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专科商务英语专业(外贸电子商务方向) 综合英语(1) 课程 Unit 1 Reception 1 Unit Task【单元任务】Unit Task【单元任务】 亲爱的同学,你好! 短暂休息之后,请跟随我继续学习第 1 单元第 2 部分吧! 做题说明做题说明(教材第 4 页) Read Text A and practice a series of real tasks of reception supposing that you are a clerk in a company and you are going to impress your client during the business reception. 【阅读第 1 篇课文。假设你是一名公司职员,将准备完成一系列真实的接待任务。你打算如 何取悦你的客户,并给他/她留下好印象?】 Step 1 Step 1(教材第 5 页) Read the articles and get background information for the following real tasks. 【阅读第 1 篇课文中的 3 篇文章,为接下来的真实任务获取背景信息。 】 Work in groups of three. You are each going to read an article. Tell your group members the main idea of what you have read and try to help Eric to list some key words. 【如果可能的话,你最好组成 3 人学习小组,每人读 1 篇文章,然后相互分享文章大意,并 帮 Eric 列出一些关键词。 】 1.如果找不到一起学习的伙伴,也可以独自完成本练习。 2.在阅读时,应避免指读、默读、译读等习惯,以免影响你 快速获取信息。 3.在第一遍阅读时应采用略读法 (skimming) 进行快速阅读。 略读又称跳读, 是指以尽可能快的速度进行有选择的阅读, 也就是跳过某些细节,只抓文章的主旨大意。此外,不要 被生词限制住,而是要利用常识和上下文(context)猜测 关键词,非关键词可以忽略。 4.在第二遍阅读时应研读全文,借助词典、文末的生词表及 以下参考译文理解每一句话。 5.完成本练习后,你应该达到以下学习目标: 1)了解查询航班的步骤、机场接人的步骤以及如何招待 客户的注意事项。 2)掌握复述文章大意的技巧。 思考题:去往你所在的城市或地区的常用交通工具是什么?思考题:去往你所在的城市或地区的常用交通工具是什么? 如何获取交通信息?如何接待来访的外国客户?如何获取交通信息?如何接待来访的外国客户? 专科商务英语专业(外贸电子商务方向) 综合英语(1) 课程 Unit 1 Reception 2 表达范例:表达范例: 1. The main idea ofArticle 1 is that【第 1 篇文章的主要意思是】 2. I think the key words of this article can be listed like this: 【我觉得这篇文章的关键词是】 参考答案:参考答案: Article 1: flight information, track, airport name, flight number, route, enter, click, alert Article 2: pick up, when, airline, flight number, baggage claim, check, location, vehicle, greet Article 3: entertain, feed, recreational event, show around the city, creative ways 参考译文:参考译文: Tips for Business Reception【商务接待的秘诀】【商务接待的秘诀】 Eric Lee is a new clerk in ABC Textile Foreign Trade Company. He is going to handle his first deal. His American client is coming to visit the company and making further negotiations. Eric is a little nervous. He wants to make a good impression on his client during the business reception to make the deal. His superior recommends him to read the following articles to get some tips. 【Eric Lee 是 ABC 纺织品外贸公司的员工。他即将做第一单生意。他的美国客户要来 参观公司并做进一步的商务谈判。Eric 有点儿紧张。他想在接待时给客户留个好印象以便 谈成生意。他的上司推荐他阅读以下 3 篇文章以获得一些提示。 】 Article 1: How to Track Flight Status【如何追踪航班】【如何追踪航班】 If you are picking your client up at the airport, being on time is very important. Meanwhile you may worry about any changes of the flight information. Now airline flights can be tracked by an international flight tracker almost in real time. You can track flights airport name, by flight number and by route. Use these tips to track airline flights status. 【去机场接客户,准时到达十分重要,但同时您可能担心航班信息会有所变更。现在 有了国际航班追踪器,您就能够进行实时追踪:您可以根据机场名、航班号以及航线进行 追踪。请根据以下提示追踪航班状态。 】 Step 1 Visit . Go to the “Flights” tab, click on “Flight Status”. 【第 1 步:第 1 步:访问网站:,进入“航班”标签界面,点击“航班状态” 。 】 Step 2 Enter the flight details for the airline you wish to track. 【第 2 步:第 2 步:输入您想查找的航空公司的航班信息。 】 专科商务英语专业(外贸电子商务方向) 综合英语(1) 课程 Unit 1 Reception 3 Step 3 Scroll down and click on “the Extended Details” to find all the details about the flight. 【第 3 步:第 3 步:向下滚屏,点击“航班状态展开” ,查找关于此航班的全部信息。 】 Step 4 Find out the flight changes in detail. 【第 4 步:第 4 步:查看飞行过程中的详细信息变更。 】 Step 5 Register for Flight Alert if you want to receive instant alerts on flight delays and other information. 【第 5 步:第 5 步:如果您想得到即时航班信息变更通知,请注册申请“航班警报器” 。 】 Article 2: How to Pick up Your Client Quickly【如何快速接到您的客户】【如何快速接到您的客户】 Before you leave for the airport 1. Find out when your guest is expected to arrive at the airport. 2. Check his/her airline and flight number. Remember to bring the information with you. 3. Tell the client that you are picking him/her up and meeting him/her at the baggage claim area. 4. Check the airline website or call the airport an hour or so before the expected arrival time. 【去机场之前,您需要:去机场之前,您需要: 1.了解您的客户计划到达机场的时间。 2.查看他/她所搭乘飞机的航空公司以及航班号,并将这些信息记录随身携带。 3.告诉客户您将去接机,在行李提取区碰头。 4.查看航空公司网站或在航班预计到达前 1 小时左右致电机场。 】 Time for pick-up 1.Arrive 15-30 minutes before the landing time. 2. Park in the short-term parking area. Write down the location where you have parked your vehicle. 3. Check the monitor underArriving Flights for the flight status and baggage claim number. 4. Follow the signs to Baggage Claim. 5. Greet your client and claim his/her luggage. 6. Return to your vehicle. 【接机时,您需要:接机时,您需要: 1.在航班抵达前 15-30 分钟到机场。 2.将车停在短期停车场。记好你停车的位置。 3.在抵港班机的显示屏中查看航班状态以及行李提取区编号。 4.根据标示到达行李提取区。 5.迎接客户,领取行李。 6.回到车上。 】 专科商务英语专业(外贸电子商务方向) 综合英语(1) 课程 Unit 1 Reception 4 Article 3: How to Make Your Client Comfortable During Business Reception 【如何使您的客户在商务接待期间感觉舒适】【如何使您的客户在商务接待期间感觉舒适】 The ability to entertain clients is one of the best skills in any company. If you impress your clients, it means possible repeated business. The trick of entertaining clients is to find out what they enjoy doing and make sure that they have a good time while in your company. With some preparation, you can have fun during business reception. Feed them. Taking clients out to a nice dinner is a basic part of entertaining. Take them to a recreational event. You could entertain your clients with golf or karaoke. Show them around your city. Come up with some creative ways to entertain them. 【对任何公司来说,招待客户的能力都是最受用的技能之一。如果您给客户留下了深刻的 印象,就会带来更多商机。诀窍在于:了解您的客户喜欢做什么,确保他们来访贵公司期 间过得愉快。如能做好准备工作,您的商务接待工作也能成为一大乐事。 请客户吃饭。请客人吃一顿丰盛的正餐是招待客户的基本内容。 带客户参加休闲活动。您可以请客户打高尔夫球或去卡拉 OK。 带客户逛逛。 用一些富有创意的方式来招待他们。 】 Step 2 Step 2(教材第 6 页) Read the email and reply it. 【阅读并回复电子邮件。 】 A. Read an email and sort out the information. 【阅读一封电子邮件,找出相应的信息。 】 1.在第一遍阅读时应采用查读法 (scanning) 查 找相关信息。查读又称寻读,也是一种重要的 快速阅读技巧。即:在对文章有所了解后,在 文章中查找与某一问题、 某一观点或某一单词 有关的信息,寻找解题的可靠依据。寻读时, 要以很快的速度扫视文章, 确定所查询的信息 范围。 2.在第二遍阅读时应研读全文, 借助词典和以下 参考译文理解每一句话。 3.完成本练习后,你应该达到以下学习目标: 1)掌握电子邮件的格式。 2)读懂来自潜在客户的电子邮件。 专科商务英语专业(外贸电子商务方向) 综合英语(1) 课程 Unit 1 Reception 5 参考答案:参考答案: Clients name: Flight number: Airline: Departure date: Arrival time: Smith Park AA7951 AmericanAirline June 22 10:30 a. m. June 24 参考译文:参考译文: Suppose you are Eric. You get an email from your potential client. He is planning to visit your company and try to make a deal. Now please read the email and sort out the flight information. 【假设你是 Eric。你收到一封来自潜在客户的电子邮件,他计划来访你公司并谈一笔业 务。现在请阅读邮件,选出航班信息。 】 Mr. Lee, I am writing to you to express my appreciation. The silk garment your company exhibited during the HK Fair impressed us a lot. The sample you sent to my company last week is also impressive. Our company asked me to visit your company so that we can have further communication. I have booked the air ticket for June 22. My flight number is AA7951, from Los Angeles Airport to Shanghai Pudong International Airport. The flight is due to arrive around 10:30 a.m., June 24, local time. I will appreciate a lot if you can pick me up and help me reserve a hotel room. Looking forward to your reply. Best regards, Smith Park from LosAngeles 【李先生: 首先非常感谢您!贵公司在香港交易会上展示的丝绸服装给我们留下了很深的印象, 上周发到我们公司的样品也很满意。 公司派我到访贵公司以开展进一步沟通。我已预定 6 月 22 日的飞机票,航班号是 AA7951, 从洛杉矶机场飞往上海浦东国际机场。 航班预计当地时间 6 月 22 日上午 10:30 左右到达。 如果您能到机场接我并帮我预定一间酒店房间,我会非常感激。期待您的回复。 祝好! 来自洛杉矶的 Smith Park】 专科商务英语专业(外贸电子商务方向) 综合英语(1) 课程 Unit 1 Reception 6 B. Reply the email in order to inform the guest that you are going to pick him up at the airport. 【回复来自潜在客户的电子邮件,告诉他你将去机场接他。 】 The following sentences can be used in Erics reply. Please match the English sentences with Chinese sentences. 【下列句子可以用在 Eric 的回信中。请找到这些句子的相应译文。 】 表达范例:表达范例: 1. Its a great honor to get your email and we are looking forward to your visit. 【非常荣幸收到您的电子邮件,并期待您的光临。 】 2. I am available to meet you at the airport. 【我将去机场接您。 】 3. Its my pleasure to meet you at the airport at the baggage claim area. 【我非常乐意到机场行李提取区接您。 】 4. I really appreciate a lot that you emailed me to inform me the flight information. 【非常感谢您通过电子邮件告知您的航班信息。 】 5. I would like to reserve a hotel room for you. 【我很乐意为您预订房间。 】 6. If you have any request, please do not hesitate to tell me via email or phone. 【如果您有任何要求,请来电或来邮告知。 】 7. It is sunny/ in rainy season/ very warm/ a bit chilly. 【这里的天气晴朗/正处雨季/非常暖和/有点凉。 】 8. Best regards. 【祝好! 】 9. Yours sincerely 【谨上】 1.电子邮件包含发件人、收件人、主题、 正文内容以及结束语。 2.先试试在 5 分钟内写完一封回信,然后对 照、学习教材中的范例。 3.回复邮件时一定要把乐意去机场接机的意 愿表达到位。 4.完成本练习后, 你应该达到以下学习目标: 1)掌握电子邮件的格式。 2)能够回复潜在客户的电子邮件。 专科商务英语专业(外贸电子商务方向) 综合英语(1) 课程 Unit 1 Reception 7 参考答案:参考答案: 1. (B)2. (E)3. (C)4. (F)5. (G)6. (A)7. (D) Optional Step【拓展练习】 Optional Step【拓展练习】 当今社会,信息技术使许多偏远地区的特产得以通过互联网进行销售。假设你是一家 当地特产专卖网店的营销人员,你所在网店的某一特产广告引起了马来西亚一位网商的兴 趣。请结合以上练习中的两封电子邮件以及本地区实际情况进行模拟写作:先写一封马来 西亚潜在客户计划前来实地考查的电子邮件,然后据此写一封回复邮件。 关键词提示:海边、海产品;山区、水果、野生菌;飞机/火车/动车/高铁/商务汽车。 Career Focus【职场聚焦】 Career Focus【职场聚焦】 1. When you receive a letter or an email from your client, you are supposed to reply ASAP (as soon as possible). 【当你收到来自客户的信件或电子邮件时应该立即回复。 】 2. If your client is writing to you to tell you when he is coming to visit your company, you should tell your boss and take notes about flight information. 【如果你的客户来信告诉你到公司来访的时间,你必须告知你的老板并记下航班信息。 】 3. In your email, you should express you are very pleased to meet your client at the airport and you will prepare a business reception plan. 【在电子邮件中,你应该表示你很乐意去接机并准备一份接待计划。 】 Step 3 Step 3(教材第 6-7 页) Role-play of meeting at the airport and on the way to the hotel. 【角色扮演:在机场接客户并去宾馆的路上。 】 Finally Eric meets Mr. Park at the baggage claim area. They are greeting each other happily. They are chatting. Imagine the situation at that time and organize a dialogue between Eric and Mr. Park. 【Eric 终于在行李提取区接到了 Park 先生,他们热情友善地相互问候。他们正在闲聊。想 象一下彼时的场景,组织 Eric 和 Park 先生之间的对话。 】 Role A: Eric He is meeting Mr. Park at the baggage claim area. He is trying to make a good impression. 【他正在行李提取区迎接 Park 先生,他努力想给对方留个好印象。 】 Role B: Mr. Park He is a bit tired after a long journey but still feels grateful for Erics pick-up. 【在长途乘机后,他有点累,但还是非常感激 Eric 的接机。 】 专科商务英语专业(外贸电子商务方向) 综合英语(1) 课程 Unit 1 Reception 8 表达范例:表达范例: Eric: 1. Glad to meet you. 【见到您很高兴! 】 2. How was your journey? 【您的旅途如何?】 3. I have booked a hotel room for you. 【我已经为您预订了宾馆。 】 4. How do you like the weather here? 【您喜欢这里的天气吗?】 5. What would you like to do in your spare time? 【在空闲时间您想做什么?】 Mr. Park: 1. Its so kind of you to come to meet me. 【非常感谢您来接我! 】 2. Can you tell me about any interesting places to visit? 【您能告诉我一些旅游景点吗?】 3. Id like to have a nap if you do not mind. 【如果您不介意,我等下想小睡一会儿。 】 4. Thanks for your hospitality. 【谢谢您的热情款待! 】 参考对话:参考对话: A:Ah, Mr. Park, glad to meet you! Im Eric Lee fromABC Textile Foreign Trade Company. B:Glad to meet you too, Eric! Its very kind of you to meet me at the airport. A:How was your flight, Mr. Park? B:The flight was smooth and the service was satisfactory. A:Im glad to hear that. I hope youll have a pleasant stay in China. B:Im sure I will. 1.如果找不到一起学习的伙伴,也可以独自完成 本练习,即:一人分饰演两个角色,模拟 Eric 和 Park 先生之间的对话。一定要开口说出来 哦! 2.由于 Eric 和 Park 先生是第一次见面,他们之 间对话应非常礼貌,不宜过于亲近。 3.鉴于本任务的主题是“机场接待并在去宾馆的 路上进行简单对话” ,对话不宜太多,以免导致 客户厌烦。 4.完成本练习后,你应该达到以下学习目标: 1)掌握如何在机场问候客户。 2)掌握如何与客户闲聊。 专科商务英语专业(外贸电子商务方向) 综合英语(1) 课程 Unit 1 Reception 9 A:Is this all your baggage? B:Yes, its all here. A:Let me take this traveling bag for you if you do not mind. B:Oh, please and thank you. A:Lets go. This way, please. Our van is at the parking lot. B:Okay. A:Mr. Park, I have booked the hotel room for you. Shall we go to the hotel now or would you like to have something to eat? B:I am fine now. I had some snacks on the plane. I think we can go to the hotel. A:I see. A:How do you like the weather here? B:Its not bad. A:Mr. Park, what do you like to do in your spare time? B:I like doing some sports. Golf is my favorite. A:Thats great! Shanghai has some good golf courses. It will be our honor to invite you to play golf. B:Thanks for your hospitality. A:Mr. Park, here we are. Please take a rest in the room. What time shall I come to pick you up to the company? B:Tomorrow morning 9 oclock. A:OK. See you tomorrow! Career Focus【职场聚焦】 Career Focus【职场聚焦】 1. Greetings should be stressed when meeting at the airport. 【在机场见面时应彼此问候。 】 2.Small talks should be a good skill to communicate with your client on the way to hotel. 【在去宾馆的路上与客户进行简单交谈是一种很好的沟通技巧。 】 Step 4 Step 4(教材第 7 页) Work out a reception plan for Mr. Park. Give reasons for your arrangements. 【制订一份接待 Park 先生的计划,并说明你如此安排的原因。 】 Having relaxed for one day, Mr. Park paid a visit to ABC Textile Company. Then the general manager asked Eric to entertain Mr. Park. Now Eric is having a conversation with Mr. Park, trying to understand his interests. 专科商务英语专业(外贸电子商务方向) 综合英语(1) 课程 Unit 1 Reception 10 【在休息了一天之后,Park 先生参观了 ABC 纺织公司。之后总经理让 Eric 招待 Park 先生。 现在 Eric 正与 Park 先生谈话,试图了解 Park 先生的兴趣。 ) 表达范例:表达范例: Eric: 1. Did you get enough rest? 【您休息得好吗?】 2. Our manager would like to host a dinner at Hilton Hotel. 【敝公司经理想在希尔顿酒店宴请您。 】 3. What would you like to do in your spare time, Mr. Park? 【Park 先生,在空闲时间您想做什么?】 4. Would you like a foot massage for relaxing? 【您想做个脚部按摩放松吗?】 5. Karaoke is very popular in China. Would you like to have a try? 【卡拉 OK 在中国很流行,您想试试吗?】 Mr. Park: 1. Thats so kind of him. 【非常感谢贵公司经理! 】 2. Sounds interesting. 【听起来不错。 】 3. Id like to have a try. 【我想试试。 】 4. Thanks for your hospitality. 【多谢您的热情款待。 】 1.如果仍然找不到一起学习的伙伴, 请独自完成本 练习。 2.请打开思维,结合你的工作经验、生活常识及 Warm-up 中关于商务招待活动的词汇完成对话。 3.本次对话的关键是礼貌地了解客户的需求和兴 趣,并据此提出有关招待活动的建议。 4.完成本练习后,你应该达到以下学习目标: 1)制订一份招待客户的计划。 2)用表格显示招待客户的活动及时间等安排。 思考题:如果 Park 先生来到你公司,你将如何根据思考题:如果 Park 先生来到你公司,你将如何根据 本地区的特色制订招待计划?本地区的特色制订招待计划? 专科商务英语专业(外贸电子商务方向) 综合英语(1) 课程 Unit 1 Reception 11 参考对话:参考对话: A:Good morning, Mr. Park! Did you get enough rest last night? B:Good morning! I had a wonderful sleep. I guess I was a bit tired. A:Well, Mr. Park, the general manager of our company has prepared a dinner in your honor at Hilton Hotel. I came here to invite you to attend the dinner on his behalf. B:Thats kind of him. So what time? A:At 6:00 if it is convenient for you. B:Sure. Please tell Mr. Zhang that I thank him for his invitation. A:Yes. Then I might come to pick you up at 5 p.m., OK? B:Its OK. A:See you then. B:Bye. C:Good evening, Mr. Park. Glad to see you. B:Good evening, Mr. Zhang. I really appreciate your preparing such a splendid dinner for me. C:You are welcome. So, what kind of food would you like to have for dinner, Chinese food or Western food? B:Chinese food. I am crazy about it. A:Great. We will serve Chinese food. B:Thanks. You are so nice. A:Now I propose a toast to further development of our cooperation. B:I propose a toast to the health of everyone here tonight and to the friendship. Cheers! A:Mr. Park, I am wondering what you would like to do in your spare time? B:I like golf. A:There are some golf courses here. We would like to invite you to play g

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