本科毕业论文-TheRoleofBusinessEnglishintheinternationalLogistics.doc

上海交通大学本科毕业论文 The Role of Business English in the international Logistics 上海交通大学本科毕业论文The Role of Business English in the international Logistics学 生： 学 号：711904010017专 业：英语（商务）导 师： 学校代码：10248上海交通大学网络教育学院二一三年八月第 I 页 共28页上海交通大学本科毕业论文 The Role of Business English in the international LogisticsACKNOWLEDGEMENTSThis thesis has been written with the help and support of a long list of people to whom I am most grateful. It is to them that I dedicate this thesis. First and foremost, I owe a great debt of gratitude to my supervisor Professor Li Yuanyuan for her well-informed guidance and great patience in introducing me to the wonderful realm of linguistics and literature over the past two and a half years of my study at Shanghai Jiao Tong University. Had it not been for his insightful advice and his constructive comments, especially her painstaking revisions of every draft of each chapter of this thesis, it would never have taken the present form.Last but not least, I must mention some of those people for whom I come to realize how lucky I am. I am indebted with the greatest gratitude to my parents and my husband, without whose continuous spiritual and financial support it would have been hard for me to pursue my academic study. I cannot forget my best friends Ms. Wu for always being there for me with much tolerance and no demand of me ever since we first met five and a half years ago, and Ms. Wu for sharing my joys and sorrows.摘 要进入21世纪以来，全球经济高速发展，市场全球化趋势日益明显，国际物流作为国际贸易的纽带，将直接参与到国际贸易中，直接影响国际贸易的发展。而商务英语作为国际物流不可或缺的重要沟通工具，如何使其深入国际物流的发展中，更好的持续国际物流的稳定发展，成为需要我们认真研究的问题，本文将以国际物流的发展为背景，分析国际物流在国际发展中的作用和地位，并且对如何使商务英语更好的促进国际物流的发展提出建议。关键词：国际物流 商务英语 作用 发展 ABSTRACTWith the booming development and expansion of Chinese-Foreign joint education projects in running schools, many higher education institutions in China launch bilateral programs cooperated with world-leading and prestigious education providers abroad. This collaboration provides more Chinese students with foreign educational resources of high quality without studying abroad. This experience enriches deep insight and teaching content as well as improving productive effect of teaching.This thesis aims at analyzing delivery of joint program as Bachelor of Business provided by Central Queensland University Australia and Raffles Design Institute Shanghai affiliated to Donghua University on the basis of comprehensive interrelation and integration in running local school. It specifically illustrates and elucidates different aspects in admissions and enrollment, quality control system, course and teaching management, professional development and further training of faculty, teaching methodology, course introduction and framework, site support as well as marketing and advertising and so on to well illuminate bilateral advantages and existent shortcomings by demonstrating and verifying the paper. Based on actual situation of the college, we will develop this integrative and innovative strategy to our routine teaching and management in near future to optimize our placement and allocation. How to further develop comprehensive programs mentioned above by intercommunication and guidance between two schools in the way we extract. To further improve teaching quality and levels in running schools, we need to booth progressive revolution of teaching by summarization and consolidation we have found through problems in confrontation with us to ensure Chinese-Foreign Cooperation in Running Schools are going healthy and sustainable development.KEY WORDS: Chinese-Foreign Cooperation in Running Schools, Admissions and Enrollment, Quality Control System, Course and Teaching ManagementCase Analysis on Sino-Foreign Cooperation in Running Schools at Raffles Design InstituteTABLE OF CONTENTSDECLARATION.IACKNOWLEDGEMENTS.IIABSTRACT IN CHINESE .IIIABSTRACT IN ENGLISH.IVChapter 1Introduction 1.1 Introduction to Schools.1 1.2 Briefings on Cooperation between CQU and RDI.2 1.3 Glossary of Terms.7Chapter 2Admissions and Enrollment 2.1 Application Process.9 2.2 Applying for Advanced Standing in a Program.10 2.3 Accepting an Offer of Admission.112.4 Review of Enrolled Student Number.11Chapter 3Quality Control System 3.1 Quality Control.11 3.2 Qualification of Faculty.133.3 Quality Management of AQAA.15Chapter 4Course and Teaching Management 4.1 Transferring Campus.15 4.2 ID Cards.15 4.3 Course and Teaching Methodology.16 4.4 Course and Module Design.164.5 Course and Teaching Evaluation.17Chapter 5Benefits and Prospects 5.1 Features and Development of Joint Program in RDI.20 5.2 Features of Teachers.205.3 Benefits of Students.20Chapter 6Conclusion.21REFERENCES.25APPENDIX.26第 24 页 共28页Chapter 1 Introduction1.1 The purpose and significance of the Thesis. 进入21世纪以来，中国的经济的发展以及经济结构的调整促进了中国物流业的发展，随着经济全球化步伐的加快，国际物流在国际商务中的影响力之大越来越得到业内人士的认可，而在国际物流的发展中，商务英语则扮演着不可或缺的重要角色，并推动着国际物流的不断前进。为了明确商务英语在国际物流中的作用及如何更好的运用商务英语来提高中国物流业的竞争力是本文研究的问题。1.2 The structure of the Thesis.Chapter 2 The status of logistics industry in China and its globalization2.1 The status of Chinas Logistics.我国于2001发布的物流术语中给物流的定义式是：物品从供应地到接收地的实体流动过程，根据实际需要，将运输、储存、装卸、搬运、包装、流通加工、配送、信息处理等基本功能实施有机结合。日本给物流的定义是：物流是指为了满足客户的需要，以最低的成本，通过运输、保管、配送等方式，实现原材料、半成品、成品及相关信息由商品的产地到商品的消费地所进行的计划、实施和管理的全过程。美国关于物流的定义：物流是为满足客户需要，对商品、服务及相关信息在源头与消费点之间的高效（高效率、高效益）正向及反向流动与储存进行的计划、实施与控制的过程。（目前国际普遍接受的）2.2 Applying for Advanced Standing in a Program RDI students may be assessed for advanced standing at the time of application for entry into a program. For the Bachelor of Business, a block transfer on successful completion of Raffles Advanced Diploma in Business Administration will be granted 96 credit points as credit transfer in terms of total 144 credit points required. It is significant for RDI staff to ensure that all documentary evidence is attached to the application and steps are facilitated.2.3 Accepting an Offer of Admission RDI staff must be aware of the tight timeframes for students when they first receive their Letter of Offer. Once the student accepts Letter of Offer and signs the Student Contract, Student Administration had better immediately help students accept or reject offer via e.rolment online student management system. This action must be finished prior to the orientation day of the term. There are four simple steps that a student must follow in order to matriculate. (宋嘉扬, 2003)STEP1 Accepting OfferSTEP 2 Allowing overnight processingSTEP 3 Registering enrollmentSTEP 4 Adding correct courses for upcoming term2.4 Review of Enrolled Student NumberChapter 3 Quality Control System3.1 Quality Control Quality Control is an essential and indispensable body for both parties in creating student outcome and in jointly running school. As demonstrated below, both have set up comprehensive and logical system to ensure running standard and quality are consistently exalted. 3.1.1 Quality Management System of CQU CQU is in the long term providing exceptional quality of education and training programs in Queensland, Australia for over dozens of years and is proud of its achievement. As backed up by Australian government, AQAA (Australian Quality Assurance Association) possesses the abundant resources and information including financial, people, equipment support and capacity to ensure commitment of quality offered. As a member of CQU, AQAA has the eligibility and accountability to monitor and manage the educational quality and service launched by CQU.In order to inspect CQUs operation home and abroad and ensure same delivery, AQAA makes use of various methods to evaluate quality control especially joint program in other countries. AQAA periodically sends observer and inspector to RDI in the hope of visiting and filtering appropriate and suitable procedures to be executed. Moreover, experienced and qualified teachers are encouraged to report their teaching and research progress according to prescribed curriculum and teaching syllabus for regularization and standardization.Aside from these, AQAA develops quality control surface that organizes and manages major operation of joint program to record merits and demerits. This surface conforms with international standard of ISO9001. (姜吉林, 2003)Student Study Record and Report System Student Admissions and Enrollment Evaluation Outcome and Record System Student Progress Profile Course Completion Requirement Testamur Inspection and AccreditationCQUs Comprehensive Quality Management System Course Information System Course, Module, Evaluation Documentation, Enrollment Registration Information Course Completion, Following Up, Credit Transfer, Qualification of Teachers Australian Quality Assurance Association FrameworkQuality ControlManagement and Arrangement of Faculty Allocating Teachers to Classes Allocating Classrooms, Laboratories, Auditoriums and Workshops Avoiding Clashes in Timetabling Administration of Course and Teaching Management Arrangement of Teaching and Research for Teachers Arrangement of Case Study for Teachers and Students Quality Management of CQUs Organizational Operation Operational Facilitation and Procedures between CQU and RDI Management and Implement of Faculty Organizational Structure of Faculty Committee Registration and Certification of Australian Quality Assurance Recognition and Awareness of Educational System in Australia 3.1.2 Quality Management System of RDI In liaison with quality management system of RDI, it still maintains to the traditional and specialized pattern on hierarchical basis. It ensures exact implementation of orders from top to bottom. Catering to CQUs needs, it gears to fit flexibility and innovation of joint running. Effective communication and updated feedback are up to guarantee smooth operation and periodical supervision. (黄禄善，刘培骧, 1997)3.2 Qualification of Faculty CQU and RDI place great attention and emphasis on opting teachers in conjunction with running of joint program in Shanghai. Therefore, it sets up doctrine and distinguished rules for the qualification of teachers. To meet needs of quality control and management, full time lecturers must have four or five years of practical working experience preferred in managerial role and teaching certificate prescribed by the country except for the general and universal request of educational request of educational expertise and corresponding background. Master and doctor degree are in minimum requirements and titled professors are extremely popular. Due to primary teaching in English, language proficiency and expression for teachers have been enormously focused on. Furthermore, quality management system will also trace competency of faculty.3.2.1 Job Requirements of Lecturera) Mastering outstanding and advanced theory in particular field and knowledgeable rudiment and manipulating disciplinary development tendency in Business Administration. Being competent in exploring academic and practicable expertise and potential to become leader of specialized subject. b) Making contributions in cultivating talents, compiling textbook and bringing up qualified students. Possessing national accredited qualification of teacher is a minimum.c) Proficient in English in regular teaching environmentd) Skillfully applying modern teaching equipmentse) Above Masters degrees with five years teaching experiencef) Tracking record in teaching above two main subjects approved by academic committee is critical during the teaching performance g) Above four or five practical working experience in real industryh) Possessing professional teaching background and ability3.2.2 Teacher Evaluation CQU and RDI pay great attention to the significance of teacher evaluation, which is an integral and indispensable part of quality control system. The first assessment derives from relevant students showing advices and feedbacks are being processed. Students are encouraged to directly and effectively communicate with their lecturers for the purpose of solving problems. If any feedback is not expected and invalid, students can report to the committee of student even program director for further clarification and satisfaction. As a matter of fact, teachers in joint program need to work hard in order to improve the level of guidance and teaching quality. Meanwhile, program director will observe the class and listen to the feedback. On the other hand, RDI has consolidated unique performance appraisal system focusing on teaching quality. The appraisal evidence comes from the following two criteria. (Springer, 2001) Four evaluation forms traced from students, program director, colleague and self-evaluation General evidence captured from school executive, teaching authorities and routine supervision by academic administratorsThe outcome categorized from A to E. namely from Excellence to Failed in sequence. Corresponding measures are to be taken subsequently in line with appraisal grades to ensure fairness and equality in education.3.2.3 Norms of Teacher Evaluationa. Building rapport between teachers and students to match teaching task with each othera) Having sound understanding and interrelated rapport between teachers and studentsb) Being good at knowing students feeling and growth in order to make use of strategy to promote their learningc) Sensitively probing students needs and adjusting teaching agenda timelyb. The ability for teachers to sparkle students to join regular teaching processa) Encouraging students to put their ideas and differently acceptingb) Frequently providing feedback for students and anticipating their progressc) Organizing students in participating various teaching activitiesc. The ability to convey own thinking and insight in the classrooma) Clear thinking and logical analysisb) Perceptive and cognitive teaching language and vivid gestured. The ability to maximize relevant teaching resourcesa) Manipulating assorted modern teaching equipmentsb) Being able to effectively make use of multi information resources in order to know current academic development in professional fieldc) Being able to facilitate resources and assist students in conducting activitiese. The ability to judge and adapt new circumstancesa) Timely seeking out drawbacks of teachers and adjusting knowledge and aptitude structure in terms of teaching changeb) Adjusting teaching thinking and key points by means of bilateral needsc) Digging out hints needed to be improved in teaching through students learning process3.3 Quality Management of AQAA As official evaluation institution of local Queensland government in Australia, AQAA puts definite emphasis on joint program between CQU and RDI based at Shanghai. (Varvogli, 2001) Inspectors from AQAA will come to proceed and conduct comprehensive and all rounded assessment every October and make record details of cooperation through communication with staff. Inspectors comprise of professionals from o