《MBA硕士论文专题》PPT课件.ppt

2003 MBA,how to #1,1,MBA 碩士論文專題,趙義隆 教授 台大國際企業學研究所 .tw,2003 MBA,how to #1,2,Agenda (2002-2003),2003 MBA,how to #1,3,Meeting #1 What is a master thesis?,1. Thesis 的概念 2. Thesis 的重要步驟 3. Thesis 的專業用語 4. 論文主題和題目的改變 5. What is a good MBA thesis? 6. From MBA thesis to Doctoral dissertation,2003 MBA,how to #1,4,Thesis 的概念,Websters New World Dictionary: A. A formal and lengthy research paper, esp. one written in partial fulfillment of the requirement for a masters degree. B-1. An unproved statement assumed as a premise, postulate; versus hypothesis B-2. A consequence of a hypothetical proposition,2003 MBA,how to #1,5,Thesis 的相關名詞,Thesis (正) 購買救贖劵 = 罪可赦免 = 上天國 Anti-thesis (反) 人 (= 羅馬教會) = 上帝 Synthesis (合) Hypothesis ( under- ,假設) Null hypothesis ( 天下本無事, 虛無假設),2003 MBA,how to #1,6,Thesis 的重要步驟,Research Questions 觀察,疑惑, 問題, 目的 Research Hypothesis 他人的看法, 證據, 缺失 我的觀點 How to prove? 研究方法 Findings 資料蒐集，證據 Interpretation 結論, 建議,2003 MBA,how to #1,7,Thesis 的專業用語,Abstract level,概念,Empirical level,事實, 過程,觀察之事件與對象,形象, 廣告, 占有率,研發, 行銷, 風險,市場領先者 (Market leader),2003 MBA,how to #1,8,Thesis 的專業用語,2003 MBA,how to #1,9,Thesis 的專業用語,Concept (概念) A generalized idea about a class of objects; an abstraction of reality that serves as the basic unit for theory development Variables (變數, Construct 變項) Anything that may assume different numerical values to represent the concept Proposition (命題) A statement concerned with the relationships among concepts; assertion of a universal connection between events that have some properties. Hypothesis (假設) An unproven proposition or supposition that tentatively explains certain facts or phenomena: a proposition that is empirically testable.,2003 MBA,how to #1,10,Thesis 的專業用語,Abstract level,Empirical level,占有率,創新速度,市場領先者 (Market leader),自營, 合資,委外,內部化 (Internalization),Proposition,Hypothesis,2003 MBA,how to #1,11,Thesis 的專業用語,2003 MBA,how to #1,12,論文主題和題目的改變,流通 行銷通路連鎖加盟, 業種, 業態 物流, 金流, 資訊流, 商流 國際企業 進入模式 合資與演變 國際流通 全球運籌, 區域運籌 委外與內部化 其他,2003 MBA,how to #1,13,What is a good MBA thesis?,研究的重要性 觀點的創新性 見解的適切性 方法的嚴謹性 文章的結構性 文筆的流暢性 格式的