新媒体商务英语阅读Unit12HolidaySales.pptx

2019/9/5,NEW MEDIA Business English Reading 新媒体商务英语阅读,顾 渝 对外经济贸易大学出版社,Unit 12,Unit Selection,2019/9/5,顾渝-新媒体商务英语阅读 Unit 12,2,Text Interpretation,Exercise I,Exercise II,Exercise III,Exercise IV,Exercise V,Words and Expressions,Unit 12 Holiday Sales,2019/9/5,顾渝-新媒体商务英语阅读 Unit 12,3,Words and Expressions,comparison shop to compare prices and quality of merchandise in (competing stores) to determine the best value: Is it possible to comparison shop for hearing aids? cut back to spend less, do less, or use less of something: The government has announced plans to cut back on defence spending by 10 percent next year. dampen vt. to make feelings, especially of excitement or enjoyment, less strong: Nothing you can say will dampen her enthusiasm.,2019/9/5,3,顾渝-新媒体商务英语阅读 Unit 12,2019/9/5,2019/9/5,顾渝-新媒体商务英语阅读 Unit 12,4,Words and Expressions,go overboard to do something too much, or to be too excited or eager about something: I dont think therell be more than six people eating, so I wouldnt go overboard with the food. be incumbent on/upon sb to be necessary for someone: She felt it incumbent upon/on her to raise the subject at their meeting. pay sth off to pay back money that you owe: We should be able to pay off the debt within two years.,2019/9/5,4,顾渝-新媒体商务英语阅读 Unit 12,2019/9/5,2019/9/5,顾渝-新媒体商务英语阅读 Unit 12,5,Words and Expressions,shrug off to treat something as if it is not important or not a problem: The stock market shrugged off the economic gloom and rose by 1.5 percent. wind up to find yourself in an unexpected and usually unpleasant situation, especially as a result of what you do: If he keeps doing stuff like that hes going to wind up in prison!,2019/9/5,5,顾渝-新媒体商务英语阅读 Unit 12,2019/9/5,2019/9/5,顾渝-新媒体商务英语阅读 Unit 12,6,Text Interpretation,the National Retail Federation (NRF) (Para. 2) Deloitte (Para. 4) the NPD Group (Para. 8) Pinterest (Para. 15) Early shoppers in the NPD Group survey were more likely to comparison shop than late shoppers (45 percent vs. 21 percent). (Para. 15),2019/9/5,6,顾渝-新媒体商务英语阅读 Unit 12,2019/9/5,7,Text Interpretation,Photo from: REUTERS/Luke MacGregor,Photo from: REUTERS/Dominic Ebenbichler,2019/9/5,7,顾渝-新媒体商务英语阅读 Unit 12,2019/9/5,8,Exercise I,TEXT America to Spend Almost $800 Billion on Holiday Shopping,rise,cheaper,convenient,less,common,havent,2019/9/5,8,顾渝-新媒体商务英语阅读 Unit 12,2019/9/5,9,Exercise II,TEXT America to Spend Almost $800 Billion on Holiday Shopping,2019/9/5,9,顾渝-新媒体商务英语阅读 Unit 12,2019/9/5,10,Exercise III,1. with,2. in,3. between,4. at,5. by,6. for,7. to,8. of,TEXT America to Spend Almost $800 Billion on Holiday Shopping,KEY,2019/9/5,10,顾渝-新媒体商务英语阅读 Unit 12,2019/9/5,11,Exercise IV,FURTHER READING: Why Online Shopping Will Break a Record This Year,KEY,2019/9/5,11,顾渝-新媒体商务英语阅读 Unit 12,2019/9/5,12,Exercise IV,FURTHER READING: Why Online Shopping Will Break a Record This Year,What should retailers do to adapt to the shift from shelves to screens? to cater to shoppers where and whenever they want to buy Whats the significance for retailing if shoppers planned spending online will be the same as in physical stores? Its a proof of a watershed moment in our shift from shelves to screens. Which device will be more popular with shoppers when they do online shopping according to Deloitte? Computers. What has caused the change of peoples way of using mobile phone according to Yory Wurmser? bigger, higher-resolution phone screens, better payment systems and user interfaces that make transactions more seamless,Answer the following questions.,2019/9/5,12,顾渝-新媒体商务英语阅读 Unit 12,2019/9/5,13,Exercise IV,FURTHER READING: Why Online Shopping Will Break a Record This Year,How risky is ecommerce to retailers if there were a widespread computer problem? cause a retailer to lose millions Why do stores and malls give up the experiments towards opening earlier and earlier on Thanksgiving Day? In-store Black Friday doorbusters arent likely to go away anytime soon, since retailers still depend on foot traffic for incremental market share and impulse buys. What measures can retailers take to attract more consumers to visit their storefronts? by promoting features like in-store pickup and accepting returns on orders placed online at brick-and-mortar locations,Answer the following questions.,2019/9/5,13,顾渝-新媒体商务英语阅读 Unit 12,2019/9/5,14,Ex