【东北大学】2019年6月考试《工商英语》作业考核

东 北 大 学 继 续 教 育 学 院工 商 英 语 试卷（作业考核 线上） B 卷学习中心： 院校学号： 姓名 （共3页） 总分题号一二三四五六七八九十得分Part I Fill in the blanks with given words (10 points)barcode, packaging, manufacturer, checkout counter, till display, stock, supplier, price, supermarket, specialist retailer1. A ( ) is the pay desk in a self-service shop.2. A ( ) is a pattern of thick and thin lines that represents information.3. A ( ) is firm which makes or produces goods.4. A ( ) is an electronic screen which shows you how much to pay.5. A ( ) is an agent who provides goods or services.6. The ( ) is used to protect goods and to present an image for them.7. The ( ) is the amount the goods cost.8. The ( ) is all the goods a retail outlet keep to sell to its customers.9. The ( ) is a shop which only sells one type of product, usually of high quality.10. The ( ) is a large self-service shop selling food and drink and also small household items.Part II Cloze Test (20 points)The term e-commerce refers to all commercial transactions conducted over the Internet, including transactions by consumers and business-to-business transactions. Conceptually, e-commerce does not (11) from well-known commercial offerings such as banking by phone, mail order catalogs, or sending a purchase order to supplier (12) fax. E-commerce follows the same model (13) in other business transactions; the difference (14) in the details.To a consumer, the most visible form of e-commerce consists (15) online ordering. A customer begins with a catalog of possible items, (16) an item, arranges a form of payment, and (17) an order. Instead of a physical catalog, e-commerce arranges for catalogs to be (18) on the Internet. Instead of sending an order on paper or by telephone, e-commerce arranges for orders to be sent (19) a computer network. Finally, instead of sending a paper representation of payment such as a check, e-commerce (20) one to send payment information electronically.In the decade (21) 1993, e-commerce grew from an (22) novelty (新奇事物) to a mainstream business influence. In 1993, few (23) had a web page, and (24) a handful allowed one to order products or services online. Ten years (25), both large and small businesses had web pages, and most (26) users with the opportunity to place an order. (27), many banks added online access, (28) online banking and bill paying became (29). More importantly, the value of goods and services (30) over the Internet grew dramatically after 1997.11. A) distract B) differ C) descend D) derive12. A) via B) off C) from D) with13. A) resortedB) resortedC) servedD) appeared14. A) situates B) liesC) locatesD) roots15. A) onB) forC) toD) of16. A) reflectsB) protectsC) detectsD) selects17. A) puts outB) stands forC) sends inD) carries away18. A) feasibleB) sensibleC) responsibleD) visible19. A) besideB) beyondC) overD) up20. A) appealsB) allowsC) advocatesD) admits21. A) towardB) untilC) afterD) behind22. A) insignificantB) optionalC) invalidD) occasional23. A) communitiesB) compoundsC) corpsD) corporations24. A) largelyB) solelyC) onlyD) slightly25. A) latterB) latelyC) laterD) late26. A) providedB) offeredC) convincedD) equipped27. A) InsteadB) HoweverC) NeverthelessD) Besides28. A) orB) thoughC) butD) and29. A) widespreadB) differentC) flexibleD) productive30. A) proceededB) adaptedC) practicedD) acquiredPart III Please give the definition of following words or phrases (30 points)31. Retailing32. Corporate Group33. Franchising34. Annual Report35. Marketing36. Takeover37. Import38. The Stock Market39. Export40. RecruitmentPart IV Put the following passages into Chinese (20 points)41. Governments can control international trade. The most common measures are tariffs and quotas. A tariff is a tax on imported goods, and a quota is the maximum quantity of a product allowed into a country during a certain period of time. 42. Coca-Colas advertising has always attempted to reflect changing contemporary lifestyles. Creating an international advertising campaign requires the talents of professionals in many areas, and extensive testing and research are always done before deciding which advertisements will finally be used.43. Companies need to know how they are performing in order to analyze problems, find solutions and make plans for the future. Shareholders can make money by receiving dividends, paid as a proportion of a companys annual profits, and when the value of their shares increases. 44. Companies need to be aware of the impact of this on the environment, the natural world around us. Many companies use packaging (boxes, bottles, etc.) which has been recycled, that is made using old materials. Pollution, such as smoke in the air, can be reduced if companies use trains instead of road transport.Part V Writing (20 points)You are req