苹果公司介绍ppt英.ppt

,Apple,Switch 丨 environmental 丨Innovation,COMPANY PROFILE,Apple Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. As of July 2015, Apple has 364 retail stores in thirteen countries,and an online store. As of September 24, 2015, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide. 苹果是美国一家以销售和设计电子产品、电脑软件和个人电脑为主的跨国公司。截止到2015年苹果已经在十三个国家设立了364家零售店和一座网上商店。2015年9月24号，苹果公司在世界各地的全职员工达60400人，临时员工达2900余人。,April 1, 1976 : Apple was established by Steve Jobs, Steve Wozniak and Ronald Wayne, to sell the Apple I personal computer kit. April 16, 1977: The Apple II was introduced. May 1980: The company introduced the Apple III in and attempted to compete with IBM and Microsoft in the business and corporate computing market.,19761980: The early years,1978: Steve Jobs began working on the Apple Lisa . He was pushed from the Lisa team due to infighting, and took over low-cost-computer project, the Macintosh.,19811985: Lisa and Macintosh,1989-1991: the “first golden age” of the Macintosh 1991-1993: fall in other products,19861997: Attempts at reinvention,1994: Apple allied with IBM and Motorola in the AIM alliance. November 10, 1997: Apple introduced the Apple Online Store, tied to a new build-to-order manufacturing strategy.,19861997: Mac Iphone Ipod and Ipad,1998: Apple introduced a new all-in-one computer : the iMac.1988:第一台电脑IMAC,2001:The first official Apple Retail Stores Opened in Virginia and California. 2001：在维吉尼亚和加利福尼亚的第一家零售店,20072011: iPhone, iPod Touch and iPad 2007-2011:手机播放器和平板,2006: Apple began producing Intel-based Mac computers. 2006：生产第一台英特尔MAC,Steve Jobs 1955-2011,Three Apples changed the world. The first one seduced Eve. The second one awakened Newton. The third one was in the hands of Steve Jobs. 三个苹果改变了世界 第一个诱惑了夏娃 第二个砸醒了牛顿 第三个掌握在乔布斯手中,Name：Steve Jobs Nationality： American. Born：February 24, 1955, in San Francisco, California. Education：Attended Reed College in 1972.,In 1976, Steve Jobs and Wozniak founded Apple. They cobbled together their combination of a microprocessor, a video screen and keyboard. The inventors called it the Apple I. In 1986,Jobs left the company and started his own company NeXT. In 1996, Jobs returned to Apple and served as the CEO. In recent years, Apple has made a series of successful products such as iPod, iTunes, iPad and iPhone. 1976年，乔布斯和沃兹尼亚克创立了苹果，他们把处理器、显示器和键盘拼凑结合发明了第一代苹果 1986年，乔布斯离开苹果创立了自己的公司NeXT 1996年，乔布斯回到苹果并出任CEO，在最近几年，苹果推出了一系列如IPod ITunes IPad和IPhone等成功产品,Range of products,5,IPod,Range of products,5,IPod,Range of products,5,IPod,Range of products,5,IPhone1,IPhone3G,IPhone3GS,IPhone4,IPhone5,IPhone5c,IPhone6,Range of products,IPad1,IPad2,IPadmini,IPadair2,IPadair,IPadPro,Range of products,Classic,Nano 2 & 3,Shuffle1 & 4,touch,Sales Strategy,Apple never discounts through direct sales channels,Apple distributor price is very stable,Apples retail and online stores are very unique,1,2,3,The company does sell some refurbished products discount, the price of these products are relatively cheap, but this is not a “sale“ prices, but called holiday specials like the name of the first.,Apple is trying to control retail prices.They may profit by the distributors control meager in comparison, does not offer volume discounts and other methods for different distributors in accordance with the same price as the same product.,They play more the role of education and support notsales. They are very simple, even a little too far simpler to at least the most clear sign of providing information. They give people the impression that a lot of people there to help you.,Sales Strategy,Apple Inc. has become well known for its advertisements, which are designed to reflect a plan of marketing their products to creative individuals.,4,Their most significant ad campaigns include the 1984 “Super Bowl” commercial, the