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UNIT 1 TEXT UNIT 1 VOCABULARY 1. shareholder /5FeEhEJldE(r)/ (also: stockholder, esp. AmE) (n.) a person who owns shares in a company or business股东2. management /5mAnidVmEnt/ (n.) people who run and control a business or an organization经营者;管理部门;资方3. workforce /5wE:kfR:s; AmE 5wE:rkfR:rs/ (n.) all the people who work for a particular company, organization, etc.全体员工4. organization chart chart showing the hierarchical interrelationships of positions within an organization; chart showing how a firm is organized, how work is divided, and who has authority and accountability组织结构图5. Board of Directors group of senior managers who have power to make decisions and control a company or an organization董事会6. Managing Director (MD) the person who is in charge of a business总裁;总经理7. Chief Executive Officer (CEO) the person with the highest rank in a business company首席执行官;总裁8. Marketing /5mB:kitiN/ (n.) department in a company for presenting, advertising and selling the companys products in the best possible way市场营销部9. Public Relations (PR) department in a company responsible for giving the public information about the company or its products in order to create a good image公关部10. Information Technology (IT) department in a company responsible for the use of electronic processes and equipment to store and send information信息技术部11. Personnel / Human Resources (HR) department in a company that deals with the workforce人事部,人力资源部12. Research and Development (R&D) department in a company that works to develop new products and processes or improve existing ones 研发部UNIT 5【1】 dos and donts rules that you should follow 规则;注意事项【2】minefield (n.) a situation that contains hidden dangers or difficulties 危机四伏的局面;充满潜在威胁的局势【3】a potential minefield a situation with possible hidden dangers【4】end up to find youself in a situation that you did not intend or expect to be in 最终成为;最终处于(某种局面)【5】covert (adj.) secret or hidden, making it difficult to notice 秘密的;暗中的【6】aspiring (adj.) wanting to start the career or activity that is mentioned 渴望从事 的;有志成为 的【7】secret agent a person who is used by a government to find out secret information about other countries or governments 特工人员;间谍【8】it may sound secret agents. it may sound like a secret activity for those who want to start a career as secret agents.【9】to date until now 迄今为止;到目前为止【10】track (n.) directions that sth is moving in 方向【11】cover (v.) to include; to deal with 包括;涉及【12】the other social etiquette = the other track covers social etiquette【13】etiquette (n.) the rules of correct or polite behaviour in society or among members of a particular profession 礼节;礼仪;规矩【14】social etiquette 社交礼仪;社交规矩【16】be familiar with know very well 熟悉;通晓【17】firm (adj.) strong and steady 强有力的【18】grip (n.) an act of holding 握;抓【19】a loose grip 松松地握住【20】sole (n.) the bottom part of the foot; the bottom part of a shoe 脚掌;脚底(板);鞋底【21】showing the soles of your feet 把脚掌/鞋底对着人【22】cross your legs to place one leg over the other 翘着二郎腿【23】offensive (adj.) rude ; extremely unpleasant 粗鲁的;冒犯的;令人不适的【24】post (n.) an occasion during the day when letters, etc. are collected or delivered 收集或投递邮件的时间;邮班【25】sack (v.) (informal, esp. BrE) to dismiss sb from a job 解雇;炒鱿鱼【26】empower (v.) to give sb the power to do sth 授权;给(某人) 权力【27】reward sb for sth / for doing sth to give sth to sb because they have done sth good or worked hard, etc.因某事而奖励、奖赏某人 initiative ability to make decisions and take action without the help of others 主动性 use ones initiative 发挥主动性【28】operate on the basis of obeying direct orders. work by ensuring that orders are obeyed.【29】on the basis of in the way things are organized or arranged 基于;根据【31】condensed into a narrow strip of land (with a population of 125 million) crowding into a narrow piece of land.【32】condense (v.) to put a lot into a small space 压缩【33】strip (n.) a long narrow piece 条;带【34】private space (also: personal space) invisible boundaries surrounding the individuals body which are maintained in relation to others.私人空间【35】virtually (adv.) almost, or very nearly 几乎;差不多【36】packed (adj.) extremely full of people 异常拥挤的;挤满人的【37】tiptoe (v.) to walk using the front parts of your feet only, so that other people cannot hear you 踮着脚走;蹑手蹑脚地走【38】tiptoeing through the minefield be careful in a situation with hiddern dangers【39】compliment (n.) a remark expressing praise and admiration 称赞;致意【40】sensitive (adj.) aware of and able to understand other people and their feelings 体贴的;体恤的;善解人意的【41】familiarize yourself with (sth) learn about sth so you start to understand it 熟悉;了解;通晓【42】the basics of business the most important and necessary facts or principles in doing business 经商的基本要求【43】assume (v.) to think or accept that sth is true but without having proof of it 假定;假设;认为【44】pay sb a compliment to praise sb for sth 对某人表示赞扬【45】go (like) a bomb (BrE) to be very successful; (英)十分成功;(informal, AmE) to fail completely (美)彻底失败【46】infer (v.) to reach an opinion or decide that sth is true on the basis of information that is available 推断;推论;推理【47】reserved (adj.) slow or unwilling to show feelings or express opinions 内向的;寡言少语的;矜持的【48】exuberant (adj.) full of energy, excitement 精力充沛的;热情洋溢的【49】equate sth with sth (else) to think that sth is the same as sth else 同等看待;把 等同于【50】equate reserve with lack , of enthusiasm think that being unwilling to show feelings or express opinions is the same as lacking interestUNIT 81. export (n., v.) the selling and transporting of goods to another country; to sell and send goods to another country 出口;输出2. import (n., v.) the act of bringing a product or service into one country from another; a product or service that is brought into one coutnry from another; to bring a produt, a service, an ideaa, etc. into one country from another 进口,输入;进口、输入的产品3. tariff (n.) a tax that is paid on goods coming into or going out of a country 关税4. duty (n.) a tax that you pay on things that you buy esp. those that one brings into a country 税;(尤指进口货物缴纳的)关税5. quota (n.) the limited number or amount of people or things that is officially allowed 定额;限额;配额6. protectionist (adj.) protecting a countrys own industry by taxing foreign goods (贸易)保护主义的7. WTO (abbr. World Trade Organization) an international organization that encourages international trade and economic development, esp. by reducing restrictions on trade 世界贸易组织8. EFTA (abbr. European Free Trade Association) an economic association of some European countries 欧洲自由贸易联盟9. local expert an expert who lives in a particular place or area 当地专家;当地行家10. sole agent a person who has an agreement with a company to be the only person to represent the company or to sell its products in a particular area 独家代理(人/商);总代理(人)11. local branch a local office or shop/store belonging to a large company or organization 当地分支机构;分部;分店12. sales office a manufacturers office that supports the activities of the firms sales agents. 销售处;营业部13. licence (AmE license) (n.) an official document that shows that permission has been given to do, own or use sth 许可证;执照14. subsidiary (n.) a company controlled or owned by another company (called the parent company) through the ownership of greater than 50 percent of its voting stock. If a subsidiary is wholly owned, all its stock is held by the parent company. 附属公司;子公司15. joint venture a business undertaken by two or more individuals or companies in an effort to share risk and use differences in expertise. e.g. oil companies often enter into joint ventures on particularly expensive projects carrying a high risk of failure. 合资企业;合资经营UNIT 91.export (n., v.) the selling and transporting of goods to another country; to sell and send goods to another country 出口;输出2. import (n., v.) the act of bringing a product or service into one country from another; a product or service that is brought into one coutnry from another; to bring a produt, a service, an ideaa, etc. into one country from another 进口,输入;进口、输入的产品3. tariff (n.) a tax that is paid on goods coming into or going out of a country 关税4. duty (n.) a tax that you pay on things that you buy esp. those that one brings into a country 税;(尤指进口货物缴纳的)关税5. quota (n.) the limited number or amount of people or things that is officially allowed 定额;限额;配额6. protectionist (adj.) protecting a countrys own industry by taxing foreign goods (贸易)保护主义的7. WTO (abbr. World Trade Organization) an international organization that encourages international trade and economic development, esp. by reducing restrictions on trade 世界贸易组织8. EFTA (abbr. European Free Trade Association) an economic association of some European countries 欧洲自由贸易联盟9. local expert an expert who lives in a particular place or area 当地专家;当地行家10. sole agent a person who has an agreement with a company to be the only person to represent the company or to sell its products in a particular area 独家代理(人/商);总代理(人)11. local branch a local office or shop/store belonging to a large company or organization 当地分支机构;分部;分店12. sales office a manufacturers office that supports the activities of the firms sales agents. 销售处;营业部13. licence (AmE license) (n.) an official document that shows that permission has been given to do, own or use sth 许可证;执照14. subsidiary (n.) a company controlled or owned by another company (called the parent company) through the ownership of greater than 50 percent of its voting stock. If a subsidiary is wholly owned, all its stock is held by the parent company. 附属公司;子公司15. joint venture a business undertaken by two or more individuals or companies in an effort to share risk and use differences in expertise. e.g. oil companies often enter into joint ventures on particularly expensive projects carrying a high risk of failure. 合资企业;合资经营Text 【1】be convinced (of sth/that ) be completedly sure about sth 坚信;深信;确信【2】complex (adj.) made of many different things or parts that are connected; difficult to understand 复杂的;难懂费解的【3】projector (n.) a piece of equipment for making photographs or films / movies onto a screen 放映机;投影仪【4】digital projectors for computers 计算机数字投影仪【5】BFr = Belgian franc 比利时法郎【6】assemble (v.) to fit together all the separate parts of sth 装配;组装【7】on the spot at the actual place where sth is happening在现场【8】bn = billion【9】turnover (n.) the total amount of goods or services sold by a company during a particular period of time (一定时期内的)营业额;成交量【10】shift (n.) a change in position or direction 改变;转移【11】strategic focus 战略重点/焦点【12】emergence (n.) act of coming out; becoming apparent 出现;发生【13】consumer product merchandise or other item of common or daily use, ordinarily bought by individuals or households for private consumption. 消费品【14】the company moved out of consumer products the company changed from the business of consumer products 【15】concentrate on (sth) to center on one particular thing 集中精力(做某事)【16】niche market a particular segment of the market for a product or service. It normally has different requirements to the rest of the market and the product or service is specially designed to meet these needs. 利基市场【17】specialist display systems tslay equipmently dg specialized display equipment 专业显示设备【18】base (n.) the main place where a business operates from 总部;大本营【19】kit (n.) a set of parts ready to be made into sth 配套元件【20】assembly planta factory where manufactured parts are assembled into a finished product 装配厂【21】component (n.) one of several parts of which sth is made 组成部分;部件【22】components factory 元件厂;配件厂【23】The market in a few years. Though the market is not well-developed now, we believe it will certainly be a good market in a few years.【24】exploit (v.) to use as an opportunity to gain an advantage for oneslef 利用(为自己谋利)【25】to exploit the potential to take advantage of possible opportunities【26】when it comes to (sth / doing sth) when it is a question of sth 当涉及(某事/做某事)时【27】bureaucracy (n.) a system of government in which there are a large number of state officials who are not elected; any organization in which action is obstructed by insistence on unnecessary procedures 官僚体制;官僚机构【28】It is not unusual it is quite common【29】working tools things that help you to do a job 办公用具【30】“As well as bureaucracy. Besides the high import duties, there is a well-known bureaucracy which I think is unpleasant to many people.【31】infamous (adj.) well-known for being bad 臭名昭著的;臭名远扬的【32】paperwork (n.) work that involves handling papers, forms, letters or reports, etc. 文书工作;书面工作【33】hurdle (n.) a problem or difficulty that must be solved or dealt with
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