商务英语期末考试参考答案.doc

商务英语期末考试参考答案说明：商务英语期末考试有五种题型：一、 中英短语互译已经全部总结，见下文二、 问答题已经提供了参考答案，仅供参考，见下文三、 案例分析题请根据题目要求自行准备四、 英语段落翻译中文已经注明，请自己翻看商务英语教程五、 写作请根据题目要求自行准备1、中英短语互译（详见商务英语课件每个PPT中的短语部分）PPT1： 1. individual proprietorship个体经营，独资企业 2. convertible bonds 可转换债券 3. memorandum of association 公司章程 4. monopolistic competition 垄断竞争 5. business credit 商业信用 1. 财政资源 financial resources 2. 有限责任公司 limited company 3. 销售收入 sales revenue 4. 有形商品 tangible goods 5. 流动资金 working capitalPPT2：1. flexible manufacturing system 弹性生产系统 2. fractional reserve system 部分准备金制度 3. credit instruments 信用工具，信用票据 4. bull market/bear market 牛/熊或多头/空头市场 5. manufacturing process 制造工艺 1. 厂址选择 facility location 2. 库存控制 inventory control 3. 总支出 aggregate expenditures 4. 股权证/权益证 equity instruments 5. 财务管理 financial managementPPT3：1. performance appraisal 绩效/业绩评估 2. promotion-from-within 内部提拔 3. skills inventory 技术库存 4. macroeconomic ramification 宏观经济衍生物/结果 5. closed-end fund 封闭式基金 1. 项目生命周期 project life cycle 2. 软技能和硬技能 soft skills and hard skills 3. 补偿制度 compensation system 4. 开放式基金 open-ended fund 5. 优先股 preferred stockPP4：1. profit-oriented objective 利润导向的目标 2. marketing intermediary 营销代理商 3. channel of distribution 销售/分销渠道 4. persuasive advertising 劝诱性广告 5. source credibility 信息源可信性 1. 营销组合 marketing mix 2. 产品生命周期 product life cycle 3. 资本回报率 return on capital 4. 定量调查 quantitative research 5. 通过速率 pass-along ratePP5： 1. credit obligation 债权责任 2. retained earnings 留存收益 3. current/quick ratio 流动/速动比率 4. common/preferred stock 普通/优先股 5. capital budgeting and capital expenditure 资本预算与资本支出 1. 净现值 net present value 2. 股东权益 shareholders equity 3. 兼并与收购 merger and acquisition 4. 股票期权 stock option 5. 有限责任 limited liability2、问答题：包含5个小题（其中PPT4出三个问题、PPT2和PPT5 各出一个问题）（注：一下文字中红色字体为答案）备注：答题时如果是用What is提问的 请用It is.回答 答题时如果是用What are提问的 请用They are.回答PPT2： 1. What is a project? (IPPM) IPPM第4页右下角答案：It is a temporary endeavor undertaken to create a unique product, service, or result.2. What is project management? (IPPM)IPPM第5页第7-8行答案：It is the application of knowledge, skills, tools and techniques to project activities to meet project requirements.3. What tradeoffs need to be made when managing a project? Give a brief description of each. (IPPM) IPPM第5页第11-14行答案：They are scope (size), quality (acceptability of the results), cost and schedule.4. What are the nine project management knowledge areas? Describe them briefly. (IPPM) IPPM第10页中间位置5. What is capital? What is finance (3 aspects)? (p47.ib)答案：The money needed to start and continue operating a business is known as capital. In general, finance is securing and utilizing capital to start up, operate, and expand a company.6. What are the four areas of production and operation control? Give each a brief description. (p19.cb)商务英语教材第19页10第三行起PPT5：1. What are the four main financial statements? State their functions briefly. (TTTCK)答案参看PPT5答案：Financial statements: Balance Sheet, Income Statement, Retained Earnings Statement, Statement of Cash FlowsBalance sheet: presenting the financial position of a firm at a particular point in time, money raised & money spentIncome statement: information concerning the firms profitabilityRetained earnings statement: detailing the changes in the retained earnings account for a certain periodStatement of cash flows: information about the cash receipts (收入) and disbursements (支付)2. What is Limited Liability? State its three aspects. (TTTCK) 答案参看PPT5答案：It is a corporation is responsible for its own obligations, its creditors can look only to(指望) the assets of the corporation to satisfy their claims, the owners total liability generally is limited to the amount they have invested in the corporation3. What are the four types of funding? (para.9 p45.cb) 商务英语教程第57页（2）第4-5行4. What is the definition of financial management?(p55.cb)商务英语教程P55 方框里面内容。5. What are the three components of a balance sheet. (TTTCK)答案参看PPT5答案：They are Assets, Liabilities Owners/Stockholders equity6. What is the Current Ratio? (TTTCK) 答案参看PPT5答案：It is also known as working capital ratio, the ratio of current assets dividing by current liabilities, a measure of a companys ability to meet its short-term liabilities, the indicator to measure the companys short term riskPPT4:1. A project management process group is a logical grouping of the project management processes. What are these five process groups? (IPPM)IPPM第10页中间位置2. What are the nine knowledge areas described by Project Management Body of Knowledge? (IPPM)IPPM第10页中间位置3. Besides cost and audience, what are the other six key characteristics that companies look for in the (advertising) media? (para.9 p45.cb) 商务英语教程第45页9第8行4. What is the definition of marketing? (para.1 p42.cb)商务英语教程第42页1第1句话5. What are the five basic forms of market segmentation? Give each a brief account. (para.2 p42.cb)商务英语教程第43页五个黑色小点后面的内容6. What are the eight fine qualities a good professional salesperson should have? (para.10 p45.cb)商务英语教程第45页10第4行最后一个单词起到本段结束。3、案例分析：分三个要点答题，着重阐述其中一个要点（出自PPT2）Case Study and Analysis A business organization will have to decide where to produce the product or provide the service after the development of the goods or service. List the important factors the organization may consider for facility location. Analyze why or how these factors will affect its production and operation.(profit, loss, customer location, source of raw materials, labor supply, power and water, community consideration)(p18.cb)上段话的意思为：一个商业组织将不得不决定在哪里生产的产品或服务后提供的商品或服务的发展。列出的重要因素，该组织可能会考虑设施的位置。分析为什么这些因素将如何影响其生产经营。 （盈利，亏损，客户定位，原材料，劳动力供应，电力和水，社区考虑源）（p18.cb）4、英语段落翻译成汉语三段（出自PPT2和PPT5）PPT2:1. Paragraphs 2 & 3 on pages 16 & 17 of cb.2. Paragraph 6 on page 17 of cb.3. Paragraph 11 on page 19 of cb.PPT5:1. Paragraph 4 on page 56 of cb. 2. Q.2 of Paragraph 5 on page 57. cb.3. Paragraphs 7 & 8 on page 58 of cb.5、写作：写一篇与项目管理有关的文章300个单词左右（在PP4和PPT5的参考题目中选择一个） PPT4： Given-topic Writing Write an essay entitled On Successful Management of a Corporate Finance Project with about 400 words according to the following suggested