商务礼仪在商务活动中的作用毕业论文.doc

第 II页 第页黑体，不加黑商务礼仪在商务活动中的作用摘 要在当今市场经济条件下，商务往来变得越来越频繁，商务礼仪在企业的商务活动和对外交流中显得尤为重要。同时，良好商务礼节能营造良好的商务交往氛围，为企业的合作奠定良好的基础。本文主要侧重于研究在商业谈判中，懂得必要的礼节与礼仪，是谈判人员必须具备的基本素质。 首先，本文将简要概述懂得各国商务礼仪判的重要性以及对达成交易磋商具有重大影响。其次，本文将详细讲述商务礼仪的基础内容，在商务活动中商务礼仪的作用以及在商务活动中如何正确运用商务礼仪。最后，本文将做一总结，再次强调商务礼仪对商务活动的重要性。关键词：商务礼仪，商务活动，交易磋商第 V页 第页The Role of Business Etiquette in Business ActivitiesAbstractIn todays market economy, commerce becomes more and more frequent, business etiquette in the corporate business activities and foreign exchange is particularly important. Meanwhile, good business etiquette can create a good atmosphere for business contacts; cooperation of enterprises laid a good foundation. I will mainly describe: In business negotiations, understand the necessary courtesy and etiquette, the negotiations must have the basic quality. At first, I will introduce the importance of business etiquette and the impact of business negotiations.The second, I will describe some basic business etiquettes, ceremonial roles in business activities and how to use business etiquettes correctly in business activities. At last, I will summarize and emphasize the importance of business etiquette in business activities.页码Key words: Business etiquette, Business activities, business negotiation目录用自动生成的页码ContentsAbstract in Chinese. IAbstract in English II1 Introduction 12 Business Etiquette 12.1 The introduction of some basic business Etiquettes 32.1.1 Table manners32.1.2 Instrument etiquette 42.1.3 Conversation etiquette52.2 The characteristics of business etiquette 62.2.1 Normative .62.2.2 Restrictive 62.2.3 Cultural 72.3 The function of business etiquette 73 Ceremonial Roles in Business Activities83.1 Business etiquette can regulate individual business behavior 93.2 Business etiquette helps to improve the personal qualities of commerce. .123.3 Business etiquette can pass valid value information 144 Business Etiquette and Business Activities . 154.1 Interaction with people skill .164.2 Business etiquette and business activities intrinsically linked 185 Conclusion. .19Bibliography.21VI第22 页The Role of Business Etiquette in Business Activities1 IntroductionWith the modern social and economic development, business activities become globalized society activities during the operation of enterprises an important part, but also the whole social body movement foundation. The business negotiation is to make transactions between enterprises is the premise that all peoples in the economic interaction are an activity. Negotiations between people at least need to communicate, and communication needs based on equality and mutual respect basis. Etiquette is the distance negotiators narrow bridge and link the two sides, but also the right negotiating skills of expression. Negotiators etiquette, to a certain extent, reflects a country, a region, a corporate level of civilization and culture, social qualities and personal accomplishment, thus affecting the whole atmosphere of the negotiations and processes. However, different geographic regions of the world, economic and cultural development and customs are different; people have a business negotiation between the processes of adapting to each other. Etiquette negotiations are the success of the negotiations with great impact.2 Business EtiquetteBusiness etiquette is in the business activities, the partners respect and friendship for a series of codes of conduct, etiquette is in the course of business activity of the specific application. Businesses Etiquette Etiquette-based and content to it and etiquette have a common basic principle: respect, friendship and sincerity.The scope of business etiquette is divided into the following areas: (1) for the first time to pay attention to business etiquette when dealing to examine its management of an enterprise level of the general look at three aspects: First, whether the noise; Second, the dress is standard; Third interpersonal distance is a degree, especially whether the distance between men and women in there. (2) to pay attention to official dealings business etiquette. Official contacts say etiquette, the role is twofold: first, and contacts to draw a line, keep the proper distance, classmates and friends is also called General Lee, Wang, etc., to indicate interest; secondly, maintain corporate image. Individual represents the company, in the following situations most in need of attention to business etiquette: celebrations, ceremonies, business meetings, and business events, pick up.(Three) the foreign exchanges to pay attention to business etiquette. Such as shaking hands, in the business, and shaking hands with the right hand only; gifts, chrysanthemums cannot give the people, not to give European and American people, and so on. In short, we should respect the customs of the object contacts.The basic criteria include business etiquette: respect oriented compliance when compliance, honest and trustworthy, warm and thoughtful.2.1 The introduction of some basic business etiquettesBusiness etiquette in business activities, as a guide, coordinate business activities in interpersonal behavior and forms of activities, used to constrain all aspects of our daily business activities.This includes instrumentation etiquette, manners, correspondence, telephone communication and other skills occasions from business activities can be divided into office etiquette, dinner etiquette, etiquette special events, foreign etiquette. Broad participation in social and economic aspects of life, and the relationship between all members of the social norms, all countries, all races, all classes, political parties, social groups and all walks of life and mutual respect.2.1.1 Table manners该部分像是用翻译软件翻得，语句不通顺1)To Ask guests seated on the seats in your elderly guests were seated beside, seated left, from my chair. Admissions do not move chopsticks, not to come to beep and do not get up walk. If theres anything to the owner notice (facing the entrance of attendance, generally based on each others status to arrange) 2) Their food a little less each time , far away from their own to eat some food , eat not a voice , not a sound when the soup , soup spoon a small and a small mouth to drink , not the bowl to her mouth drink , soup , hot cool drink after , not while blowing while drinking . Some people prefer crisp chewing food, a very clear voice this approach is undesirable etiquette requirements, in particular, and everyone is eating together, we should try to prevent this phenomenon.3) If guests or elders give dish cloth, preferably with chopsticks, you can also put guests or elders away dishes to their front. According to our nation s habits, food is a an up -side , if at the same table with leadership , the elderly, the guests , then , whenever a new dish, ask them when they dont start move chopsticks or turn them dont start move chopsticks to indicate their importance .2.1.2 Instrument etiquetteFirst, Makeup taboo. Makeup shades depending on time occasion not in public places, in front of makeup Do not criticize others up, Do not borrow other people do not overdo makeup make upSecond makeup principle weaknesses highlighted beautify his face aesthetic place; cover the face of the lack of makeup to achieve the best results. Generally suitable makeup, make-up morning makeup, evening makeup, makeup work, social makeup, prom makeup and other forms, their shades are present difference if makeup work to be simple, elegant, elegant, and prom makeup can be gaudy. Makeup or makeup avoid people avoid people should follow the principle of modification, selection deserted places, such as dressing rooms, toilets, etc., should not in front of others with impunity makeup or makeup. Under normal circumstances, lady in the dining, drinking, sweating, etc. should be promptly after their own makeup.Etiquette and fashion. To pay attention to the characteristics of the times, reflecting the spirit of the times to observe good personal character traits should be consistent with their own body to shape good behavior etiquette communicative image must be polite manners, therefore, we must pay attention to your behavior. Manners etiquette is performance, a persons external behavior as directly indicate his attitude. So polite, graceful, comply with the general retreat courtesy, try to avoid all kinds of rude and uncivilized habits. To the customer office or home visit, the door gently before pressing the doorbell or knock on the door, then stood in the doorway waiting. Press the doorbell or knock on the door of the time not too long, unattended or without the owner permission, do not enter the room without permission2.1.3 Conversation etiquetteFirstly, language in the process of communication with others should be a reasonable use of communicative language. Such as: nice to meet you should to say, to visit someone should say to visit, stay for lovers do not send applications and so on. Besides annoying behavior in the communication process, do not have individual-centered, overly stern or vulgar language pompous. Lastly, damage to personal charm errors frequently interrupt each other in conversation, pay attention to their tone, often unhappy or antagonistic attitude and talk to each other, or to ask questions arrogance so will leave a bad impression on the other side. These rituals are basically talking about the details of these problems, but the key to success is often in the details. Success never luck, it will only come in a prepared people. We must remember that the details of business etiquette in order to succeed in business activities again.无需空行2.2 The characteristics of business etiquetteIn a variety of business activities, business etiquette has the following basic features: regulations, credit nature, timing, and cultural, etc.2.2.1 NormativeLook from the scope of etiquette, business etiquette and prescriptive. By etiquette can coordinate between organizations and peoples behavior, and thus its scope is to organize activities and interpersonal activities. Business etiquette is different from general interpersonal etiquette. The scope of business etiquette, is engaged in various business activities of commodity circulation, circulation of commodities which do not participate in commercial activities, are not applicable to business etiquette.2.2.2 RestrictiveInterpersonal relationships in a variety of different situations to pay attention to the social distance, that is, to be good at communicating feelings dimension grasp. Old saying: civil use, the villain at the turn of Gas sweet wine. Remark is not unreasonable. In interpersonal relationships, communication and understanding is an important condition to establish a good relationship, but if you are not good at communicating feelings dimension to grasp, that the lack of appropriate interpersonal distance, the results will be counterproductive. For example, a general communication, polite, but cannot play; Warm and generous, but not frivolous. The so-called moderate is to pay attention to the feelings moderate, moderate conversation, manners moderation. The only way to really win the respect for each other, to achieve the purpose of communication.2.2.3 CulturalFrom the ceremonial nature of the instrument, business etiquette is a kind of culture. While business activity is an economic activity, it reflects a business etiquette and culture. Organizations display their image, business people reflect polite, elegant style of conversation, manners and generous style, you must establish a good corporate culture, and constantly improve the quality of an individuals culture, establish a corporate image of the organization of civilization, in business activities exhibit civilized and elegant, polite there are sections of accomplishment.2.3 The function of business etiquetteWith the further development of market economy, the increasingly wide variety of business activities, the etiquette is playing an increasingly important role in it1). Regulate behaviorThe most basic function is to regulate liturgical variety of behaviors. In business dealings, people interact, interaction, mutual cooperation, if you do not follow certain norms, the two sides on the basis of lack of coordination. In many business norms, etiquette can make people understand what it should do and should not do, what you can do and what not to do, help determine the self-image, respect for others, to win the friendship.2). Transmission of information Etiquette is an information, this information may be expressed through respect, friendly, sincere feelings, etc., to make people feel warm. In business activities, proper etiquette can get each others goodwill, trust, and thus contribute to career development. 3 Ceremonial Roles in Business ActivitiesBusiness Etiquette unspecified business activities of the liturgical norms and guidelines, a gift in business activities and reflect the use of which is economic and social business dealings while the convention for mutual respect, mutual recognition of conduct, guidelines and procedures, is a courtesy, etiquette, instrumentation and rituals in general.In todays market economy, commerce becomes more and more frequent, business etiquette in the corporate business activities and foreign exchange is particularly important, more and more attention by the community. Business etiquette in business activities how important is the role of. In fact, the role and importance of business etiquette is reflected in the functions of business etiquette.3.1 Business etiquette can regulate individual business behaviorThe most basic function is to regulate liturgical variety of behaviors. Business etiquette as a guide and coordinate business activities interpersonal behavior and forms of activities, are widely involved in all aspects of social and economic life, and to all members of society norms regulating mutual relations, for all countries, all nationalities, all classes, various political parties, social groups and all walks of mutual respect. Business etiquette is not only easy to achieve the implementation of normative rituals, but also conducive through specialized training in order to achieve the desired effect. 没有3.1.2，所以也不用写3.1.1In business dealings, business etiquette can make people understand what it should do and should not do, what you can do and what not to do help determine the self-image, respect for others, to win the friendship1) Handshake EtiquetteWe met in the most commonly used business handshake : handshake from the first touch of hands , the legend , when people encounter a stranger on the road , if neither party will be put in the hands of a malicious thing , his hand outstretched ( usually the right hand ) , palms facing forward, the other showed no weapons in their hands , they approached the palms touching each other again , to show friendship , to promote the habit followed , it became widely used now handshake ceremony.But the handshake is also not simple, it is to pay attention to Venerable first handshake sequence , by the owner , lady, elders, identity or high positions , first hand , guests , men, juniors , identity or lower positions by party therewith grips . And pay attention to the correct posture and strength handshake , generally about a foot or so from the upper body slightly forward , stretched out his right hand , four fingers star key and thumb open, outstretched hand a grip both sides , but do not hold clutched each other , and do not force straining . If and women shaking hand, do not touch the full palm of the hand, but Gentle grip lady finger position can be. Handshake can also be expressed to each other encouragements, praise, and apology and so on. The proper handshake method is: time should be short, to be warm and powerful to visually each other. Woman shaking hands with foreigners, fingers and shoulders to naturally relax, to prepare gentlemen kiss on the hand may be OK.Meanwhile, the handshake also pays great attention to taboo, such as: shaking hands before taking off her gloves, her eyes watching each other Enron, and shown with a smile. Avoid shaking hands with another hand slapping the other parts of the body, and do not shake hands with the other side, one side uneasy, and his eyes wandering. Handshake certain requirements with the right hand , in the Arab countries and a few Western countries , the left hand is considered unclean hands on the other side with your left hands is an insult .In addition to meeting handshake , there Namaste handover ceremony, hat ceremony, salute , kissing her hand , kissing ceremony , hugging ceremony, bow , etc., different nationalities, different countries have different customs and etiquette norms, these be because, because occasions varies due to customs , do not mess salute to avoid misunderstanding and tension .2) Dress etiquetteDress, referring to clothes strictly speaking it is both a skill, it is an art. Standing point of view of etiquette, dress is a systematic project, it is not only a single finger dressing, and it is referring to the resulting reflection of peoples upbringing and taste.Essentially, dress and dress is not the same thing, often valued by clothing practicality. It is just s