《俱乐部管理》课程教学课件 俱乐部人力资源管理 职业生涯的战略规划(61P).ppt

俱乐部人力资源管理 个人职业发展战略与俱乐部的管理结构,strategically planning your career 职业生涯的战略规划,career planning myths 职业规划的误区,“its not the most qualified persons who get the best jobs, its those who are the most skilled in job finding!” 得到最好的工作的人不是那些最能胜任的人，而是那些最善于找工作的人,tom jackson guerrilla tactics in the job market,novice,advanced beginner,proficient,expert,world class,performance 绩效,time, experience, education,consciously incompetent,consciously competent,时间，经验，教育,新手,进阶者,熟练者,专家,世界级,意识到不胜任,意识到胜任,strategic approach to career planning 职业规划的 战略方法,planning to plan,values scan,set career goals,gap analysis,performance audit,integrate action plans,implement the plan,准备进行规划,价值审视,设置职业目标,绩效听证,差距分析,整合行动规划,实施规划,6,step 1: planning to plan 第一步：准备进行规划,set aside time 留出时间 set-up a folder 设立一个文件夹seek advice 寻求建议,7,step 2: values scan 第二步：价值审视,who am i? 我是谁 personality tests 性格测试 true colors 本色 what do i believe? 我相信什么？ attitudinal 态度的 cultural 文化的 political 政治的,向前,继续工作,天资,生活方式,工作类型,教育和培训,劳动力市场,开始工作,职业规划指南,8,step 3: setting goals 第三步：设置目标,personal development 个人发展 leadership skills 领导技能 technical knowledge 技术知识 organizational skills 组织技能 certifications/higher degrees 书/更高的学位 mentor relationship 导师的关系 associations/organizations 协会/组织 professional network 职业网络,9,step 3: setting goals 第三步：设置目标,interpersonal relationships 人际关系 co-workers (task force, etc.) 协同工作的人 your managers manager 你的经理的经理 enhance your superiors image 提升你的上司的形象 teamwork 团队工作 communicate ideas 交流想法 conflict resolution 冲突处理,10,step 3: setting goals 第三步：设置目标,career opportunities 职业生涯机遇 new position, honor, etc. 新的职位，荣誉等 performance appraisal 绩效评估 cost saving, productivity ideas 节约成本，提高生产率的想法 time management 时间管理 5 years from now? 从现在起5年内,11,step 3: setting goals 第三步：设置目标,hierarchical 等级的 quantitative 数量的 time specific 时间明确 realistic 现实的 understandable 可以理解的 flexible 弹性的 consistent 始终如一的,12,step 4: performance audit 第四步：绩效听证,strengths 优势 mentor 良师 certification 证书 work/life balance 工作/生活的平衡 weaknesses 劣势 behind schedule 落后于计划 have circumstances changed 变化的环境,自我评估,工作寻找,经验和探索,毕业和职业教育,13,step 5: gap analysis 第五步：差距分析,compare actual to goal 对比现实和目标 success? 成功 replace or revise 替代或修改 link to strategy 与战略的联结 shortfall? 不足？ revise or replace 修改或替代 re-examine premises 重新检查前提,现状,挑战或目标,行动要求,14,step 6: action plans 第六步：行动计划,preparation 准备 resume 简历 cover letter 求职信 approach 方法 interview 面试 attitudinal 态度的 knowledge-based 基于知识的 behavioral 行为的 follow-up 跟进,15,step 7: implementation 第七步：实施,who 谁 how 怎样 when 何时 how much 多少 contingency plan 连贯的计划,club culture vs. personal culture 俱乐部文化vs个人文化,life is too short not to enjoy your career 生命苦短，因此更不要沉浸于目前的职业状况 finding the right culture 寻找正确的文化 does you personality fit 你的个性是否适合 do you get excited about the challenge 你对挑战是否感到兴奋 geographically 地理上的 grass is not always greener on other side 草的另一面不总是更绿 more money more problems 钱越多问题越多 find out more about next club 找出下一个俱乐部更多的东西 how many previous managers 多少个前任经理人 why did they leave? 他们为什么离开 interview key employees 访谈重要员工 interview the committee 访谈委员会,reverse mentoring 逆向控制,long term manager /employee learns from recent college graduates. 长期的经理/员工从新近的大学毕业生学到东西 jack welch, chairman of ge, has ordered his top 600 managers to reach down into their ranks for internet junkies and become their students. 杰克韦尔奇，通用电气公司总裁，曾经命令他最顶尖的600个经理人为网络隐士放下阶层意识，并成为他们的学生 younger employees come with fresh eyes, open minds, and instant links to the technology of our future“. 年青雇员眼光新奇，思想开放，并对未来的科技更加了解 “to gain technical expertise“ and 25% selected “to gain a younger perspective“. 为了获得技术专长，25%选择了“为了获得一个更年青的视角”,what to look for in a career 在职业生涯中你寻找什么,a challenge 一个挑战 freedom 自由 fun, diverse environment 乐趣，不同的环境 learning opportunities 学习机会 ability to grow and learn (company should have a plan for you) 成长和学习的能力（公司应有为你制定一个计划）,what to look for in a career 在职业生涯中你寻找什么,a place where you can contribute 一个你可以有所贡献的地方 a place that will expose you to entire operation 一个将可以把你在整个运营中显露出来的地方 a place where you can express your opinion 一个你能表达你对意见的地方 some companies do this better than others 一个公司在这方面做的比其它公司更好,references 参考文献,workplace generation gap: understand differences among colleague. retrieved from april 10, 2008 from www.cnn.com. berger, f., & brownell, j. (2009). organizational behavior for the hospitality industry. upper saddle river, nj: pearson prentice hall. woodruff, t. (2008). understanding the millennial employee. presented at national restaurant association show, chicago, il. ross, l. (2006). a strategic approach to career planning. presented at walt disney parks and resorts leadership conference, orlando, fl.,objectives for career development part ii 第二部分 职业发展的目标,importance of mentors, coaches and references for your career success 良师，教练和推荐人对你职业生涯成功的重要性 importance of image in obtaining and keeping the best career opportunities 形象对获得和维持最佳的职业机会的重要性 building an effective resume 建立一个有效的履历 importance of cover letters to accompany your resume 伴随履历的求职信的重要性 interview skills 面试技巧,areas to seek help from mentors 可以从导师那里寻求帮助的领域,technical expertise 技术专长 character development 性格发展 understanding how things work and how to get things done 知道事情如何起作用以及如何做事情 social, image and communications coaching 社交，形象和沟通的指导 community involvement 社区参与 development of network and contacts 发展网络和联系,personal assessment 个人评估,how do you believe you are perceived by others? 你是如何相信别人对你的感知的？ how do you want to be perceived by others? 你希望其它人如何感知你？ in what areas of club management are you most confident? 你在俱乐部管理的哪里领域最有信心？ what are three of your personal strengths? 你的三个性格优势是什么？,personal assessment 个人评估,what are three areas of your professional careers in which you would like to improve? 你想要提升的三个职业领域是什么？ what are three ways for you to build successful professional relationships? 你建立成功的职业联系的三个方法是什么？ where do you want to be in your career in five years? ten years? 15 years? 你希望你的职业生涯在未来的5年、10年、15年发展到哪个位置？,your professional image 你的职业形象,visual (how you look) 可见的（你怎么看） body language 肢体语言 posture 姿势 facial expression 面部表情 gestures 手势 space 空间 voice 语音,your professional image 你的职业形象,visual (continued) 可见的（续） how you dress 你如何着装 what is appropriate for your club 在你的俱乐部什么样的着装合适 set the example 设立范例,your professional image 你的职业形象,communications 沟通 how you speak 你如何说话 how you write 你如何书写,developing an effective resume 形成一个有效的履历,you will be judged on your resume. 别人将根据你的履历对你进行评判 the sheets of paper of your resume and cover letter represent you, often you first opportunity to make an impression. 你的履历和求职信那几页纸将向别人展现你，它经常是你在别人那里形成印象的第一个机会 your resume tell about 你的履历告诉别人 who you are 你是谁 what you want 你想要什么 what you have to offer 你可以提供什么,developing an effective resume 形成一个有效的履历,two types of resumes 两种类型的履历 chronological resume lists jobs you have had starting with the most recent and going back in time. 按时间先后的履历依照从最近向以前回溯的顺序列出你曾经参加过的工作。 functional resume description of your skills and accomplishments that are relevant to the position for which you are applying. 功能型履历描述与你申请的职位相关的技能和成就,organizing your resume 组织你的履历,personal identification 个人身份识别 objective 目标 summary of qualifications 资格概要 education 受教育情况 awards/publications/presentations 获奖/出版物/报告 memberships 成员资格 personal 个人信息 references 推荐人,personal identification 个人身份识别,name 姓名 complete mailing address 完整的邮寄地址 telephone numbers 电话号码 email address 电邮,objective 目标,description of desired position. 描述想要获得的职位 may include information on special skills or areas of expertise. 可能包括特殊技能或专业领域的信息,summary of qualifications 资格概要,summary of work experience beginning with current or most recent job and going back in time. list company name, location, years of employment position title, major accomplishments/successes and achievements. 简要概括从目前或最近工作向前回溯的工作经历。列出公司名称，区位，受雇年限，职位名称，主要成绩/成功和成就。 for a functional resume, this section may be divided into accomplishments and professional experience. 对于功能型履历，这部分可能被分为成就和职业经历,education 受教育情况,summary of formal educational achievement. starting with highest level of education, list degree earned, school and location. may list honors. if new or recent graduate with little work experience, may list relevant course work and grade-point average. 总结正式教育成果。从最高教育水平开始，列出获得的学位，所在学校以及区位。可以列出荣誉。如果是刚毕业或毕业不久，几乎没有工作经验，可以列出相关课程和平均绩点,professional development/achievements 职业发展/成就,description of continuing education or professional development courses, certifications, etc. that supports your objective. 描述可以支撑你的求职目标的继续教育或职业发展课程，证书等,awards/publications/presentations 获奖/出版物/报告,descriptions of awards that you have received, publications that you have authored and presentations that you have made with appropriate dates. the items that are included in this section should support your qualification as an expert. 描述你曾经获得的奖励，你作为作者的出版物，以及在合适的日期所做的报告。这部分包含的项目应该支撑你作为一个专家的资格。,memberships 成员资格,list of memberships, committee service and offices held in professional associations that illustrate your leadership abilities. 列出你的会籍，委员会服务和在职业协会的官职，这些将有助于显示你的领导能力,personal (optional) 个人信息（可选择的）,may include such information as willingness to relocate or travel, volunteer work and organizational participations that supports your leadership abilities. 可能包括诸如乐意迁移和旅行，志愿工作和组织参与等支撑你的领导能力的信息。 do not list age, birth date, marital status, number of children, weight, etc. 不要列出年龄，生日，婚姻状况，子女数量，体重等,references 推荐人,state “references available upon request.” have a separate typed list of references ready to provide when requested. be sure that you have received permission to list someone as a reference before you include them on your list. 声明“如果需要可以提供推荐人”。拥有一个分开打印的推荐人名单，已备在要求时提供。在列出推荐人前确认你得到他们的允许，以作为你的推荐人。,resume cover letters 履历中的求职信,always send a cover letter with your resume. never send a resume by itself. 经常将求职信和你的履历一起寄出。从不单独寄出履历 cover letters provide an introduction to your resume. 求职信提供了对你的履历的介绍 cover letters attract the readers attention, stresses the match of your qualifications to the available position, and invites the reader to read your resume. 求职信吸引读者的注意，强调你的资格与可获得的职位的匹配，以及邀请读者浏览你的履历。,resume cover letter details 履历中的求职信的细节,typed on good quality paper. 在优质纸张上打印 addressed to a specific name and title. 写上收信人明确的姓名和头衔 writing style should be direct, powerful and error free. 书写风格应该直接，有力并没有错误 resume cover letter should be no more than one page. 履历中的求职信应该不超过一页纸,resume cover letter details (continued) 履历中的求职信（续）,keep letter short and to the point. 保持求职信简短而达意 paragraph one state your interest and purpose, linking your interests and qualifications to the clubs needs (found in the position announcement). 第一段陈述你的兴趣和目的，把你的兴趣和资格与俱乐部的需要联系起来（在职位通告中找到） paragraph two highlight your enclosed resume by stressing your strengths. 第二段突出你附上的履历所强调的优势 paragraph three request an interview. 第三段请求面试,interview 面试,preparing for interviews 为面试做好准备 before the interview 在面试前 during the interview 在面试中 dos and donts 要与不要 follow-up to the interview 跟进面试 decision time 决定时间,3.chinese club governance strategy & stracture 国内俱乐部治理 战略与结构,3.1 国内俱乐部的决策层,一、国内俱乐部股权结构特点 1.目前国内所有俱乐部的股权都归开发商所有 2.国内俱乐部股权十分集中（大多数俱乐部由一个大股东绝对控股） 3. 仅有少数俱乐部存在着能相互制衡的几个大股东 4 .小股东在俱乐部治理中影响力有限,3.1 国内俱乐部的决策层,二、股权集中的国内俱乐部治理特点 1.绝大多数俱乐部不设董事会，或者董事会形同虚设。 2.设有董事会的俱乐部，董事会实际等同于股东会（即股东担任董事），大股东直接担任董事长。 3.国内俱乐部的决策实际上由股东直接做出 4.总经理通常由大股东直接任命，或者由所有（几个人）股东共同协商选骋，股东直接担任总经理、职业经理人担任常务副总的现象较为普遍 5.会员因不享有股权，在俱乐部决策中的影响力十分有限。,国内外决策层比较,思考：国内外决策效果比较,1.你认为国内外哪类俱乐部治理更有效率？ 2.你认为国内外哪类俱乐部治理的赢利能力更高？ 3.你认为国内外哪类俱乐部治理更具有公平性？,3.2 俱乐部发展战略及经营范围,一、俱乐部发展战略的影响因素 1.项目类型 （1）项目开发类型：配套项目、独立项目、连锁项目 （2）开发商类型：房地产企业开发、集团企业多元化项目、自然人股东开发、小企业股东开发、其它类型企业开发 2.项目开发目的 （1）项目配套需要 （2）集团多元化发展需要 （3）品牌发展需要 其它开发目的 3.开发商的财务能力 4.俱乐部的前期投资水平,3.2 俱乐部发展战略及经营范围,一、俱乐部发展战略的影响因素 5.俱乐部所在地的地理位置 6.俱乐部所在地的经济发展水平 7.俱乐部所在地的竞争状况 8.其它影响因素（如政策、突发事件等）,3.2 俱乐部发展战略及经营范围,二、俱乐部的发展战略类型 1. 品牌经营战略（通常为封闭式的会员制，倾向于策划大型活动、举办各类赛事等） 2.快速收回投资战略（开发商通常以会籍销售或俱乐