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Unit 1Advertising单词拼写应用核心单词1design vt.& n设计2recommend vt.推荐;建议,劝告;介绍3aim vt.& vi.以为目标;瞄准 n目的,目标4appeal vi.有吸引力;呼吁;恳请 n吸引力;呼吁,恳求5bargain n便宜货;协议 vi.讨价还价6advertise vt.& vi.做广告,宣传7urge vt.敦促;竭力主张 n强烈的欲望,冲动语境运用用所给词的适当形式填空1(2018全国卷)While famous foreign architects are invited to lead the designs(design) of landmark buildings in China,many excellent Chinese architects are making great efforts to take the center stage.2(2017北京卷)Of the two trips to the Yangtze River and Mount Tai,both are highly recommended (recommend)3The next day,an earnest editor wrote an editorial. He appealed(appeal) to everyone to help each other.4My mother is always urging(urge) me to do my homework as quickly as possible.5The trade union bargained(bargain) that its members should have another weeks holiday.6Then a discussion will be held,aiming(aim) to improve mutual understanding.拓展单词1 consult vt.咨询;请教consultant n顾问2benefit vt.& vi.使受益;得益于 n益处;奖金;救济金beneficial adj.有益的,有帮助的3persuade vt.说服,劝说;使信服persuasive adj.有说服力的;劝诱的persuasion n劝说,说服(力)4shock n震惊,惊愕 vt.使震惊,使惊愕shocking adj.令人震惊的shocked adj.震惊的5determine vt.确定,查明;决定determined adj.坚决的,果断的,有决心的determination n决心,果断语境运用用所给词的适当形式填空1 He tried to persuade her but failed. It appeared that his persuasion wasnt persuasive at all. (persuade)2Cycling is highly beneficial to our health. That is to say,we can get much benefit from cycling. (benefit)3He was shocked at the shocking news,for I could see his shocked look on his face. (shock)4She is a determined girl,so we know that once she has determined to do something,she will make her dream come true with great determination. (determine)5There are some consultants in our club. If you have any question,you can consult them without delay. (consult)阅读词汇1cancer n. 癌症 2campaign n运动(为了某种目的而进行的一系列有计划的活动)3software n软件 4aspect n方面;层面5target n目标;靶子 vt.瞄准;以为目标6update vt. & n更新;使现代化;提供最新信息7media n大众传播媒介,大众传播工具8mental adj.心理的;思想的9motto n座右铭;格言;箴言 10yummy adj.味道好的,好吃的拓展联想1 “建议与推荐”高频词一览advise vadvice n.suggest vsuggestion nrecommend vrecommendation pose vproposal n2.“引人注目”知多少appealing attractivecharming eye-catchingabsorbing fascinating3. 各种“欺骗”手法fool vt.欺骗,愚弄cheat vt.欺骗,作弊deceive vt.欺骗,行骗lie to sb. 向某人说谎短语多维应用高频短语1be meant to 旨在,目的是2in advance 提前3deal with 涉及;处理,应付4discourage sb. from. 劝阻某人5play tricks on 欺骗;愚弄语境运用选用左边短语的适当形式填空When it comes to advertisements,we know that public-interest advertisements are meant to serve the public. They dont play tricks on us,but deal with widespread social concerns. They aim to teach us and help us lead better lives.6for free 免费7get sth. across 把某事表达清楚8fool sb. into doing sth. 欺骗某人做某事9fall for 上的当,受的骗 语境运用选用左边短语的适当形式填空More and more cheats have focused their eyes on the elderly. They fool the old people into buying what are called health care products. Even if their children have got the truth across to the old,some of them still fall for the cheats.10believe in 相信11die from 死于12figure out 弄懂;计算出13appeal to 吸引,呼吁14be concerned about 关心;挂念语境运用选用左边短语的适当形式填空Our class did market research on smoking several days ago,and all of us were amazed by the fact that so many people die from diseases related to smoking. We are so concerned about it that we are determined to launch a campaign to appeal to people to stop smoking.拓展联想1“v.for”短语大团圆fall for上的当,受的骗head for前往leave for动身去seek for寻找search for寻找,查寻stand for代表2. “v.sb. into doing sth.”结构集合cheat/trick/fool sb. into doing sth.欺骗某人做某事argue/talk/persuade sb. into doing sth. 说服某人做某事force sb. into doing sth. 迫使某人做某事terrify sb. into doing sth.威胁某人做某事frighten sb. into doing sth.吓唬某人做某事3.否定后缀“-less”形容词集锦hopeless无望的harmless无害的careless粗心的colorless无色的,苍白的useless没用的endless无止境的homeless无家可归的句式结构仿写教材原句背诵句式仿写应用1even if 引导让步状语从句Even if an ad does not lie,it does not mean it is altogether innocent.即使你很忙,你也要尽力把所有的事情做好。Even if/though you are very busy,you should try your best to do everything well.2.when it comes to.“当谈及的时候”When it comes to advertisements,we must all use our intelligence and not be a slave to them!我会使用电脑,但谈到修电脑,我一无所知。I can use the computer.But when it comes to repairing it,I know nothing.3.“疑问词不定式”结构There are even PSAs to teach us how to live healthy lives.他在考虑下一步干什么。Hes considering what to do next.精讲8个考纲词汇1persuade vt.说服,劝说;使信服(1)语段语法填空The other day,my husband tried to persuade me not to buy(buy) that coat as he thought it was too long.However,the assistant tried hard to persuade me of its good quality and fashionable style.Therefore,I couldnt help being persuaded (persuade) to buy it.So you can see how easy it is to persuade a woman into buying(buy) the things that arent suitable for her.(2)链接写作句式升级(普通表达)We finally persuaded him of the truth of the story.(高级表达)We finally persuaded him that the story is true.(改为含宾语从句的复合句)先理解再牢记persuade sb.to do sth./into doing sth.说服某人做某事persuade sb.not to do sth./out of doing sth.说服某人不要做某事persuade sb.of sth./persuade sb.that.使某人相信名师点津persuade sb.to do sth.表示“说服某人做某事”;若表示“试图说服某人做某事而未涉及结果”,则用try to persuade sb.to do sth.或advise sb.to do sth.。佳句背诵It was with difficulty that I talked/persuaded him out of dropping the experiment.2.aim vt.& vi.以为目标;瞄准,对准;旨在 n目标,目的;瞄准(1)单句语法填空(2017天津卷)The proposal put forward by Dobrindt aims to help(help) promote fully automatic driving.(2017北京卷)Jane moved aimlessly(aimless) down the tree-lined street,not knowing where she was heading.(2)链接写作一句多译这项活动的目的是提高学生的听说能力。This activity is aimed at improving students ability of listening and speaking.(aim v)The aim of this activity is to improve students ability of listening and speaking.(aim n)先理解再牢记(1)aim at sb./sth.瞄准;对准be aimed at (doing) sth.旨在(做)某事aim to do sth.aim at doing sth.力求做某事(2)take aim at.瞄准;对准with the aim of.目的是(3)aimless adj.无目的的aimlessly( without aim) adv. 无目的地佳句背诵Now we have to aim at/take aim at the difficult problem and try to get it solved.3.benefit vt.& vi.使受益;得益于 n利益;救济金;奖金(1)单句语法填空A large number of students will benefit from the new teaching method.It was for the benefit of your company that we did that.(2)链接写作一句多译这个新规定对所有相关的人都有好处。The new regulation will be of benefit to everyone concerned. (benefit n)The new regulation will benefit everyone concerned.(benefit vt.)Everyone concerned will benefit from the new regulation. (benefit vi.)The new regulation will be beneficial to everyone concerned.(beneficial)先理解再牢记(1)benefit from(get benefit from) 从中获益(2)be of benefit to.对有益for the benefit of sb.(for ones benefit) 为了某人的利益(3)be beneficial to.对有益名师点津benefit作为及物动词,其宾语总是“受益者”,而不能是所受的“益处”。要表示“受益于某事(物)”,英语习惯上用benefit from sth.。佳句背诵Keep it in mind,and gradually we can gain this good learning habit and benefit from/get benefit from it.4.consult vt.咨询;请教;商量(1)单句语法填空Consult your doctor about how much exercise you should attempt.After consulting with her daughter and manager,she decided to take on the part.Before going on a diet,it is advisable to consult(consult) a doctor.(2)链接写作完成句子他经常去办公室向老师请教关于学习英语的方法。He often goes to the office to consult his teacher about the method of learning English.先理解再牢记consult sb.about sth.向某人咨询某事consult with sb.about/on sth.与某人商量某事,与某人磋商某事consult a dictionary/a map 查阅字典/查看地图名师点津consult用作“请教;咨询;查阅”解时,是及物动词;作“商量”解时,多用作不及物动词,后跟with sb.。联想发散关于“查字典”的表达方式还有:refer to a dictionary,look up a word in a dictionary等。5recommend vt.推荐;建议,劝告;介绍(1)单句语法填空It is such a great hotel that I would recommend it to any friend of mine who is going to Beijing.He recommended the young man to our firm as a salesman.(2)链接写作一句多译我建议你在做任何决定之前要认真考虑。I recommend your thinking carefully before you make any decision.(recommend ones doing sth.)I recommend you to think carefully before you make any decision.(recommend sb.to do sth.)I recommend that you (should) think carefully before you make any decision.(recommendthat从句)先理解再牢记(1)recommend sth.to sb.(recommend sb.sth.) 向某人推荐某物recommend sb.as.推荐某人担任(某职务)(2)recommend that sb.(should) do sth.recommend (ones) doing sth.recommend sb.to do sth. 建议某人做某事Its recommended that sb.(should) do sth.有人建议某人做某事佳句背诵It is strongly recommended that schools provide students with more time for sport.6.determine vt.确定,查明;决定;裁决(1)单句语法填空Determined(determine) to study hard,he bored a hole in the wall to “steal” light from his neighbor to read at night.I have determined on/upon working as a volunteer teacher in the countryside after graduation.(2)链接写作句式升级(普通表达)I have decided to spend my holiday at home.(高级表达)I have determined on/upon spending my holiday at home.(高级表达)I am determined to spend my holiday at home.(高级表达)I have determined that I will spend my holiday at home.先理解再牢记(1)determine on/upon (doing) sth.决定(做)某事determine to do sth.决定做某事(表示动作)determine从句决定(2)be determined to do sth.决心做某事(表示状态)(3)with determination坚决地;果断地名师点津determined to do sth.常以状语形式出现,类似结构还有:faced with,satisfied with,lost in,caught in,absorbed in,devoted to,buried in,convinced that.等。佳句背诵(2017北京卷)This made Hannah very sad,and even more determined to do something.7.appeal vi.有吸引力;呼吁,恳请 n吸引力;呼吁,恳求(1)单句语法填空Sport has become an important form of entertainment,appealing to both men and women.We appealed to all students and teachers to keep (keep) the environment clean and to make our school a beautiful home.(2)链接写作一句多译为建造这座桥,我们呼吁村民捐款。We appealed to the villagers for money to build the bridge.(appeal v)We made an appeal to the villagers to donate money to build the bridge.(appeal n) 先理解再牢记(1)appeal to 呼吁;上诉;恳求;对有吸引力,使感兴趣appeal to sb.to do sth.呼吁/恳求某人做某事appeal to sb.for sth.为某事而向某人呼吁(2)make an appeal to sb.for sth.为某事向某人呼吁或请求make an appeal to sb.to do sth.呼吁/恳求某人做某事(3)appealing adj.吸引人的;引起兴趣的佳句背诵The idea of a holiday abroad is certainly appealing.8.urge vt.敦促,力劝;竭力主张 n强烈的欲望,冲动(1)单句语法填空We all have the urge to possess(possess) something that has aesthetic value,and that is why we treasure paintings or fine furniture.The attack added a new urgency(urgent) to the peace talks.(2)链接写作句式升级(普通表达) Our teacher urges us to study hard with the final exam drawing near.(高级表达) Our teacher urges that we (should) study hard,as the final exam is drawing near.先理解再牢记(1)urge sb.to do/into doing sth.敦促/力劝某人做某事urge that.(should) do.敦促/主张做have an/the urge to do sth.渴望做某事Its urged that.(should) do sth.坚决要求(2)urgent adj.紧急的,急迫的urgency n紧急情况佳句背诵It is strongly urged that the library should be kept open during the vacation.诠释3个核心短语1be meant to旨在,目的是(1)单句语法填空Ive been meaning to ask(ask) you if you want to come for a meal next week.What he said doesnt mean trying(try) to figure out whats wrong with the other person.(2)链接写作一句多译我本想告诉你这件事的,可是我忘记了。I meant to have told you about it,but I forgot to do so.I had meant to tell you about it,but I forgot to do so.这些广告旨在提高公司的形象。The advertisements are meant to improve the companys image.(mean)The advertisements are intended to improve the companys image.(intend)先理解再牢记(1)be meant to do sth.(be intended to do sth.) 旨在做某事,目的是做某事be meant for(be intended for) 打算用作(2)mean to do sth.打算做某事meant to have done sth.(had meant to do sth.)本打算做某事mean sb.to do sth.打算让某人做某事mean doing sth.意味着做某事佳句背诵This book is meant/intended for the general reader,not for the specialist.2.deal with 涉及,关于;对待;处理,应付,解决;与打交道,做生意;探讨(1)写出下列句中deal with的含义I have had a good idea to deal with the problem about air pollution.解决,处理Dweck has been studying how people deal with failure for 40 years.对付,应付Its said that his latest book deals with childrens safety at school.涉及,关于It is important to learn to use the related trade rules while dealing with foreign companies.与打交道,做生意(2)链接写作一句多译他不知道如何处理这个问题。He doesnt know how to deal with this problem.(deal)He doesnt know what to do with this problem.(do) 先理解再牢记deal in做生意;经营;买卖make a deal达成协议;做成交易Its a deal.成交;一言为定。a great/good deal of许多;大量(后接不可数名词)a great/good deal许多;大量(用作主语、宾语或状语)名师点津deal with和do with均可表示“处理;对待”,与疑问词一起使用时,前者常与how连用,后者常与what连用。佳句背诵I dont know how to deal with the man dealing in second cars.Can you tell me what to do with my old car?3.get sth.across (to sb.) 将(想法、信息等)传达(给某人);使理解;把表达清楚(1)写出下列句中get across的含义It took me an hour to get across my intention to her.将(想法、信息等)传达(给某人)I spoke slowly but I cant get my meaning across.使理解;把表达清楚(2)链接写作完成句子如果你的论文中使用太多的专业术语,读者就不好理解。Your paper wouldnt get across to readers if you used too many technical terms in it.先理解再牢记get away with 侥幸成功;(做坏事)不受到惩罚get along with 与相处;进展get through 通过;完成;打通电话;度过get away from 逃离,摆脱,避免get down to 开始认真做,开始认真处理get over 克服,战胜佳句背诵I had created a way to get my messages across while using as few words as possible.突破2个高考句型1(教材P2) Even if an ad does not lie,it does not mean it is altogether innocent.即使一则广告没有撒谎,也并不意味着这则广告就是完全“清白”的。句型公式even if“尽管,即使”,用来引导让步状语从句,可用even though替换。(1)单句语法填空So even if it is(be) hard at the time,Ill try to get things done that day and not to let them go.He wont come to our party even if invited (invite)(2)链接写作句式升级(普通表达)Even if/though he is laughed at, he wont give up his dream.(高级表达)Even if/though laughed at,he wont give up his dream.先理解再牢记even if/though所引导的从句常用一般现在时表将来。在主从句主语相同时,也可采用省略结构。佳句背诵Do not eat at fast food restaurants,even if/though you choose what you think is healthy.2.(教材P3) There are even PSAs to teach us how to live healthy lives甚至还有一些公益广告教我们如何健康地生活。句型公式句中how to live healthy lives为“疑问词不定式”结构。(1)单句语法填空There were so many toys that he didnt know which one to choose.Perhaps the most difficult challenge is how to survive(survive) without friends.It is my honor to be here to share my opinions with you on what to learn in senior high school.(2)链接写作一句多译这个男孩太小,不知道在困境中该做什么。The boy is too young to know what to do in trouble.The boy is too young to know what he should do in trouble.(宾语从句)先理解再牢记(1)“疑问词不定式”结构在句中可作主语、宾语或表语,疑问词包括疑问代词(who,what,which)和疑问副词(when,where,how)。(2)能接“疑问词不定式”结构作宾语的常见动词有:advise,ask,consider,decide,discuss,tell,show等。(3)在“疑问代词不定式”结构中,不定式常用主动形式表示被动意义。(4)“疑问词不定式”结构可转换为从句。佳句背诵When and where to go on an outing hasnt been decided yet.单句语法填空1The number of deaths from heart disease will be reduced greatly if people are persuaded to eat(eat) more fruit and vegetables.2If this product does not give you complete satisfaction,please return it to the manufacturer,stating when it is purchased (purchase)3They put an advertisement (advertise) in The Morning News,offering a high salary for the right person.4Pleased (please) with the effect of the color change,the woman smiled with satisfaction.5His determined (determine) look told us that he could do it well.6They should abandon playing computer games and cheating (cheat) in the exams.7The project aims to get (get) kids a stage called “deep reading”,where they can read to learn.8It has been two weeks since you came to our school for the exchange program,which has been of great benefit to all of us.9As a retired ear doctor,I heartily recommend TV Ears to people with normal hearing as well as those with hearing loss.10(2016全国卷)E-mails are then sent to the BookCrossers to keep them updated(update) about where their books have been found.单句改错(每句仅有一处错误)1At that time,I didnt know what I would deal with many new things.whathow或dealdo2It is amazed to see such a gentleman should be so rude to an old lady.amazedamazing3These small businesses have been benefited greatly from the fall in interest rates.去掉been4It is strongly recommended that the machines must be checked every year.去掉must或mustshould5It is the first time after graduation that I celebrated the Mid-autumn Festival with my family.celebrated前加have6The news of his death was shock to us.shock前加a7Finding a cure of this disease is one of the greatest challenges.第一个offor8I walked out of the cinema,being determined to return to see it again.去掉being9All the students made comments at one anothers work and encouraged one another.aton10Its an attractive little home,and I think its bargain.bargain前加a.课文语法填空根据P23课文内容,在空白处填入1个适当的单词或括号内单词的正确形式。Advertisements,which often use words and pictures to persuade people into 1buying (buy) a product or service,or believing in an idea,2.play (play) an important part in our lives.There are two main types of advertisements.One is called commercial advertisements,those someone has paid for to advertise 3.a product or service.But they dont tell 4.customers (customer) the complete truth.The other

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