than 1 hour b. about 1-2 hours c. about 3-4 hours 少于1小时 大约1到2小时 大约3到4小时e. more than 4 hours f. not sure超过4小时 不确定 q5. how many years have you been studied english?问题5:您学习英语有几年了?a. less than 5 years b. about 5-10 years 少于5年 大约5到10年c. about 11-15 years d. more than 15 years大约11到15年 超过15年q6. what do you think your english competence is in your current study?问题6:您怎么看您现在的英语水平?a. not getting certificate b. passing cet-4 不是获得证书 通过大学英语4级c. passing cet-6 d. others (such as ielts, bec, tofel)通过大学英语六级 其他(比如说雅思、剑桥商务英语、托福)_请注明q7. do you think college english test (cet4, cet6) can exactly reflect english communication skills? (from strong to weak)问题7:您认为大学英语(4级、6级)能准确反应英语交际能力吗?a. strongly disagree b. disagree c. neutral非常不同意 不同意 中立d. agree e. strongly agree同意 非常同意q8. what do you think the good opportunity to practice oral english is ?问题8:您认为什么事练习英语的好机会?a. watching english movie b. taking part in english corner with foreigner 看英语电影 参加外教的英语角c. taking part in english training course d. listening &reading books 参加英语培训课程 听和阅读书籍e. others_请注明_ 其他q9. are you satisfied with the teachers teaching in the college?问题9:您对大学老师的教学方式满意吗?a. very satisfied b. satisfied c. not satisfied 非常满意 满意 不满意d. very dissatisfied (if you choose satisfied, please go on q11) _ 非常不满意(如果你选择满意,请从问题11开始)q10. if yo

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