人教修订版高三Units Getting the message教案设计.doc

人教修订版高三Units Getting the message教案设计参赛者：高晓聪 电话讯地址：陕西省礼泉一中 邮编：713200ReadingAdvertisingTeaching aims:(I) Train the students ability of skimming and scanning.(II). Make students learn absorbing information, processing information and outputting information.(III). Learn to use the new vocabulary in a new language scene.(IV) Hold a critical attitude towards ads.Teaching important points:(I) Train the Ss reading ability of skimming and scanning.(II) Learn to use new vocabulary in a new language scene.Teaching difficult points:(I) Learn to use absorb information, process information and output information.(II) The definition, principle and functions of advertising.Teaching methods:Task-based method; Inductive method; Situational methodTeaching aids:A muti-media classroom; A recordTeaching steps:I. Lead-in(Lead the students into the new lesson by presenting a group of ads related to clothes, food, house, traffic, thoughts and bad effects.)Looking at the ads below, please answer the questions.1. What kind of products do the first four ads promote?2. What does the fifth ad make people aware of?3. What effect does the sixth ad have on society?4. What is the slogan of each ad? (1) (2) (3) (4) (5) (6)Ad1 Clothes- 俏丽时装，青春洋溢。Qiaoli latest fashion, full of youth.Ad2 Food- 俏在外表，美在心灵。Nifty in the look, beauty in the soul.AD3 Accommodation- 家是什么？ _ Whats a family? 家是放“心”的地方。_ Its a place where you set down a “ heart”.AD4 Traffic_ Without wings, you can fly as well. 没有翅膀，你一样可以飞翔。AD5 Thoughts_ 多一些润滑，少一些摩擦。（呼吁停止战争，渴望和平） More lubricant, more frictional.AD6 Effects _ 藏秘排油茶，迅速抹平大肚子！（郭德纲）Judging from this, Ads have a great effect on every side of our life. They not only allow us to make us to choose better products but also sometimes do harm to us; they has advantages and disadvantages. Please use your head, list advantage and disadvantages of ads. Advantages DisadvantagesHelp consumers find good productsLead customers to buy wrong productsHelp companies make moneyCan make teenagers want harmful thingsInform people important issuesHave a bad effect on societyIncrease product sales means reduced priceCan be ugly and noisyProvide a variety of choicesMake us believe a certain product is better Help consumers make informed choicesThan it really is or that will be happier if we buy itConvey love, happiness and success.Mislead consumers by hidden informationAnd so-called bait-and-switchBecome of social problems and policiesSpread knowledge, change attitudesII. Scanning Please scan the passage, underline advantages and disadvantages in the text and finish the chart above.III. SkimmingPlease skim the passage to sum up the general idea of each paragraph.Para1. Advertising is a highly developed industry.Para2 People react to ads in different ways.Para3. What is the basic principle of advertising?Para4-6 Ads are useful in many ways.Para7. How can we spot bad ads?Para8 We should take a critical attitude towards ads.VI. Careful readingPlease read the passage once again carefully for more details to finish the form below.Turn to the next page. AdvertisingBasicprincipleIntroduce a brand name to potential customersAssociate the product with customers needsGet companies message acrossAppeal to customers emotionsInfluence customers choicesFunctionBusinessadsFrequent advertising increase s product salesAn increase in sales means an increase in productionAn increase in production means an decrease in costsCompanies get more profitCustomers buy cheaper productsPSA（公益广告）Spread knowledgeChange attitudeImprove societyTechniquesSeem to buy customers what money cant buy: love, happiness and successHide important information by using small print and colorsA bait-and-switch trickV. Vocabulary Please find a word or a phrase which matches with each definition given below.(B) react A. make having knowledge or realization of(C) annoy B. to act in a particular way in answer(F) appeal to C. to make someone a little angry or impatient(I) associate D. recognize clearly(G) get across E. show Sb. one product, but give him another(A) makeaware of F. to please, attract, or interest(D) distinguish G. to (cause to) be understood or accepted esp. by a large group(H) take into consideration. H. take into account(E) bait-and-switch I. to connect in thought, memory or imaginationVI. ApplicationPlease complete the general idea of this passage with the words or phrases from the right column above. Ads can be found everywhere. They not only affect our daily life but also make people aware of social problems and spread knowledge. The basic principle of advertising is quite simple. By introducing a brand name to potential customers, and by associating the product with customers needs, ad-makers do their endeavor to appeal to customers emotions and influence their choices. But people react to ads in different way differently. Some think are useful and entertaining while others think they are annoying. As id often the case, good ads allow customers to make better decision, everything taken into consideration and improve society, bad ads often mislead customers by hidden information, a bait-and-witch trick and Famous persons effects. Judging from this, we must distinguish between good ads and false ads by a pair of “Wise Eyes”.VII. Homework(I). Find out objects and object complements in the passage.(II). Please design an ad to promote a product you enjoy according to the basic principle of ads and advertising techniques in the passage. Dont remember to design an advertising slogan.Sample advertisement: Liquan Apple Good morning. That wouldnt be Liquan app