好丽家：母婴之家与丁丁网合作方案(英文版).ppt

The Cooperation Program between DingDing Network and Hao Lijia,contents,广告监测数据,03,04,05,Budget and The Analysis of price versus performance ratio,Advertising plans,02,01,01,The Introduction Of DingDing Net,01,The Promotion Strategies of HaoLijia,The Resource Display and The SWOT Analysis of Ding Ding Network,Ding Ding Network (Ding Ding map) is a high-tech internet information services company, which combine location technology and search technology ,to provide accurate life for the urban population. The company has independently developed the position of engine and search technology, and has deep understanded the information of “city life“ type,.which is committed to providing accurate local information services to Internet users and wireless location technology . Now, it is a role of business information platformlocal,which conveys the information of basic necessities. Ding Ding Network ,in 32 cities with sub-site, daily pv exceeded 15 million, is Chinas leader in the field of information search of life.,High utilization, essential life information website,PV1000万 per day in ShangHai PV270万home page per day PV300万 per day in the bus Webpage PV80万per day in the Driving Route Webpage PV180万per day in the living Webpage,Based in Shanghai,spread South East, covering 32 cities,independent IP over a million per day ,daily average PV break 10 million,1、The Introduction Of DingDing Net,The Superiority in users,age,$,The users:young, dynamic fashion, spending power,like new things, attachment preference for DingDing Net,formed habitual ways Characteristics:,income,Highly educated,High-income,Mainly white-collar,Mainly Native,1、The Introduction Of DingDing Network,1、丁丁网简介,the datav from Third-party ,s test,Trend of Google,1、The Introduction Of DingDing Network,contents,广告监测数据,03,04,05,Budget and The Analysis of price versus performance ratio,Advertising plans,02,01,01,The Introduction Of DingDing Net,01,The Promotion Strategies of HaoLijia,The Resource Display and The SWOT Analysis of Ding Ding Network,2、The Promotion Strategies of HaoLijia,HaoLijiaThe family of mother and baby , is a Internet company ,providing professional service for the baby and young mother. It meets consumers,s diverse needs through the Internet、telephone call centers (callcenter), physical experience, shop and other channels mode . Target population：0-6 years old baby 23-32 years old young mother self-own service： 1.Professional Distribution Services Network 2.Rigorous testing 3.Various brands 4.The choice of millions of consumers 5.One week non-stop service,2、The Promotion Strategies of HaoLijia,The purpose of promotion ： by DingDing Network,s accurate consumer information network -platform 1、guide customer awarenes “The family of mother and baby“, improve its visits; (flow Transformation) 2.delivery“The family of mother and baby“s own intuitive service to the target population, so that all target groups concerned about the mothers home. (Brand marketing) 3.Show “The family of mother and baby“s card products to the target population Visually,Let mst of the target pulation mother family in the first time. ( product marketing ),the first merchant in POI LIST page ranking,e-commerce products Hot Zone in Bus transfer page,Advantages of hard-wide bus transfer resources page,Major focus of the whole station in central map Home,Major focus of the whole station in central map Home,Major focus in the maternal and child channel map Home,Event Registration,Promotions,Brand video,Hot Products,母婴之家官网,母婴之家官网,母婴之家官网,母婴之家官网,母婴之家官网,母婴之家官网,2、The Promotion Strategies of HaoLijia,The Gold Member Of “The family of mother and baby“,contents,广告监测数据,03,04,05,Budget and The Analysis of price versus performance ratio,Advertising plans,02,01,01,The Introduction Of DingDing Net,01,The Promotion Strategies of HaoLijia,The Resource Display and The SWOT Analysis of Ding Ding Network,Resource display,“Mothers home network“ Gold Member Ultimate page (template),母 婴 之 家,商品,每日1元限时抢购,服务,丁丁赠品,优惠,活动,套系,在线订购,母婴,Gold Member Ultimate page Function: Let users through the “discount“, “activities“, “video“, showing all-round product Understanding of the excellent service of maternal and child home Potential, “one yuan per day limit buy“ to accelerate into traffic. Synchronized to generate traffic and conversion orders. Ding Ding Network gifts to the consumer experience more care,3、The Resource Display and The SWOT Analysis of Ding Ding Network,Shopping “baby products“ “online shopping“ POI page: Gold members into the conventional channel,客户服务电话,服务品质保证,每日1元限时抢购,丁丁赠品,每日1元限时抢购,母婴之家网 网址： 促销活动：费雪玩具总动员 热卖商品：美素佳儿、美赞臣、多美滋,Keyword Search POI LIST page (all) pv180 million / day Mother to child through the hair industry: 10,000 / day “Mother“ Keywords poi page Search 2000 times daily No. 1 shops hits in 1000 establish a image of authority.,3、The Resource Display and The SWOT Analysis of Ding Ding Network,Resource display,In the high exposure and high traffic Ding Ding Network implanted focus mapMaternal and child home online activitiesEffective point of causing the target opulationClick the link to the thers attentionOfficial website or activities at homePage or Gold membership (businessShop) page.,the whole big focus in Central Station Home， first screen,3、The Resource Display and The SWOT Analysis of Ding Ding Network,Resource display,Daily PV2 million; Text links daily PV5000 (Attracted by the degree of impact of activities) Receive a free coupon or by Participate in activities such as free gifts to send New theme in the short term absorption Cited a large number of target groups, reported Registered. Accurate information on anti- Post-feeding mother and child home Cultivation,maternal and child,s Popular activities in Home,3、The Resource Display and The SWOT Analysis of Ding Ding Network,Resource display,electronic business area of Bus transfer page,Bus transfer page Daily pv300 Wan Electronic business area daily click 30000 Resources to create the most advantage of electronic business Area, so that businesses not only to obtain goods Brand exposure, but also to promote business in Line orders increase. To “name“ And “benefit“ dual income.,3、The Resource Display and The SWOT Analysis of Ding Ding Network,Resource display,Daily pv300 Wan DangDang core network through the station Map technology page: Bus Transfer the page to browse high High exposure, unique Advertising, the mother and child home Brand popular.,the branding promotiom in Bus transfer page,3、The Resource Display and The SWOT Analysis of Ding Ding Network,Resour