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TheNationalFlag&PortraitofthePeople,Koreaisoneofthemosthomogeneouscountriesintheworld,raciallyandlinguistically.Ithasitsownculture,language,dressandcuisine,separateanddistinctfromitsneighboringcountries.Hardwork,filialpietyandmodestyarecharacteristicsesteemedbyKoreans.Theyareproudoftheirtraditionalcultureandtheirmoderneconomicsuccess.Educationishighlyvaluedasthepathtostatus,moneyandsuccess.,ViewofNandaemunSouthGateSeoul,南天门,TowerinSeoul,AViewofSeoul,WorldTradeCenterSeoul,WomenDressedinTraditionalFolkCostume,DanceofTraditionalGuards,2019/11/18,9,可编辑,BodyLanguageandNon-verbalCommunication,Koreansconsideritapersonalviolationtobetouchedbysomeonewhoisnotarelativeorclosefriend.Avoidtouching,pattingorbackslappingaKorean.,Directeyecontactbetweenjuniorandseniorbusinesspeopleshouldbeavoided.Thisisseenasimpoliteorevenasachallenge.,Donotcrossyourlegsorstretchyourlegsoutstraightinfrontofyou.Keepyourfeetonthefloor,neveronadeskorchair.,Alwayspassandreceiveobjectswithyourrighthand(supportedbythelefthandatthewristorforearm)orwithtwohands.,Tobeckonsomeone,extendyourarm,palmdown,andmoveyourfingersinascratchingmotion.Neverpointwithyourindexfinger.,CorporateCultureandNegotiationStyle,KoreansexpectWesternerstobepunctualforsocialoccasionsandbusinessmeetings.Callifyouwillbedelayed.However,youmaybekeptwaitinguptoahalfhour.Thisisnotasignofdisrespect,butreflectsthepressureoftimeonKoreanexecutives.,Professionalsmeetingforthefirsttimeusuallyexchangebusinesscards.Presentyourcardandreceiveyourcolleaguescardwithbothhands.,Buildingtrustandrelationshipsisvitaltoestablishingasuccessfulbusinessrelationship.Thisrequirespatience.Koreansprefertodobusinesswithpeopletheyknow.,Thefirstmeetingistoestablishtrust,sobusinessshouldnotbediscussed.BeformalinmeetingsuntiltheKoreandelegationloosensup.,Negotiationsaregenerallylongandrequireseveraltrips.Bepreparedforbusinessmeetingstogowellbeyondbusinesshours.,Koreansgenerallystartnegotiationsatanunreasonablepositionandpreparetocompromise.Koreansaretoughnegotiatorsandadmireafirm,persistentnegotiator,butrefrainfrombeingtooaggressive.,Alow,deepbowfromKoreansattheendofameetingindicatesasuccessfulmeeting.Aquick,shortpartingbowcouldmeandissatisfactionwithmeetings.SendameetingreviewoutliningalldiscussionsandagreementstoyourKoreancounterpartafteryouleaveKorea.Makeseveralvisitsduringnegotiationsandafterbusinessisestablished.,Yesisnotnecessarily“yes.”Koreansavoidsayingno.Trytophrasequestionsinamannerthatdoesntrequireayesornoanswer.Example:InsteadofsayingCouldwesigntheagreementbynextFriday?”sayWhenistheearliestdatethatwecouldexpecttosignthisagreement?,OtherUsefulHints,Neverusewordslikefellow,guy,thismanorthatman.Thisisconsidereddemeaning.,ExpectKoreanstoaskpersonalquestions.Thisisviewedasshowingapoliteinterestinyourlife.,KoreansarenotChinese.TheyaredistinctfromotherAsiansinfood,languageandculture.,Denyacompliment.Dontsaythankyou.Itisimpoliteandshowsalackofhumility.,NeverexpectKoreanstoadmittonotknowingananswerwhenquestioned.Theymaygiveanincorrectanswerorananswertheythinkyouwouldliketoheartomakeyoufeelgoodortosaveface.,DonttalkaboutKoreansortheircustomsorculturewithinearshotofaKorean,evenifyouaresayinggoodthings.Donottalkaboutpolitics.,SpecialAdviceforWomen,ForeignwomenmayhavedifficultydoingbusinessinKorea.AlthoughwomenarebecomingmoreacceptedintheKoreanbusinessplace,Koreanmengenerallyprefertonegotiatewithmen.,Koreanwomenseldomshakehands.AWesternwomancanofferherhandtoaKoreanman,butshouldnottoaKorean
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