广告数据分析公司eyeblaster的案例.ppt

Actionable Analytics,Presented by: First-name Last-name title 2nd February 2008,Eyeblaster Analytics,Agenda,Industry Challenges Eyeblaster Analytics Key Components Campaign Monitor One-click Reporting Report Generator Custom Report Builder Plug-in for Excel Data Feeds Service,Pain Points,Overwhelming amount and variety of data Hard to draw quality conclusions Multi-channel campaigns Offline vs online Digital channels (search , display, mobile) Ad serving platforms Disparate reporting systems,Eyeblaster Analytics,Making data actionable Metrics for real business objectives Reliability,Making Data Actionable,Campaign Monitor,Report Generator,Plug-in for Excel,Data Feeds Service,One-click Reporting,Custom Report Builder & Service,ROI Cost Conversion tags,Metrics for Business Objectives,Delivery Impressions Clicks Unique Site/Publisher overlap,Engagement Dwell Interaction Expansion Video playback,Site Overlap,Accurately measure unique users by each publisher When do publishers overlap to deliver multiple impressions to same user Check your media buy: which publisher is overlapping with which,Back to Metrics slide,Dwell Time,Go beyond interaction Build brand moments Measure brand engagement,What is Dwell Time?,average number of seconds the user engaged with the ad,including mouse-on-ad, user initiated expansion, user initiated video & timed custom interaction,How it Works,Back to Metrics slide,Day of the week,* Weekdays (Mon Fri): 62 Sec. Weekends: (Sat Sun): 52 Sec.,On average, weekday Dwell Time is 10 seconds longer than weekends*,1 min,Hewlett Packard: 2008,2 min,Making Data Actionable,Campaign Monitor,Report Generator,Plug-in for Excel,Data Feeds Service,One-click Reporting,Custom Report Builder & Service,Campaign Monitor,Campaign insights in real time At-a-glance monitoring of key campaign data,Back to Solutions slide,Campaign Ready, Set, Go,Campaign Monitor your window to the campaign,Predefined,Custom,Instant access to Key Performance Indicators View all campaigns at a glance Detect problems quickly and easily Gain control with real-time data,Back,CM,CRB,Report Generator,1-Click,Plug-in for Excel,Data Feed,One-click Reporting,Actionable insights at your fingertips Prepare to impress,Back to Solutions slide,At the click of a button,Full Campaign Summary slide deck in standard PPT format Visual representation of campaign performance data,Predefined,Custom,Back,CM,CRB,Report Generator,1-Click,Plug-in for Excel,Data Feed,Report Generator,A complete campaign analysis package Witness your data come to life,Back to Solutions slide,Made to measure,23 predefined reports, grouped into 8 simple categories For agencies, publishers and creative shops,+ Embedded Benchmarks + Graphs,Predefined,Custom,Back,CM,CRB,Report Generator,1-Click,Plug-in for Excel,Data Feed,Made visual,Visual assistance of graphs embedded in reports Selected Eyeblaster benchmarks embedded for comparison,Predefined,Custom,Back,CM,CRB,Report Generator,1-Click,Plug-in for Excel,Data Feed,Eyeblaster benchmark sample,Custom Report Builder (CRB),Freedom to create any report you want, instantly The real solution to flexibility A superb new user experience,Back to Solutions slide,Mix & Match,Select the metrics you need Mix delivery, engagement and conversion data in one report All delivered in flat Excel Copy and paste the data to other sources,Predefined,Custom,Back,CM,CRB,Report Generator,1-Click,Plug-in for Excel,Data Feed, 2008 Eyeblaster. All rights reserved,Stands out in the crowd,Ease of use complements innovation Get it ad hoc or scheduled Significant time saved Use metrics available only in the CRB Analysis made easy!,Custom Reporting Service,Tailored reports built for unique needs,Define data structure,Define required format,Define filtering options,Your list of custom reports available on-line,Back to Solutions slide,Plug-in for Excel,Advanced analytics for experienced users,Back to Solutions slide,Slice and Dice,Perform exploratory, advanced analysis Play around with the data Pivot tables with all the accounts data Actionable results are immediate,Predefined,Custom,Back,CM,CRB,Report Generator,1-Click,Plug-in for Excel,Data Feed,Data Feeds Service,Bespoke custom projects All the data available in one place,Back to Solutions slide,Data Feeds Service,See the full picture in one place,Transfer Eyeblaster data directly to your database Integrate data automatically into any analytics systems Data is transported in a secured way, and monitored 24/7, 2009 Eyeblaster. All rights reserved,Predefined,Custom,Back,CM,CRB,Report Generator,1-Click,Plug-in for Excel,Data Feed,Eyeblaster Analytics,Accountability & measurability across media to ensure ad expe