商务英语课件Unit4-CompanyPresenta.ppt

English Listening Course 主讲教师： 郑艳玲 王剑珊 教学目的及要求 q通过专门系统的渐进式的听力技能训 练和实践, 逐步提高学生的听力能力， 着重培养学生在涉外商务活动及业务 中的实际应用能力。以达到学生听、 说、读、写各项技能的全面发展。 q在课程中巩固基本听力微技能如数 字、日期、方位等，着重加强这些基 本技能在商务环境（如接待、询价报 价、交货事宜）中的具体应用，进一 步培养学生灵活运用听力策略如预测 、利用前后文或环境线索理解、适应 不同口音的能力，同时教授相关商务 语言点及背景知识。 q在本课程结束时,学生不但能掌 握系统的英语基础知识, 商务英 语基础知识，而且还能熟悉相关 文化背景及涉外商务英语知识， 商务英语综合听力能力得以提高 。 教学内容 q本课程的教学内容围绕商务活动涉及的基本环 节为主题(Topics)进行组织。强调语言的交际性 和真实性,培养学生具有一定的实用听说能力。 q为提高学生的兴趣，将在对话和短文中注重题 材的广泛性，内容丰富多彩，具有时代气息,贴 近生活实际。 q强调练习的多样性和互动性, 第三册15单元，每 个单元由Ready, Steady, Go 和Cultural Tips或 Business Tips 组成。单元练习形式多样，如填 空、多项选择、词组配对、回答问题等。 各部分具体内容如下： qReady: 热身阶段，内容包括词组配对、词组填 空理顺正确句序等。 qSteady: 听力训练阶段, 分为四个Sections: 听录音 填空、填表格、选择最佳答案、口头回答问题 等。练习由易至难，逐步提高学生的听力技能 。 qGo: 口语训练阶段，分为4个Tasks, 通过具体的 实践或反复操练提高学生的口语表达能力。 qBusiness Tips: 选择生动有趣、与主题相关的商 务英语方面的短文，以扩大学生的文化背景知 识或涉外商务知识，增强学生学习英语的兴趣 。 教学形式及方法： q教学模式将采用精听、泛听（提供最新的VOA 或BBC报道）、教师检查及学生自测相结合。 q教师课堂讲授听力资料中涉及的专业词汇及相 关听力技巧。 q教师在教学过程中，坚持以“听”为主的原则， 让学生反复听取听力资料（三遍以上），慢慢 学会在听的过程中去获取语言的信息，而不能 先读书面材料再听录音。只有坚持不看材料先 听录音才是训练听力的正确途径。 q指导学生学会边听录音边记笔记（关键词 与关键语句），将听力材料中的要点记下 来，以便听完材料后可以依靠笔记来完成 配套的练习。 q教师根据听力资料内容设置部分问题，学 生在听完听力资料后进行回答。 q重视学生的实际情况与需要，编选难度内 容适合、实用性强、有意义的、学生感兴 趣的辅助教材。 q指导学生加强课外听力训练，提供丰富自学资源 ，鼓励支持学生课外自主学习，养成收听收看英 语广播电视的习惯。 q听力和其他技能是相辅相成的，教学中注意发挥 学生的主动性、积极性。在听力训练中，灵活采 用一些跟读、模仿、问答、讨论和卷面练习等口 笔头训练形式。 q充分发挥多媒体教学的优势，避免学生被动式学 习，利用学生的多元智能，采用直观教具以及视 频资料加强学生理解加深学生印象，培养学生利 用非言语信息线索综合理解的能力。 Unit 1 Company Presentation Aims and Demands qTo learn company basic structure and information qTo know about firms qTo practice compound dictation and note- taking skills qTo get key information Content qReady: Section B qSteady : Section A, B, C, D qBusiness Tips qSupplementary listening: 应用能力A级Test 1 qAssignment: Go: Task 1, 3 Procedure qNote: qit is important for the teacher to put his teaching procedure in a 3-staged model: pre-listening, while-listening and post- listening.) qPre-listening: To arouse the Sss interests qWhile-listening: To get the understanding of specific information qPost-listening: This activity aims to relate the dialogue, passage, video to Sss own knowledge, interests and views. Core-listening qKey to Ready qSection A: qB A D E C qSection B: q1. merged 2. bringing out 3. accounting for q4. in the line of 5. turns out qSection C: q1 4 5 2 3 6 Steady P. 2 qVocabulary: qListen and repeat qListen and spell qSubdivide v.再分, 细分 qPresentation n.介绍, 陈述 qEscalator n.电动扶梯, 自动扶梯 qScope of business 经营范围 qQuality assurance 质保,质检 qAutomotive adj.汽车的, 自动推进的 qTurnover 流通量, 营业额 qCommission 委任, 委托, 代办(权), 代理(权), 佣金 Section A P.2 qTheme focus: Company organization qSkill focus: Compound dictation qPredicting: qTeaching Techniques: Let the Ss look at the blanks of this part and predict the content of this dialogue. What is it about? qListening (twice) : qTeaching Techniques: Let the Ss listen to this dialogue twice. For the first time, ask them to get the main idea of it and predict what words might be filled in. For the second time, ask them to fill in the blanks and speak out. qExplaining qTeaching Techniques: Deal with this part together, explain the dialogue and check the answers Fill in the company organization chart Company Departments Human Resources Dep Research & Development Sales & Marketing Production Dep Maintenance Section AdvertisingTraining Center Complete chart Company Human Resources Dep Research & Development PR (public relation) 公共关系 Sales & Marketing Production Dep Finance Dep Purchasing Section Quality Assurance Section Installation Section Maintenance Section AdvertisingTraining Center Personnel Section General Affair Section Key to Section A q1. is headed by q2. is the CEO of the company q3. What are they responsible for q4. takes care of q5. is the charge of q6. How many departments are there q7. Human Resource Department q8. Sales & Marketing Dept q9. Finance Dept q10. come under the Production Dept q11. the Purchasing Dept. q12. the Maintenance Dept. q13. It comes under the PR Dept. q14. the Training Centre q15. The Personnel Section q16. General Affairs Section Section B P. 4 qTheme focus: General introduction of the company qSkill focus: note-taking qTips: qGo through the chart and predict the content of this dialogue. What is it about? qListen to the presentation twice. For the first time, catch the key information concerning the chart and take notes. For the second time, try to fill in the chart. qDeal with this part by yourself or with other students together and check the answers Section B: Guangzhou Otis Elevator Company q1. 1993 q2. New York q3. 15 q4. north q5. 21,169 q6. 895 q7. sale q8. manufacture q9. maintenance q10. 3,500 q11. 500 q12. 85 million q13. domestic q14. foreign Section C P. 4 qPredicting: qTeaching Techniques: Let the Ss look at the question of each dialogue and predict what question might be asked. ( event, relationship, etc.) qListening (once) : qTeaching Techniques: Ask the Ss to listen to the conversations, trying to catch the key words and take them down while listening. qExplaining qTeaching Techniques: Deal with this part together, explain the difficult one and check the answers Focus: qChoose the right answer qQ1: c q(thinking of changing the domestic sales to a basic salary plus a small commission) qQ2: b qQ3: c qQ4: b q(You know more about it than anyone.) qQ5: d Section D: P.5 qPredicting: qTeaching Techniques: Let the Ss look at the questions of this part and predict the content of this passage. What is it about? qListening (twice) : qTeaching Techniques: Let the Ss listen to this passage twice. For the first time, ask them just listen to it and catch the key words while listening. For the second time ask them to find the answers to all those questions. qExplaining qTeaching Techniques. Deal with this part together, ask the Ss to give the reasons for the answer, explain the key points and check the answers qSpeaking qTeaching Techn