《coh如何制定年度营销计划》内训课程.docx

中智汇才餐饮酒店COH年度营销企业内训针对的问题： 折扣打了，广告做了，礼品送了，优惠卷给了，品牌做了，该干的都干了，顾客还是不来怎么办？ 服务也好，卫生也好，出品也好，环境也好，价格也不高，就是没有客人来怎么办？ 企业赚钱的逻辑彻底改变了，传统的招式统统失灵了，中智汇才手把手教您COH年度营销方案制定学习重点（全程案例模板讲解）1.制定年度营销计划的六个步骤；2.业绩总结的4个核心要点（模板）；3.了解门店营业额成长模式；4.商圈分析的6大工具,店址分析的6个工具;（模板）5.市场走势判断表（模板）；6.如何准确找到竞争对手（模板）；7.客源基数核算的两种方法（模板）；8.营业额预估表（模板）；9.如何找到自己的顾客（模板）；10.门店运营状态分析六大工具(模板)11.年度营销目标表（模板）、12.年度商战地图规划方法（模板）13.如何制定因时、因地、因人、因需而异的营销方案（模板），14.通过优惠卷推广倍增客流的策略；15.团购销售价格毛利率客流量换算表（模板）；16.促销客流提升与利润增加换算表（模板）17.营销预算投入与客流量增加换算表（模板）18.移动互联时代通过手机推传播倍增客流的策略；课程内容分享：营销是修路，销售是开车，拿车去修路，车毁人亡；营销不是做给顾客看，而是在顾客看到的地方做；需求为王环境下成长的管理者最缺的就是行销；网络之前找到你是偶然找不到你是必然，我们挣的是顾客信息不平衡的钱；网络之后找不到你是偶然，找到你是必然，我们挣的是性价比的钱；年度商战地图必备：门店、竞争对手表现，集客区、顾客方便性指数、顾客动线、既有顾客占比，潜在顾客数量、市场渗漏比率、进攻策略 中智汇才餐饮酒店商学院 联系本人：孙老师电话有营销体系的支撑，销售力度越大，企业死亡越快；找到竞争对手，就找到了你的客源；有什么样的商圈就有什么样的顾客，商圈与顾客互为因果；营销追根溯源，促销随需而动； 课程精彩回顾附加收获一：组团参加课程的酒店，中智汇才免费赠送现场营销诊断，企业只需提供差旅费、食宿费（实报实销）即可全面了解企业营销现状。附加收获二：增加课后跟进辅导机制，课程结束后学员按老师要求定期上报作业完成情况，授课老师对作业进行审核。附加收获三：课程不满意，当场退费。适合业态：餐饮、快捷、综合酒店、洗浴型酒店参课群体：老板、总经理、店长、营销经理、一线部门经理时间：2016年3月29日-30日，两天一夜收费标准：980元/人；会员企业仅需会务费100元/人。咨询电话：Song Lin Po Xiang teachersmorality 2016 summer training time for the August 23rd to August 27th period of five days, the five day period, Po Xiang Song Lin teaches tube center organized and planned to arrange the training in training teachers to speak, integral discussion, teachers will look at to the situation in the scene, deeply analysis of the current problems facing the teacher morality, and comprehensively put forward the teachers how to deal with, and how to overcome their own problems, although the time is short, but the teachers in these five days of feeling is quite deep, I through the five days of training, the experience obtained in mind, deficiency thank you. Put forward criticism and correction.As a teacher, if we go on this post, we fell in love with this occupation, take it easy, you only learn to love this job will do at work at ease, do Shuxin, will have the occupation happiness. Will use my heart to do educational work, we will die in the last. Since the choice of teaching, it should be no regrets, fame, positive enterprising, innovation efforts. Dedicated to the completion of each teaching work, constantly recharge ourselves constantly solid professional knowledge, improve their teaching ability and development. As a new era of teachers, we must Must know their play and heavy responsibilities, the backbone of the country, the flowers of the motherland to us to cultivate, we