casestudy体验商务英语.pptVIP

Practical English,实用英语会话,By Shao Weiwei,Contents:,1.Resume 2.Interview 3.Working in Office 4. Etiquette tips,Resume,阅读招聘广告 外企公司介绍 简历写作,Construction and engineering,Munich, Germany,Manufacturing subsidiaries and associated companies all over the world,Feels isolated and uniformed At recent sales conferences, other members of staff felt the same. Wants more information about new developments, e.g. the strategy behind a recent takeover Should share knowledge of best practice between the subsidiaries. New Communications Director should improve communications so that all staff are informed of the groups strategy,Renatos complaint quite common Overseas staff do not have enough information about developments within the group, acquisitions, etc. Need to improve communication systems so as to strengthen sense of common purpose,Some general knowledge:,1.Forms of communication 2.Effective communication skills 3.The cadinal princepal to creat the organization of communication,Forms of communication,Effective communication skills,1.沟通七要素（seven catagories in communication）-管理沟通原理与实践 沟通发起人/沟通者（source/communicator） 听众（audience） 沟通目标（goal） 背景（context） 信息（message） 沟通媒介/沟通渠道（media/channel） 反馈（feedback）,2.管理沟通策略（manegarial communication strategy）-管理沟通指南 沟通者策略（communicator） 沟通对象策略（audience） 信息策略（message） 渠道选择策略（channel choice） 文化背景策略（culture）,沟通发起人/沟通者（source/communicator）,Who: 我的听众是哪些人？ 他们具有怎样的背景？ What: 我与他们的关系如何？可信度分析 他们对我的信息总体态度如何？他们对我要沟通的信息已经知道多少？ 我的建议是为了听众的利益吗？ How: 怎样激发他们的兴趣沟通风格选择与沟通时机选择,听众（audience）,我的听众是哪些人？ 主要听众 次要听众 信息守门人 意见领袖 关键决策人 我与他们的关系如何？ 可信度分析管理沟通指南 身份地位 专业知识 外表形象 共同基础 良好意愿 个人/部门/单位关系基础 初始可信度与后天可信度,渠道选择策略（channel choice）,正式 面对面 一对一，一对多， 书面或口头 文字或非文字 各种沟通工具的选择,文化背景分析,跨文化沟通 国家民族的文化、地域文化、行业文化、企业文化、团体文化 尊重文化差异 意识到文化差异可能带来沟通障碍 文化差异对沟通的影响是全方位的 理解文化差异 关系层面：强调个人还是强调集体？ 社会文化层面：高信息量文化还是低信息量文化？ 时间层面：对待时间的态度 权力层面：是否强调等级观念？,如何与下级沟通,尊重员工，以平等的心态与他们交流 经常对员工的优良表现表示赞赏 在众人前表扬，在私底下批评 以开放的心态咨询及聆听员工的意见，尝试了解员工的立场 聆听时间占80%以上 尽量减少使用“你们”，经常使用“我们” 以轻松的形式与员工交流 用“故事”和愿景激发热情凝聚人心,积极为企业内部刊物投稿影响组织，构建组织文化，让员工了解你的价值观 有计划地和员工谈他们的优点和个人发展计划 和员工不仅谈工作，也可以谈工作以外的事，提供必要的帮助，增进了解和感情 与员工分享非机密的资料，并咨询他们的意见 每次管理层会议召开后，都向员工提供有关的资料 常到员工工作的地方探访，在工作场所与他们会面,沟通职能的组织设计基本原则,1.应当能够创建个部门间的理解与协作 2.应当能够保证信息的无障碍流动 3.应当能够提高决策效率和执行力 4.应使单位责任明确，确保各司其职又通力合作,Main points in the following letter:,1.More involvement and more information from head office about new development within the group. 2.Share of best practice among the subsidiaries. 3.All members of staffs are kept fully informed-both about overall strategy, and about news from overseas subsidiaries.,Some questions:,What do you think are the main obstacles in companiescommunication? What makes a good communicator? How to improve communications within the company?,Try to come up with some suggestions for improving KMBs communication system.,Brian storm time!,AGENDA(DRAFT),Suggestions for improving communications: 1) Introduce an employee of the month scheme 2) 3) 4),Choose the three best ideas and add them to the agenda.,AGENDA (DRAFT),Suggestions for improving communications,i) Introduce an “employee of the month” scheme,ii) _,iii) _,iv) _,Cost,$.,$.,$,Other possible means:,1.A system of mentoring（帮扶制度）, where more senior managers would advise junior ones about their careers and at the same time explain and discuss the companys strategy. 2. A system of reverse mentoring（反向帮扶制度）, where junior employees would “educate” senior managers in technology developments such as Internet applications.,3.More frequent in-house training courses. The courses would inform managers about new developments in business and engineering, but their main purpose would be to bring people together from different subsidiaries. 4.More management by walking around, where senior managers would be encouraged to visit overseas subsidiaries more often and talk to managers and employees.,5.Company banquet should be hold frequently and it can be regaeded as an as well as a sodality(联谊会)informal meeting. 6.Creat an intranet within the company.You can reinforce this by holding team meetings, posting team news