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蚅袆蒄荿羄袅膄薄袀袄芆莇螆羃莈薂蚂羂肈莅薈羁膀薁羆羁莃莄袂羀蒅虿螈罿膅蒂蚄羈芇蚇薀羇荿蒀衿肆聿蚆螅肅膁蒈蚁肅芄蚄蚇肄蒆薇羅肃膆莀袁肂芈薅螇肁莀莈蚃肀肀薃蕿腿膂莆袈腿芄薂螄膈蒇莄螀膇膆蚀蚆膆艿蒃羅膅莁蚈袁膄蒃蒁螇膄膃蚇蚃袀芅葿蕿衿莈蚅袇袈肇蒈袃袇芀螃蝿袇莂薆蚅袆蒄荿羄袅膄薄袀袄芆莇螆羃莈薂蚂羂肈莅薈羁膀薁羆羁莃莄袂羀蒅虿螈罿膅蒂蚄羈芇蚇薀羇荿蒀衿肆聿蚆螅肅膁蒈蚁肅芄蚄蚇肄蒆薇羅肃膆莀袁肂芈薅螇肁莀莈蚃肀肀薃蕿腿膂莆袈腿芄薂螄膈蒇莄螀膇膆蚀蚆膆艿蒃羅膅莁蚈袁膄蒃蒁螇膄膃蚇蚃袀芅葿蕿衿莈蚅袇袈肇蒈袃袇芀螃蝿袇莂薆蚅袆蒄荿羄袅膄薄袀袄芆莇螆羃莈薂蚂羂肈莅薈羁膀薁羆羁莃莄袂羀蒅虿螈罿膅蒂蚄羈芇蚇薀羇荿蒀衿肆聿蚆螅肅膁蒈蚁肅芄蚄蚇肄蒆薇羅肃膆莀袁肂芈薅螇肁莀莈蚃肀肀薃蕿腿膂莆袈腿芄薂螄膈蒇莄螀膇膆蚀蚆膆艿蒃羅膅莁蚈袁膄蒃蒁螇膄膃蚇蚃袀芅葿蕿衿莈蚅袇袈肇蒈袃袇芀螃蝿袇莂薆蚅袆蒄荿羄袅膄薄袀袄芆莇螆羃莈薂蚂羂肈莅薈羁膀薁羆羁莃莄袂羀蒅虿螈罿膅蒂蚄羈芇蚇薀羇荿蒀衿肆聿蚆螅肅膁蒈蚁肅芄蚄蚇肄蒆薇羅肃膆莀袁肂芈薅螇肁莀莈蚃肀肀薃蕿腿膂莆袈腿芄薂螄膈蒇莄螀膇膆蚀蚆膆艿蒃羅膅莁蚈袁膄蒃蒁螇膄膃蚇蚃袀芅葿蕿衿莈蚅袇袈肇蒈袃袇芀螃蝿袇莂薆蚅袆蒄荿羄袅膄薄袀袄芆莇螆羃莈薂蚂羂肈莅薈羁膀薁羆羁莃莄袂羀蒅虿螈罿膅蒂蚄羈芇蚇薀羇荿蒀衿肆聿蚆螅肅膁蒈蚁肅芄蚄蚇肄蒆薇羅肃膆莀袁肂芈薅螇肁莀莈蚃肀肀薃蕿腿膂莆袈腿芄薂螄膈蒇莄螀膇膆蚀蚆膆艿蒃羅膅莁蚈袁膄蒃蒁螇膄膃蚇蚃袀芅葿蕿衿莈蚅袇袈肇蒈袃袇芀螃蝿袇莂薆蚅袆蒄荿羄袅膄薄袀袄芆莇螆羃莈薂蚂羂肈莅薈羁膀薁羆羁莃莄袂羀蒅虿螈罿膅蒂蚄羈芇蚇薀羇荿蒀衿肆聿蚆螅肅膁蒈蚁肅芄蚄蚇肄蒆薇羅肃膆莀袁肂芈薅螇肁莀莈蚃肀肀薃蕿腿膂莆袈腿芄薂螄膈蒇莄螀膇膆蚀蚆膆艿蒃羅膅莁蚈袁膄蒃蒁螇膄膃蚇蚃袀芅葿蕿衿莈蚅袇袈肇蒈袃袇芀螃蝿袇莂薆蚅袆蒄荿羄袅膄薄袀袄芆莇螆羃莈薂蚂羂肈莅薈羁膀薁羆羁莃莄袂羀蒅虿螈罿膅蒂蚄羈芇蚇薀羇荿蒀衿肆聿蚆螅肅膁蒈蚁肅芄蚄蚇肄蒆薇羅肃膆莀袁肂芈薅螇肁莀莈蚃肀肀薃蕿腿膂莆袈腿芄薂螄膈蒇莄螀膇膆蚀蚆膆艿蒃羅膅莁蚈袁膄蒃蒁螇膄膃蚇蚃袀芅葿蕿衿莈蚅袇袈肇蒈袃袇芀螃蝿袇莂薆蚅袆蒄荿羄袅膄薄袀袄芆莇螆羃莈薂蚂羂肈莅薈羁膀薁羆羁莃莄袂羀蒅虿螈罿膅蒂蚄羈芇蚇薀羇荿蒀衿肆聿蚆螅肅膁蒈蚁肅芄蚄蚇肄蒆薇羅肃膆莀袁肂芈薅螇肁莀莈蚃肀肀薃蕿腿膂莆袈腿芄薂螄膈蒇莄螀膇膆蚀蚆膆艿蒃羅膅莁蚈袁膄蒃蒁螇膄膃蚇蚃袀芅葿蕿衿莈蚅袇袈肇蒈袃袇芀螃蝿袇莂薆蚅袆蒄荿羄袅膄薄袀袄芆莇螆羃莈薂蚂羂肈莅薈羁膀薁羆羁莃莄袂羀蒅虿螈罿膅蒂蚄羈芇蚇薀羇荿蒀衿肆聿蚆螅肅膁蒈蚁肅芄蚄蚇肄蒆薇羅肃膆莀袁肂芈薅螇肁莀莈蚃肀肀薃蕿腿膂莆袈腿芄薂螄膈蒇莄螀膇膆蚀蚆膆艿蒃羅膅莁蚈袁膄蒃蒁螇膄膃蚇蚃袀芅葿蕿衿莈蚅袇袈肇蒈袃袇芀螃蝿袇莂薆蚅袆蒄荿羄袅膄薄袀袄芆莇螆羃莈薂蚂羂肈莅薈羁膀薁羆羁莃莄袂羀蒅虿螈罿膅蒂蚄羈芇蚇薀羇荿蒀衿肆聿蚆螅肅膁蒈蚁肅芄蚄蚇肄蒆薇羅肃膆莀袁肂芈薅螇肁莀莈蚃肀肀薃蕿腿膂莆袈腿芄薂螄膈蒇莄螀膇膆蚀蚆膆艿蒃羅膅莁蚈袁膄蒃蒁螇膄膃蚇蚃袀芅葿蕿衿莈蚅袇袈肇蒈袃袇芀螃蝿袇莂薆蚅袆蒄荿羄袅膄薄袀袄芆莇螆羃莈薂蚂羂肈莅薈羁膀薁羆羁莃莄袂羀蒅虿螈罿膅蒂蚄羈芇蚇薀羇荿蒀衿肆聿蚆螅肅膁蒈蚁肅芄蚄蚇肄蒆薇羅肃膆莀袁肂芈薅螇肁莀莈蚃肀肀薃蕿腿膂莆袈腿芄薂螄膈蒇莄螀膇膆蚀蚆膆艿蒃羅膅莁蚈袁膄蒃蒁螇膄膃蚇蚃袀芅葿蕿衿莈蚅袇袈肇蒈袃袇芀螃蝿袇莂薆蚅袆蒄荿羄袅膄薄袀袄芆莇螆羃莈薂蚂羂肈莅薈羁膀薁羆羁莃莄袂羀蒅虿螈罿膅蒂蚄羈芇蚇薀羇荿蒀衿肆聿蚆螅肅膁蒈蚁肅芄蚄蚇肄蒆薇羅肃膆莀袁肂芈薅螇肁莀莈蚃肀肀薃蕿腿膂莆袈腿芄薂螄膈蒇莄螀膇膆蚀蚆膆艿蒃羅膅莁蚈袁膄蒃蒁螇膄膃蚇蚃袀芅葿蕿衿莈蚅袇袈肇蒈袃袇芀螃蝿袇莂薆蚅袆蒄荿羄袅膄薄袀袄芆莇螆羃莈薂蚂羂肈莅薈羁膀薁羆羁莃莄袂羀蒅虿螈罿膅蒂蚄羈芇蚇薀羇荿蒀衿肆聿蚆螅肅膁蒈蚁肅芄蚄蚇肄蒆薇羅肃膆莀袁肂芈薅螇肁莀莈蚃肀肀薃蕿腿膂莆袈腿芄薂螄膈蒇莄螀膇膆蚀蚆膆艿蒃羅膅莁蚈袁膄蒃蒁螇膄膃蚇蚃袀芅葿蕿衿莈蚅袇袈肇蒈袃袇芀螃蝿袇莂薆蚅袆蒄荿羄袅膄薄袀袄芆莇螆羃莈薂蚂羂肈莅薈羁膀薁羆羁莃莄袂羀蒅虿螈罿膅蒂蚄羈芇蚇薀羇荿蒀衿肆聿蚆螅肅膁蒈蚁肅芄蚄蚇肄蒆薇羅肃膆莀袁肂芈薅螇肁莀莈蚃肀肀薃蕿腿膂莆袈腿芄薂螄膈蒇莄螀膇膆蚀蚆膆艿蒃羅膅莁蚈袁膄蒃蒁螇膄膃蚇蚃袀芅葿蕿衿莈蚅袇袈肇蒈袃袇芀螃蝿袇莂薆蚅袆蒄荿羄袅膄薄袀袄芆莇螆羃莈薂蚂羂肈莅薈羁膀薁羆羁莃莄袂羀蒅虿螈罿膅蒂蚄羈芇蚇薀羇荿蒀衿肆聿蚆螅肅膁蒈蚁肅芄蚄蚇肄蒆薇羅肃膆莀袁肂芈薅螇肁莀莈蚃肀肀薃蕿腿膂莆袈腿芄薂螄膈蒇莄螀膇膆蚀蚆膆艿蒃羅膅莁蚈袁膄蒃蒁螇膄膃蚇蚃袀芅葿蕿衿莈蚅袇袈肇蒈袃袇芀螃蝿袇莂薆蚅袆蒄荿羄袅膄薄袀袄芆莇螆羃莈薂蚂羂肈莅薈羁膀薁羆羁莃莄袂羀蒅虿螈罿膅蒂蚄羈芇蚇薀羇荿蒀衿肆聿蚆螅肅膁蒈蚁肅芄蚄蚇肄蒆薇羅肃膆莀袁肂芈薅螇肁莀莈蚃肀肀薃蕿腿 Unit 1Advertising Module4热点单词1. advertise v. 做广告，给登广告advertisement n. 广告； advertiser 广告商2. persuade vt. 劝服 persuasion n. 劝服，说服(力) persuasive adj. 劝诱性的，花言巧语的 persuasively adv. 劝诱性地3. educate vt. 教育 education n. 教育； educator 教育者，教师 educational adj. 教育的4. complete vt. 完成 completion n. 完成 complete / completed adj. 完整的 completely adv. 完全地，彻底地5. satisfy vt. 满足，使满意 satisfaction n. 满意 satisfactory / satisfying adj. 令人满意的； satisfied 满意的 satisfactorily adv. 令人满意地6. Imagine vt. 想象 imagination n. 想象 imaginative adj. 有想象力的； imaginary 假想的，虚构的7. choose v. 选择 choice n. 选择 8. recommend vt. 推荐，建议 recommendation n. 推荐，建议 9. design vt. 设计， 绘制 design n. 图样，意图，设计图案； designer 设计者，设计师1.This hair style is already out of fashion. Those fashionableyoung men are crazy about another one a currently very popular pop singer often wears in his concerts.2.The new invention will make our life more convenient. We should thank the inventors for the huge convenience they have brought to us with their inventions.3.Dont miss these smaller parts. They are the real functional parts of the machine. Without them, I mean, the machine wouldnt function.4. Employment qualifications vary from job to job. And there are various positions. You will really be amazed at the variety of the jobs there in the job fair.5.She determines to devote her life to the protection of wildlife in the rainforests. There is nothing anybody can do to stop a woman of such strong determination . In fact, Ive never seen a more determined woman than she is.6.How will a Chinese man usually react to some bad words shouted at him about his mum? In most cases, the reaction is a fist fight.7.He was the first to find that man had difficulty breathing. When he rushed to him, he murmured, breathless， “Tell my wife that I miss her”8.Its believed there is no curefor cancer. Anyone who claims to be able to cure cancer is thought to be a cheat.9.It will be of great interest to study the social behavior of the people from different cultural backgrounds in this multiracial society.根据中文填单词完成句子，每空一词(记忆时，用下列横线上的新单词造句记忆)1. 一般来说，广告就是厂商通过提供诱导性的话语和图像来推销自己的产品或服务。 Generally speaking, an advertisement is usually adopted by the producer to promote their products or services by using persuasive languages and images.2.为了应对不断蔓延的甲型H1N1流感，中国开发新药品的同时，也在全国范围内号召公众开展一项防病治病的运动。 To deal with; the spreading of A/N1N1, China is developing new drugs; and calling on the public; to start a nationwide campaign of preventing and curing diseases.3. 随着经济的发展，国外的各种时尚的牛仔裤在国内也可以买到。 With the development of economy, various; kinds of fashionable jeans; in foreign countries are available at home.4. 为了促进产品的销售，公司不断设计和更新产品的包装来吸引眼球。 In order to promote the sales of products, companies are continuously designing and updating the packaging to make their products more eyecatching.5.消费者对于产品质量的任何评价，都将会反馈到生产者那里。这也将促使生产商意识到，产品质量才是最重要的。 Any comments given by customers on the products will be reflected to the manufacturers, which will make them be aware that the quality of products is the most important.根据中文写出英文短语1. 知道，明白，意识到 be aware of2. 上的当，对信以为真 fall for3. 欺骗，捉弄 play tricks on4. 自杀 commit suicide5. 诱使某人做某事 trick sb. into doing sth.6. 对关心 be concerned with7. 组织，汇集；组成 put sth. together8. 避开，不接近 keep away from9. 反复地，一遍又一遍地 over and over again10. 旨在，目的是 be meant to11. 迎合，对有吸引力 appeal to12. 目标受众 target audience13. 对感到厌倦 be bored with14. 高质量的 be of high quality15. 传达 get sth. Across1. and what you are trying to get them to do. get sb. to do sth. 意为“让某人做某事/ 使某人做某事”。2. is an organized programme of advertisements using various kinds of ads to reach 句中using为现在分词，作方式状语。v.ing作状语的形式属于常用重点句式。3. It is important to always try to appeal to the way the audience will react. it作形式主语，to do sth. 作真正主语。appeal to 意为“迎合”。.同义转换1.Some of the ads are telling the truth, while others are just telling lies. Not all ads play tricks on us though.2.Once the product goes on the market, its sales figures should be reported every day, so that the company can check the progress of their product. In order to check the progress of their product, the sales figures should be reported to the company once the product goes on the market.3.Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. An ad campaign is a programme of advertisements organized; by advertisers using various kinds of ads to reach a particular audience, which is unlike a single advertisement.4.A commercial advertisement is one which someone has paid for to promote a product or service. To promote a product or service, the producer has to pay for a commercial advertisement.5.PSAs are meant to teach us and help us lead better lives. PSAs are intended to improve our life qualities.汉译英这个任务最困难也是最有意义的部分就是让蛇听从人的指令。(get sb. / sth.to do) The most difficult and significant part of the task is to get the snake to do what a man tells it to.2. 对于网上购物者来说，最重要的是不要被卖家提供的商品照片给骗了。( it作形式主语；fall for) For online shoppers, it is the most important not to fall for the photos of the products provided by the sellers.3. 这个专家努力想让民众明白自己关于公共交通的新理念，却没能成功。(get across; in vain) The specialist tried hard to get his new idea of public transportation across to the people, but in vain.1、intend vt. 想要、打算、计划(1)intend 意为“想要，打算，计划”时句型有： intend to do sth. / doing sth. intend sb. to do sth. intend thatclause intend (sb.) sth. (接表物的宾语或双宾语)A drug is_intended_to_cure people of their diseases rather than kill them! 药物是用来给人治病的，而不是要他们的命！They intended taking the airport on the other side of the river. 他们打算占领河对岸的机场。My father intended_me_to become a nurse. 我父亲要我当护士。Tom intended that his son should inherit his business. 汤姆有意让儿子继承他的生意。We intend that this reform shall be carried out this year. 我们打算让这项改革今年实行。He intends you no harm. 他并无伤害你的意思。(2)intend vt. 表示“原意是，意指”时句型有： be intended for sb./ sth.是为某人或某目的设计的 intend sb./ sth. for sb.The fund is_intended_for emergency use only. 这项基金专备急用。He intends his daughter for a musician. 他要他女儿当音乐家。The farmer intended_his_land_for his three sons. 这个农民把地分给3个儿子。(3) intention n. 意图，意向2、connect vt. 联系，连接Can I connect my printer to your computer?我能把我的打印机和你的计算机连接起来吗？Could you connect me with / to a number in Paris, please? I cant seem to get through.你能帮我接通一个到巴黎的电话吗？我好像打不通。be connected with 与联系在一起 have sth. to do with 与有关系be related to 与有关系connection n. 连接join强调原来分离的事物之间的结合，通常指直接地连接。如：田与田、国与国互相连接。connect指通过某种连接物把具体事物(或人)或某种概念连接起来。有时join与connect可以替换使用。South America is_joined_to North America. 南美洲和北美洲是连在一起的。His research work is_connected_with steel industry. 他的研究与钢铁工业有关。These two cases are not separate, they are connected with each other. 这两个案子不是独立的，而是相互有关联的。The two cities are connected / joined by a railway. 一条铁路把两个城市连接起来。 3、 share vt. 分享Will you share your sandwich with me？ 你可以和我分享你的三明治吗？vi. 共同承担All the countries share in the responsibility for the financial crisis. 所有的国家都共同为金融危机负责。n. 份额We must make sure that everyone gets equal shares of the food.我们必须确保每个人都获得相同份额的食物.The total bill comes to 80, so our share is 20.账单总共是80英镑，所以我们的份额是20英镑。From my perspective, a real friend is one who will always _ your sorrow and joy.A. take B. appreciateC. share D. share inD share后常接表示具体意义的名词，而share in后常接表示抽象意义的名词。4、 serve vt. 服务Thats the restaurant where they refused to serve Tom because he was so rude. 那个就是拒绝为汤姆提供服务的餐馆，因为他太粗鲁了。 vi. & vt. 提供食物；在工作Breakfast is_served in the restaurant between 7 and 9. 这个餐馆在7点到9点之间提供早餐。He served_in_the_army in India for twenty years.他在印度的部队里服役了20年。In some parts of the world, tea _ with milk and sugar.A. is serving B. is servedC. serves D. servedB5、aware 意识到 be aware of be aware thatWere you aware of the risks at the time? 你当时意识到风险了吗？I suddenly became_aware_of ( started to notice) him looking at me. 我突然注意到他在看着我。I was not aware of/was unaware of his anger then. 我当时没有意识到他的愤怒。The headmaster didnt seem to be_aware_that there should have been so much dispute about the decision. 校长好像没有意识到这个表决竟然有这么多分歧。awareness n. 意识Public awareness of the problem will make politicians take it seriously.公众对于这个问题的关注将会使政治家们认真对待它。“be + adj. + of”结构短语常见的还有：be afraid of 害怕 be worthy of 值得be proud of 以为骄傲 be fond of 喜欢 be short of 缺少be guilty of 犯(某种罪，过失)6、campaignn. 运动Many medical workers devoted themselves to the campaign against H1N1 virus.许多医务工作者投入到了这场抗击甲流病毒的运动中.vi. 参加运动，作战She spent her life campaigning for equal rights for women.她毕生致力于妇女权利平等的运动。7、appeal n. & v. 呼吁；恳求；诉诸，求助;吸引 appeal to sb. for sth. / to do sth. 恳求某人某事 / 做某事 appeal to sb. 吸引某人 appeal to sb.向某人申诉/上诉The United Nations appeal for a ceasefire has been ignored by both sides. 两边对联合国的停火呼吁不予理会。The idea appealed_to Mary. 这个想法吸引了玛丽。These subjects have lost their appeal_to most students. 这些科目已经失去了许多学生的吸引力。The police are appealing to the public for information about the crime. 警方呼吁公众提供这宗罪案的有关信息。8、 approachvt. 向靠近，接近;探讨, 分析;对付，处理 n. 靠近, 接近; 途径,方法；通路I find him difficult to approach.我觉得他很难接近/不好说话。The time is_approaching when we must think about buying a new house. 我们要想一想买新房子的事了，时机即将来临。All_approaches_to_the_city were blocked. 通往这座城市的所有道路都被封锁了。The lions approach drove away the small animals. 狮子一走近，小动物们都跑开了。at the approach of 在快到的时候make approaches to sb. 设法接近某人, 想博得某人的好感approach sb. about sth. 向某人接洽/商量/交涉某事approach to 接近, 近似, 约等于; (做某事)的方法/途径9、 recommendvt. 推荐，介绍recommend sth. to sb. / recommend sb. sth. 向某人推荐recommend sb. / sth. as 推荐某人 / 某物作为recommend sb. to do 推荐某人做recommend (doing) 建议做recommend (that) 建议(从句中用should+动词原形充当谓语，should可省略)Can you recommend_me_some_new_books on this subject? 就这门学科，你能向我介绍一些新书吗？I recommend you to comply with safety regulations. 我劝你遵守