麦当劳组织结构资料.doc

1. Objectives2. /urban/papers/prestest%20market%20evaluation%20(jmr%201978).pdf(市场调研)3.In the Report 1, I have learned Caf de Coral and McDonalds, organizational behavior, precisely because they are very successful organization, and whatever they have or what the place where it is weak in this report I will analyze the two organizations under the strength and offer my opinion.2.Analysis and comparison for Caf de Coral and McDonalds2.1Compare the Strengths in management practices In McDonald The level is strict, but hard work, great opportunities for employees. McDonalds introduced the system of hard work, this is a psychological contract, employees want more reward hard work, the company is given the opportunity, as long as you are willing to come to work, you get more money, benefits or promotion. This motivation is very straightforward and objective, he gives a direct target of the staff to make their own internal struggle for the higher goal, he told the staff, as long as the effort to return there, it will not make McDonalds the vitality of the organization stop, that is in the McDonalds staff will probably have no mental struggle, but most people would think of going to work harder for higher pay, so McDonalds competitiveness will always maintain a certain level, which is McDonalds strong place in the motivation. In the Report 1, I used to think that McDonalds leadership style is democratic style, so that the McDonalds leadership can easily receive foreign views, and democracy will make the company more united, everyone will have the company always start their own part of the idea, the organization will have a greater cohesion and competitiveness, is the so-called draw on collective wisdom, the leadership of the companys decision to reduce the chance of error, the companys development is beneficial, it is McDonalds in the leadership the strong. In human resources management, because the very direct and clear, so as to give recruits to establish a clear objective, and easy to recruit staff because employees understand their reasons for entering McDonalds. And McDonalds human resources management is to attract young people have a strong fighting spirit to join the company vibrant, this is McDonalds in human resources management strengths.In the corporate culture, McDonalds deep understanding of each employee QSC & Vs spirit, in their organization, teamwork is very important, but also because the culture of hard work, so that each team has a decent energy , which are composed of a larger team and then the final composition of the entire company team.Moreover, McDonalds in the application of information technology is very advanced, they reason IT to process transactions, records and business management, of course, the most important is IT in real-time delivery, transaction management, customer relationship management. Which have greatly increased the efficiency of management and communication ability. Also enhance the companys efficiency.McDonalds to take the communication is face to face method, this will help direct superiors or subordinates to understand each others ideas or opinions, but also help in dealing with the relationship and understanding. Increase in employees a sense of belonging.In Cafe de CoralIn the Cafe de Coral Holdings, in fact, and in the management of McDonalds are very similar, they also have a similar direct promotion of employees, training and reward system. But the most special of Cafe de Coral Holdings is their staff as family management. In fact, Cafe de Coral Holdings This approach can effectively reduce staff turnover (Choi, LM. Kang, KC 2008), compared to McDonalds motivation Music Group, I think we do in this area better, we happy group of staff easier to get the natural family as employee recognition and center, but also can reduce the brain drain because the company has a center of talented employees.This would bring a range of benefits. 1 familiar with the companys operations for the company to retain employees. 2. limit the ability of employees to be reduced to reduce the efficiency. 3 to increase employees sense of belonging for employees to create corporate brand. 4 the companys comments in the community well received (by reducing the brain drain will reduce the unemployment rate)In leadership, because Coral Group is the democratic style of management, and McDonalds is very much like this, but fast food chains in the market generally does not change too much, so I think these two are also similar in leadership reasonable, because the point of the market changes fast food chains do not, do not need to authoritarian style of leadership to make decisions quickly.In personnel management, McDonalds and Cafe de Coral Holdings is also very similar, as are all service-oriented industry, so they will definitely take the selected employees in the form of face to face, which helps them to understand the staffs ability, attitude, for the company Choosing the right people, this is a strong place, and they have clear training, promotion of the system, McDonalds McDonalds university training staff, we will be as interested in music promotion group employees complete training. These are the two organizations together on strong in the HRM.In Culture & Diversity, Coral and McDonalds are local companies will hire local staff, so the place is such a strong will not appear different ethnic / nationality of the employees because of cultural differences or conflicts arising from misunderstanding. Two companies have a similar Do best of the target culture, which does not target the company, this is a very strong place.Two companies in the IT area, there are many applications, such as trading systems, SPM (Supply chain management), and so on. But this is now the company will adopt, so it is inevitable globalization of business phenomena and applications.Two companies in the IT area, there are many applications, such as trading systems, SPM (Supply chain management), and so on. But this is now the company will adopt, so it is inevitable globalization of business phenomena and applications.In the communication, the two organizations have adopted the face to face manner. This course helps managers and administrators have a direct exchange of views, which views the exchange of views to avoid the problem of variation, will help managers and administrators to understand the needs of both.2.2 Compare the Strengths in other business practicesAccording to the SWOT analysis, A1.A McDonalds brand has a gold chain(BaiDuLibrary2011) McDonalds is the worlds largest fast-food chain. That McDonalds is the leading fast food chain, so if you want to McDonalds and other organizations for commercial cooperation will be easier to achieve win-win situation, such as McDonalds and Coca-Cola beverages on cooperation. Moreover, other places are happy to see these re-invest in large companies, to help increase local employment and promote economic development. A2.A good corporate image (BaiDuLibrary2011). Because McDonalds culture advocated by the Code of QSC & V, so that the customer has been able to enjoy a good quality of service. And after decades of cultural accumulation, so that McDonalds has become a synonym for good service. McDonalds to get new customers will also help the recognition. A3. Good supply chain management (BaiDuLibrary2011), McDonalds is very good at finding local suppliers, such as Hong Kongs McDonalds restaurant hamburger bread part is produced by the Garden (this is when the author saw for himself in the morning walk), do so McDonalds restaurant supply, delivery and so get a good operation, making the McDonalds food prices to be maintained at a certain level of support from patrons, of course, the absence of supply management, then this is not McDonalds restaurant opened. McDonalds had been set up branches in Iceland, but Iceland does not produce the onion, so to maintain the price, then we must assume from the McDonalds supply of expensive onion, making McDonalds restaurants in Iceland to give up, if McDonalds insisting on maintaining their popular restaurant in Iceland it is bound to fail.A4 and A5, McDonalds emphasis on staff training and public image (BaiDuLibrary2011), Mcdonalds in order to train staff and even opened a special university, and they also pay great attention in the public image, only Hong Kong, their slogan was turned over times, and shot a lot of successful advertising. Such as Hong Kong has released a laughing baby baby in the swing, When businesses see the baby through the McDonalds trademark laugh, and swing down Invisible and unhappy because of this advertising is very successful in Japan has a similar blue way, Mr. in Taiwan, blue road or even synonymous with McDonalds. This is McDonalds public image, especially very fond of children, parents with children indirectly increased the McDonalds case together, and these children grow up will continue to patronize McDonalds.In Cafe de CoralCafe de Coral Holdings because it is the Chinese company, so in Asia (especially China and cultural walking areas) will have a better brand image, Asians will be easier to accept that all music groups. Moreover, we uphold the good music has been of service, we also established a music group DO THE BEST FOR YOU corporate image.Cafe de Coral Holdings as the largest Chinese fast-food chain, its business strategy is very successful, particularly its use of SO strategies, such as its acquisition of The Spaghetti House, a brother porridge shop, etc. as its products complement , we achieved a successful product diversification music organization to attract new customers. And acquisition of industrial self-sufficiency and generate enough profit for the entire organization to provide a good cycle.Through SWOT analysis, Corals strengths is its leading position in Chinese fast food chain, can continue to launch innovative products (Thinking Made Easy 2009) (through the acquisition of other companies). And they also respect the customer. (Thinking Made Easy 2009) can retain old customers and attract new customers. Moreover, the Cafe de Coral Holdings are the main source of origin (Hong Kong, Guangdong), they are able to attract and retain local customers to patronize local customers. However, due to the Cafe de Coral Group, as long as the Chinese fast food products, but also because Chinese companies, it is easier to break into Chinas huge market, relatively speaking, McDonalds relative competitiveness in the Chinese market will be more difficult to de Coral Group, because McDonalds products are many magazines or non-health organizations have criticized the food.2.3 Compare the Weaknesses in management practicesBecause the management of Coral Group and McDonalds is almost exactly the same (Choi, LM. Kang, KC 2008), so I analyze in this section under the main weakness of McDonalds management, first, because McDonalds to take the hard work of personnel management and incentive system, can stimulate the employees to strive for higher positions, but the human potential is limited, assuming that a persons ability to complete 150% of low-level management can work hard if promoted to senior management because of his work after capacity may only remaining 100% or less, such as the companys age, more and more employees, the companys competitiveness. In leadership, Coral Group and McDonalds have adopted the democratic system, though stable democratic system is conducive to the development of the company, but may not be able to adapt to market changes. Relative to the Cafe de Coral Group, depending on the management staff for the family, McDonalds Facella employees that the machine concept easily lead to staff turnover, and this system does not increase their sense of belonging. So McDonalds is extremely difficult to get the companys loyal employees, but also reduce the companys cohesion, but also reduce the competitiveness of the company. However, the management of Coral Group, although able to increase employee loyalty and employee cohesion. But easy for employees to produce a lazy mentality, because regardless of whether the staff effort, can get a certain degree of concern and care. As for communication, both face to face way to take the opportunity for subordinates afraid to express their views on the boss refused to communication between the two.2.4 Compare the Weaknesses in other business practicesAccording to SWOT, McDonalds this organization is very large, to maintain the vitality is not very easy, and that McDonalds products relatively simple and easy to fat. A few years ago McDonalds is more work mapping the main culprit of obesity, but precisely because of the McDonalds brand image, assuming that McDonalds French fries and Coke is no longer selling it, that will not be Mcdonalds? This problem is quite severe for McDonalds. Moreover, because of similar competitors such as KFC, Cafe de Coral Holdings, will become the McDonalds threat. McDonalds main selling products, or its brand image, are easy to give a feeling of fat in the United States there are many health class societies, organizations that McDonalds is the United States the main source of a large number of obese patients. In particular there is a documentary of obesity Super Size Me McDonalds is spending more obscure culprit (in the film said the food came from McDonalds obesity), it will make McDonalds lost a lot of customers.In Cafe de Coral SWOT AnalysisCafe de Coral Holdings weakness is the market demand (Thinking Made Easy 2009), because of changes in goods and services, competition is very fast, and we obviously difficult to keep up with the music group market / social pace. For example, the Cafe de Coral Holdings prior to the cancellation of the decision paid meal time, which makes the loss of Coral Group, the main source (local) sources in the local (Hong Kong) and even lead to a strike food demonstrations. (Elmer W. Cagape 2007 and 2008)And because those who are more competitive, not only the organization of its kind fast-food chain, big happy company, Maxims fast food companies, as well as from abroad, large organizations such as McDonalds and KFC, Cafe de Coral Holdings on the source, and these organizations to competition is very tough.Cafe de Coral Holdings more difficult access to foreign markets, because of cultural relations, Chinese food will not necessarily be accepted by foreigners, such as some of the nation do not eat animal organs, some nations do not eat pork. So happy to accept all these foreigners Groups products have a certain degree of difficulty, and requires a lot of Cafe de Coral Holdings publicity.3. Changes toward Effective Performances3.1 Changes Recommended for McDonald 3.11 Recommend changes in management practicesMy advice is mainly aimed at the McDonalds personnel management and leadership to make. 1. I think McDonalds should be considered for personnel management employees more benefits, and more concerned about a certain respect for the staff so that employees feel they are important for the company, such as records of staff contacts,Even McDonalds employees to leave and employees must continue to maintain contact, such employees will have to ask to find a new target, there is no new work, etc. This increases employee loyalty and organizational cohesion. Lets get to enhance the competitiveness.2, I think McDonalds promotion system should not be limited to do better, the higher the position and should be the competency of staff assessment, to confirm what employees can maximize the efficiency of the position, if the employees do well, they give money on incentives, rather than simply promotion and pay rise when. Promotion and pay separately, can effectively increase employee productivity and increase companys competitiveness.3 in terms of leadership, I think McDonalds can consider the right decision to give temporary CEO, the CEO need to use the right decision for the companys interim decision, then the success of solitary and then welcome, if it fails CEO must resign. This democratic management can also give CEO a chance to expose their talents, after all, the greater the risk, the higher the return.4 in communication, I think McDonalds can also introduce non-direct contact, for example, anonymous letters, which would allow timid staff also have the opportunity to express their views. 3.12 Recommend changes in other business practicesIn other business, I think McDonalds as the worlds largest fast-food chain, it was too successful, takes the market as a leader, it faces perhaps the biggest problem is its product (the food menu). McDonalds food mainly French fries, cola and hamburger-based, even if there are others such as chicken, is fried, and very easy to fat. For this reason, many organizations are even calling for people to stop eating healthy.This McDonalds is very deadly. According to this, I have two suggestions. 1 McDonalds to buy some other type of food fast food chains (such as Japanese, English, Chinese, etc.) to increase the diversification of their food menu so customers have more choices, increased health of the menu. This would attract customers to a healthy diet, while also maintaining old customers.2, I think McDonalds can consider to invest more in China, India, Korea, Japan and other Asian countries, to open more stores. Because McDonalds have the strength to occupy the Asian market, and Western food for Asians is very fresh. China in particular, probably because of historical reasons, they always feel that things are good Western. Even so, McDonalds still facing huge competition.Coral Group, not only Chinese fast-food chain point, the Chinese main